"Crazy Stone", which was released for five days, lost to "Dragon Quest 3", which was released for only two days, and proved with ironclad things that professional film critics are not only not as influential as they think they are, but even only play a role in poisoning milk.

Quite simply, although the film critics are not objective about the former, they are still mostly praised; As for the latter, even under the public relations of Pearl Pictures, the reputation can only be called average.

This is also normal, a series of movies, the reputation of one is worse than the other, it can be said that it is an old tradition.

But the volume level of "Dragon Quest 3" is there, as a movie series that combines fantasy, adventure and funny, the protagonist is amazingly popular, plus the first two have a good reputation, even if the third part has a bad reputation, the box office of the two days of the weekend is still easily over 100 million.

This is just the beginning.

The popularity of the audience made Pearl Pictures take advantage of the trend to increase publicity investment, comprehensively crushing "Crazy Stone" on traditional publicity channels, and clearly wanted to "drive" as many audiences as possible into the cinema before the reputation deteriorated.

Facts have proved that in a popular schedule like the summer file, krypton gold is really the most effective means to attract the attention of the audience.

The box office explosion in the first three days, as well as the overwhelming publicity offensive, made the theater side not hesitate to support this big production-

On Tuesday morning of the following week, the distribution department in Dunhuang began to receive notices of film scheduling adjustments from major theaters: part of the schedule of "Crazy Stone" will be moved to "Dragon Warrior 3", but in the later adjustments, "Stone" will be compensated for a certain amount of screening time and scheduling rate......

From the perspective of the theater side, this is easy to understand - "Dragon Quest 3" is the time when the momentum is hot, of course, we must seize the opportunity to make this wave of quick money; The word-of-mouth of "Crazy Stone" looks very good, it can go for a long time, and a slight reduction in the number of screens can also increase its attendance.

The question is, for Dunhuang, I just want to blurt out an MMP - can the box office share ratio in the second week be the same as the proportion in the later weeks?

But...... No way!

The adjustment of the theater side is purely for commercial interests - the box office of "Dragon Hunt 3" is superior, the publicity momentum is superior, and the film schedule will naturally be inclined to them, even the sky cinema with a good relationship with Dunhuang will make the same adjustment.

Truth be told, it's pretty friendly!

If it weren't for the fact that Dunhuang has always been able to make money for the theater chain, and watching "Stone" would not hit the street, the theater side would not be so friendly and tactful - although they cut up the film, they did not have any mercy!

So, on the working day of the second week, "Dragon Quest 3" stole all the limelight and suppressed the box office of "Crazy Stone".

Of course, at this time, the former was affected by the mixed word-of-mouth, and the latter's good reputation also began to ferment.

Is this the opportunity for "Crazy Stone" to counterattack?

It's a pity that this is a summer file, a summer file with a lot of blockbusters!

This weekend, Tang Yu Media's sequel to another blockbuster series was released, although it did not reach the top of the box office charts, but it overtook "Stone".

This time, Dunhuang's film schedule has not been cut, but the so-called compensation has also been postponed - everything is like a repeat of last week.

That's how!

Although the reputation of "Stone" is the best, and the attendance rate is not bad, I am stunned that I can't get enough scheduling resources from the theater side.

Because of blockbuster sequels like the Big Five, there is a limit to the worst box office in the first week; And it comes with its own fan base, loyalty and purchasing power are very high -

Not only to buy movie tickets, but also to buy and buy on peripheral products, which is the audience group that manufacturers and theaters dream of.

If it is just a collision with a blockbuster, "Crazy Stone" can also rely on its good reputation and low box office decline to win, but in the face of the five major "wheel wars......

In short, the industry generally lamented that this movie was "born at an untimely time", or complained that Dunhuang's vision for choosing the schedule was not good.

……

"Ma Dan, one against five, is it because I don't want to choose a good schedule? It's not good to choose at all! ”

At the headquarters of Dunhuang, Lao Wang was so angry when he saw these cool words.

"Crazy Stone" has been suppressed again and again, and it must have affected the box office results, which has made him smoke above his head;

Now, seeing their peers standing and talking without backache, Lao Wang just wants to greet their ancestors one by one.

"If "Tang Bohu" and "Stone" were to change gears, they might not be so passive." Wang Wei put down the newspaper in his hand and said thoughtfully.

Lao Wang shook his head like a rattle: "This can't work, now is the most stressful moment in Dunhuang, your undefeated golden body at the box office must not be broken, I would rather the box office of "Stone" be far worse than expected, and I would not take this risk......"

Well, Wang Wei shrugged his shoulders and did not refute.

Because even he has to admit that even if "Tang Bohu" is released in the summer, in the face of such a scoundrel "wheel war", it is really hard to say whether it can get a box office of more than 900 million.

And Lao Wang tried his best to maintain his "undefeated golden body", he can also understand.

- Faith is such a thing, although it is often illusory, but once it is gone, it is equivalent to losing the strongest weapon.

It's true of war, it's true of stocks, it's true of movies.

For the people of Dunhuang, what is it that supports them not to bow their heads in the confrontation with the five major ones?

Is it Wang Wei's talent?

There is a possibility.

But on the other hand, is there no director in the circle who is more talented than Wang Wei?

The answer is no. Not to mention the older generation of directors, even among the new generation, there is no shortage of people who can be called talented and not inferior to Wang Wei.

So is Wang Wei's market eye?

It's also possible.

After all, don't look at Wang Wei's poor reputation in the film critic industry now, and he has been criticized for being too "market-oriented", but as far as film companies are concerned, they can't wait to follow Wang Wei at all times to reduce the risk of "gambling".

It's just that those gold medal producers, at their peak, had a terrifying sense of smell in the market, which proves that Wang Wei's accurate market vision is not unique.

In the final analysis, what really supports the fighting spirit of Dunhuang people is the achievements created by the combination of these qualities, and the confidence that the people of Dunhuang have in him because of these achievements.

But—

"Although the critics are eager to ignore me, "Stone" is also a work led by me, is this considered a broken golden body?" Wang Wei pouted.

Lao Wang showed a smile, and said a little mysteriously: "Whether it is broken or not is not up to us, nor is it the five major ones who have the final say, but the hearts of the people." ”

"Speak human words." Wang Wei's face was expressionless.

Lao Wang didn't explain, but handed him a newspaper.

Wang Wei took it and took a look-

"What's wrong with this world, it seems that everyone is saying that Dunhuang is a big loss, and I am the only one who sees what a bull Dunhuang is?"

Wang Wei glanced at the author column, and sure enough, who else is there besides Xia Luo's old man in this familiar tone?

The article is not long, but after Wang Wei read it, he took a light breath-

"Okay, it's hard to say whether this old man is poisoning milk, but he really dares to say it!"

"Yes, I didn't expect that our war with the Big Five would be made public like this!"

……

~~~

(End of chapter)