"Hot IP? What is it? ”

Many people in the traditional film and television industry asked softly, and a small number of people have already reacted.

"IP, i.e., intellectual property. IP is content, and high-quality IP is good stories and content.

Popular IP, big IP, and super IP are treasures waiting to be developed, and they are core weapons that can open up and link several industries such as literature, film and television, animation, and games, and they have unlimited commercial value. ”

Zhang Qiang talked eloquently on it and began to explain Ali's "strategic thinking".

Many people in the film and television industry below are intently attracted and have been attracted.

"In the past, the traditional film and television industry never had the concept of IP, but today, Ali will define it.

For example, Marvel and DC's superhero series, Disney animation, these are super IPs. They have spawned countless works and merchandise, created great commercial value, and continue to create value. ”

Zhang Qiang paused, and the conversation changed again:

"In China, although the traditional film and television industry is still very vague about this, it has been ignorant and initially touched by the edge of IP.

For example, there are recent online IP films and television that have been popular in recent years, and there are our own super IPs far away: "Journey to the West", "Romance of the Gods", "The Legend of the White Snake", "Strange Tales from Liaozhai" and so on, but the IPIZATION is too shallow. ”

Lin Nan couldn't help but want to applaud, and I had to say that Ali had indeed prepared real ammunition for today's forum.

The film and television industry only listened to the explanation and example of an IP, and many people's eyes lit up.

"IP will be the core resource for the film and television industry in the future, and the recent "Ghost Blowing the Lantern" being developed by Lin Nan Pictures is a typical big IP."

Lin Nan was a little speechless, how could he talk about it and pull it on him, facing the envious glances of many people around him, he could only respond with a smile.

Even further, director Lin Nan is an IP himself. Of course, the big directors here are all IP. ”

How does this sound a bit like swearing?

"What is a fan movie? It is to make movies for these IPs to meet the needs of specific fan groups, so as to achieve accurate feeding.

In this way, there will basically be no loss of money for films, and the statement that the film industry is a high-risk industry will disappear from now on! ”

Zhang Qiang's voice landed, and the people in the film and television circle at the venue were in an uproar.

Everyone resisted his last sentence from the bottom of their hearts, the film industry is a high-risk industry, which is recognized by the industry, how can it be gone?

But even if I don't agree with Zhang Qiang's statement at all, everyone doesn't know how to refute it for a while.

Because what Zhang Qiang said, it really sounds like there is some truth!?

Lin Nan felt that it was a pity that these people who were engaged in the Internet did not do pyramid schemes, they were simply too capable of fooling.

"Let's talk about celebrity directors!"

Zhang Qiang looked at the group of people in the film and television industry with a stunned, confused, and helpless look, and was very satisfied.

"Ali will make movies or invest in movies in the future, and the director will either be a well-known director or a celebrity, and this celebrity is not necessarily a director.

Because according to our formula, the director really doesn't matter, the big director can be the icing on the cake, but other celebrities can do it. Even later, the film industry will no longer need professional directors! ”

If the "IP" just now aroused strong interest in the film and television industry, then the remarks of "fan movies" that "will not lose money" and "the film industry is no longer a high-risk industry" made the film and television industry collectively resist.

Then the last sentence "The film industry will no longer need professional directors" completely annoyed the entire traditional film and television industry.

Many insiders have a dark face, especially the directors.

"I don't agree with Zhang Dong's point of view, film is a business but also art, every director has his own characteristics, we use our own lenses and colors to control the direction and core idea of the film, without a professional director, what do you shoot?"

Lin Nan glanced at Chen Kaige dumbfounded, good guy, it is rare to see Director Chen Da stand up and speak, and he has to applaud.

Many people looked at Lin Nan, and immediately reacted, and applause rang out like thunder.

"Hahaha, Director Chen's emotions are a little excited, I can understand it, after all, you are an internationally renowned director.

But what I'm saying is also true, film is first and foremost a commodity, and then what kind of art you are talking about, and how many audiences does your art have? What about the box office in recent years? ”

Nima, one sentence made Chen Kaige speechless.

