Chapter 83: Continue to Expand the Army (Two in One, Seek to Follow-up)

In the end, Wang Wei still refused Jiang Lei's request to meet his friends who were Internet entrepreneurs who were waiting to be fed.

It's not that I can't trust his vision.

After all, the circle that Jiang Lei is familiar with can be said to be the trend-setting circle of the domestic Internet, and it is not surprising that the future Internet predators were born in it.

The reason why Wang Wei refused was that he had no money now.

"Genius Gunman" hasn't been released yet, so he naturally can't get a personal share.

And Dunhuang's huge amount of money does not mean that he has money in his personal account. If it is not necessary, it is impossible for him to develop from a high speed, and Dunhuang, which also needs a large amount of money, to draw blood and invest in the Internet business.

Second, being too greedy is no good drop.

As long as Weibo technology grows as he expected, he can't even afford to raise a gold-swallowing beast, at this time, ten birds in the forest are better than one bird in hand.

After returning to Dunhuang from Weibo Technology, Wang Wei, who knew the cards in his hand, summoned Wang Chuanqi, the general manager of Dunhuang Pictures, Xu Daoxing, the manager of the production department, and Zhou Lin, the art director, and other executives.

Xu Daoxing and Zhou Lin also knew that Dunhuang was rejected by the grading committee again, and they were all holding their breath.

Wang Wei presided over the meeting and first reported the progress of the two crews that were being filmed-

"Although "My Sassy Girlfriend" started slightly later than "Charlotte Troubles", the filming progress has caught up with the latter, and it can be completed next week at the latest."

In this case, according to the original plan, it will be released in November, and there will be no problem. But Lao Wang now has a new plan. ”

Everyone immediately looked at Wang Chuanqi.

Wang Chuanqi nodded lightly: "Originally, we wanted to find a less competitive schedule for "My Sassy Girlfriend", so we chose the November schedule, so that we could leave a little more time for publicity......"

In a year, the best schedules, such as the summer file, the National Day holiday, the Spring Festival file, etc., will basically be divided up by the five major ones early.

Other companies, if they don't want to bump into the big five commercial productions, can only keep an eye on the schedule of the big five and find a suitable premiere time.

With this staring, Lao Wang found an opportunity.

"This year's National Day schedule has already squeezed into several first-line productions of Tang Yu Media, Pearl Pictures, and Lianya Entertainment, which can be said to be very crowded, and "My Sassy Girlfriend" naturally has no need to fight with these films again."

Everyone else nodded.

Since it was not filmed by Wang Wei, they don't think that a small and medium-cost production has the competitiveness of the five major front-lines.

Wang Chuanqi finally smiled: "Until I received the latest news - Tang Yu Media's blockbuster originally scheduled to be released on the National Day, the actor was revealed to have been prostituting for a long time~ Prostitution, and the crew was forced to change people, so it could only be postponed." ”

"Oh, by the way, the whistleblower is the paparazzi Zhuoqun."

Oh huh?

This kind of unfortunate thing, is it finally the turn of the Big Five?

At this moment, the melon-eating masses in Dunhuang had a sharp increase in the favor of Zhuo Paparazzi.

Eating other people's melons is happiness, Lao Wang continued to smile and said: "Lianya Entertainment is not so unlucky, but the blockbuster they were originally scheduled to release was directed by Duan Yi......"

As soon as I heard that the director was Duan Yi, everyone understood.

- Although there is a "Yi" in the name, this guy is a famous "King of Jumping Tickets" in the circle!

"So, he's bounced again?"

Lao Wang nodded: "There is no doubt about it, so Lianya Entertainment was also forced to postpone." ”

"In this way, there is only one first-line big production released in this year's National Day file, which is also a very good schedule for "My Sassy Girlfriend".

Zhou Lin directly asked: "But don't other companies also look at it?" There will definitely be more films to adjust the schedule. ”

"You're right." Lao Wang glanced at his notebook and said confidently: "But I carefully checked the screening schedule for a month before and after the National Day schedule, and the films that may adjust the schedule have no conflict with us in terms of subject matter." ”

"Of course, the competition is definitely tougher than in November. But considering the gap in the market, I think it is more cost-effective to raise the file. ”

The current National Day of China is also October 1.

Lao Wang did this kung fu, and everyone was impressed.

The only question now is -

"Another upfile? Doesn't that mean that you want to make a liver post again? ”

Lao Zhou and Lao Xu changed color at the same time.

