"Divert your gaze? What to divert your gaze? ”

Wang Chuanqi answered, but quickly reacted, "You mean, the Internet marketing of "My Sassy Girlfriend"? ”

Wang Wei nodded: "With the normal publicity of "My Sassy Girlfriend" before its release, as well as the normal word-of-mouth spread speed, how could its box office not explode to that extent in the National Day file, who was not curious about this before?" ”

"But now, who do you think is going to continue to ponder this question? Everyone was attracted to my new film. ”

Wang Chuanqi smiled dumbly: "I admit that the effect of the first Internet marketing is very good, but as for covering it up in this way?" ”

Wang Wei glanced at him with disdain: "I said that you only see the first layer, you may not be convinced; But what you can see is the surface layer. ”

Lao Wang was not convinced: "I want to listen to you, you can see the first layer!" ”

Wang Wei then asked: "Do you know how the TV industry almost forced filmmakers to death back then?" ”

Wang Chuanqi vaguely flashed a glimmer of inspiration.

And that's not too long ago – since the massive spread of television in the sixties and seventies, it has changed the way audiences get information and entertainment, taking with them more than 80% of moviegoers.

Filmmakers did not pay attention to television at first, but after this trend emerged, they naturally regarded television as a flood of predators, and boycotted television one after another, such as not selling their own products to television broadcasting, and even refusing to let television companies rent their studios and equipment to shoot TV programs.

——China Television, one of the Big Five, emerged by filling the gap in TV programs, and finally became one of the Big Five by various coincidences.

In short, the trend of the times is that audiences like TVs with more content and more flexible choices, choose to vote with their feet, and greatly reduce the number of times they go to the theater, and prefer to stay in the living room to watch TV.

“…… In the end, it was capital that put an end to this confrontational situation. The intervention of financial capital allowed film studios and television companies to integrate with each other, reorganized the entire media industry, formed today's five major media groups, and changed the operating rules of the film industry. Wang Wei said with emotion.

The entire film industry has experienced a shock as a result.

After that, in terms of content production, filmmakers began to flaunt their big productions, or the big scenes brought by special effects technology, and committed to making the gap between the viewing experience and the small screen, which "tricked" the audience back to the cinema.

In terms of publicity and distribution, TV firmly occupies the first place in film promotion, from advertisements to entertainment programs dedicated to film promotion, it has become the first scene for the audience to contact movies;

The theatrical lifespan of movies is also getting shorter and shorter, and the entire industry has changed from a heavy reliance on cinemas to a pattern dominated by cinemas, TV networks and DVDs.

Speaking of which, it was at this stage that Dunhuang failed to integrate with TV because of lack of capital, and fell behind step by step, thus losing its strength against the Big Five.

Speaking of which, if Wang Chuanqi still has no idea, Wang Wei has to consider whether it is time for someone else to lead Dunhuang.

Fortunately, Lao Wang's understanding is still there.

He seems to have been swept away from the dust in front of him, and looks at the current situation from a larger historical perspective-

"You mean, history repeats itself?"

Wang Wei shrugged: "History does not simply repeat, but it always presses the same rhyme. ”

When Wang Chuanqi heard this, the more he pondered, the more serious his face became.

This time for the National Day file, "My Sassy Girlfriend" has not yet reacted in the traditional media, and even made an appointment with those traditional columnists and film critics, but many film critics have not even had time to watch the movie, so they took advantage of its popularity among netizens and became popular all of a sudden!

It can be seen that the speed of online information transmission and the timeliness of online word-of-mouth influence are obviously to beat the traditional media, as well as the word-of-mouth that everyone trusted before.

Is the Internet an irreversible trend, just like TV?

Now it seems that this is a definite answer!

And what does this mean for the film industry?

——It means that the Internet, which has a wider range of communication and faster transmission speed, will surely become the main front for film publicity;

——It means that the publicity offensive is accelerating, and the box office in the first week of the film is bound to be more fierce, and the window period may continue to shorten; Then sequels or film adaptations with natural attention will become the mainstream of theatrical chains.

And beyond that, you can think deeper.

