If the year is used as the unit of measurement for one round, then the war between Dunhuang and the five major congresses this year can be said to be coming to an end.

Judging from the previous battle situation, it may be an exaggeration to say that both sides are defeated, but it is not a matter of saying that no one is pleased, and there is nothing wrong with it.

This is acceptable for Dunhuang - it's good to be able to stiffen your waist and live, but what kind of bicycle!

But it is clear that for the Big Five, this is unacceptable in any case.

Although he didn't expect to take Dunhuang down with one punch, but with one punch, he only changed to the other party without pain or itching, and his fist hurt him a lot, and he was faceless.

The leader in the middle, the last appearance, Tang Yu Media, is really going to exert force!

The film to be released has been planned for a long time, and now it can't be changed, but fortunately, Tang Yu Media is confident in the quality of the film.

The quality is guaranteed, and the rest is nothing more than publicity...... Heh, is this still a big deal for a really powerful media giant?

So, when "Fury Road" began to gain momentum, the publicity and distribution of "Super Energy" produced and distributed by Tang Yu Media soared to a new level, and the final bombing marketing began-

The crew has been on various TV shows like a whirlwind, and nationwide, as long as you still watch TV, you will inevitably run into the promotional program of this movie;

Different from the piecemeal trailers in Dunhuang, the trailers released by Tangyu Media are called overwhelming-subways, buses, and shopping malls...... 15-second trailer, 30-second trailer, 90-second trailer; Everywhere you go, you can see the iconic picture: the heroine played by Yang Qianyi has incredible superpowers such as telepathy and time travel with the rise of brain development......

As the hype rolled out, the film's promotional strategy became more effective — more and more fans were drawn to the beautiful, imaginative special effects, as evidenced by the fact that "Super" was ahead of "Fury Road" by almost 10 percent.

——For the theater side, what is the reason for who has the highest film schedule?

Two words, "heat"!

And this popularity, in addition to the emotional effect and sequel effect, is basically determined by the investment in publicity and distribution.

"Tang Yu Media's investment in the promotion and distribution of this film is at least twice the production cost!"

Lu Le, the director of "Fury Road", was taught to be a man by the other party's super high publicity and distribution costs!

Judging from the information revealed, the production cost of both films is around 60 million; Twice the production cost, which means more than 100 million yuan of publicity and distribution investment!

And this is only the lowest estimate of Dunhuang.

There is no trickery at all, it is to throw money and smash the momentum!

This is very incomprehensible, especially for Dunhuang, which has suffered in the publicity channel.

"It's not that we don't want to invest more, but, as you know, we can't grab a lot of resources with money."

Shen Zhenyi comforted the director, who was more nervous the closer to the release of the movie.

This is not a lie, like various page headlines, all kinds of talk shows, but they all have to be booked in advance - Tang Yu Media can "cut the queue" based on relationships, but there is no way to Dunhuang!

"I understand."

Director Lu Le smiled bitterly, but couldn't help but scold, "It's all done by some people who don't think it's a big deal to watch the excitement, and what kind of 'forced luck' will give you something, which stimulates Tang Yu Media like a big enemy." ”

Yes, director Lu Le scoffed at Shen Zhenyi's "new character design".

If you want to say that there is an element of luck, indeed, every successful person can say that there is an element of luck.

But attributing a person's success to illusory luck, in Lu Le's view, simply doesn't look at the efforts behind others at all.

Take Shen Zhenyi as an example-

"They only know that you chose the film, but they don't know that in the process, you have to choose the right one out of hundreds of ideas that seem feasible to put into practice, and the whole process of making the film is full of choices, and each choice can be the difference between life and death ...... the film."

For example, "Fury Road" is full of cults, steampunk, industrial society aesthetics, decadent aesthetics and many other niche factors, which one has a little more weight and which one has a little less weight, which can be accepted by more people...... It's all up to the producers of them to rack their brains to judge.

As Wang Wei said, "Many times the supply and demand relationship in the film market is not balanced, and the audience only knows what they don't want to watch; But it's not until they see the movie they want to see that the audience knows what they want. ”

"They also don't see the risk of your 180-degree turn from your previous character, and of course they'll praise it when the movie comes out, but how many people see the boldness with which you make decisions before filming begins?"

- How many celebrities dare not take a step further after becoming popular, or they can't do it, but they can't suppress the desire to continue climbing, this kind of worry about the fierce competitive environment, and the fear that not making progress is going backwards, and even depression;

——How many celebrities have been blocked in their attempts to transform after they became popular, and the door to the new star road was not opened, but the original position was occupied by the back waves, and they began to go downhill!

"Not to mention that you have a lot of fight scenes in the movie, all of which you personally went into battle, and you have a lot of bruises on your body after filming, and you don't even have an appetite to eat......"

- The professionalism of this little girl is convinced by Director Lu Le.

There must be a gap between the performance effect of the stand-in and the real person, except for some dangerous scenes, most of the action scenes in the movie are completed by herself;

Due to the large amount of exercise every day, it is impossible to continue the original recipe, so Shen Zhenyi can only increase the protein content in the diet according to the recipe prescribed by the dietitian - the taste of this nutritious meal, with the cooking level of the crew, who eats it knows;

It's pitiful, after filming this movie, it is visible to the naked eye that the muscles on this little girl's arm have been trained......

And none of this can be summed up by a sentence of "luck".

Shen Zhenyi smiled helplessly, of course she knew that Director Lu Le was using this kind of complaining to relieve tension.

"Actually, it's okay, this statement is good for us at least in people's hearts, everyone likes lucky people, doesn't it?" She laughed self-deprecatingly.

"People's hearts, people's hearts......" Director Lu Le muttered twice, and his tone became solemn, "You are right, our advantage lies in people's hearts!" ”

As the director of this film, Dunhuang's marketing strategy will not hide from her.

So she knows that Dunhuang's strategy of "resisting the strong with the weak" has been brewing for more than half a year, and with the fermentation of the news that the Chinese media may be "out", it has accumulated enough heat.

In this round, the wealthy Tang Yu Media relied on throwing money to detonate the heat, while Dunhuang, which occupies the moral high ground, relied on the people's hearts to detonate the heat.

"So Wang Wei, that guy said, it's time to see if the sentence 'those who win the hearts of the people win the world' is nonsense."

Shen Zhenyi said with a wink.

……

Tried voice codeword...... I found that my Cantonese Mandarin efficiency is low, and I have tears in my eyes~~~

(End of chapter)