For Dunhuang now, the acquisition of a small company is not a big deal.

Chasing Light Comics is not a listed company, and the best thing is that the shareholders behind it have long wanted to get rid of their shares - finally the finances have become a little better, don't take advantage of this opportunity to get rid of them, and wait for a big loss?

After promising to retain the internal structure and personnel relations and not lay off employees, the management did not resist changing owners; Soon, Dunhuang officially acquired Chasing Light Comics with nearly 200 million yuan in cash.

In this year, 200 million is naturally not a small amount, and considering the debt that Chasing Light has incurred in order to recover most of the copyright, Dunhuang has actually paid a higher price.

But Wang Wei compared the purchase price of Marvel in the same world, and he had a feeling that "this may be the most cost-effective deal in the history of Dunhuang".

Of course, when Marvel was acquired at that time, it had already relied on a "Iron Man" to get ahead; Light chasing comics now...... There's no way to look at it at all.

It was not until this time that the grand blueprint for building the "Super British Universe" was unfolded in front of the management of Dunhuang for the first time.

The acquisition of chasing light is not to make a general series of movies, at most three are planned, or a sequel is made at a high price, and the sequel is sold and then a sequel, and the film is not bad until it is bad.

When he described the blueprint, He Xi far-sighted drew a time chain that extended ten years later-

First, a large number of individual superhero movies under the Light Chase Comics were filmed, and then they were linked together to form a grand cinematic universe, and they were all captured under a fictional complete worldview logic.

Among them, there are ancient martial artists, immortal cultivators, supernatural people, even aliens and Western magicians, and of course, mortals - connected by a core element similar to "Dragon Ball that can summon dragons", and their destinies are intertwined.

The chain is larger than the film, and the film serves the chain.

"This Nima ......"

Except for Wang Wei, the others were shocked and speechless.

How can I say this shock, it's like seeing ...... It's like a ghost, in the giant pit of comic films, to create such a large-scale cinematic universe that has never appeared before, can you believe it?

You must know that before, there were many bad movies with manga and bad films, and there were occasional masterpieces, which relied more on the divine power of gods.

Nowadays, you actually want to mass-produce manga masterpieces?

How many catties of Moutai do you have to drink before you dare to blow like this?

But I have to say that in addition to the shock, there is also a kind of excitement.

A collection of superheroes, super big scenes, and a kind of shocking fantasy coming true.

It's just that......

"What about input? What a lot of investment it takes! Wang Chuanqi immediately thought of money.

Such a grand cinematic universe can't be created out of thin air. And fools know that the bigger the movie world, the more amazing the money that needs to be smashed into it!

Sure enough—

He Xi's eyes flashed, and he said softly: "There is no doubt that excellent quality is the first cornerstone of the success of the Super British Universe, so every movie must be kept above the average level of excellent commercial blockbusters." ”

"Based on the planning of 20 films, I roughly estimated that on average, the production cost of each film is about 100 million yuan......

In other words, the production cost will also need to be at least two billion!

Comrade Wang was stunned all of a sudden!

I don't want to be over yet-

"We also need to invest in marketing expenses that are about the same as production costs!"

Tao Kang, the person in charge of Chasing Light Comics, who attended the meeting, nodded and added.

The first time he appeared in front of the management of Dunhuang, he was not in a hurry, and at this moment he said: "Behind the superhero team, there is also a need for super marketing." ”

"First of all, a huge advertising investment is essential. Especially at the beginning, it is necessary to launch a huge promotion campaign to turn superhero characters into hot words of public opinion, and jump into the mainstream crowd, or the field of vision of lightweight non-comic fans; ”

"Secondly, like its superhero team, it is also necessary to cooperate with other brands in marketing fancy marketing, so that peripheral products cover all aspects of life, so that the superhero universe can become a brand that can affect people's lifestyles;"

"I also want to turn to new media, use online social media to interact with the fan base, and even invite the audience to build the puzzle of the superhero universe together......"

Tao Kang smiled faintly as he described the other cornerstone of the success of the Superhero Universe - excellent business operations.

It's not a show-off, but a smile of "please look at my sympathetic smile, otherwise why do you think we chase the light, but we only want to hug our thighs, and even sell ourselves to you" smile.