"If the Internet were like television, you wouldn't even need a theater if you could watch movies online......," he said to himself.

Hearing him say this, Wang Weile said: "I can definitely say that it is only a matter of time before you watch videos and even movies online on the Internet. ”

"Real-time messaging protocols, real-time streaming protocols and other underlying protocols have been developed, and now the most important thing is the progress and improvement of the overall infrastructure, such as improving network bandwidth, in order to get rid of the simple graphic form ......"

Wang Chuanqi nodded thoughtfully.

He doesn't understand technology, but when it comes to infrastructure, he has experience.

Glory Computer, which previously implanted advertisements in "Genius Gunman", has exploded in sales this year; Lao Wang wanted to blow about the effect of product placement, but he didn't expect that when he looked at the data of the entire computer industry, product placement could only be regarded as the icing on the cake - almost embarrassing.

This also shows from one side that Wang Weinianzi has accelerated the pace of the Internet era.

Even with his shallow cognition, he can feel that the form of entertainment will inevitably change.

Entertainment channels have increased, but the audience's attention span is limited.

Movie, I'm probably going to be "forced to die" again.

Wang Chuanqi's eyes lit up!

This is Dunhuang's chance!

Not to mention that the example of Huang Huang is in front - China Television has caught up with a new TV channel, and then won the favor of capital, and then ranked among the top five.

When new channels and new platforms appear again, it will inevitably bring an industry earthquake!

In the end, TV did not force movies to death, and Wang Chuanqi did not think that the Internet would force movies to death.

But what if audiences still love movies, but don't watch them on traditional platforms — TV networks, movie theaters?

Does it mean that whoever can master the new channel is ...... New King?!

Wang Chuanqi's heart was pounding.

For the first time, he felt that he had the pulse of the times!

At the same time, for the first time, Lao Wang had an emotion that can be called "awe" for Wang Wei, the eldest nephew.

I need to be clicked and guided in order to get a glimpse of the pulse of the times.

And what about Wang Wei?

How early did he get his finger on the pulse of the times? Even, how far into the future does he see?

Wang Chuanqi was curious, but didn't ask.

It's useless to ask – for example, Wang Wei has long said that the future is the era of the Internet, but he was not convinced of it until the value of the Internet was in front of him.

Wang Chuanqi only said solemnly: "You're right, this diversion is worth it!" ”

Although the Big Five have always rejected rather than actively embraced new technologies, maybe one day they will be enlightened?

It's not terrible to be a rising star, but at the level of the Big Five, it is still terrible to have resources and people, and it is still terrible to seize the track.

That's what Wang Wei thinks.

Although it may not be able to cover up for a long time, the later the peers notice the advanced advantages of Dunhuang, the more conducive to the obscene development of Dunhuang.

Wang Chuanqi, who was enlightened, stopped picking at it, touched his chin and began to seriously think about the chips in his hand.

Overseas financing is enough for Dunhuang's filming budget for the next two years.

"Genius Gunman" was a box office hit and has generated hundreds of millions of profits; In the second half of the year, as "My Sassy Girlfriend" became a big hit again, the profit will only be more.

Based on the current situation, as long as Wang Wei does not make a big mistake and lose his eyes, Dunhuang's cash flow will reach a new peak.

At this time, investing in the Internet seems to be a good choice.

However, soon, Wang Chuanqi's eyes froze.

How to invest in the Internet?

God knows, before that, he, like all other serious investors, was completely looking at the nascent Internet as a bubble.

Tianhu, a portal website that created a "free and open" business model in China, was established in 89, and the second year, that is, at the end of last year, was listed on the Science and Technology Innovation Board with an issue price of 20 yuan, and the highest price rose to 60 yuan on the first day of listing, and the company's market value was 3 billion yuan at the end of the day!

——In contrast, it took 20 years for Tangyu Media, which has the highest market value in the media industry to reach a market value of 3 billion yuan, while an Internet company less than two years old easily did it.

The company, which was founded for 17 months and has not made a single profit, shocked all investors, and the media spared no effort to promote the Internet as the future, and people exclaimed that the Internet will change the business model.

