Although Wang is a dog, he is handsome and Wei, and he doesn't know that someone is coveting his "beauty", but he knows that someone is coveting his vacation.

As the screenwriter and first producer of "Charlotte's Troubles", even if the movie is about to be released, it will not affect his vacation, but-

"As soon as it is released, there will be about 30% of the film schedule in the market?"

The last time a movie was released on the first day of release on a popular schedule, it was able to account for 30% of the market, when did it come?

I can't remember it anymore.

In fact, with the gradual increase in the number of films added to each popular schedule, it has become almost impossible for even the top five films to win nearly one-third of the film schedule as soon as they come up.

This is 30% of the overall market's film scheduling - Dunhuang's previous films, after the box office exploded, they could get more than 50% of the films in individual theaters, but the highest film scheduling rate converted into the overall market did not exceed 30%.

It can be seen that the theater has given preferential treatment to "Charlotte's Troubles" this time!

Therefore, Wang Wei was startled at first, and then reacted.

"It seems that we are regarded as the No. 1 seed players in the Spring Festival stall!"

"You really understand!"

Wang Chuanqi laughed.

Speaking of which, this year's Spring Festival stalls are indeed a bit special.

Although the Spring Festival stall has been regarded as one of the popular schedules in the past two years, this schedule is actually quite "young".

After all, as the most important festival in China, the concept of the Spring Festival, for the Chinese people, the biggest meaning is two words - go home.

After returning home, I was with my family, eating and drinking eight pounds of fat, playing mahjong, setting off firecrackers, and catching up with the big market...... It's rare to think of going to the movies.

- It was like this before the 80s, there was no concept of Spring Festival stalls at all, and during the Chinese New Year, there was no film market to speak of.

That is, with the development of modern society, people not only have money, but also the way of celebrating the festival and the concept of consumption during the Spring Festival are also changing greatly.

During the Chinese New Year, in addition to watching TV, the family also began to choose to go to the cinema to watch a movie, so from the mid-eighties, there was a "Spring Festival file".

However, although it is said that it is also a popular schedule, the Spring Festival file is far from catching up with the long-standing schedule of summer and National Day files, and basically no distributor has taken any blockbuster to the Spring Festival file to release.

- Not to mention the Spring Festival stalls that hit the fare increase storm this year.

Originally, because of the increase in the price of movie tickets, the film market was cold;

Some publishers saw that the audience's resistance was unexpected, and temporarily changed the file; And the lack of good movies arouses people's thoughts of watching movies, which leads to a colder box office market during this time.

“…… came and went, and actually highlighted "Charlotte's Troubles". "Lao Wang is also really surprised.

Although he had some confidence in Charlotte's Troubles and didn't change the file like other publishers, he never imagined that it would become a seeded player in the first tier.

When did Dunhuang ever have such treatment? The previous few hits were only tilted by the resources of the theater side step by step in the box office battle.

Of course, now he and Wang Wei have guessed the reason-

"Comedy has always been the highest-grossing genre in the Spring Festival stalls!"

"So, it seems that the other comedies released at the same time are not at a good level!"

And the reason why the theater side gave "Charlotte's Troubles" such a high film schedule is naturally -

"I hope it can drive the sluggish market and pull the resistant audience back into the cinema." Wang Wei affirmed.

Lao Wang nodded in agreement.

The next moment, Wang Wei realized that this seemed to be an opportunity to rip off the bamboo-

"In the box office sharing ratio between Dunhuang and the cinema chain, I won the highest level!" Lao Wang winked at Wang Wei.

Really!

Wang Wei sighed in his heart, and said that this guy would not let go of such an obvious opportunity to rip off the bamboo!

Of course, as long as the audience can be pulled, the theater side will not suffer.

They sell popcorn, soda and other products with high profit margins, and the profits are all exclusive; In Lao Wang's words - as long as the salt in the popcorn is a little heavier, it will be easily earned.

It's a win-win in the truest sense of the word.

"Isn't that great? I can also take a vacation more easily. ”

said so, but Wang Wei frowned, feeling that things were not simple.

Lao Wang touched his nose and said, "The problem is, the theater chain has a request - they want you, the producer, to personally stand on the platform to help promote." ”

At first glance, it seems easy to understand, compared to the unknown director Kim Jae-ku, Wang Wei, as a screenwriter and producer, can undoubtedly attract the audience's attention more.

But Wang Wei doesn't think that the Chinese New Year is over, and if he runs around alone against the cold to publicize, he can make the audience enter quickly.

Under his suspicious gaze, Lao Wang coughed lightly and continued: "So, the theater side has taken a fancy to your ability to amplify words, such as blowing a box office hit or something......"

Hehe, I'll just say it's not easy!

Don't look at his previous "big words", but which one didn't he release it with considerable certainty?

It is true that "Charlotte's Troubles" exploded at the box office in another time and space, and Wang Wei also believes that even if it is adapted, it can be liked by the audience when it is moved to this time and space.

But this Spring Festival stall is so special, the ghost knows if the box office can be a "big hit" - Dunhuang's goal is actually "making money with a small hit".

If you want to brag about sustainable development, you must not amplify the words casually, otherwise it will become a lifetime of black history - if you blow it in the future, people will casually use black history to scare you.

Wang Wei is so good at this, he shook his head like a rattle: "I can't do this job, who doesn't know that I am an elegant and easy-going young handsome?" ”

Lao Wang's eyes are about to pop out - he is about to lose the word "elegant and easy-going"!

Wang Wei didn't have a little weakness, rolled his eyes, and said: "Actually, instead of letting me brag on stage alone, it's better to wait for word of mouth to come out, and let the media help shout." ”

"What good things do you want?" Lao Wang was almost laughed at angrily.

"Charlotte's Troubles" is the first contestant in the Spring Festival file, but it is not the only contestant, do you want the media to help you cheer?

Why? Are you the thickest skinned?

Not to mention, it's really because he's thick-skinned.

Wang Wei showed a kind smile: "First of all, you have to understand that this time to pull up the market, reduce or even eliminate the negative impact of the increase in fares, it is beneficial to the entire industry, even if it is a competitor, there will be no opinion on this." ”

"Secondly, some media are not easy for us to communicate, let the cinema side come forward to communicate, even if it is the media under the five major banners, you can not give Dunhuang face, but you can't help but give the cinema line, right?"

"This time, we have almost gathered all the favorable factors, and we are not good enough to knock the bamboo pole to the end, but let me 'sell my body', you say you are still not professional enough, right?"

Lao Wang digested this guy's explanation, and then saw that his face changed-

Good guy, on the dog or your dog, isn't this a proper scumbag who only needs benefits and does not take responsibility?!!

But it sounds like it's completely doable!

The time and place are right for me, what else do you do to be gentle and frugal?

Inexistent!

Knocking the bamboo bar to the end is the last word!

I have completely agreed with Wang Wei's plan in my heart, but Lao Wang did not ignore the premise of his words: "As long as word of mouth can be guaranteed......"

At this point, Wang Wei dared to amplify his words-

"After watching the movie, if you don't make him laugh more than ten times, we accept a refund!"

……

Ahem, it's another day when the plan can't catch up with the changes~~~

(End of chapter)