In many cases, rumors are not groundless.

Wang Wei did call and ask Lao Wang after seeing the movie review of Old Man Charlotte: "How much money did you pay this old man?" Let him blow so hard? ”

Because of the unexpected explosion at the box office of "Charlotte's Troubles", Lao Wang, who returned to the company in advance, said quietly on the phone: "I said I didn't have a penny, do you dare to believe it?" ”

"It's probably rare to be the 'protagonist' of a movie, this old man is high, and I hope to give this movie more box office."

Wang Wei: "......"

At that time, he felt that Lao Wang was more than him, but the follow-up development made him have to doubt that this was the truth-

"I'm not touting Wang Wei. Whether as a director or screenwriter, he still has all kinds of shortcomings. ”

Charlotte said so in the movie review, and then turned his pen,

"Whether it is a film master in the industry or a screenwriter, there are many things that surpass Wang Wei, but, on the other hand, Wang Wei also has an ability, I think I am the strongest director and screenwriter I have ever seen——"

"That's his on-demand storytelling!"

"Storytelling is storytelling, what is on-demand storytelling?"

"To put it simply, the Spring Festival stall is an on-demand customized business, and "Charlotte Troubles" is the most sought-after product in this business. And Wang Wei's on-demand storytelling ability is fully revealed in this movie. ”

"I'm not here to brag about how deep this movie is, how great it is...... Well, if you want to say great, this movie really can't afford it. ”

"Its success is almost entirely based on a single point of extreme – it's guaranteed to make you laugh and laugh from beginning to end."

"Grasp the biggest demand and selling point of 'laughter', and tell a very vulgar story completely and joyfully, it seems that this requirement is not high, but everyone has also seen other comedies in this Spring Festival file, and to put it bluntly, there is no one who can play."

"Throughout the films directed or written by Wang Wei, they all have one thing in common - they have achieved the ultimate in a certain on-demand customized single point, so extreme that they occupy an indelible position in Ling's mind after almost watching it."

"The extreme of a single point does not affect the integrity and balance of the whole story; In other words, it is also a good story, and his films have more distinct highlights; And also plays a flower on a certain selling point, and his movie has the best story. ”

"As a result, his films always make money, and make a lot of money."

"Therefore, regardless of the field of art films that like to play depth and art, in the field of 'on-demand' matching commercial films, if you want to make money like Wang Wei, you must have storytelling skills that are comparable to him."

"If you can't do this, then I advise all directors or producers not to easily follow the theme of the film directed or written by Wang Wei——"

"What he can do, you may not be able to do!"

Many people see this, and then go back to the first sentence, and a huge "? ”

- If this is not called praise, then how else can it be praised?

As a result, a lot of people scoff at it.

However, there are also many people in the industry who are confused by Wang Wei's 100% success rate, and after the mention of this film review, they realize, or think they are aware of the secret of Wang Wei's success-

Powerful storytelling!

Old Man Xia seemed to have opened a window for them.

Frankly speaking, the ability to "tell a story" sounds very basic to a director, but not all directors can tell a story.

Even, many famous directors have left the screenwriter and can't even tell a complete story, let alone like Wang Wei, who can tell a good story while highlighting the selling points "on demand".

Therefore, many directors or producers have come up with the idea of asking for a script from Wang Wei.

This kind of thought, in the case of "Charlotte's Troubles" box office exploding day by day, is becoming stronger and stronger-

With more and more viewers watching it, the word-of-mouth and evaluation of "Charlotte's Troubles" online and offline are also increasing.

As a result, the influence and popularity of this movie soon showed a momentum of geometric multiplication!

In the next two days, it continued to soar with a hot momentum, winning 91 million and 117 million single-day box offices respectively, riding on the box office list.

117 million !!

Although looking at the momentum of the previous two days, many people already have psychological expectations for its single-day box office to exceed 100 million, but at this moment, everyone is still shocked.

The first domestic film with a single-day box office exceeding 100 million yuan, was born?

