"This is a rare situation!" Diaphragm

"Under normal circumstances, market influence is the basis for practitioners to judge whether an IP is suitable for derivative licensing, which will directly determine the potential market space of licensed products."

"The box office is undoubtedly a direct reflection of market influence, and how high the box office can be determines how much space for derivatives development there is."

"So the question is: when you don't have a good box office estimate for a movie, do you still care about spin-off development?"

- "Definitely not, I'm just going to reduce my investment immediately and try to lose a little less!"

Browsing the interview clips that caused heated discussions on the Internet, Xiong Yi, president of Lianya Pictures, silently answered in his heart.

In fact, as the president of a company, he doesn't say that he has all kinds of opportunities, but he really doesn't keep an eye on a movie all the time.

Therefore, when "My Neighbor Totoro" was sentenced to death by him, the movie was basically left behind by him, and even the follow-up media and "anti-king" netizens didn't care about Wang Wei's ridicule at all. Diaphragm

Who would have thought? A nationally renowned economist used his observation to tell everyone a fact - your uncle is still your uncle!

Although it was just a small talk from a real expert, not many people questioned it after reading it; After all, a country's economic decision-makers can strategize, not to mention the commercial development of a mere movie-

「…… There are all kinds of signs that Wang Wei is doing the opposite this time, and what interests me is that this requires such a precise sense of smell!"

"Although I am not a professional filmmaker, I think it is more rare, or more frightening, to accurately predict that a spin-off of a non-hit movie will sell than to accurately predict that a derivative of a hit movie will sell......

"Scary?" Xiong Yi closed the news page and muttered to himself.

Is he afraid?

If everything is as judged in the interview...... Diaphragm

Xiong Yi pinched his forehead and pressed the internal phone, "Xiao Ke, come here!"

It didn't take long for a beautiful female secretary with bright eyes and a good figure to walk into his office.

Almost as soon as he entered, Xiong Yi asked, "Are the results of the investigation out?" How much does it prove?"

Although the female secretary is quite favored on a daily basis, it is easy to see that the boss is not in a good mood at the moment, so she honestly reported, "It has to be confirmed that it is not far from ten."

Stared at by a pair of sharp eyes like a falcon, the female secretary trembled and said,

"My Neighbor Totoro has been a huge hit since it was broadcast on TV, and according to statistics, it has an audience rating of about 7% during the broadcast of our ATV film special screening column. The ratings of other TV stations have not dropped by 5%, and it can be said that it is one of the best films shown on TV stations in recent years......

"Who gave permission for this film to be shown on our TV station?" Diaphragm

Xiong Yi completely sank his face and interrupted her report.

The female secretary closed her mouth and did not answer.

- She knew that the boss was just venting.

In the final analysis, Dunhuang's threat to the five major is mainly reflected in the battle for the market share of the film box office; As for the TV channel, Dunhuang is no different from other content providers. ….

Before the release of the movie, it is necessary to cooperate with the group's decision-making to suppress Dunhuang; However, after the film is released, the TV station may lower its bid, but it will never say that it will reject the Dunhuang film;

Not to mention putting a classic animated film at the top of the list of classic animated films on the Big Pineapple website, even in the ranking of the best family movies for global movies, it has squeezed out of the top 10 movies with a proud attitude...... Especially such a movie, which was given to the TV station almost for nothing, what reason is there to refuse?

Xiong Yi didn't understand this, and after secretly scolding his own TV station, he waved his hand and motioned for the female secretary to continue to report

"The hit on TV has made "My Neighbor Totoro" rapidly expand its influence across the country; And it's around the promotion

Nor is it lagging behind;"

"According to incomplete statistics, there are as many as 150 kinds of derivatives of My Neighbor Totoro, represented by the image of My Neighbor Totoro, involving multiple categories such as daily necessities, clothing and catering; In the interview, I was right, on the side of a busy street, somewhere in a square, in a supermarket, or even in a trinket store, Totoro was everywhere;

"It can be said that Totoro has a large number of loyal and avid fans at this stage......

What the female secretary didn't say was that she herself was one of them.

There's even a My Neighbor Totoro restaurant near her home – the restaurant is full of Totoro and his friends, and even food, whether it's cakes or smoothies, always finds a way to bring out the adorable Totoro; There are also cute Totoro dolls as ornaments when the meal is served......

