Move your mouth above, break your leg below, and press down the task one by one, no wonder Aunt Hui is busy.

"Xiaohui, don't be busy, it's time to eat." Aunt Lin put on an apron and served bowls of dishes to the table, and the little girl was also helping to serve the dishes, looking very well-behaved.

According to her life experience of eight years, her mother is angry, and at this time, she must not provoke her old man, after all, there is no reason for an angry woman to talk about.

"Eat first, I'll eat later." Song Yahui didn't raise her head, still staring at the screen.

"Hey, I said Song Yahui, I can't call you anymore, right, come over and eat." Aunt Lin took off her apron, her willow eyebrows were upside down, her apricot eyes were wide open, and the noble lady's temperament on her body suddenly disappeared, and she was a little more fierce.

As the so-called eldest sister is like a mother, Song Yahui's expenses after going to school are all provided by Song Yalin, at this time, seeing that her sister was angry, she directly called her full name, and she didn't dare to be stubborn, closed the laptop screen, and reluctantly walked over.

Hey, that's one thing down one thing.

Life is a circle, the little girl is afraid of Song Yahui, Song Yahui respects Aunt Lin, and Aunt Lin loves the little girl, forming a perfect closed loop.

Qin Song looked left and right, the three of them were in a circle, and they were redundant when they co-authored.

"Xiao Song, why are you still stunned, come and eat." Aunt Lin beckoned and placed all the delicious dishes in front of him so that he could catch them.

Aunt Lin's kindness to him was sincere, not mixed with a little falsehood.

Qin Song was moved in his heart, and couldn't help but think that they were a circle, so wasn't he just a dividing line in the circle?

The four of them served on the table, the meals were very rich, the little girl had no heart and lungs, and she ate with relish, Aunt Lin kept serving dishes to Qin Song and Song Yahui, only Song Yahui frowned, and the food was tasteless.

Aunt Lin told a few jokes, wanting to liven up the atmosphere and make Song Yahui happy, but unfortunately the effect was not great, only the little girl leaned forward and leaned back.

"Aunt Hui, since there is no suitable creativity in your public service advertisement, don't you consider soliciting excellent ideas or films from social institutions and individuals?" Qin Song sandwiched a piece of meat, and asked casually, before interfering, he must first figure out whether he wants to ask for internal creation or allow individuals to provide creativity.

If he doesn't allow outside or individuals to provide ideas, then there is no need for him to intervene.

"Well, why don't you think about it." Song Yahui sighed, "A week ago, it was openly solicited from various institutions and individuals across the country, but the ideas handed in were not very good. ”

Song Yahui was very helpless, the leader asked for creativity and novelty, a public service advertisement, which has been played badly for so many years. To put it simply, public service advertising has been done, and innovation is easier said than done.

Good ideas have been used by predecessors, and they can only repeat the same stalks.

The leadership attaches great importance to it and has extremely high requirements.

The advertising department thought about the ideas that were handed in in a month, not to mention one hundred and eighty, but they were all killed, and they collected copywriters from the society for a week, which is not as good as them, let alone them.

It's easy to solicit from individuals, Qin Song's eyes lit up, and he suddenly proposed, "Aunt Hui, can you tell me more about the requirements of public service advertisements?" ”

Aunt Lin said helpfully, "Yes, Xiaohui, you talk to Xiao Song, maybe he has an idea, he is a top student in the Literature Department of Yangcheng University, and he is good at writing and thinking creatively." ”

"Him?" Song Yahui pouted, what good ideas can a college student who has not yet graduated have? Many of her colleagues are senior practitioners, and there are several who graduated from Yan University, and even they don't have good ideas, let alone a hairy boy.

