"The film scheduling rate in the northwest and southwest regions has come up, and because there are more cities below the third tier, the film scheduling rate has increased the most!"

"However, if you want to say that the highest film scheduling rate is still Guangzhou. Fang Zhe, the leader of Guangzhou Province, did a very good job, and went to talk about roadshow cooperation with theaters with more than sixty percent of the films, well, he could only work hard for the crew. ”

"At this point, it can be said that the theaters below the third line have basically been eaten by us!"

Back in Dunhuang, Lao Wang was projecting the picture on his computer onto the canvas, only to see a map of the country's cities full of red flags!

——This is a software specially developed by Dunhuang, when the overall rate of a city is more than half, it is marked with a small red flag.

It can be seen from the small red flags all over the third, fourth and fifth-tier cities that, as Lao Wang said, Dunhuang can be called a cinema line that has captured the third, fourth and fifth-tier cities this time.

And this is the result of Dunhuang's sinking channels in recent years!

In fact, Wang Wei is wrong in saying that the five giants are not looking down on the market of non-first- and second-tier cities.

After all, where is the data, with the continuous growth of the economy, the box office revenue growth of domestic third-tier and below cities has exceeded that of first- and second-tier cities for six consecutive years;

Although the proportion of first- and second-tier cities in the total box office of the country still far exceeds that of third-tier cities and below, it would be too much to say that the Big Five cannot see the rising trend of the latter.

It's a pity that like all the fallen giants in the course of history, there are 10,000 ravines between seeing and doing!

What did Dunhuang do in the face of this trend?

Really sink the channel - in every province, Dunhuang has stationed one or two teams, one county at a time to "sink"!

And this is something they can't think about, with their bloated efficiency, the sinking channel has not been opened yet, and the cost will go up to heaven first.

Large units, the more you do, the easier it is to make mistakes, and you tend to maintain the status quo at any time - you can maintain the advantage of the first- and second-line ticket warehouses.

Even the reason is ready-made - the market below the third tier will definitely grow, but the movie-watching consumption habits of audiences below the third tier still need to be cultivated.

"But this time they can't pick it up!"

Lao Wang's tone when he said this was as calm as if he was discussing what dinner to eat in the evening.

"Starting from "Genius Gunman", we have been doing our homework for the channel sinking in third-, fourth- and fifth-tier cities. But I have been spending money for the sinking team to eat, drink and have fun before, and I don't have to eat and drink at all, I'm not afraid to say, this money is enough for us to shoot several big productions! ”

This is something that Shen Zhenyi didn't know before.

What surprised her even more was that Lao Wang, who was reluctant to spend money even on his own eating, drinking and having fun, was willing to provide others with food, drink and entertainment for so long?

I suspect that you have reported a false account - this little girl's suspicion is too obvious, which makes Lao Wang angry and Wang Wei laughs.

Seeing that Lao Wang didn't want to speak, Wang Wei stretched out his finger and explained one by one,

"This time, Lao Wang really didn't brag about himself."

"Xiaozhen, you don't understand because you don't understand the ecology of the county - it is a society where the relationship is greater than the rules, and the concept of doing things well is deep-rooted, and if the relationship is in place, things will not be wasted."

"And our sinking team wants to put the county-level relationship in place, first of all, we must put food, drink and entertainment in place - the cost of a county may not be exaggerated, but think about how many counties there are in China? We don't reimburse this money, and no team can afford ......"

This is indeed a field that Shen Zhenyi has not touched.

Objectively speaking, she was not rich and wealthy from birth to adulthood, but her life was spent in big cities, and she was basically not close to county-level cities; Without contact, naturally there is no understanding.

It's just that......

"Then why do you understand?"

Anyway, since he was a child, hasn't his life experience been similar to hers?

- Because I was born in a small county town in my previous life, and I spent most of my life in a small county town!

Wang Wei answered in his heart, of course, what he answered was-

"As long as we make good use of big data, the world in front of us will be clearer than ever. For example, do you know what characteristics audiences prefer in third-, fourth- and fifth-tier cities? ”

"A down-to-earth movie!"