For so many years, looking at the entire film and television industry, no one dares to talk to him like this! But today's Zhang Qiang is not a small person in the film and television industry, but a big man from the Internet industry.

One by one, the director and the filmmaker stood up to refute, and were so frightened that they sat down helplessly.

The CEOs of many film and television companies have also been refreshed today.

"Popular IP + fan movies + celebrity directors are the production formula of the future film and television industry, and it is the trend of the times!"

Zhang Qiangzhi said proudly. The Internet companies present responded one after another, and the applause continued.

"I admit that this thinking is good and has a certain degree of reasonableness, but Zhang Dong is just a shell from beginning to end. I have a different opinion I would like to ask. ”

At the venue, Lin Nan stood up, and a large number of people in the film and television industry looked at him.

"Director Lin, please speak."

"The most important thing in film and television works is internal, which must be controlled by people, and professional talents often need to be cultivated over the years.

But I think Ali means that he is not ready to use professional talents, and he is not thinking about cultivating a professional team, how do you control the quality? ”

The eyes of many people around lit up, and they looked at Lin Nan expectantly.

"Quality? For the traditional film and television industry, it is called quality control. But for us, it can be replaced by the yield rate, or the pass rate.

A fan work adapted from IP, as long as it meets the preferences of fans, is qualified and successful, and does not require a professional team. High quality is hard to define, but the pass rate is as simple as that! ”

This answer is unacceptable to many filmmakers, but the facts tell everyone that the box office of such movies is indeed not low...... It's like "Little Times".

Without waiting for Lin Nan to continue to ask, Zhang Qiang added by himself:

"Since Director Lin has asked here, then I will talk about the second focus of today."

I saw a page turned on the big screen, and three words suddenly appeared: "Big data!" ”

"Big data is the core magic weapon of the Internet industry, and it can also be used in the film and television industry.

Collect everyone's traces on the Internet through big data, and extract users' preferences, such as the preferences of film and television works, keyword frequency, which celebrities they like, and what interests and hobbies they have...... Finally, through screening and summary, the customization and accurate feeding of fan movies and TV series can be achieved. ”

Zhang Qiang came up with another killer idea, and after hearing the horror of the film and television industry, he also had some thoughts, is this to keep all the audience in captivity?

"The audience is a human being, a person with feelings and thoughts, and the mood and mentality are changing every moment, not an immutable machine." Lin Nan said sharply.

"The audience is changing, but big data is also constantly being collected and summarized. What they like, big data knows, just customize it for them.

When the application of big data matures, there is no need for professional directors, producers, or even professional screenwriters and actors......"

Zhang Qiang's words made many film and television companies creepy, but they were full of magic and made people want to stop.

"You say precise feeding, but do you know what you're feeding the audience, is it food or something else? Big data is dead, people are alive, and the audience has aesthetic fatigue and boredom.

In my opinion, it is arrogant and stupid to use big data to define the preferences of the audience, or even to forcibly define the audience.

Ali's method may have good results in the short term, but in the long run, it will definitely cause irreparable disasters to the film and television industry, and in the end, the entire industry will be counterattacked......"

Lin Nan said something heavy, he felt that he should say this.

All the people in the film and television industry looked at Lin Nan with wide eyes, he really dared to offend Ali today!

However, Zhang Qiang on the stage didn't take Lin Nan's words seriously, he said with a smile on his face:

"It is undeniable that Director Lin understands movies and scripts better than us. But we know the market better than you, and the film market is also a market! ”

Boom, the venue was completely chaotic. Lin Nan and Zhang Qiang of Ali Pictures, the two of them really didn't give in to each other and started to do it.

"Hehe, then I'll wait and see, waiting to see the results and reputation of Ali Pictures."

Lin Nan sat down. There was no way, he said he couldn't win, he tried his best.

"You're amazing today, I'm afraid the media behind you can be excited to death...... But how do I feel so funny about what he said? ”

Wang Changtian leaned over and whispered.

"They are doing their best, we can learn from IP, but don't touch the last two points.

