This year, the number of Internet users in China is rapidly approaching 300 million, which has exceeded the total population of most countries.

As a result, the power of netizens has never been stronger, and they are like a reckless army, rushing from one hot spot to another, and gradually realizing their own power.

The internet is full of restless souls, and everyone is wandering, brewing......

For the Chinese entertainment industry, although the amazing success of the Internet marketing of "Tang Bohu Dots Autumn Fragrance" gave them a first glimpse of this force, the vast majority of people think that this force is still far away from them.

It's just that the box office of the new week is showing that they seem to be wrong.

This is the fourth week of "Crazy Stone" in theaters, and the domestic box office trend is incredibly solid — weekday box office is down only 11% from last weekend, which is not in line with the principle of halving all movies on weekdays.

You must know that, generally speaking, the box office of weekdays from Monday to Thursday is only half or 60% or 70% of the box office on Friday, Saturday and Sunday, which is the normal curve; Last weekend's single-day box office was 20 million, and it fell to 9 million or 10 million on Monday, which is considered very healthy.

And the 11% drop on the working day of "Stone" even rose slightly on Wednesday, back to 15 million, which is simply ...... Too healthy to talk about!

Because this movie actually didn't add any additional films, after all, new films will continue to be released in the new week; Of course, there were no cuts either.

This movie has never been at the top of the box office charts, and it doesn't have a very strong, miraculous single day, but it's very trickle, but its terrifyingly strong stamina is more terrifying than any top-of-the-list blockbuster-

The two blockbuster sequels of Pearl Pictures and Tang Yu Media have significantly reduced their film schedules in the new week due to the plummeting attendance, which is also normal.

And like "Crazy Stone", which has been released for a few weeks, the theater side is reluctant to cut its schedule, which can only be said to be ...... Worthy of the name of "crazy"!

Although according to such a box office curve, if it is normal competition, Dunhuang can at least get 1~200 million more, but now most of the people in the industry who have laughed at Dunhuang for losing a lot have hot faces-

People are "losing", and they are also "losing" so that you can't understand it;

For example, is the current miraculous box office trend because of its explosive reputation? Or did Dunhuang have some strange tricks?

……

"That's because it's human nature to crave miracles, even if it has nothing to do with him."

Luo Cheng, the "head of the water army", is reporting the work of the network marketing department to the management of Dunhuang, and put forward his own ideas on the focus of the next stage of work——

"Among the heroic stories, the most exciting ones are those stories where the weak defeat the strong and the small are big."

"I like it because not everyone is strong, more people will only consciously substitute for the weak, longing that when they encounter misfortune and oppression, they can defeat the strong with the weak like the dragon slayer boy and create miracles."

"But there are a lot of people who want to be heroes, and there are very few people who really want to be heroes, and it is precisely because there are so few that this kind of story becomes easier to circulate."

"Dunhuang against the Big Five, is such a story, not to mention the traditional media, we have to keep telling it on the Internet, repeatedly, to strengthen our image of 'dragon slaying warriors'!"

Wang Chuanqi first raised his eyebrows and said, "You don't plan to stick to the network marketing of a single movie, but want to completely launch the Dunhuang brand?" ”

"Yes!" Luo Cheng took a breath of relief, and said: "The advantage of this is that Dunhuang as a whole is a dragon slaying warrior, and every movie in it is terrifying, and every movie is a big gamble. ”

"There is no doubt that most people will substitute for Dunhuang's position, although they may not directly say that they support it, but when they can watch it or not, or when they don't know what movie to watch, they will subconsciously choose to support Dunhuang's films."

"And this is an important reason why the box office trend of "Crazy Stone" has been as stable as a dog so far."

"That's what your department's joint investigation company got out?" Wang Wei's expression moved slightly.

"Yes." Luo Cheng nodded, "That's why I came up with this idea." ”

"Yes, yes." But the more Comrade Wang thought about it, the more he felt that this idea was feasible, and he couldn't help but praise it.

Dunhuang didn't break the news before, of course, not to play the image of a "silent sufferer", but to use it at a more critical time-

This is based on the public's sympathy and cannot be judged for a long time, people, as long as they don't eat melons and eat themselves, who doesn't just watch the excitement?

But if according to Luo Cheng's plan, the matter of the "five joint suppression" will be made big, so that the public, well, at least the netizen group will have a sense of substitution in Dunhuang, then it will not be a "wave of streams"!

Everyone present is not a marketing rookie, so they naturally understand the benefits of doing this-

When the public has a sense of substitution, for Dunhuang's "one enemy five", it is like witnessing a miracle happening, witnessing the growth of a dragon-slaying warrior, and consciously or unconsciously supporting;

And with this kind of influence, in the words of Comrade Wang, it is - "In the future, the marketing expenses of each movie can be saved by half, and it is really a ...... to get twice the result with half the effort"

Well, this angle is really old!

It's just that......

"What about the B-side of this?" Wang Wei asked simply.

In everything, there is a A side and a B side, and the management is also accustomed to Wang Wei's "first worry about defeat and then win".

Luo Cheng replied cautiously: "If we only tell stories and don't have a steady stream of good works, we can only reap accidents in the end!" ”

"Crazy Stone" is a good example. Netizens will have the idea of supporting the Big Five because of their disdain for it, but if it does not maintain a good reputation, the efficiency of converting support into the actual box office may not be half of what it is now.

"Even, because of the emotional investment, if you only get bad movies, the public's feeling of being deceived will be doubled, and it will be self-defeating."

"But it's not a big risk for us."

Luo Cheng said, casting a look of adoration at Wang Wei.

- As we all know, Dunhuang has been able to expand to this point in a few years, and the real key point lies in Wang Wei's vision of picking films; This is where their confidence lies in any plan.

“…… Actually, I'm trying to say, if we become the new dragon, what will we do......"

Wang Wei stopped abruptly.

Because everyone else has a sparkle in their eyes - and such a good thing?

Their expressions made no secret of the fact that if they didn't want to be evil dragons, then why were they idle and had nothing to do to slay dragons?

……

~~~

(End of chapter)