Chapter 26 New Promotion Channels
Chen Zifan, who has experienced the era of the big bang of smartphones and seen various customized systems, soon felt that the overall style of Stardust OS is very inclined to hydrogen OS, but there are differences in details.
The animation is smooth and brisk, but it does not seem stupid, in line with human inertial thinking, and at the same time, it reacts quickly, even if the engineering machine chip in Chen Zifan's hand is very poor, it can also play its characteristics.
And the interface of Stardust OS is also concise, as the first generation of the system is not concise and impossible, as for the differences... In terms of color matching, the interface color matching of hydrogen OS comes from the Morandi color system.
The so-called Morandi color system refers to a variety of grays with low saturation, with a simple gray, low-key and elegant visual experience, or in a later popular term, called "high-grade gray".
The color matching of Stardust OS comes from the Memphis color system, which is composed of high-purity and high-brightness colors, which can bring an energetic and active spiritual feeling, and is full of freedom and casualness in simplicity.
The Morandi color system of hydrogen OS represents "calm and elegant", and the Memphis color system of Stardust OS represents "light and energetic", and "calm and elegant" is very good, but it is not what Chen Zifan wants.
He wants to make Stardust Technology's products express a more youthful feeling, rather than blindly pursuing the so-called calm, Memphis color is not only reflected in the system, there will be a series of mobile phone cases in the future.
Of course, in order to meet the needs of different users, Stardust Technology will also launch some other styles of products and accessories, but that's another matter, and now we have to make the first finished product first.
The first version of Stardust OS has been tested by Chen Zifan and others, and the basic fluency and animation effects have met the requirements, and the remaining thing that needs to be solved is to improve the main interface, such as detailed icons.
In order to complete this work, it is necessary to recruit some more art professionals.
The second is the Stardust application, with the initial version of Stardust OS, the Stardust Network can develop different applications on this basis, of course, the "Stardust official application" they developed.
There are also some "unofficial applications", Chen Zifan is ready to outsource to a third-party company to do it, saving time and effort, and maybe there will be a few more partners, and if you want to develop, you can't be alone.
Whether official or unofficial, he has only a few application requirements for entering the Stardust app: "clean interface, clear functions, small memory footprint, and presented in graphic form as much as possible..."
Since the 3G network has not yet been introduced in China, and the 2G network is far inferior to the 3G network in terms of transmission speed and network quality, this is a great test for the Stardust application installation package and content settings.
It can even be said that the 2G network is not suitable for smartphones at all, and it is stuck and slow, so Chen Zifan's focus at the beginning did not plan to focus on 2G, but aimed at wifi with an average penetration rate.
The first mobile phone with wifi in the country appeared around 03, not for surfing the Internet, but for making so-called VoIP calls.
Later, the penetration rate of wifi at home and abroad became higher, and major mobile phone manufacturers gradually listed wifi as an important configuration of mobile phones, even so, wifi is not common in feature phones.
Chen Zifan has seen some statements, including the free wifi of a foreign buck, Apple's Monile Star, which corresponds to the free wifi of a buck.
A certain Buck also ran an ad in '07, next year: "Travel on the Internet at breakneck speeds – all from the comfort of your favorite chair." ”
Their original purpose was only to promote commercial wifi, targeting laptops, focusing on mobile office, campus networks and other scenarios, and mobile phone wifi is not much related.
In China, a certain Buck cannot be popularized for various reasons, and Apple can't make the first Apple mobile phone within a year, and it can't enter the Chinese market, so Chen Zifan thinks this is a good opportunity.
He needed to connect wifi and mobile phones "closer", and he also needed a scene to achieve this "close connection", so he found Wang Jinli and assigned him a new task:
"We have patents and technologies for wireless data transmission, but we can't do it on our own, so I need you to help me find two more partners, the specific requirements are..."
"Huh? No problem! ”
Although Wang Jinli didn't understand, the first one was okay, and the second one was really a little confused, why did Chen Zifan ask him to find a food company? Milk tea? What's that? The one that the Mongols drank?
"Tea is tea, can't you drink tea well? You have to engage in some oil tea, milk tea... The aroma of the tea leaves is ruined... By the way, Lao Zhao sent me Huangshan Maofeng, I have to hide it, and I can't be discovered by Xiao Chen Dong..."
Wang Jinli muttered along the way, but the work in hand was not slow at all, and Chen Zifan's request was very simple, find a wireless communication company that was about to be acquired and a milk tea company that was about to go out of business.
The front one is not easy to find in China, but in foreign countries, it is a big handful, there are too many companies engaged in wifi, and the market competition is very fierce, and he soon chose several targets. Start an in-depth investigation.
At the same time, Wang Jinli's assistant also bought him a common powder powder milk tea on the market, which is divided into Hong Kong-style and Taiwan-style.
"Tui~ It's not delicious!"
Wang Jinli pushed the cup away with a disgusted face, he really didn't want to touch this kind of sweet and greasy thing again, it was better to drink wine and drink tea than to retreat, but he also had to admit that young people were likely to like it.
"If my son drinks this kind of thing, he will definitely shout for more..."
These are just powder milk teas, and the later street milk tea shops belong to two completely different marketing models, Chen Zifan's purpose is to invest in a company to create "Chinese-style milk tea".
And then through a marketing method similar to a certain buck, the "free wifi" is bound to the "bubble tea shop", and even the Stardust mobile phone can be automatically connected to the wifi as long as it is close to their bubble tea shop.
As for what to do if it fails... All investments are risky, and if Chen Zifan can't beat Hong Kong-style and Taiwan-style milk tea in China by using the marketing methods of major bubble tea shops in later generations, he has nothing to say.
In case Stardust Technology can invest in a milk tea brand similar to Mixue, they can not only get more shares, but also have a strong marketing method, which is Chen Zifan's purpose.
And why look for a wireless communications company on the verge of bankruptcy... Chen Zifan believes that the current domestic WiFi technology cannot meet his needs, and he needs to improve the level of WiFi and come up with more powerful products.