After consciously seeing through Wang Wei's true goal, Luo Jianzhou knocked on the door of his father's study that night.

His father is the chairman of Tang Yu Media, a real boss who plays a pivotal role in the domestic media industry.

"We should pay attention to the synergistic effect of Dunhuang and Weibo technology to break through the tradition, and their joint efforts are entirely possible to break the monopoly of the five major media channels!"

As soon as Luo Jianzhou spoke, Chairman Luo's eyes narrowed.

Luo Jianzhou was very serious, at least he thought that he was extremely sober now, and said quickly: "You taught me that attacking is the only means to destroy the enemy, and it is also the main means to save yourself. Therefore, it is urgent for Tang Yu Media to make efforts in the new media of the Internet. ”

"The question is, how to deal with Internet media channels?" Chairman Luo crossed his fingers and asked calmly.

yes, what is the Internet going to do? Luo Jianzhou was speechless for a while.

His first thought was investment, but you must know that almost every day there are new Internet companies born, and every day there are Internet start-ups die, what kind of Internet companies have investment value?

They laymen can obviously only stare at the excitement, and even people in the industry are in the fog.

As for the successful case of "copying", let's not talk about whether Tang Yu has the ability to copy, even if he has, what is the value of following behind others?

What's more, Chairman Luo really doesn't think that the current Internet has the ability to break traditional media channels.

Nowadays, the hottest portal on the Internet mainly relies on advertising to make profits, but the page layout space of a web page is limited, and if too many advertisements are accommodated, it will affect the user's experience, so almost all Internet companies can not support themselves.

Therefore, Chairman Luo was pleased with his son's sensitivity, but felt that he was overreacting.

——As a young owner of a media empire, he naturally can't just be a simple director, but how much power can a small pop-up window have?

Luo Jianzhou only felt powerless.

The powerlessness is that he is lucky to feel the tide of the times, and unfortunately, he does not know how to stand on the top of the wave, and even accidentally overturn and drown by the wave.

This feeling of seeing light in the distance ahead, but not being able to see the road under your feet, is simply terrible.

On the other hand, his father is not entirely insensitive to the changes of the times, but Tang Yu Media is like an elephant, struggling to "turn around" flexibly.

Any company with a huge size and multiple business lines is worried about "internal cannibalism", and this is especially true of Tangyu Media.

As a simple example, what if Tang Yu goes online on a news portal, and the news of the day is posted on the Internet on the same day, and the print media will not be printed until the next day at the earliest?

There is a conflict of power between each other, and even Chairman Luo does not dare to speak lightly of change.

Luo Jianzhou suddenly envied Wang Wei a little, Dunhuang's disadvantage that he didn't put in his eyes before has now become an advantage of traveling lightly, it's really full of irony!

Although Chairman Luo did not forget to emphasize that even if he was backward for a while, it was not difficult for Tangyu Media to continue to stand at the top of the wave with its strong capital.

Is that really the case?

Luo Jianzhou could only bury his doubts in his heart.

……

In fact, Luo Jianzhou's reaction was slow.

After the sudden rise of microblogging technology in the Internet industry, one of the most significant changes is that social networking sites have begun to be favored by venture capitalists.

Especially after there is no way to invest in Weibo Technology, many venture capitalists choose to support start-ups similar to Weibo Technology, hoping to replicate their progress and success in China, or even try to surpass it.

"They will never be able to surpass us." This is the evaluation of Jiang Lei, another founder of Weibo Technology.

When he said this, he looked calm and smiled, as if he were talking about what to eat at noon today.

And behind this ordinaryness, there is a strong confidence and confidence!

Not only is the number of user registrations from Penguin Communications already exceeding 30 million, but the goal is to cover nine out of ten domestic Internet users.

The reason why I don't say 100% is that I am completely afraid of my own pride - this is the foundation of Penguin Communications as an Internet infrastructure.

More confidence comes from the fact that at a time when most Internet applications can only publish, share and interact with information, Weibo Technology has begun to do deeper data value mining.

Take the pop-up window of Penguin Communication as an example -

How powerful can a small pop-up window be?

Wang Chuanqi, who placed the "Charlotte Troubles" advertisement, didn't know.

But the feedback from the background data on the second day was that the pop-up window had an effective click-through rate of an astonishing 93%!

The so-called effective click means that the user clicks on the web page to browse.

Changed to the number of users, it means that more than 20 million users know that there is a comedy such as "Charlotte's Troubles" released during the Spring Festival.

- Because the recommended validity time of the pop-up window is that the user must log in within 24 hours after the pop-up window is sent out to receive it, it does not mean that every user of Penguin Communications will receive the pop-up push.

But more than 20 million users chose to click effectively, which is already a big result.

Of course, there is a reason why the pop-up window has just been applied - as long as you receive the pop-up window, when you see those keywords, almost everyone will subconsciously click on it.

In addition, with the assistance of background data analysis of Weibo Technology, Dunhuang picked a time period with a large number of online logins and pushed pop-ups.

Not to mention how many of the more than 20 million users can be converted into movie audiences, "Charlotte's Troubles" will have two follow-up pop-up recommendation opportunities - if it weren't for the strategic cooperation with Weibo Technology, with its current caution about pop-ups, don't even think about it.

Lao Wang finally understood why Wang Wei liked to talk about "big data" when he talked about the Internet-

A single pop-up window can analyze the user's behavior, and then refine the operation, such as when a pop-up window pops up and to whom......

And as long as netizens "move" on the Internet, they will leave corresponding data traces, what does this mean?

It means that it provides infinite possibilities for the application of big data technology!

At the same time, it means that in the Internet era, individuals will be naked "transparent people" in front of Internet giants!

——This is a sentence that Wang Wei once said casually, Lao Wang felt alarmist at the time, but now he only thinks that this is really too vivid.

Well, if you're a beneficiary, think more about the bright side.

After Lao Wang first got a glimpse of the hideousness of big data, he seemed to see the dawn of Dunhuang's future easy use of big data analysis to know what works are the most popular, and then what works to make.

Well, before the "dawn" comes, let's rely on Wang Wei's vision first.

- The reason why he said this is because the four scripts on his table are all written by Wang Wei.

"So, how many scripts has this guy saved?" Lao Wang silently pondered this serious question.

……

(End of chapter)