Who can resist these cute creatures? She's already a regular at the restaurant anyway!

Previously, she just thought that this cute thing was super cute, whether it was a fluffy doll or a smart and cute food, she wanted to pack it all home; Diaphragm

Now, she finally knows how much money this cute thing attracts in the world!

"...... the overseas promotion of My Neighbor Totoro derivatives is not inferior to that in China, not only has the licensees been carefully selected, but Dunhuang is obviously involved in all aspects of product design and marketing."

"According to the estimation of the company's evaluation team, Dunhuang has invested most of its investment in the strategy of derivatives promotion, and so far, it has helped it obtain at least one billion yuan in sales revenue on My Neighbor Totoro derivatives!"

Every time the female secretary said a number, Xiong Yi's face darkened a little more.

Because Lianya Entertainment is a veteran player of movie peripherals, especially animated movie peripherals, if there is anyone who has the closest estimate of the sales of "My Neighbor Totoro" to the real data, it must be Lianya Entertainment!

It's just that this number makes Xiong Yi a little astringent.

It's not uncommon for derivatives to earn ten times the box office of a movie, but it's rare that it's only been a long time! Diaphragm

It's only a little over a month since the movie was launched, and many popular movies may not even have derivatives yet to be fully promoted - well, this is actually the norm, who would dare to conclude that their movies will be popular? Who would dare to decide which character in the movie is the most popular?

To be sure, this is definitely not the pinnacle of My Neighbor Totoro's derivatives sales - when a number of TV stations start rebroadcasting and their influence is further fermented, derivatives sales can at least double. ….

Even if it doesn't double, based on the current income, who would dare to say that this is a commercial failure?

Not to mention, "The Lion King" is successful enough, but the derivative revenue is estimated to be less than half of "My Neighbor Totoro" - although this is also the reason why the peripheral promotion efforts lag behind "My Neighbor Totoro".

"I guess Disney was aware of this."

Xiong Yi remembered what Amy Meyer, Disney's representative in China, said in an interview with the media - "My Neighbor Totoro is a good animation, but The Lion King won't lose to it!"

At that time, almost everyone, including him, was surprised - Lao Mei still has the quality of modesty? "The Lion King" obviously beat "My Neighbor Totoro", is it good! Diaphragm

Now it seems that Disney has probably noticed the latter's excellent performance in the periphery.

- It's not that as a traditional animation giant, Lianya Entertainment's power is so much weaker than Disney's; It's just that it's facing the impact of "My Neighbor Totoro", and the other is just watching the excitement, and the degree of delivery of the two is definitely not at the same level.

Xiong Yi knew this, and waved his hand to the female secretary, who left quietly and understandingly, he frowned and flipped through the other news.

It should be said that although other media can't get approximate data like the two animation giants, they also confirm the popularity of "My Neighbor Totoro" from the side.

For example, a media investigation of some counters around theaters shows that the movie "My Neighbor Totoro" has been released early, but Totoro has not been down, because "My Neighbor Totoro has always been the darling of the surrounding market, and maintaining the existence of Totoro can greatly stimulate the audience's desire to consume......

For example, some media interviews

Some authorized merchants of "My Neighbor Totoro" have come to the conclusion that "My Neighbor Totoro's licensing has helped the licensor's sales increase by at least 50% in the same period";

All kinds of signs show that an IP with great influence that goes beyond the field of pure entertainment and slowly becomes a cultural symbol is being born! Diaphragm

This has led to a number of financial media outlets joining in, who estimate that the My Neighbor Totoro spin-off will bring one billion yuan a year to Dunhuang.

Note that this is only the income distributed by Dunhuang, if it is the total income, it is at least more than 3 billion.

This number once again made Xiong Yi smile bitterly.

Lianya Entertainment, the overlord of the domestic derivatives industry, although it can rely on derivatives to earn four or five billion yuan every year, this is the result of the joint efforts of multiple phenomenal IPs, and a single IP in Dunhuang can sell an average of two or three billion yuan per year, which is really super gold-absorbing.

What's ridiculous is that not long ago it was regarded as Wang Wei's "Waterloo"!

Nowadays, there are more than one or two media outlets that have lost their voices.