It can be seen that he still has a lot of resentment about not being able to hug the five thighs.

After all, looking at the China Entertainment industry, in addition to the Big Five, who else can provide such rich media channels and resources?

And whether it can come up with such a big deal is the key to the lasting success of the Super British Universe.

Of course, it can't be said that Dunhuang has no bright spots-

Probably because it is difficult to match the five major in the traditional field, Dunhuang attaches great importance to new fields and new paradigms.

Dunhuang's leading position in the field of 3D animation is well known, but in online social media and online games, Tao Kang also joined the Dunhuang system, only to know how many resources Dunhuang has invested in it, and even carried out the practice of "film and game linkage".

Well, it also includes the current "Super British Universe" that will create a new paradigm in the film industry.

Once the "Super British Universe" is officially revealed, Tao Kang believes that the entire film and television industry will be shocked.

It's just that, if you put aside the investment and talk about your dreams, it's called hooliganism.

Anyway, the management of Dunhuang was almost stupefied by the astronomical investment.

After Tao Kang finished his planning, there was a dead silence in the conference room.

After a while, the corners of Zhou Lin's mouth trembled: "Four or five billion starts, I didn't expect that I would be able to 'afford' such a big amount of money in my lifetime." ”

Xu Daoxing's wrinkles were sighing: "I thought that a movie plan was measured in 100 million, but I didn't expect that there would be one billion as the unit of measurement!" ”

As for Lao Wang...... He didn't even want to speak.

Invest one or two hundred million, and he can take it out by gritting his teeth; Investing hundreds of millions or even billions, he gritted his teeth and saved, which is not impossible to consider; Billions? Or at least?

Day, sell everyone here, the price of gold is not enough!

Although he also knows that it is not that he needs to come up with billions at once, even if it is divided into ten years, this is a dizzying and outrageous figure.

His eyes are full of two points of penetration, three points of numbness, and five points of life without love - scattered, all scattered, what else is there to talk about?

Only Wang Wei put his fist to his lips, cleared his throat, and said, "Fortunately, although this number is definitely underestimated." ”

OK???

Hemp egg, is the world swollen!?

Some people are asking for a price, but there are still people who think that the price is not high enough, right?

I don't really understand these young people—the Dunhuang trio all see the same meaning in each other's eyes.

Wang Wei didn't move like a mountain, and said steadily: "You think, this is not a one-time investment, if we really throw so much money into it in the end, there is only one possibility - this at least gives us back tens of billions of income, well, even tens of billions of profits!" ”

Hey, when you say that, it seems to ...... That's right, too!

Lao Wang's stiff expression softened.

Lao Zhou and Lao Xu were thoughtful.

They have never seen "big money", and when they heard the sky-high investment, their brains almost didn't turn!

Come back to your senses, isn't that the truth!

If you can make Lao Wang willing to invest billions of goods, maybe there will really be tens of billions of income!

it, this astronomical ...... Their minds won't turn again!

Wang Wei had already turned his gaze to He Xi and Tao Kang.

The universe may seem chaotic, but the "God" who created the universe definitely has a schedule full of when and what to do.

He is now a little relieved about Dunhuang's "Chaoying Universe" - these two people, one is good at planning content production, and the other is good at planning business operations - Dunhuang's "Chaoying Universe" has ushered in two "gods".

Of course, Wang Wei also knows that even the promotion of a feature-length film series requires a lot of capital and media resources, not to mention the promotion of a movie universe.

In fact, the success of the Marvel Universe in that world was the result of a lot of people gathering firewood and a high flame -

Without Marvel's efforts and persistence, the original "Iron Man" would not have appeared;

Although "Iron Man" is a big hit, Marvel's strength is still average, and if it is not favored by Di Baobao, it will not be able to wait for the outbreak later;

And without the acquisition of Di Baobao and the corresponding massive publicity and distribution costs, the Marvel Universe would not really be popular all over the world......

It's a snowballing process.

In this process, the media, film distributors, and even peripheral manufacturers in various countries are contributing to the trouble.

Therefore, those who think that they can kill all sides with a peerless plan, it is better to wash and sleep, and have everything in their dreams.

