Chapter 202: The Value of Good Content
"Will the Big Five really ride the tiger?"
Wang Wei returned to his office and saw Shen Zhenyi also follow.
"How so? It's true that the suppression effect is not satisfactory, but where is this! Moreover, even if it is difficult to ride a tiger, there is no turning back when we open the bow, in addition to suffering and having fun, we can only watch being suppressed to the end? ”
Wang Wei was not very optimistic.
"I think so."
"Then you ask this because ......"
"People's hearts are floating! My brother. Shen Zhenyi spread her hands and said, "For example, the film and television company that cooperated with us to invest in "Fury Road", when I heard that Dunhuang was targeted by the five major ones, I was almost scared half to death, and once yelled that it wanted to kick us out; It wasn't until the box office of "Heart Labyrinth" came out in the first week that they were silent. ”
“……”
"Now that the Big Five are just showing their muscles, they can't stand it, and the more severe situation in the back won't scare them to death directly?" Wang Wei pouted.
Yes, in his eyes, this time the dismount is really just to show muscles.
The five major ones are just stuck in the neck of Dunhuang now, and the backhand smear or something has not been used yet.
After all, they wanted Dunhuang to realize that they were weak and took refuge in them, instead of offending Dunhuang to death or beating them to death, well, they didn't have the ability to kill them with a stick.
"You're saying you're not optimistic about the situation behind you either?" Shen Zhenyi wrinkled her delicate nose.
"This actually has nothing to do with whether I am optimistic or not, as long as we don't give in, offend once, twice, and finally offend to death - commonly known as 'rectification to death'."
Wang Wei told the cruel truth in a relaxed tone.
"People's hearts are floating!" Shen Zhenyi seemed to repeat a nonsense.
But Wang Wei understood her reminder.
Under the grim situation, it is not only the box office that is affected, but also the hearts and minds of the people.
They can understand the concerns of the production companies that co-invested in "Fury Road" - this is not a small investment film after all, and if it is not effectively promoted, it is almost certain that it will be a loss!
No one wants to do a business that is destined to lose money, but fortunately, this time because of the unexpected box office performance of "Heart Labyrinth", they stopped, otherwise, it would not be surprising that the project would be suspended for a year or two just because of the back and forth work.
And what about the directors who cooperated with Dunhuang? What about producers? Will they be all the moths because of the same concerns?
You must know that external threats can still be condensed into a ball to deal with; If a rift appears inside first, it is an absolute mortal threat.
Wait, Wang Wei suddenly had a flash of inspiration.
"Maybe I can find a way to relieve the pressure on Dunhuang." Wang Wei secretly turned his thoughts.
……
As Wang Wei predicted, the suppression of Dunhuang by the Five Great Congresses was throughout.
After the release of "Heart Labyrinth", the reputation of film reviews is actually quite good.
For example, a film critic praised -
"If it weren't for a very deep understanding of human nature, it would not be possible to make such a sincere work, it seems to be relaxed, but it is resolutely cold; may cause a sneer and a shiver at the same time......"
Most critics praised this extremely absurd and extremely real suspense film, but not many reviews appeared in the media, and it was quickly drowned out by the reviews of competitors in the same schedule.
After Song Zhicheng's "Sunny" was screened, overwhelming praise hit -
"A film with a soul......"
"It has both the delicacy of sociology and the uneven polymorphism of literary and artistic works......"
"It makes people see the future of Chinese art films......"
Hou Mai will indeed drill the camp, will dot the dots, and make the most of the resources vacated by the lack of Dunhuang to the extreme, and the five big ones are also willing to help Song Zhicheng.
On the other hand, "Heart Labyrinth" did not relax its suppression even after its release - it is said that many film critics wrote film reviews for this film were either rejected by newspapers or only given a small page, and finally everyone understood that the five major ones wanted to continue to "cool down" the film.
Now everyone knows that the reason why the box office of "Heart Labyrinth" was unexpected in the first week was because Dunhuang invested a lot of resources in cities below the third tier - mainly because the crew kept causing a sensation in the third, fourth and fifth tier cities, as long as they were not blind, they could understand it.
Many people were surprised by the growth of the box office in lower-tier cities, but soon discovered that this is not something that can be learned if you want to.
Small film companies don't have so many people to do distribution, and even if they have manpower, they don't have the ability to produce blockbuster movies stably - distribution is not just a matter of eating, drinking and having fun with the theater chain.
As for the Big Five, well, they really can't look down on the third-tier cities that are far less than the first- and second-tier ticket warehouses.
As predicted by industry professionals - although "Heart Labyrinth" got off to a good start by relying on an unexpected sinking, it was limited to that......
After all, the reason why the market below the third tier is not valued by film companies is because the target audience is limited, and after the first wave of popularity and popularity is almost consumed, "Heart Labyrinth" will inevitably face a situation of ups and downs.
Reality also seems to have validated their predictions.
Although it achieved a box office of more than 80 million in the next week, the proportion of the box office in the market below the third tier plummeted, and it was also facing the squeeze of "Sunny", which won the single-day box office championship as soon as it was released.
Of course, most people also admit that under such a bad form of publicity, it is already a small miracle that "Heart Labyrinth" can still cut such box office results, but the next step will definitely be the situation of "Sunny".
And yet—
The eye-popping scene came unexpectedly.
"Heart Labyrinth" stopped declining after the single-day box office dropped to 8 million, and by the end of the third week, the single-day box office returned to the 10 million level, hanging firmly behind "Sunny"!
This is even bigger than the impact of the first-day box office!
If you want to say that there are no competitors, even if you put aside Song Zhicheng's new film, a large number of award-winning films will be released in December, so it's not lively;
If you want to say that it has created any big hits, it is not, neither like "Lamb" that caused explosive news, nor like the gimmicks of the first 3D animation;
But it was so steady and quiet, and in just three weeks, it bombarded 200 million yuan - the final box office for it under normal publicity is only this number.
Research and research, only one conclusion has been drawn that makes everyone feel complicated-
That's the value of good content!
Facts have proved that there are a lot of award-winning films released this month, but award-winning films, everyone who understands them, it sounds like they are high and low, and to put it bluntly, they don't understand what they are filming.
In contrast, "Heart Labyrinth", which has a subtle idea and tells a good story, has been more favored by the audience in a bunch of award-winning films.
- The theater side is the most keen, and since the third week, it has quietly added films to "Heart Labyrinth".
And this result is enough for Wang Wei to do something
……
(End of chapter)