- although most of them can't understand this thing.

After all, how can a company that only cares about how many people it attracts each day to visit, how much time it spends on the site in total, rather than how much money it makes each day, is worth so much money?

On the one hand, there is a high market capitalization, and on the other hand, there are constant losses, in the eyes of serious investors, isn't it just a bubble that blows up?

When Wang Chuanqi complained to Wang Wei like this before, Wang Wei laughed and said nothing.

What kind of bubble is this?

The money of upstream investors smashed into the entrepreneurs like a waterfall, and the entrepreneurs below were stunned in their heads, and began to set fire to the money without restraint...... That's called a bubble!

The company was established to have a party, the company changed its name to have a party, the project started to have a party, the product was launched to have a party, and a party easily cost more than 100,000 yuan...... That's called a bubble!

Don't laugh, this is the real Internet bubble that Wang Wei experienced in his life, and even he, a passer-by who has nothing to do with those companies, can join in the fun.

Now this level of loss is trivial!

Of course, Wang Chuanqi has now changed his view - even if it is a bubble, it is a valuable bubble.

If you look at a portal like Tianhu as a media company, it can attract users, at least advertising.

According to the first Internet marketing effect of Dunhuang, as long as Tianhu opens the advertising section, it will definitely be in short supply.

It's a pity that everyone is listed, and the market value is still so high, I can't afford to invest.

As for starting an Internet company yourself...... Well, Lao Wang still knows the concept of "interlacing like mountains".

At this time, he finally remembered that Wang Wei's Weibo Technology is also an Internet company.

- He'd always thought of it as an animation company.

But didn't he develop a communication software later, he also registered, and it was quite easy to use.

However, because it is not the hottest portal at the moment, Wang Chuanqi didn't have much expectations, and asked casually: "How many users does your Weibo technology have?" ”

When Wang Wei heard this question, his face was a little strange.

Again, this is quite an interesting story.

“…… In August, the number of registered users exceeded 1 million; Before September was over, the number exceeded 2 million; Now it's only halfway through October, and the number of users is already rushing to the scale of 3 million! ”

"Hiss~" Wang Chuanqi gasped.

In just a few months, it can gain millions of users, which is unimaginable in the old economic system.

Well, even if he is not too familiar with the Internet, he knows that this rate of growth is quite rare even in the Internet model.

Once again, he was convinced that this guy really never played wasted chess!

In this regard, Wang Wei can only say: "This should be the attribute of social networking." ”

"Everyone has a network, and the more users there are, the more connections will be generated, and the more connections will attract more users in, like a snowball......

Wang Chuanqi didn't care about any theory at all, and he didn't even listen to Wang Wei finish speaking, so he couldn't wait to say: "With so many new users, it costs a lot of money every day, Dunhuang can invest!" ”

Wang Wei didn't mention that he was the big boss of Dunhuang, and deliberately said: "Really? You'd better think it through, after all, no one knows how a chat software can make a profit, it's an endless black hole of gold swallowing. ”

But although Wang Chuanqi is often called "Old Wang", he is not really seventy or eighty, he is still a young man under the age of 30, once he turns the corner and embraces new technology, it is called a positive.

"I kind of understand, for the Internet, as long as the number of users grows, you can slowly think about making money."

He suddenly slapped his thigh: "Even if you can't make a profit for the time being, you have so many users, it's too convenient for movie promotion, for example, if the movie is about to be released, just give users a window, just let them know that there is such a movie released, and they have earned it!" ”

Wang Wei glanced at Lao Wang deeply, and this time he was really impressed.

Isn't this just a pop-up?

Maybe in a few years, the pop-up window will make most Internet users annoying, but at the moment, Penguin Communications has just become popular, and he can think of it and use it, which is really a genius idea.

"Amazing, your knowledge of the Internet has surpassed that of many entrepreneurs."

The corners of Wang Chuanqi's mouth grinned, and he actually felt quite honored.

Sensing this mentality, he smiled.

Ahem, no matter how big this kid is, isn't he still his nephew? Calm, calm!

……

The holiday season is coming, take a breath and get ready to rush!

(End of chapter)