"It's so exquisite!"

"Seriously, if I were a consumer, if I bought a product in this kind of box, I would probably leave the box as a commemorative collection."

"Yes, we can also label it as a 'gift' when we re-market it, which is also a good choice to give away!"

"Minister Wang is worthy of being a marketing genius, and he can come up with a new marketing plan at a glance!"

"Haha, Minister Li is polite..."

Chen Zifan interrupted these people boasting to each other: "Okay, okay, the next marketing and publicity work will be harder, in the initial stage, our products are only promoted and sold in Haicheng!" ”

"Understood~"

As a quasi-first-tier city, Haicheng has a population of more than 8 million, rapid economic development and great market potential.

Haicheng mobile phone market is mixed, because it is a coastal city, there are not only international brands, local domestic brands, copycat machines in Huaxia investment and factory, but also some imported products.

However, due to the lack of localization, these imported products do not occupy a high market share, and the most capable ones are still Nokia, Motorola, Ericsson... The second is Lenovo and other domestic brands.

It is difficult for Stardust Technology to gain a foothold in the Haicheng mobile phone market, and it is sandwiched by major mobile phone brands. It's easy to say, because Chen Zifan doesn't focus on his competitors.

The Haicheng market is large enough, the level of economic development is relatively good, and the consumption capacity is strong enough, so there is no need for Stardust Technology to rush to benchmark any big brands, and there is no need to rush to achieve any results.

Chen Zifan also repeatedly emphasized this point when communicating with employees about work, in order to reduce their impetuous heart and do a good job in a down-to-earth manner.

Regarding the promotion of the "sea", the online preparation starts with the Internet and TV stations, the Internet is the main, supplemented by TV stations, in 05 years, the advertising benefits of TV advertising are definitely greater than the Internet.

But Stardust Technology is ready to do the opposite, on the one hand, Chen Zifan has experienced the era of the explosion of network information in the future, and on the other hand, the cost of Internet marketing is much lower.

The official TV station is not mentioned for the time being, just talking about the local TV stations in Haicheng: Haicheng Channel, Haicheng News, Haicheng Children, Haicheng Sports, only Haicheng Children are in their budget.

And the advertising schedule I got was still 4~6 o'clock in the morning, which is too tricky, how many people will open a local channel at 4 o'clock in the morning and watch a children's animation program?

After making it clear that the loss-making business was made, Chen Zifan gave up without thinking about it, so the TV station advertisement became a record, and the operability and diversity of Internet publicity far exceeded that of TV advertising.

Among them, the Haicheng Forum is the largest propaganda platform, Chen Zifan only needs to support some gunners, and then hire some water army accounts to wash the draft, and the publicity effect will soon be revealed.

The vast majority of people who pay attention to this kind of local forum are Haicheng locals, and the main position of Stardust Technology in the early stage happens to be Haicheng, and the two are a perfect match.

As for the way of offline promotion... Chen Zifan has a good idea, Stardust Technology's negotiator is currently only Wang Jinli, and he can't pull away now, so he has to wait a little longer.

Chen Zifan's negotiation skills are actually not bad, and it is not that he doesn't want to go, but the start time of Haicheng University is approaching, and the notice has been ten days old, and he has not opened it.

After reading books for so many years, he has long been indifferent to going to college, and at the same time understands that academic qualifications are very useful, but academic qualifications are not everything, so he does not yearn for college.

But if you can get a bachelor's degree in vain, you have to go, just report it, and he won't participate in the military training for the next month, he can't take care of it, and he is not interested in military training life.

Military training emphasizes the "whole", and he is used to being alone, and he does not like the "joint sitting" system in which one person makes a mistake and all are punished in the process of military training, not to mention that he still has a company to take care of.

Of course, for young people who have just entered college, maybe military training is a little meaningful? There may be people who don't like it, but it's all the experience, the good and the bad.

If Wang Jinli can't pull away after he finishes reporting, then he can only go out in person, and his propaganda plan is also very direct:

Using Stardust Technology's copycat screen LV.5 to produce a giant LED screen, and then using the low cost advantage of Stardust Factory to promote their giant LED screen to large venues in Haicheng.

For example, supermarkets, clothing cities, trade buildings, large shopping malls, and some office buildings and companies that need advertising signs, if they go well, they can become a new profit point.

At that time, Chen Zifan will add an article to the specific cooperation project, that is, the advertisement of Stardust Technology must be played every once in a while.

At the same time, the expansion of Xingchen Technology's staff is also imminent, with the increase in the production capacity of the Stardust factory and the increase of projects, the original 173 employees are not enough, so he plans to expand to 500 people.

