Wang Chuanqi stepped into Wang Wei's office with joy, and his footsteps froze.

Wang Wei was the only one in the spacious and bright office, and he was seen sitting elegantly on the office chair, looking at the blue sky and white clouds outside the window, and he was quite engaged.

Lao Wang was sour, and said quietly: "It's cool to go to work and fish, right?" ”

Wang Wei didn't reply: "Cool! The mountains and rivers are scattered, the fireworks in the world are as usual, all calculations are planned, and only touching the fish is the most natural. ”

Lao Wang was almost suppressed by anger.

I'm busy working here, this bastard is lazy and doesn't say anything, but he still drags up poems?

As if there was a radar, Wang Wei retracted his gaze before Lao Wang's anger exploded, and smoothly converted to a working state: "The sponsors have been negotiated?" ”

"Not yet." Lao Wang didn't have a good breath and said, "But it's not a big problem to take it down." ”

"I think so. The ladder sponsorship reduces the risk of their large investment, and if they don't even dare to gamble like this, there is no need to talk about sponsorship. Wang Wei said naturally.

In the final analysis, sponsors are willing to advertise placement, just like actors want to participate in his new films, and investors want to invest in his new films, they are all betting on one thing-

It's easier to succeed when you work with successful people!

Wang Wei and Lao Wang dismantled the script again, and among the props that are really strongly related to the plot and suitable for product placement, such as stationery or something, the manufacturers are very happy to make money, but their annual advertising investment is so little, and don't expect to get a lot of wool.

Only manufacturers of computers and mobile phones have hope of filling their production costs.

The only problem is that manufacturers are not stupid, and they also understand the truth of small gambling and big gambling hurting their bodies.

As a "money cheater", how could Lao Wang not be prepared?

The tiered sponsorship gives them a step very intimately - if the box office is not ideal, it is nothing more than a basic sponsorship; If the box office hits, then the value of product placement will be great, so why not have a little more blood.

Therefore, the key to whether he can get a large amount of wool has become whether Wang Wei can continue to be successful.

It's just that, looking at this skillful fishing, Lao Wang's resentment came up again.

"I really should find you a producer with a little whip behind you and urge you at all times!"

Wang Wei glanced at him: "Na, this is the face of a man's jealousy." Am I lazy, isn't it because I do a good job as a producer? ”

Speaking of which, Wang Wei's situation is really special.

You must know that because it is far more mature than the development of another time and space, the current China Entertainment is the same as Hollywood, which is a producer-centric system.

After all, everyone understands the creature of the director, and from time to time there will suddenly appear a second stunned person or Wen Qing who wants to challenge the market habits.

Once they have the final editing rights, they will inflate themselves and cut out some movies that are not in line with the audience's taste and are particularly self-conscious.

This is unacceptable to investors in mature markets.

This requires producers who always pay attention to the market and better understand the tastes of the current audience to make the final check.

However, when it came to Wang Wei, things were different again-

First, he is the capital, and no one has more power than him;

Second, even if he has the final editing right, he will be more rational than ordinary directors.

- Who told him that he had seen the original film, which made him stand on the shoulders of his "predecessors" when filming and editing.

Lao Wang naturally didn't know the latter point, but Wang Wei said that he did not do a bad job, and he really couldn't refute it.

At the very beginning of a film, the producer's job is to bring together some of the key elements of the film's production—the script, the director, the stars, and the money—to create the prototype of the film.

Back to Gunslinger Genius:

The director is himself, needless to say;

The script was also taken out by him, and it was handed over to the screenwriting team to continue to revise and polish, as far as he knows, it has now reached the third version, but he is still not satisfied;

The star, the biggest name Shen Zhenyi has been finalized, and the old drama bones of the supporting role have also been finalized, and the other actors have been handed over to the assistant director Lao Xu to take people to auditions, at least he will not be needed in the first round of auditions;

Fund...... Nima, didn't this work fall on his old king?

- You see, almost all the work has been "dumped" by Wang Wei to other people, isn't he, a director and producer, a good one?

Wang Wei doesn't feel that he is "throwing the pot", this is obviously more mature than when he made the last movie.

If you don't learn to fish, how can you have a bigger picture?

For example-

"Well, I touched the bottom of our marketing department by the way, how can I say it? Not to the extent that I am satisfied. Wang Wei was blunt.

Although the new film has not yet been filmed, as a producer, he is already thinking about the audience development of the film.

The question suddenly returned to the company, and Lao Wang's eyes froze: "What do you say?" ”

"You should know that in the past, whether it was the Fifth National Congress or our Dunhuang, there were different types of films that used different publicity and distribution plans."

Lao Wang nodded: "These plans are the trade secrets of major distribution companies. ”

"But didn't you find out? With the development of the Internet and the growth of a new generation, the old experience-based film promotion scheme is failing. ”

Wang Wei frowned and continued: "I asked them to analyze the plot, stars, and geographical background of "Genius Gunman", identify the target audience group, so as to achieve precision marketing, and found that they completely ignored the Internet, and then ......"

He knocked on the table and said, "I'm just thinking, Dunhuang is like this, the Big Five should not be much better, does this give us the opportunity to overtake in the corner?" ”

Times are changing, and people in the midst of them are often unaware of this.

Lao Wang seems to understand a little, but he doesn't fully understand.

After all, it is hard for him to imagine that the Internet will become an indispensable tool in everyone's life in the future.

"So, you're trying to ......"

"Reorganize Dunhuang's publicity and distribution departments, and rely on new big data analysis methods to obtain data and formulas for film promotion." Wang Wei concluded.

What he said is actually the big data thinking of the bad street in the new era.

However, in this era when the Internet is still a web portal, only a few trendsetters have the concept of big data.

Lao Wang seems to understand whether he understands or not.

But there was one thing he understood.

Wang Wei's vision seems to have transcended the identity of director and producer.

It's kind of scary, hey.

It can be said that any director who is also a producer, and after mastering the final editing rights, can still make a good movie, then this director will inevitably become a big man.

For example, the old man of their family, such as the current first-line directors of China Entertainment......

And beyond the director and producer, what kind of existence does that have?

Big guys?

Lao Wang didn't dare to think about it.

What makes him even more deeply puzzled is that touching fish is the primary productive force?

Otherwise, how could this guy have so many thoughts that made him unconscious?

……