"What are our strengths?" Wang Wei asked the main creative team of "Peking Holiday".

"Follow the trend and eat melons." Shen Zhenyi didn't think twice.

"Follow the hype." Wang Chuanqi casually gave the answer.

"Touch porcelain." Zhou Lin's tone was affirmative.

"Take advantage of the situation." Xu Daoxing thought for half a second.

Wang Wei was a little depressed.

Everyone's answer is on the big melon.

The competitiveness of a movie is all off the field, can this be the right way?

Although, he also thinks that the biggest advantage of "Northern Vacation" is to follow the trend and eat melons.

"Ahem...... Everyone knows this, so it goes without saying. I'm talking about the strengths of the film itself, such as word of mouth. Wang Weila returned to the topic.

"Everyone has seen the word of mouth of film critics in the newspapers, and this is not bought with money." He explained.

After all, everyone also knows that film critics like to say a few more good words when the movie is well received, and then earn a good tip.

Lao Wang also wanted to give it, but he used the rhythm of the wealthy big melon to fly too much before, and accidentally spent the publicity money......

The crowd laughed.

Wang Wei also smiled, and then continued: "What makes me happiest is that all the survey reports show that the audience reputation of "Northern Fake" is quite positive. ”

Although Dunhuang does not have a huge investigation team like Tang Yu Media, isn't there a professional film investigation company outside?

The two-dimensional Huayu film industry system often shows obvious gaps in such inconspicuous points.

What is the film industry, is that in any link of this system, there are professional talents to support and collaborate.

Dunhuang spent a lot of money and invited the three major domestic film investigation companies to follow up on the investigation of "Northern Vacation" and "Extreme Speed" released at the same time, and soon got some information that could not be seen on the surface-

"Three days after the premiere, the attendance of the two films was comparable; But in terms of word-of-mouth, "Northern Fake" clearly has the upper hand. Especially the heroine, our princess is so fan-attracting! ”

Shen Zhenyi smiled knowingly.

She remembered a fanatical fan that Ms. Jiang had gained for her at the premiere, and it was said that she was preparing to form a princess fan group.

"But, what does this have to do with the dry look of our crew's salted fish?" Zhou Lin sent out a soul torture.

Look at Luo Jianzhou.

Young Master Luo, who has always been pampered, didn't have time to take a breath after the premiere, so he took the main creative team to major first-tier cities to start the roadshow.

Well, it is said that Tang Yu Media specially invited a doctor to accompany him, and he was afraid that Young Master Luo, who had not slept well for more than a month, would die suddenly.

How desperate?

Anyway, Zhou Lin saw each other's roadshows on three local TV stations in one day, which means that Master Luo ran to at least three cities a day, no wonder his dark circles on TV can't be covered up with heavy makeup.

In addition to running the roadshow, the other party also hyped up the "romance" of the male and female protagonists.

It's all routine. Whenever a blockbuster movie is released, it is not a normal media if it does not hype up the relationship between the male and female protagonists.

Who makes the public like to watch this gossip?

Good tricks are not afraid of old age. "Love because of drama", look, what a natural entry point.

The combination of "desperate roadshow + all-out hype" is somewhat rewarding.

——After winning the box office championship on the first day, the popularity of "Extreme Moment" continued unabated, and on the following Saturdays and Sundays, with box office results of 25.09 million and 21.23 million respectively, beating the 22.81 million and 17.55 million of "Peking Holiday", and continued to sit firmly at the top of the box office.

Although even if the additional publicity expenses are added in the later stage, the total cost of "Northern Vacation" is less than 15 million, and the cost has been fully recovered according to the box office of the first three days.

The latter can be said to be pure earning.

But in Lao Zhou's view, the momentum of "Northern Fake" is so good, and they are also desperate, not without hope of counterpressing "Speed".

However, its own crew seems to be too Buddhist.

He looked at the director who was even more idle than himself, and his eyes were full of condemnation.

Wang Wei felt wronged, "I'm definitely not lazy." ”

"This is a track, you know, we all have to fully explore our own advantages, not just follow the head, we have to pay attention to strategy."

Let's just listen to it.

"Roadshows, to put it bluntly, are to drive popularity with fame. Luo Jianzhou can do this as soon as he comes up, but we can't. ”

"With our pure rookie lineup before the release, there are few people to support the roadshow, think about that scene......"

I'm afraid I can only show in front of the air, it must be embarrassing!

That's what Wang Wei meant, "So after evaluating with Lao Wang, I came to the conclusion that the roadshow can be held, but it is necessary to wait until the first wave of positive word-of-mouth ferments, and then use word-of-mouth to drive popularity, so as to get twice the result with half the effort." ”

Lao Wang, who seemed a little absent-minded today, nodded and said that this was exactly the case.

Shen Zhenyi was thoughtful: "So, now the word-of-mouth has also fermented to a critical point?" ”

"That's smart." Wang Wei gave her an approving look and began to fight chicken blood: "Winning first is not called winning, the real competition has just begun now." We are also running in the new week, and whether it can be reversed depends on this wave. ”

The goal is clear, the path is clear, and it is very convincing to listen to.

Wang Wei then wanted to play a wave of chicken blood, but Lao Wang's mobile phone rang.

He answered the phone as soon as he could, and then turned on the TV again without saying a word.

Ah this, inexplicably familiar operation, inexplicably familiar taste......

Sure enough.

“…… This station exclusively reported that Guo Zhaobing, the eldest princess of the Guo family, registered her marriage overseas with her grassroots lover Liu Yan a few days ago, which is a marriage that is destined not to receive the blessing of her parents......"

Then there was Chairman Guo's interview, and he was heartbroken in front of the camera: "I'm so disappointed in her, she should learn to learn from the princess in "Peking Holiday", and choose to take her own responsibility, rather than give up everything for a man......"

"it!" Lao Zhou's mouth was wide open, and his face was sluggish.

"It's going to explode!" Lao Xu was also shocked.

And Wang Wei and Shen Zhenyi both looked stupid directly.

What is this, the European Emperor doesn't bring such a show, right?

A big melon like the Guo family's wealthy family, internal mediation, negotiation, coercion and temptation within the family...... Wouldn't it be necessary to delay for months before there was a follow-up?

Dunhuang was able to eat the first wave of dividends, and Wang Wei laughed off his big teeth.

Three to eat in one melon? I want to eat it.

As a result, this Nima, in just half a month, the situation has intensified to this point, and the big melons of the wealthy family have advanced to the climax!

Then, "Peking Holiday" suddenly became a rue in the melon field.

Eating melons actually ate on myself?

Everyone was confused, everyone was confused, everyone didn't know what to say, only the host's voice on the TV was echoing.

After a long pause, everyone climaxed together: "We love to eat melons, it's hard not to reverse now!" ”

Only Wang Wei felt hurt.

- I thought about it so much, and in the end you only have Ru in the melon field in your eyes?

……

Others were even more injured.

After running the roadshow to vomit blood, Luo Jianzhou turned on the TV, and his eyes were full of the eldest princess Guo's wedding melon and the "Peking Holiday" certified by Chairman Guo's real name.

It was like a punch with seven wounds in the air, which made him in a trance.

He numbly asked the producer next to him: "Is this kid an illegitimate son of God, or is it an illegitimate son of his Guo family?" Can we fight a serious battle? ”

The producer was also in a trance: "It's all, anyway, this battle can't be fought." ”

……