Wang Wei tugged at the corners of his mouth and said angrily: "The post-production of this movie is relatively less troublesome, and there are nearly two months, which is much more than "Genius Gunman". ”

"Moreover, even if you want liver, the main force is me and Director Zhuang, you two are worried about fart?"

Lao Zhou and Lao Xu thought, yes, they are not editors, and they didn't participate in the filming of "My Sassy Girlfriend", what do they have to do in post-production?

Nima, mainly the memories of the liver clip of "Genius Gunslinger" are too terrifying and leave them with tons of psychological shadows!

So the two quickly changed their faces: "Then you must be able to, we have no opinion." ”

Wang Wei ignored these two goods and asked Lao Wang: "How is the communication on the side of the theater?" ”

Wang Wei rarely asks about this kind of publicity and distribution business for a certain movie, but just asking doesn't mean that he doesn't need to understand at all.

Lao Wang said: "The two films we have produced and distributed in a row are all big hits, especially "Genius Gunman", which can fight their way out in the summer, and the theater side is willing to invest enough resources in the movies you are producing, and the premiere schedule of the preliminary communication is only slightly lower than that of "Genius Gunman". ”

Wang Wei nodded with satisfaction, and asked again: "Has the propaganda theme been determined?" ”

From the big melon that fell from the sky in "Peking Holiday", to the director of "Genius Gunman", the media, and "the movie shines into reality", it is not so much the quality of the movie as the publicity.

"My Sassy Girlfriend" doesn't dare to hope for any other bursting luck, if it wants to continue this kind of marketing success, it will have to spend more thought.

Lao Wang also said with great interest: "The publicity and distribution department has studied the Internet marketing you proposed and has a little experience. ”

"They specifically studied the gathering of fans on the Internet, and planned to select a few specific websites or communities to promote."

"The biggest feature of this film, and at the same time the biggest controversy, is 'women beating men', and this is also the biggest marketing gimmick. Since we have created a 'sassy girlfriend' character that is rare in previous films, we strive to turn savage into a beautiful word......"

Wang Wei listened and raised his eyebrows.

According to official data, the number of domestic Internet users exceeded 50 million for the first time this year - with the current Internet popularity, it is really too much to say that it can play with online virus marketing on a large scale.

However, as long as Lao Wang's Internet marketing conversion rate can be one percent, or even one thousandth, it is a great breakthrough.

As long as he continues to study, he believes that this will soon become the core competitiveness of Dunhuang.

"The theme of Dunhuang this year is to raise the file!" Wang Wei laughed at himself at first.

From this point, it also shows that Dunhuang's distribution business is far from being able to compete with the Big Five.

When can it be done - I will confidently finalize a schedule, and if you have the ability to touch me, Dunhuang will be truly powerful.

Since he is still a weak chicken, of course he has to be flexible, so Wang Wei quickly finalized: "Then let's do it, upgrade "Savage Girlfriend" to the National Day holiday." ”

As for "Charlotte's Troubles", it was basically released during the Spring Festival as originally planned, not to mention it for the time being.

And then it moves on to the next topic --

"How's the preparation of the TV drama production department?"

Yes, Dunhuang is finally going to get involved in the production of TV series!

This is also a shortcoming of Dunhuang.

Because there is no TV station under it, and it was once suppressed by the five major ones, the old man can only focus on the film business, resulting in Dunhuang's TV drama production department has been stuck on paper.

With the drama version of "Genius Gunman", the establishment of a TV series production department was once again put on the agenda by Wang Wei.

Although in the chain of contempt in the circle, TV series will always be ranked below movies.

However, if the TV series is made well, it can achieve stronger profitability and influence than commercial blockbusters, and it will last longer.

Wang Wei has one more point to consider-

According to the Matthew effect of the strong Hengqiang, it is difficult to wait for the five major Chinese entertainment companies to give up their monopoly by themselves.

But technological change may, in the blink of an eye, turn the invincible giants of the past into paper figures that can be poked down with a finger.

In fact, Netflix, the film and television company that relied on the Internet to rise in another time and space, has such a little flavor.

And in this process, the ability to produce TV dramas is indispensable, so it is better to make up classes later than to make up classes early.

Lao Wang and others can't see it so far, but they can also see that in the entertainment market, the influence of TV series is gradually rising.

Taking advantage of the fact that Dunhuang now has sufficient funds and ammunition, everyone agreed to make up for this shortcoming.

Lao Wang looked at Xu Daoxing: "The departmental framework has been set up, and now Lao Xu is currently the manager of the TV series production department, Lao Xu, do you have no opinion here?" ”

Xu Daoxing has no opinion on the temporary transfer to a TV series producer.

