"Charlotte's Troubles" was released on a date when the market was deserted, and it didn't cause much trouble.

After all, for two consecutive days, the single-day box office was less than 20 million.

Based on the previous results, it looks pretty good, right?

But don't forget, the ticket price has risen by 50% now, and it has occupied nearly one-third of the entire market as soon as it comes up, but the daily box office is not even 20 million......

It can be seen from this that its attendance rate is bleak, and how bleak the entire market is.

Fortunately, whether it is Dunhuang or the theater line, they have already been mentally prepared.

The only thing to be happy about is that the audience who has seen it, almost unanimously praised!

Everyone is looking forward to it, waiting for this wave of word-of-mouth to spread and re-enter the existing audience.

Wang Wei's "non-cooperation" should have made the theater party feel unsafe, but Lao Wang's explanation made them cry and laugh-

"He is determined to cultivate himself and become an elegant and easy-going public idol......"

Just his personality...... Elegant and easy-going?

Next life.

couldn't cry or laugh, and the theater party could only contact the media to help "carry the sedan chair" together.

As the biggest beneficiary, of course, Dunhuang can't really just think about "white prostitution", in addition to publicizing it in the media that he has befriended, the most hidden means have also been used.

On the Internet, Dunhuang's marketing army has quietly dispatched!

——In the last National Day file, "My Savage Girlfriend" benefited from the soaring box office of online word-of-mouth publicity, allowing Dunhuang to truly experience the power of the "Internet Water Army".

In particular, after reaching a strategic cooperation with Weibo Technology, and getting the technical support of the other party, Dunhuang deliberately strengthened the network propaganda department.

Luo Cheng, the director of the naval department, was also presented with the nickname of "Admiral" by Wang Wei.

-- Don't look at the "water army" after flooding the Internet in the future, it is regarded as the source of the evil of provoking incidents and causing vicious competition, and everyone shouts and beats it; But at present, the online water army can be called the "advanced productivity" of film marketing.

What's more, under the constraints of Wang Wei, Dunhuang's naval department mainly strives for exposure and spreads good reputation; Instead of attacking competitors or using bad movies to trick audiences into the cinema.

It's not that Wang Wei is a decent man and a gentleman, the main thing is that although the first generation of netizens did not have a wide range of knowledge, they were not fools after all.

On the other hand, as long as it is not too obvious, in the current environment, online word-of-mouth publicity can indeed get twice the result with half the effort.

Luo Cheng led the strengthened water army, through the capture and analysis of network keywords, decided to start from the topic of "what to play in the New Year" to guide online public opinion.

Some things, even if they change time and space, have something in common.

For example, as the pace of life becomes faster and faster, the taste of the New Year is getting weaker and weaker; On the other hand, more and more people, especially young people, have begun to stop visiting relatives and friends, drinking alcohol and eating meat as important things for the New Year.

Beyond the reunion, there is entertainment.

Chinese New Year, the most important thing is to be happy.

Now it is not as good as the future generations, you can watch videos with a mobile phone for a day; The Spring Festival Gala can provide happiness, but it is only a one-night program; Are there any other family pastimes?

Watching a movie counts as one, of course!

After spending a lot of effort to lead the topic to "what movies are there to watch during the Spring Festival", Luo Cheng suddenly found that a lot of "tap water" had emerged on the Internet, taking over the original job of their water army.

- "I've already recommended Charlotte's Troubles to no less than ten friends, and if I tell you what will happen in these 100 minutes or so, there will only be one answer: laugh crazy!" ”

- "This movie is like a more than 100-minute Spring Festival Gala sketch...... Although I am also very unhappy with the price increase of movie tickets, I have to say that it is still worth a movie ticket after the price increase. ”

- "The plot is reasonable, the laughter is dense, it's not the kind of vulgar farce full of, pee and fart, scratching the armpits across the screen and forcing people to laugh, it's quite suitable for watching with a family during the New Year." ”

- "What moved me was of course the dense and cohesive laughter, but there were also those group portraits who could see the shadows of many people around them, such as Dasha Chun, who revealed his simple temperament, Teacher Wang, who loves to receive gifts and be a teacher, the protagonist's mother who fell in love with the tender grass in the sunset, and was ...... by a taxi driver who was full of enthusiasm at a traffic light."

In the relevant discussion posts and group chats, there are all kinds of appearances, recommendations, movie reviews, discussions...... Let the water army that leads the topic be confused.

After Luo Cheng convened the team to analyze, he understood the key -

Most of the people who went to see this movie a year ago were rich and idle audiences, and most of them were relatively active netizens.

It's just that they haven't been guided to the topic, and once they are guided, their enthusiasm is even higher than that of the water army.

And their various statements are all praised, and even many old fans who have made up their minds not to go to the cinema in the short term and be slaughtered have become interested in returning to the cinema.

- So, Luo Cheng and the Dunhuang Internet Navy under his leadership almost didn't have to do anything in the back, and they were already lying down to complete the task.

"If only it were like this every movie that was promoted!"

Luo Cheng couldn't help but sigh in his heart.

Of course, he also knew that it was impossible.

Although he didn't know that this movie was adapted from a stage play that had been grinding for several years, the jokes in it were voted by the audience with laughter again and again.

But he knows that not every movie has the ability to create a national issue like "Charlotte's Troubles".

- Yes, he is now convinced that this film can capture the emotions of the whole people during the Spring Festival.

Well, to put it mildly, it can provide happiness for all people!

Of course, he also better understood what Wang Wei said when he constrained the marketing boundary of the Dunhuang Navy -

"The quality of the film is the key to attracting people to the theater, and good word of mouth will spread by itself, and your goal is to accelerate the speed of communication, not to reverse black and white."

While completing the task easily, Luo Cheng couldn't help but ponder-

"Can we establish a professional movie rating website so that both good and bad word-of-mouth can be disseminated to the audience in a more timely manner?"

Well, he didn't know that his idea would create a "main battlefield" for his future sailor colleagues; But he knows that a good reputation must be transformed into real box office results after all, and the movie can be considered a success.

Therefore, in addition to online word-of-mouth marketing, Dunhuang must also use all drainage methods to expand the audience base of the first wave of theaters after the year.

Therefore, at eight o'clock in the evening on Chinese New Year's Eve, Penguin Communications suddenly popped up -

"Charlotte's Troubles", only 100 million points funny, really only 100 million points!"

The sudden pop-up window alarmed countless people who were using Penguin Newsletter to send New Year's greetings to relatives and friends, and they were happy to see the naughty title.

Ah this, I also have "100 million points" I want to see, there are really only 100 million points!

……

During the special period, everyone's comments (scolding) can't be displayed, and I feel that the code words are not happy, so cheap and wood~

(End of chapter)