Even if they mess up, pat their butts and walk away and still play the Internet, people in our industry will suffer. Lin Nan said seriously.

Ali and Zhang Qiang were speechless to so many people in the film and television industry, and the Internet industry was even more excited.

The media reporters at the back of the venue were more excited than the other, and there were too many materials today.

Baidu, Penguin, Youzu...... One by one, they came to power and bombed in turn.

The film and television industry is completely overwhelmed, and many film and television companies have even been conquered by Ali's set.

In the end, it's all about making money, and since Internet companies have a way to make more money and faster, why not keep up? Even if it's a little brother!

Before the forum ended, the news on the Internet had already come out.

"Magic City International Film Festival: New Thinking of Internet Film and Television and Traditional Film and Television Culture - Summit Forum" was officially held this afternoon.

"Alibaba Pictures redefines the development model of the film and television industry with 'popular IP + fan movies + celebrity directors'."

"Popular IP will become the core resource of the film and television industry, and 'big data' will be the most important killer feature of the film and television industry in the future!"

"Many directors and filmmakers fought Ali with their tongues, but they retreated in vain......"

"Director Lin Nan and the president of Alibaba Pictures went toe-to-toe, bluntly saying that Internet thinking will cause disasters in the film and television industry, but he was ridiculed for not understanding the market!"

……

At five o'clock in the afternoon, the three-hour forum ended.

Outside the venue, most of the filmmakers in the film and television industry had a bad face and were ready to leave. On the other hand, Internet companies were happily interviewed.

"Wang Zhongjun is going to get mixed up?"

Hearing Wang Changtian's words, Lin Nan glanced back.

Sure enough, I saw Wang Zhongjun talking and laughing beside Zhang Qiang and others, and the CEOs of many film and television companies were also there, and it was estimated that there would be a dinner in the evening.

"Isn't that normal?"

Lin Nan complained and continued to send messages to Liu Yifei.

"Director Lin and Wang Dong, are you going back? Is there time to sit down for a meal? ”

Just when Lin Nan put away his mobile phone, waved goodbye to Wang Changtian and was about to leave, someone suddenly walked over from the side.

The two of them heard the sound and looked over, it was the penguin people. Lin Nan could vaguely guess what was going on in his heart.

"It's unfortunate that I have dinner in the evening." Wang Changtian said with a smile.

"Me too, ready to hang out and have a candlelit dinner." Lin Nan smiled.

"Are Director Lin and Wang Dong free these two days? We'd love to invite you both to sit down and talk, and of course, it would be nice if Wanda was here. ”

"Sure enough"!

Hearing the last sentence, the word popped up in both of their hearts.

Wang Changtian looked at Lin Nan with inquiring eyes, who thought for a moment and nodded:

"Well, I'll play in the magic capital for a few days, and before we go back to the capital, we can find a place to have a cup of tea."

"Haha, okay, no problem. Thank you Director Lin and Wang Dong, I will wait for the news of the two of you at any time, so I won't bother. ”

Looking at the back of the penguin man in the distance, Wang Changtian spoke: "So, do you think the penguin is more suitable than Ali?" ”

"At least there is a world of difference in attitudes, what does Wang Dong think?"

"Well, indeed. And today, it seems that we and Ali really can't pee in the same pot. ”

After separating from Wang Changtian, Lin Nan went to find Liu Yifei.

Today is the first day of the opening of the Magic City International Film Festival, and the main venue is surrounded by rows of well-divided film promotion areas.

At a glance, all kinds of posters and standing cards are densely packed, and there are crowds of people. There are many actors, stars and media reporters.

When Lin Nan arrived here, he saw Liu Yifei and his assistant in front of the "Transformers 4" exhibition area from a distance.

She was chatting with Li Bingbing, and there were many insiders around.

"Sissi."

Less than half a second after Lin Nan's voice shouted, Liu Yifei turned her head suddenly, her ears were really sensitive.

Seeing Lin Nan, a smile of joy immediately appeared on her face, "Come on." ”

"Director Lin, your accusation of Ali's speech on the forum has spread in the industry at this time, domineering." Li Bingbing said.

