Chapter 257: A Game of Instant Hits

The so-called concept of film and game linkage, although it is not yet popular, film and television companies are not completely unfamiliar.

After all, the film party has long understood the importance of IP, and it is not that game development and film and television production have been linked, but it is basically just a failure.

This gave Dunhuang the opportunity to be the first person to eat crabs.

In fact, as early as the beginning of the filming of "Resident Evil", some companies in the industry were already paying attention to the film in Dunhuang -

Because this is the first time in the industry that I have tried to make my own movie and develop a game on my own.

Well, strictly speaking, the game development of "Resident Evil" is actually in charge of Weibo Technology, but, considering the relationship between Dunhuang and Weibo Technology almost wearing the same pants, it is not an exaggeration to say that it is independently developed movies and games.

This also means that Dunhuang's "film and game linkage" road is not the same as the path taken by other film and television companies before-

They either authorized the game developer to develop the game of the same name after some movie became popular; Either get the rights to adapt the hit game from the game developer and make the movie of the same name yourself......

In short, can the road of Dunhuang be passed? This is something that peers and even some game developers want to know.

Therefore, as soon as the "Resident Evil" game came on the market, these people paid attention.

The biggest competitor of the National Day file, the media, is naturally no exception.

After Zhao Zhihou, who led the distribution department, learned of the news, he was first surprised-

Dunhuang is in a hurry?

Because in his opinion, the best time for Dunhuang to release the game of the same name is when the release cycle of the movie reaches the later stage, the momentum is the highest, and it will not retreat.

Releasing the game at this time can be said to make the most of the popularity of the movie.

This is much more successful than simply making an online game without IP.

Of course, if you exclude Dunhuang from making a low-level mistake in a hurry, it can only show that there are two possibilities-

Either Dunhuang himself is not very confident in the "Resident Evil" movie, I am afraid that it will not be able to bring the popularity of the game; Either Dunhuang is quite confident in the game and feels that it can drive the popularity of the movie.

As for which one...... Isn't that simple? Just play a game.

- Okay, at Zhao Zhihou's age, it is naturally impossible to be a game lover, but Nuoda is a Chinese media, can't you find a senior gamer?

It just so happened that one of his assistants was a deep gamer, so he gladly accepted the task of "playing games" -

"I've played almost all game genres such as strategy, puzzle solving, action, sports, etc., and I still know what kind of game is popular - if I am asked to do game planning, I can't guarantee that the game will make a lot of money, but I can guarantee that it won't lose money......"

“…… I don't need you to do any game planning, I just need you to tell me what level of Dunhuang's game is. Zhao Zhihou inexplicably had a feeling that this guy was in the wrong business.

After all, you look at his subsequent reaction-

"Damn, Resident Evil is a game that will be the benchmark for horror games!"

"It combines the elements of horror survival with the elements of puzzle solving - as a game, the horror + puzzle elements are not the first, but the maturity of this game is too high, including guns, blood volume, monster settings, process rhythm, etc., it is difficult to make people believe that this is a practice work;"

"And the plot of the game itself is also quite interesting - escape, suspense, huge conspiracy, warm story, it can be seen that Dunhuang really has no shortage of excellent screenwriters;"

And it is worthy of Dunhuang's participation in the creation of the game - the CG and the game picture are perfectly combined, the music and the plot are closely coordinated, and even the harsh sound effects and scene switching are also matched just right, mellow and smooth from beginning to end, just like watching a movie...... Yes, it kind of pioneered the concept of 'game cinematization'......"

This guy said a lot in one breath, which made Zhao Zhihou dumbfounded.

However, it doesn't matter if the others don't understand, but when he heard "with movie-level picture quality", Zhao Zhihou's expression couldn't be relaxed.

Although in his heart, he doesn't want to be so tough with Dunhuang, but since positive PK is inevitable, of course he hopes that Dunhuang will not be so "hard";

After a little hesitation, he asked: "So, the "Resident Evil" movie will not be bad!" ”

This is a natural speculation - since Dunhuang can be "cinematized as a game", will the real movie be bad?

The assistant hesitated, but shook his head and said, "It's really hard to say." ”

As an industry insider, he naturally understands the linkage model of Dunhuang, from the story script to the original painting design, and even some scene special effects, many resources can be used together;

But if you only look at the plot of the game, it is really not so easy to hold up a movie, and many elements of the game cannot be used in the movie;

For example, those game elements such as player growth and leveling, collecting equipment, etc., are often shown in a short time, or even a few shots.

In other words, it is difficult to make a good trade-off between this kind of game adaptation.

Otherwise, in the past years, the game reform movie would not have a bad reputation, and the box office would be dismal.

"If based on past experience, the more classic the game, the higher the difficulty of adapting it into a movie, and Dunhuang wants to make a classic game movie, which is a bit ...... suspense."

“……”

- Young man, although you have a disapproving tone, what is the expectant expression on your face!?

Zhao Zhihou was expressionless and complained in his heart.

……

In fact, there are many gamers who are in a similar mood - both optimistic and somewhat expectant.

Because the "Resident Evil" game became an instant hit among the player base!

After all, today, the Internet in China has been popularized to a considerable extent, and games are no longer a subculture, but an important part of contemporary people's entertainment life.

Coupled with the fact that online gamers have a relatively fixed circle, the word-of-mouth spread of a game is faster than expected.

In short, the Resident Evil game was released and quickly gained widespread popularity due to its excellent quality.

In just one week, it reached one million sales at the platinum level.

- Of course, this is data that only Dunhuang and Weibo technology have.

"The biggest surprise in the gaming market this year!" - This is a relatively accepted opinion among the player community.

But compared to the game, players' feelings about the movie of the same name are much more complicated.

- In the cognition of countless game fans, the number one sin of this kind of game adaptation is to disrespect the original work; And if you "respect the original work", many of the imposed game settings and worldviews are all kinds of clouds and fog, which frightens passers-by and makes fans cry......

And in this National Day file, there are actually two game adaptations of movies released at the same time - many players and fans still coincide - is it a shock or a surprise to them?

……

(End of chapter)