Of course, the number of journalists who want to interview Wang Wei continues unabated. Diaphragm

But Wang Wei still looks as calm as a dog, and it is impossible to interview him, but he simply relayed it through the official spokesman of Dunhuang-

"Actually, we just want to bring you a simple and happy movie without a bad guy and villain, all the characters are warm and kind, and everything is full of spirituality and vitality......

Seeing Wang Wei's latest response, the corners of Xiong Yi's mouth twitched. ….

Damn, he's pretending to be it again!

- Even Wang Wei's most hardcore fans will not believe in the hellish "good people have good rewards"!

So, back to the question at the beginning, will Xiong Yi be scared by the vision of this product that is so accurate that even the elders of economics praise it?

Probably a little. Diaphragm

Yes, although he doesn't want to admit it, Xiong Yi can't help but face the reality: in front of Wang Wei, a newborn calf, he, a tiger, actually felt a trace of qi deficiency......

Because the vision of this product has surpassed the general vision of film selection - why did he think that the surrounding area could sell well when the box office expectations were very unsatisfactory? Why did he dare to make a desperate effort to promote the peripherals? Why did he once again achieve unusually good returns? ……

Xiong Yi stared at the bright sunlight outside the window.

- He must admit that there are people in this world who are born to create miracles, that is, there are people who can break through his imagination again and again, leaving him dumbfounded!

Opposed to someone who has grasped the trend so accurately, Xiong Yi himself feels a little old - he no longer feels excited and excited, but feels a trace of fear.

What a TMD demon!

He feels that he has answered the criticism of the group's shareholders - it can be expected that the crazy gold absorption of "My Neighbor Totoro" will inevitably attract the shareholders to attack him: why did the same animation creative team become a cash cow in the hands of Dunhuang, and in your hands you can only be swept away? Diaphragm

The obvious answer is that they are led by the evil of Wang Wei in Dunhuang, but they are led by your group of old immortals in Lianya, do you need to say more?

Unfortunately not!

Unless he wants to be the first to be swept away!

"Dare to hurt me the most?"

Xiong Yi thought bitterly.

What I didn't expect was that a piece of news that followed really made a world where only one person was injured!

"Dunhuang poached our executives?!

"Ahh

- but Qu Xiang, the deputy of Lianya's family entertainment and consumer goods sector, suddenly chose to jump ship and went to Dunhuang.

This news turned all of Xiong Yi's qi into anger!

You must know that although the home entertainment and consumer goods sectors responsible for the development of derivatives are not directly managed by him, Qu Xiang belongs to his faction, and it can even be said that he promoted him.

[The problem of slow update of new chapters is in the can.]

to view the latest chapters of the book at multiple sites at the same time. 】

If he just resigned, or jumped to the other four majors, Xiong Yi felt that it was acceptable.

But it was Dunhuang, the Dunhuang that made him consciously become a joke.

Xiong Yi couldn't help but be angry as soon as he received the news, and immediately picked up the phone and called, "What benefits did Dunhuang give you?"

The unhurried answer from the other side made his eyes stare - Lang

"Dunhuang put you in charge of the derivatives development business segment? Is this a taste of sweetness, ready to expand the army?"

He only understood by his obedience that Dunhuang had created huge revenues from the derivatives of two animated films one after another, and he couldn't help but dig deep into this gold mine!

After all, although there is a relatively complete chain of derivatives development in the China entertainment circle, for film and television companies outside the first line, they can only raise a derivatives licensing team at most, rather than a nearly complete and diversified copyright development and licensing platform like the Big Five.

Dunhuang has come to this point, Xiong Yi is not surprised, he is surprised that he can attract Qu Xiang's job-hopping!

"A platform that started from scratch with little promise made you give up the powerful and mature platform of Asia?"

The other party's answer once again made Xiong Yi not know what to say-

"Dunhuang will come up with a number of phenomenal IPs for you to create a complete copyright development and licensing platform?" Diaphragm

He kind of wanted to laugh, and then he really laughed too!

Laughed!

"Is Dunhuang really a phenomenal IP Chinese cabbage?"

"I admit that Wang Wei has a sharp eye, but I don't believe that anyone is sharp enough to turn a phenomenal IP cabbage!"

…….

Lingyan Pavilion is old