Single-day box office records, single-day moviegoer records, first-week box office records...... I don't know how many records have been broken by it, but the key is that it can't be counted yet - with the current momentum of this movie, it may be breaking records every day in the future!

The main creators who are running the propaganda are so excited that it is difficult to suppress it, needless to say, the national media has also completely exploded!

If it is said that because of the need to boost the market, most of the media gave face to this movie, and public opinion was mainly praised;

Now, it is so popular that it has also led to the recovery of the Spring Festival market, and public opinion has become divided.

Many media outlets that have previously promoted this film have said that this film is actually very ordinary, why did it achieve such a huge success?

Some media put it down to "good luck" -

For various reasons, there is no blockbuster in this Spring Festival file to compete with "Charlotte's Troubles", and the homogeneous opponents are vulnerable; This in turn led to the theater side pushing its film schedule to nearly 60% - this is a schedule rate that is almost impossible to appear in the popular schedule, isn't it luck?

Well, this kind of "luck theory" has a kind of "I can do it" confidence.

Some media also put it down to "opportunism" -

In "Charlotte's Troubles", many scenes and music have a nostalgic effect, the familiar desk, the slightly perverted teacher, the nervousness of the college entrance examination, ignorant love, and the cruel reality, as well as the golden songs that have worn out their ears in the seventies and eighties, have resonated with many middle-aged people.

Well, even Wang Wei can't deny this - the nostalgic golden songs of this time and space are the biggest changes compared with the original work, and in the final analysis, it is indeed for "tricks".

If the above controversy, although somewhat sour, is not too aggressive; Some media are simply eager to tear up this "bad movie" that is "difficult to be a good reputation"!

There are not too many surprises, "three views are not correct", which has become the focus of these media criticizing this movie.

What expresses "goddesses are all", scandalizes women, and has incorrect views;

What protagonist crosses all depends on plagiarism, and the three views are not correct;

What ending advocates that scumbags are raised by women, and the three views are not correct......

Although there are no "dicks", "green tea bitch", "straight male cancer", "Our Lady's disease" and so on, the meaning is expressed.

In a word, this is a movie that only a scumbag who is selfish and inferior and complains about reality like he is the male protagonist will like it!

At the beginning, it was just the grandstanding of a few media, but later, it may be because of the topicality, or it may be because of the simple disdain of Dunhuang, and even the mainstream media have joined the criticism team.

Lao Wang, who had been stimulated by the explosion at the box office and couldn't wait to stare at the box office list for 24 hours, noticed this movement and suddenly exploded like a cat with his tail stepped on.

While shouting "There are many people who are popular", he was about to pull out Wang Wei's big killer, which should be scolded, squirted!

Then, he found out......

The old man Charlotte, as if offended by such remarks, appeared on a film review program of China Television, and stole all the limelight -

"Charlotte's Troubles is not correct? Damn it! Are they watching the same movie as me?

"Yes, Charlotte did it all over again, relying on plagiarizing the famous songs of later generations, reaching the pinnacle of life, and holding the goddess. However, isn't it clearly shown in the movie that he, very, heart, and void? ”

Charlotte in reality dissected the "Charlotte" in the movie very smoothly, and spread his hands and said: "What did he get in the end?" Could it be that his career has been smooth and he is living happily with the goddess? No, no, no, is it true that anyone has seen a movie like this? ”

After a pause, he added: "So, isn't everything they are dissatisfied with and criticized exactly what is clearly satirized and criticized in the movie?" ”

The host gaged at the right time: "Anyway, when I watched the film, I didn't think about it so much, and I didn't want to think about these things, because I felt in my heart that I went to the cinema to spend more than an hour watching a comedy movie, just to be happy." ”

Charlotte nodded, and first approvingly: "As a movie that tries its best to make the audience laugh, you can watch it in such a fun posture." ”

Then, he said with emotion: "Sometimes, when I see these criticisms, I know that we filmmakers are the saviors - a movie, even if it is a comedy movie, must tell a story, have laughter, and have connotation, establish a lofty and lofty three views, and then reshape social morality, promote equality between men and women, and call for world peace and ......"