Therefore, Lao Wang and the others only saw the "sky-high asking price", but Wang Wei saw the sober understanding of the two of them - if you don't have money, don't play any "Super British Universe".

How to put it, he admires optimistic people, but he appreciates people who see difficulties clearly before being optimistic.

So he raised his eyebrows and said, "Let's talk about your preliminary plan, if the plan works, you will have to learn how to spend money." ”

The eyes of the others suddenly changed again.

What does this mean, does Wang Wei approve of their plan for this grand plan?

After all, with the expansion of Dunhuang's scale, the internal "green light committee" mechanism has also begun to be pursued somewhat similar to the five major ones-

That is, typically, a producer will first find a script, develop it into a project, and then review it through a green light committee of studio executives. This process usually goes through multiple times, from project development to script finalization, with the Green Light Committee intervening at different stages of the project.

Under this mechanism, it is often the executives who have the final say, not the producers of the development projects.

And now, He Xi and Tao Kang, as the initiators of the project, also have a considerable right to speak, which shows how much Wang Wei appreciates them.

The two of them were also stunned by Wang Wei's appearance of "do whatever you say".

After glancing at each other, Yuki replied, "We plan to start a 'assembly' of superheroes through manga and then adapt it into a TV anime, so that we can use data such as ratings to determine which episodes are the most popular." ”

"At the same time, the character and scene design of the animated version can also save a lot of time for the preliminary preparation of the film version......

"This plan is good, I support it!" Lao Wang patted his thigh without blinking and agreed.

If he had proposed such a plan from the beginning, he might have considered it, now, compared to the sky-high investment in film development, TV animation? It's drizzling!

Wang Wei thought about it, but suggested: "In this case, it is better to make the TV animation into a 3D scene and a 2D character model." ”

"3D scenes, 2D characters?" Tao Kang's eyes lit up.

"Yes, it's actually a kind of pseudo-3D, the characters still look very flat, but the whole scene is very three-dimensional." Wang Wei explained.

What Wang Wei said is actually the choice of the animation industry in another time and space island country in the 3D era.

Although everyone knows that in that country, 2D animation has an unshakable supremacy, but it is not indifferent to the arrival of the 3D era.

The style of 3D scenes and 2D characters has become a characteristic of Japanese animation.

Of course, Wang Wei is now suggesting this mode, not because he wants to learn the style of Japanese animation or anything like that.

Purely for money!

- A 3D scene is more like a real world than a 2D drawn scene. Once built, it can be reused.

Especially when it came time to launch the live-action film project.

Think about it, how much time and cost will a digital version of the superhero universe scene that has been designed save the pre-production of the movie?

Even, when shooting special effects shots, these scenes can be used directly.

Don't forget, in addition to movies and animations, games are also the focus of Dunhuang's development -

The digital version of the scene can also be used directly as a game scene, which can really speed up the progress of game development.

That's a lot of money.

As for why not make a full 3D mode...... Or for the money!

Compared to static buildings and objects, dynamic 3D character technology is not mature, not to mention more expensive, which is contrary to the original intention of low-cost TV animation.

"But that's still a lot more expensive than 2D animation, right?" Lao Wang pursed his lips.

"That's for sure. But compared to the cost savings later, this is also acceptable. Wang Wei said.

Well, that's right.

The premise is that there can be a plan for the back - Lao Wang belly slandered.

"And we're also able to get new people in the animation studio to practice, and to some extent, keep the cost down." Wang Wei spread his hands.

Dunhuang Animation Studio has been poached with some manpower, and there will be more projects in the future, which is not recruiting a group of newcomers.

For newcomers, it's too difficult for them to get started with complex 3D filmmaking; But a pseudo-3D TV animation is just right for them to practice.

This guy has used all kinds of factors to this extent, what else can anyone else say?

Lao Wang just snapped his fingers: "In this way, "Toy Story 2", "My Neighbor Totoro", "Spirited Away", plus the acquisition of Chasing Light and the production of this TV animation, the income of "Toy Story" is basically all smashed in, and we are still so poor!" ”

Now it's Tao Kang's turn to pop out his eyes!

Damn, can I afford so many projects...... How much did a "Toy Story" make you!!

……

~~~

(End of chapter)