Chen Zifan opened the [Stardust Technology] in his consciousness and found the [Employee] column, and the following introduction has become:

(0 temporary employees, 90 regular employees, 83 senior employees, the list is as follows...) ）

The temporary employees became 0, none of them left, all of them became regulars, and some of the regular employees were upgraded to senior employees, and the highest level among the senior employees was the senior management of Stardust.

Stardust CEO Zhao Wuxian lv.15, Stardust CMO (Marketing) Wang Jinli lv.9, Stardust (Finance) CFO Li Yuan lv.9... These are all high-level employees, and the senior staff of the Stardust factory are promoted more slowly.

Chen Zifan has a vague hunch that the next level of senior employees may be greatly improved, but judging from the current progress, I am afraid it will take a lot of time, and the upgrade is not in a hurry for the time being.

Expand the recruitment first, what if you can recruit two negotiators? Of course, the probability of this happening is very low, and those who have the ability are generally famous, and if you really want to recruit a master, you may have to dig the foot of the wall...

After informing the personnel department of the work content and specific requirements of the expanded staff, Chen Zifan came to the Xingchen factory again, this time to solve a matter in the hearts of employees:

"Let me inform you that the staff canteen of Stardust Technology will be officially opened on September 3, the opening time is 6 o'clock in the morning ~ 10 o'clock in the evening, and the construction of the new staff dormitory will start on September 10..."

Before the words fell, a cheer rang out, for the employees in these production areas, in addition to paying wages, the happiest thing is this, who can not be happy when eating well?

Moreover, Stardust Technology will give regular employees 300 yuan per month for food supplements, and if you save a little, it is no problem to eat for half a month, which can be said to be very friendly to many migrant workers who are not local to Haicheng.

With the Xingchen Canteen as an assistant, the expansion of the personnel department will be much simpler, and Chen Zifan also made a special comparison of "five" when passing by the personnel department, which means that they can understand it.

Their relatives and friends can be pulled in, but not more than fifty percent of the number of recruits, and they are responsible for any problems.

In short, there is no harm to Stardust Technology~ 500 employees are both pressure and motivation for Chen Zifan, so the next publicity work must not be lost, and it must be perfect.

What he didn't expect was that Wang Jinli would call him and ask: "Xiao Chen Dong, 'Hai' needs a commercial, should we invite a star to come, some celebrities' endorsement fees are not high..."

As soon as he heard this, he immediately shook his head and refused: "Star? Why do you want celebrities? Don't spend money in vain, I'm responsible for the advertising of 'Sea'! ”

"Gotcha! Just wait for this sentence! ”

“……”

Chen Zifan was a little helpless, and was put on a table by Wang Jinli, and it was really an old fritter, but even if Wang Jinli didn't mention this, he would take someone to complete the shooting and editing of the commercial.

In his plan, there are two commercials for "Hai", one is "product introduction", and the other is "practical scene", selling mobile phones is selling mobile phones, and there is no need to engage in any bells and whistles.

"Product introduction" refers to the use of concise and smooth video content to introduce the appearance (360-degree appearance), configuration (screen parameters, battery capacity, battery life, etc.) and functional characteristics (waterproof, Bluetooth headset, etc.) of the "sea".

The whole commercial does not need people to appear, not even sound, only background music, and text introductions at key nodes.

The "practical scene" is better understood, and the main selling point of "sea" is shown through some scene descriptions, which is an upgraded version of "product introduction" and does not cost anything.

Only two good-looking and good-looking male and female models are needed to shoot some specific pictures in specific scenes, and there is also no need for lines, which is much more affordable than spending money to hire celebrities.

Chen Zifan worked overtime, and before going to Haicheng University on September 10 to report, he made the advertising film of "Product Introduction", and the materials of "Practical Scenes" were also filmed, only the post-production work was needed.

Wang Jinli was overjoyed after getting the commercial, he only needed the first commercial, and the second one was more suitable for the offline marketing method that Chen Zifan said, and the impact on people would be stronger.

In the Haicheng forum, he has bought more than a dozen professional gunman accounts, and also led the brothers in the marketing department to brush a batch of water army accounts, and then cooperated with the advertising film to directly engage in copywriting...

On the night of September 9th, the official account of Stardust Technology released an advertising video of "Hai" on the Haicheng Forum and the Buckle Group, not many people watched it, normal, directly on science and technology and hard work!

Almost overnight, the propaganda video and copywriting of "Hai" directly swiped one-third of the Haicheng Forum, and forwarded thousands of buckle groups with more than 500 members.

The Haicheng Forum, which has not seen the wind and waves for a long time, and the major buckle groups have directly fried the pot, gunmen and water armies are just tools for propaganda, and the "sea" product is the focus of public opinion that really causes a boom!