——A seemingly simple conclusion, but 99% of the people in the industry can't say it, or rather, can't say it with certainty.

Because judging from past experience, the best-selling movies in third-, fourth- and fifth-tier cities are not exactly the same as those in the first and second tiers, and most of them are spectacle blockbusters? What's more, the old hat yearns for glamour and glitz the most, isn't the answer obvious?

But Dunhuang's big data analysis tells them that it's not! Their natural answer is actually because of the lack of reference samples - there are no companies in the industry that mainly promote different types of films in third, fourth and fifth-tier cities.

"And our data comes from DVD stores distributed in various counties, and I remember Fang Zhe also proposed it - using the data of the Big Pineapple website to help DVD stores purchase more accurately, in exchange for their sales data......"

Wang Wei turned his head and asked Lao Wang.

"That's right, it's him, too." Lao Wang nodded.

"It's a talent, and you can put a heavier burden on him."

Wang Wei reminded and continued,

"In short, by analyzing the big data of DVD rental and retail in cities below the third tier, we found that any film that is more relevant to the local level is more popular with audiences in these regions - not that it is not popular in the first and second tiers, but it is more popular outside the first and second tiers."

Shen Zhenyi suddenly, she remembered one thing that the agent mentioned to her-

"So, Dunhuang wants to sign a longer long-term contract with Zhou Qiming, is it for this reason?"

- Zhou Qiming's agent also happens to be Yu Li.

"Yes." Lao Wang affirmed her association.

In Wang Wei's words, Zhou Qiming is the best at acting in down-to-earth works among the actors and actors he has worked with;

And after watching "Jiupin Sesame Official", Lao Wang is also convinced of this.

This time, if you want to extend the long-term contract, it is not to reduce the cost - although the long-term date has suppressed the opportunity for the actor to increase his salary to a certain extent, Dunhuang took the initiative to give a ladder sharing reward - the main purpose is to tie him up tighter.

This is just one of Dunhuang's preparations to make good use of the advantages of high-ranking films in third, fourth and fifth-tier cities.

"At the end of the day, relationships are important, but interests are even more important. We want a high film scheduling rate, and naturally we also want to ensure that people get a high box office, and it is inevitable to carry out a certain amount of 'customization'. ”

Wang Wei said lightly.

Shen Zhenyi blinked her eyes for a long time before she smiled bitterly,

"You have done so much without saying a word, all in order to eat all the third, fourth and fifth-tier cities?"

- It's so enduring, haven't you even been hiding it from me for so long?

"Of course not."

Wang Wei showed a big smile,

"And for fun!"

"Fun ?!!"

This is an answer that makes Lao Wang a little confused.

Wang Wei snapped his fingers, "Here I have to mention the statistics of the industry's film scheduling rate, as you know, the film scheduling rate in the industry is generally only counted ...... the scheduling rate of mainstream theaters."

In the era when the theater line was not connected to the Internet, before the movie was released, it was necessary to accurately count the film scheduling rate to the county level, unless it was a huge amount of money to engage in "sinking" like Dunhuang.

Of course, this is impossible and unnecessary - from past experience, most non-franchised small theaters also roughly follow the scheduling arrangements of mainstream large theaters; Even if there is an error in the final statistics, it is within an acceptable range.

Of course, there are still accurate statistics on the film scheduling rate, but that is the official, to be precise, the Film Association, which released data along with the box office release after the release of the film.

Speaking of which, what else do the other two not understand?

- Originally, the statistics of the industry before the release and the statistics of the film association after the release were very different, but after a certain existence that does not follow the conventional path is mixed in, the past experience is no longer applicable.

In a sense, the pre-release film schedule statistics have become a ...... Pit.

Wang Wei smiled evilly and said, "It's good to keep quiet, you can see who dances the most in this pit, isn't it fun?" ”

“…… You're as bad as ever! ”

Shen Zhenyi complained, but her expression was full of interest.

……

You're right, it's time to raise your kidney, and you'll make up for it tomorrow .jpg~~~

(End of chapter)