"I can't change much, I can only do it here."

Lin Nan replied with a smile, and then looked at Liu Yifei, "What about Zhou Xun?" ”

"I went to promote the movie with Brother Xiao Ming." Liu Yifei grabbed Lin Nan's arm and said.

""Transformers 4" will start in a while, and Director Lin just accompanies Yifei in." Li Bingbing interrupted.

The competition between these big flowers is more or less dirty behind the scenes, but it will not be on the surface.

Just like at this moment, Li Bingbing listened to Lin Nan and the two chatting with a smile on his face.

"Well, thank you."

When he first came here, Lin Nan also saw Fan Bingbing, who was interviewed in "The White-Haired Witch".

This year's Magic City International Film Festival is really interesting, there are a lot of big flowers, and they all come with movies.

After chatting outside for a while, Lin Nan and Liu Yifei entered the screening hall of "Transformers 4".

"After we came out of "Princess of Monaco" and walked around for a while, we ran into Li Bingbing. Brother Xun didn't want to talk to her, so he left. ”

Liu Yifei bit her ear and whispered to Lin Nan.

is different from other female stars, anyway, Miss Liu is living a very wanton life now, since Lin Nan publicly confessed to her in 09, everyone in the circle has let her.

"It has nothing to do with us, you just don't care about these things."

Lin Nan stared at the movie on the big screen and said softly.

The domestic movie at the end of the month is going to be miserable, although the plot of this "Transformers 4" is a bit weak, but the super long fight scenes and special effects are very fierce, it is a classic sci-fi blockbuster!

"Of course I do."

Liu Yifei tilted her head, pouted and said, then leaned on Lin Nan's shoulder and watched the movie seriously.

The two-and-a-half-hour film ended, and the time was also eight o'clock in the evening.

The lights of the magic city at night are even better than the capital, and around the film festival, there are drinking parties and dinners everywhere.

Lin Nan and Liu Yifei refused many invitations, and the two went to have a candlelight dinner, and looked at Jiang Jing by the way.

The plan for the second day is to go to a few attractions and go to Disneyland by the way.

Although the magic city Disney has not yet been completed and opened, some of the theme parks have been completed, and they will also receive a small number of people, provided that they have identity and status.

……

Overnight, "IP" and "big data" have become the keywords of the entire industry, and even the official is reporting it.

And Lin Nan's criticism of Ali's set of "production formulas" is also the focus of heated discussions.

If it was placed in the past, the outside world would definitely support Lin Nan a lot.

But this time, it was actually Sanqikai, and only 30% of the people who supported him were because the opponent was Ali Pictures.

You must know that at this time, Ali is the leader of the domestic Internet industry, steadily suppressing companies such as Penguin, and Lao Ma is a god-like existence!

In just one night, many companies in the film and television industry have fallen and choose to surrender!

Of course, in their words, they are looking forward to in-depth cooperation with Alibaba Pictures and opening a new chapter in the film and television industry.

"Why don't you come here and take a turn twice for the promotion of "Heart Flower Road", as if you didn't invest?"

"What are you urging, I didn't go to "Ip Man 3" and "Breakup Master" either. I'm going to hang out with Yifei today. ”

Wearing big pants, Lin Nan sat on the sofa to answer the phone, trying not to make Liu Yifei sleep.

"Okay, you're having a good day. Uncle, we're all working for you! Ning Hao scolded.

"Come on, I'll pass before I go back."

Lin Nan said perfunctorily with a smile. He really served Ning Hao, and he called at eight o'clock in the morning to disturb people's dreams, just for this kind of trivial matter!

"Remember, don't fool me, it's your name in the producer column."

"Rest assured."

Urging and hanging up the phone, Lin Nan was no longer sleepy.

He was ready to call Liu Yifei to get up at nine o'clock, and the two went out before ten o'clock.

I think that Miss Liu's time to put on light makeup should be enough, and even she is very likely to choose no makeup.

"Penguins?"

Lin Nan opened today's news page while muttering.

The purpose of penguins is simple, which is to finance potatoes.

