The time came to the end of March, and "Charlotte's Troubles" was finally fully discontinued.

At this time, its domestic box office was just over 1.4 billion yuan.

In fact, the real movie-watching peak brought by this movie to the post-holiday film market is only about half a month.

Although the release time has been extended by many theaters to survive the next box office off-season, but in the later release cycle, especially in the second half of March, Dunhuang's box office share can only be regarded as better than nothing - the proportion of account sharing at this time is completely reversed, and the theater side accounts for the absolute majority.

However, the sensational effect of "Charlotte's Troubles" breaking through the single film one billion box office has passed, but the driving effect on the entire market seems to be continuing.

As a result, the box office off-season after the Spring Festival is not "light"-

The traditional box office off-season is generally a low-cost schedule, and this year is no different;

What is unusual is that there are many small costs this year, and the box office results are quite good.

There are those with a budget of millions and tens of millions of box office; There are nearly 100 million box office ...... with a production cost of nearly 100 million Although it is a world of difference compared to "Charlotte", for the producers, it is simply a profit.

In fact, this is not necessarily driven by "Charlotte", but it must be stimulated by Wang Wei and the directors of Dunhuang!

Because of the success of one low-cost film after another in Dunhuang, many up-and-coming second- and third-tier directors have become enlightened - if you want to make money, you must find out the audience's preferences and tell the story seriously.

If the story is told well, the small cost can also be slowly developed; No, even in the box office off-season, the market has lived up to their efforts.

Of course, more people believe that the prosperity of the China Entertainment Film Market has arrived!

In the midst of this general optimism, Dunhuang's two subsequent production plans were not very impressive.

One is "Savage Sister" directed by Liang Guanyi.

——After He Wenying, director Liang Guanyi stood out for being good at filming the plot of happy enemies, became the second signed director in Dunhuang, and won the directing opportunity of the sister chapter of "Savage Girlfriend".

If it is said that because of the original cast of "Savage Girlfriend", "Savage Sister" still has a certain degree of attention, and the other one is really not popular at all.

——"Heart Labyrinth" directed by Yu Zhenfeng, a young director in his early 30s.

Well, among directors, those in their 30s are really young directors, but it is Wang Wei, who holds the guide tube in his early 20s, which is wonderful.

However, director Yu Zhenfeng has one thing similar to Wang Weiting, that is, the film is made very quickly, and the quality of the film is very good - but his spirituality is limited to suspense themes.

It's just that he is not good at making up stories, so he lacks a good script the most.

As soon as he got the script of "Heart Labyrinth", he simply threw himself into Dunhuang's arms.

And Dunhuang also needs his "fast and good" filming to take over the release of self-made films.

- General directors, who launch a film project this year, will not be released until at least next year; And Yu Zhenfeng directed "Heart Labyrinth", which will be released by the end of the year at the latest.

- This is connected to the rhythm of self-made films being released from the beginning of the year to the end of the year.

Of course, even if everything goes well, it will be a later schedule.

Now, taking over "Charlotte" is Dunhuang's highlight of this year - "The Silence of the Lambs"!

The distribution in the North American market is still being discussed, and Dunhuang has not been hanged from a tree in Universal Pictures.

But first, not everyone in Hollywood's five representatives has Frank's vision; Second, they also need to see how the film performs locally.

In most cases, films that perform well in China may not perform well overseas; But films that don't perform well in China must have nothing to do overseas.

As a result, the preliminary warm-up of "Lamb" in China is about to begin-

"The pre-warm-up publicity point of "Lamb" will be placed on the real serial killer unsolved case!"

Wang Chuanqi, who kept up with the publicity and distribution of key projects, told the main creator of the crew about the latest situation.

"By hyping up the unsolved case of serial killers, to promote "Lamb"; The point is that this propaganda program is applicable in all countries, after all, there is no country that does not have a killer case! ”

Well, that's fine.

First of all, there is no country that does not have serial killers - if there is, it is not because of good law and order and simple people; It's because the level of public security management is so poor, and there are serial killers who don't know about it, or don't care.

Secondly, because of technical reasons - in the era when the means and technology of detection are not yet mature, as long as the serial killer is not arrogant enough to cover up, it is difficult for the general police to solve the case directly.

After all, serial killers often have no contact with their victims, which makes it difficult for the police to use the usual methods of investigating social networks.

As for logical reasoning, people who can be serial killers are generally not in a normal mind. In the face of this kind of abnormal and wandering crime-committing guys, there is not much to do when the detective comes.

So, the serial killer case was born.

Every time an unsolved case arises, it arouses endless fear and speculation, and it can be said that they have a natural degree of attention.

The main and secondary lines of "Lamb" are related to serial killers, and it sounds like a good idea to stir up the heat with realistic unsolved cases.

Wang Wei thought for a moment and asked, "I have two questions. First, will this hype cause bad social impact? ”

Lao Wang understood as soon as he heard it, and explained: "We will communicate with the police about the case first; In fact, there are many unsolved cases where there is no available evidence to be preserved, or key clues to solve the case are missing...... It is said to be hype, but it can also be seen as soliciting clues from the whole society. ”

Wang Wei nodded.

He doesn't know much about this aspect, but he has also heard that many serial killer cases are solved by luck.

Many famous serial killers capsized in the gutter one day because of some trivial matter, and were accidentally caught by the police with clues, so they followed the vine and turned out the final big boss.

If it is widely advertised, it may not be impossible to find some new clues, and the case will be solved by mistake.

Of course, this is a beautiful vision, and what Wang Wei needs to confirm is that Lao Wang is not blindly playing hype.

"So that's the second question, isn't it too early to hype? Can the heat last that long? ”

After all, the movie is still a month away, even if it is not a hot Internet era every day, there is no popularity that can last for a month, right?

"That's the second point I said, it's a joint hype." Lao Wang said.

"Joint hype?"

"Yes." Lao Wang said proudly: "Pearl TV wants to promote a blockbuster crime suspense criminal investigation drama, and also started the idea of using the serial killer unsolved case to hype, and then, we hit it off." ”

"I watched the criminal investigation drama they were going to push, and to be honest, it was very well filmed! In this case, first join forces to stir up the popularity of serial killers; TV dramas are broadcast, and it is not a problem to maintain the popularity of related topics; When the TV series comes to an end, "Lamb" will also be released, a perfect connection! ”

"Moreover, it is rare for the media under the five major banners to send you to help you wave the flag, who can give up such an opportunity?"

“……”

- The last sentence is your real purpose!

Wang Wei was not the only one who complained.

……

(End of chapter)