"yes, don't underestimate Xiao Song." Aunt Lin praised Qin Song, with a proud little expression on her face in the same way as a parent praising her own child, "Your daughter's favorite biography of the Seven Heroes of the Rainbow Cat and Blue Rabbit was written by Xiao Song, and a few days ago, he posted a video on the Internet, what is it called, oh, by the way, it is called 'I speak for myself', and there are tens of millions of views on it." ”

"Did he get the 'I speak for myself' video?" Song Yahui was shocked, she had seen this video, and she was discussing it with her colleagues at the time, but she didn't expect the original author to be in front of her.

Although my endorsement video for myself is not an advertisement, its planning and copywriting are extremely good, otherwise it would not have exploded all over the Internet.

After learning that the video was taken by Qin Song, Song Yahui suddenly had an unreliable idea and asked him to analyze and analyze it, maybe it could really be done. Leaders want innovation, so many professionals, thinking for a month can not come up with good ideas, indicating that their thinking has been imprisoned by experience, will only follow the rules, according to the knowledge taught by the teacher, has entered a dead end. It's better to let a layman who is not in the advertising industry try it, at least he has a wild imagination.

Thinking of this, Song Yahui didn't care about eating, ran over and ran back with a notebook, told Qin Song the requirements of the public service advertisement one by one, and then didn't eat, didn't speak, and stared at him with a pair of apricot eyes similar to Aunt Lin's, watery and dumbfounded.

"Eat first, eat first." Aunt Lin patted Song Yahui's head and told her to finish eating and then be busy with work.

"It's okay, Aunt Lin, I'm full." Qin Song quickly pulled the rice chop in the bowl into his mouth, and then said to Song Yahui, "Aunt Hui, you eat first, I'll take a look first." After that, he took his notebook and sat down on the sofa.

The public service announcement is not far from what he guessed, the theme is true love and great love, and it is necessary to highlight the goodwill between strangers, and the transmission of love and hope.

The reason is that there are data showing that there are more and more depressed patients in adolescents, more and more indifference between people, more and more human feelings, and the proportion of good people and good deeds, and righteous and courageous deeds have dropped significantly.

Shooting this public service advertisement is a clear policy task, the top management attaches great importance to it, the requirements are very high, there is no room for mistakes, under the layers of increases, it can not make people's eyes shine, and after reading the god-level advertisement that moved to cry bitterly, it is impossible to pass.

But an advertisement, the longest is only a few minutes, how to make people shine and cry at the same time?

It's hard, it's hard, it's harder than heaven.

It's no wonder that Aunt Hui is so worried, there are requirements from above, no matter how difficult it is, she has to bite the bullet. Otherwise, if it can't be done, it will definitely be held accountable, and if it is investigated, no one will have good fruit to eat, and the skin will be light.

This kind of theme is not difficult to say, but it is not easy to think of brilliance, many ideas have been used by predecessors, and then used is fried cold rice, not to mention true love and great love, it is easy to fall into the fake big empty, I am very moved to see it, and others are very embarrassed to see it.

"How? Any ideas? Song Yahui walked over after eating and asked quietly.

"A little." Qin Song stretched out his thumb and middle finger and gestured to indicate that he had a preliminary idea.

Song Yahui's eyes lit up, "Really? I have an idea so quickly, you say I'll listen, and I'll help you work together. ”

"It's only a little bit, it's not perfect, you wait for me to think about it." Isn't there a few days left in the deadline, let's not rush, take your time, "Don't worry about this, I'll just shoot the finished product and hand it in for you." ”

"You still shoot commercials?" Song Yahui is suspicious, this kid won't be playing with me, right? But after thinking about it, 'I speak for myself' is not what he made, although it is a little simple, but I have to admit that it is a very good creative short film.

"It's a little bit, it's a pity......" Qin Song's eyes rolled slightly, and after half speaking, he closed his mouth and said no more. It is impossible to shoot advertisements for Vision, and it is impossible to get as high a reward as you want, and in this case, we can't do it in vain.

Thinking like this in his heart, he looked Song Yahui up and down with malicious eyes, and Aunt Lin's eight-point similar face and explosive figure, this is not a wave of white leather jackets, wouldn't it be a loss?

……