"Well, I'm not worthy to be a filmmaker because I'm such a wastewood. And I don't think most of the people in the circle are worthy, probably only those who criticize them, really, they can let them go, I'm looking forward to seeing their lofty works......"

At this time, the whole show almost became this old man's yin and yang weird words.

The host couldn't help laughing and said: "You defend "Charlotte" so much, some people say that you are substituted for Charlotte in the movie, and some people say that you received money from the filmmaker, what do you think?" ”

"What's the substitution." Old man Xia not only did not flinch, but became more energetic: "In fact, those who say that the three views are not correct, if they cross, I am sure that they are even worse than Xia Luo in the movie." ”

"Why are you so sure? It's a very simple truth, watching a comedy, only seeing malice from it, it's like his eyes are full of, he sees the whole world the same, you want to say that they are full of righteousness, hehe......"

After a wild squirt, the old man continued the topic: "As for saying that I tried my best to maintain "Charlotte", I received money, I can only say that I am not like some people, and my vision is not as big as the wellhead. ”

The host became interested: "What do you say?" ”

Charlotte said solemnly: "I watch "Charlotte" now because I see that it has changed the domestic film market to a considerable extent. ”

"I think that since "Charlotte", the box office of 1 billion will become the norm in the domestic film market!"

The host's eyes widened slightly.

Prior to this, the box office of 7 or 800 million yuan for a single film was rare, but it was not impossible; However, the 1 billion level of a single film is basically the box office ceiling of the domestic film market.

Although some people expect that after the increase in movie ticket prices, breaking through this ceiling will no longer be an unattainable goal. But...... Will a billion box office become the norm?

It's hard to imagine.

How could Charlotte not guess what the host was thinking?

To say that he was not surprised at all by the box office explosion of "Charlotte" must be a liar.

However, because of the accident, he noticed some unusual signs-

Most people attribute the reason for the box office explosion to the quality of the film, the high scheduling rate, and the right schedule...... These are of course extremely critical, but the reasons don't stop there.

He didn't know about Dunhuang's online marketing strategy, but he noticed the pop-up push of Penguin Newsletter — as a fashionable old man, he kept up with the times — and the application of penguin colonies in word-of-mouth communication.

He even experienced it himself, after his grandson watched the movie, before he left the cinema, he recommended the movie on the family group, and then the family responded in a group...... This word-of-mouth spread far faster than all traditional media!

What does this mean?

It means that as long as it is properly promoted, the promotion period of a movie will be greatly shortened, in exchange for a short-term surge at the box office.

After the price increase, the larger market can already accommodate a single 1 billion film.

The success of the 1 billion box office will attract more investment like a chain reaction, bringing prosperity to the film market......

He didn't know if he was overly optimistic, but he hoped so, and he said so.

“…… The time for box office records to be refreshed is getting faster and faster, the film market is no longer monopolized by blockbusters, and there are more and more opportunities for new directors to emerge, and we will enter an era of a hundred flowers blooming! ”

And it all started with this "Charlotte". Although it is a coincidence, of course I am happy to see that the new era of Chinese cinema is ushered in under the name of 'Charlotte'. ”

Old man Xia said, squinting his eyes, looking leisurely, I don't know what beautiful picture I thought.

……

The Wang family, the two families were gathering in the living room to chat, and Ms. Wang easily froze the TV picture at this moment.

She first looked at her son, and saw that Wang Wei also looked like he didn't know what he was thinking, so she turned her head to look at the insider on the other side.

"Xiaozhen, you said that this interesting old man, can he leave a 'name' in history as he wishes?"

Shen Zhenyi glanced at Wang Wei, who was still distracted, and smiled slightly: "He works so hard, I see, he will come true!" ”

……

~~~

(End of chapter)