"Lin Nan Pictures is the lead producer, and there is also the blessing of Tiangong color, the light is responsible for publicity, Wanda has a cinema chain, plus potatoes.

This has basically formed a closed-loop, small ecosystem from upstream to downstream, and then to video websites and client platforms.

It seems that there is still one 'flow' input link missing, and it is really perfect! ”

Lin Nan analyzed the current situation, Ali took a strong stake in Youku and took the lead.

And the penguins must be thinking about narrowing the gap, after all, they are all new to the film and television industry, and only when they have no chance to find ready-made foreign aid, they will choose to go it alone and chase it slowly.

"It's a penguin!"

Lin Nan officially decided, and then invited penguins to participate in the financing. But the shares have to be just right, and there are additional treaties.

In June, the second imported blockbuster "Godzilla" was released for two days and cut 156 million at the box office, taking over the strength of "Edge of Tomorrow".

So far, all the domestic films in the first half of the month have become cannon fodder.

Huang Xiaoming and Chen Qiaoen's "Fluxus Youth" is also miserable, it was released for 8 days, and the box office was only 4 million.

The domestic films that have not been released in the second half of the month, as well as the domestic films in July, don't want to die, so they have stepped up their promotion at the Magic Capital Film Festival in the past two days.

……

Liu Yifei also pretended to have something to play in her heart, and called Lin Nan at 8:50.

"Hurry up and get out of your bed, I'll be up a long time ago."

With messy long hair, casually draped, Liu Yifei flashed her eyes and looked at Lin Nan who was standing next to the bed, "I'm hungry." ”

"I'll call you something to eat, you hurry up and wash up."

"Uh-huh, let's go."

The sound of a kitten barking means that Miss Liu is not angry at this time, and she is still in a good mood and very satisfied.

Half an hour later, it was really as Lin Nan guessed.

Liu Yifei chose to wear no makeup today, but she still has to bring sunscreen.

Before ten o'clock, the two went out dressed as couples.

Loose casual jeans, sneakers, T-shirts, caps and big sunglasses, it looks like two boyfriends and girlfriends in love are out on a trip.

It's just that Lin Nan is also in charge of the backpack, which contains things such as Miss Liu's lipstick and sunscreen, as well as a camera.

……

"Zhang Dong, it seems that the penguin has made an appointment with Lin Nan Pictures and ...... Light"

"Huh? There are still a lot of ideas, what do they want to do? Are you going to cooperate with those two after entering the film and television industry? Or are you running for potatoes? ”

Zhang Qiang said casually, not paying attention to it at all.

In his opinion, it can even be said that in the view of the whole Ali, in the process of Internet companies entering the film and television industry, Ali is far ahead of other peers.

"Team analysis, there should be both, but the first goal is potatoes."

Hearing the affirmative answer of his subordinates, Zhang Qiang faced it squarely.

At present, Tudou has too many film and television copyrights, which everyone did not expect before.

With its market share, once listed, the market value will definitely surpass Youku.

And Lin Nan Pictures started a few years ago, and it has been constantly searching for high-quality IPs, and now it is still buying, just tuning!

It can be said that Lin Nan Pictures and potatoes are fat meat and big fat meat in the eyes of the Internet industry.

"They have rejected our investment intentions several times, and it is possible, but it is not very likely.

As for the penguins? Stare at. If it's really a potato thing, then let's also intervene, maybe there will be an unexpected gain. ”

"Okay, Mr. Zhang."

Zhang Qiang nodded, "But don't worry, even if the penguins can take a stake in the potatoes, they can't take the initiative, unlike our ......."

Zhang Qiang clicked until he stopped and didn't say any more.

Ali has clearly submitted an official letter to Youku's board of directors and will send people to the board of directors to participate in daily decision-making.

As for the next step, it is to slowly encroach until you turn Youku into Ali's Youku!

…………

Something about updates: I don't care much about the form of a few chapters a day, one chapter, two chapters. I just want to try to guarantee 6,000 words a day, and as for the chapters that add up to 6,000, it really doesn't matter.

(End of chapter)