In fact, many second- and third-tier producers in the circle are often crossover in the two fields of TV series and movies.

Xu Daoxing is no stranger to this.

Of course, the premise is that there has to be a good script.

"The drama version of "Genius Gunman" can only be regarded as a fan drama, although with the popularity of the movie, it will definitely not be able to sell, but as a good start for the TV production department, it is a little stingy......"

Wang Wei agreed, and he was prepared.

"Lao Xu said that there is nothing wrong, so the real good start of the TV production department is this-"

He put a thick stack of TV drama scripts in front of Xu Daoxing.

"The Legend of the Condor Heroes? Martial arts dramas? ”

Seeing that the screenwriter was anonymous again, Xu Daoxing felt a little strange.

"Isn't it the boss's own script? Also, the title of this play is too earthy. ”

Lao Xu pondered while opening the script and reading it.

When I saw it, I was obsessed with it.

Wang Wei was not surprised.

This is the undoubted classic "The Legend of the Condor Heroes"!

As a unique theme in the Chinese-speaking cultural circle, it is needless to say how deeply martial arts are deeply rooted in the hearts of the people in China.

But every genre has periods of prosperity and decay, and martial arts dramas are no exception.

In the current time and space, before the 70s, martial arts dramas were once very popular and became one of the representatives of Chinese culture to the world.

However, since the end of the seventies, martial arts dramas seem to have entered a period of decline, and the scenery is no longer good.

Interestingly, in the late eighties, martial arts dramas made a comeback and once again became a hot spot in the film and television market.

Combined with the development history of martial arts dramas in another time and space, Wang Wei has a perception - cultural popularity has always been the appearance of the change in the background of the times!

What is Martial Arts?

It is a pure heart-like blood, a simple hoe to help the weak, and a belief in the way for heaven - in short, it is an "adult fairy tale".

Audiences love to see this, based on what they believe in; At least, respect those. And what if one day, the whole society begins to doubt this?

When a promise is made to a thousand gold, righteousness is thin and the sky is thin, and helping the poor and the needy, in the contemporary norms of pragmatism and utilitarianism, it becomes the object of ridicule, and the "adult fairy tale" naturally becomes "adult ghost talk".

In other words, only in the period of great social change, when there is rough freshness, vigorous vitality, and the freedom of heroes regardless of their origin, will the public believe in martial arts and call for martial arts.

Isn't that the current martial arts craze?

The full dΓ©tente of the Cold War, the acceleration of globalization, the advent of the Internet age, and even the education reform that kicked off...... All of them show that this is an era of "re-ordering".

Wang Wei is sure that when this era stabilizes, the martial arts fever will cool down as quickly as it does in different time and space.

This also means that those martial arts classics in different time and space, if they miss this era, they will miss the best era.

To do this, he even used the only memory buff-

[Traceability Aura (One-time) - Wearing it can be worn to target a certain target and trace all relevant memories of the host. 】

No way, he can still leave most of the impression in a movie, but a TV drama, and even a voluminous original novel...... He really doesn't have a "superbrain"!

Of course, the system buff is as good as ever.

For the goal of "The Legend of the Condor Heroes", the novels and classic drama versions that Wang Wei has read are like replications, and they clearly appear in his mind.

Well, it is a remake of the crooked melon and cracked jujube swept at double speed, and it is equally clear.

Then, Wang Wei discovered that the memory is too clear, which may not be a good thing!

- This is real portability! He doesn't even have the interest of "remake creation" anymore!

- This memory buff must be used with caution in the future.

And the other three, who didn't know anything, took turns reading the script and were all fascinated.

"Ahem......" Wang Wei, who came back to his senses, had to interrupt their input.

Facing the three disgruntled eyes that were disturbed, Wang Wei spread his hands: "Is it okay?" ”

Xu Daoxing couldn't help but slap the table: "It's too good, this is the good start I want!" ”

Zhou Lin also asserted: "As long as the quality of the filming is not too bad, this drama is simply a hit!" ”

Lao Wang has already begun to think about how to dig gold mines: "Not only TV series, but also novels, linkage publicity, it will definitely be more popular......"

Well, a classic is a classic, and this is a rare and undisputed film and television project for them.

"Pat pat pat shoot now, we can't wait to bring it to the screen!"

In this way, the first battle of Dunhuang's "army expansion" was officially established in the continuous urging of three hardcore martial arts fans.

……