Chapter 39 Stardust Ecological Chain

The price of 3999 is obviously not a high price, the price of the original Apple is 499 US dollars, and the starting price is about the same as Stardust 1 in comparison, and the price of Stardust 1 is a little higher if you have to compare.

But Stardust1The configuration level is much higher than that of the first generation of Apple,Comprehensively,3999It is not a high price,It can even be said to be very cost-effective,This can be seen from the on-site feedback。

This is the "let everyone enjoy the fun of electronic products" advertised by Stardust Technology, the price of 3999 can allow more people to touch the threshold of Stardust 1, and at the same time ensure the accuracy of Stardust 1 market positioning.

The price of 3999 is naturally nothing in some developed countries, but in China, there are countless ordinary people whose monthly salary does not exceed 1000 yuan, so the comprehensive market situation should be considered when pricing.

"Stardust 1 was made to be used by more people, not to be a high-priced exhibit..."

Of course, in Chen Zifan's view, with the current overall consumption level in Huaxia, most of the people who can spend 3999 to buy a mobile phone don't care about spending an extra 200 yuan to upgrade from 8GB to 16GB memory.

This is also a potential consumer hint, taking advantage of people's memory anxiety, after all, Stardust 1 does not have an SD card slot, but Chen Zifan will not play anything virtual, 8GB memory is enough.

Aiming at the 4000 flagship models of mainstream international brands, Nokia, Motorola and Ericsson were pulled down, and these brands have been raging in the Chinese market for a little too long.

By the way, it also blocked most of the way that Jobs wanted to lead Apple into the Chinese market, unless Jobs could make any amazing changes, otherwise it may be a little difficult to rely on Apple3GS to enter China.

The product is not superior, the price is not superior, and even the brand advantage is likely to be made up by Stardust Technology for a period of time in the future, either not to do it, or directly kill the possibility of Apple's rise.

However, if Jobs' Apple is so easy to be defeated, I am afraid it is a bit unrealistic, so Chen Zifan formulated a three-generation strategy a long time ago:

"One generation of foundation, two generations of expansion, three generations of versions!" Stardust 1 lays the foundation, Stardust 2 expands the product line, Stardust 3 is divided into two versions, the price of the standard version is still 3999 yuan, and the advanced version...

Chen Zifan is ready to rush directly to the 5999 rank and enter the high-end machine market in one fell swoop, so the period from Stardust 1 to Stardust 3 is the process of verifying whether Stardust Technology can stand firm in the market.

Use the Stardust 1 and 2 generations to buffer, and exchange it for a chance for Stardust Technology to truly reach the top of the high-end.

Zhao Wuxian, Wang Jinli and Mo Shaokun don't understand Chen Zifan's "unfounded worries", but they also understand that none of the big brands that can stand firm in the market are easy to mess with, and there is no problem with being careful.

At the scene of the Stardust press conference, the cheers and applause lasted for more than 3 minutes, and it slowly subsided under Chen Zifan's signal, but many people still gathered together to discuss quietly.

Faced with this situation, Chen Zifan was also a little helpless, he was already thinking about whether to let the post-editor cut this section a little, and after the venue was relatively quiet, he finally spoke again:

"Our Stardust 1 has a total of five colors: white porcelain, black mirror, black fog, light gold powder, Klein blue, as shown in the picture, only the back cover of the black fog one of the five uses frosted glass technology~"

On the big screen behind Chen Zifan, Stardust 1 was divided into five, and five different colors appeared, and there was originally a lilac purple, but because the audience for purple was not high, it was later abandoned.

In addition to the regular white and black, they also chose blue and gold variants, and the purpose of these two colors is to set off the three colors of black and white, after all, it is a bit niche~

Visually, pale gold looks very much like a frosted glass cover, but it doesn't feel like it's more like a layer of pale gold powder paint under the glass, which can show two different looks.

In addition to the five regular colors, Chen Zifan has also prepared a killer limited edition colorway, or a limited edition back cover version, but that one is used to warm up the heat and will not be announced now.

Many people at the scene have begun to compare which color is better and what white looks bigger... The black matte feel should be better, but it lacks some of the high-end feeling of mirror effect... Blue is the ugliest...

There are also some people who have already begun to get ready to rush to the Stardust direct store next door as soon as the Stardust press conference is over, no matter what color it is, first mention a Stardust 1 and go home!

However, the Stardust press conference has only been completed by two-thirds so far, and this time the new products are not only Stardust 1, but also Stardust 1 A number of accessories, and the Bluetooth headset matched with Stardust 1 has not been released.

After the scene was relatively quiet again, Chen Zifan continued: "There is no doubt that Stardust 1 is an excellent product, but for the waterproof and texture of Stardust 1, we sacrificed the headphone jack!"

In order to solve such a problem, we have made a new upgrade based on the Bluetooth technology of the music mobile phone 'Hai', and successfully created the first generation of Stardust Bluetooth headset! ”

As soon as Chen Zifan's words fell, a Bluetooth headset promotional video began to be played on the big screen behind him, a Bluetooth headset with a charging compartment design, the overall shape is round, and the size is also very flattering!

Unlike the Bluetooth headset that comes with the "Sea", this is an in-ear Bluetooth headset, while the Bluetooth headset of the "Sea" is semi-in-ear, but neither of the two Bluetooth headsets does noise reduction.

It's not that Chen Zifan doesn't want to do it, but he thinks that if the noise reduction effect does not meet the requirements, it will affect the audio playback effect, so it is better not to do it.

The biggest selling point of Stardust's first-generation Bluetooth headset is not the sound quality, nor the battery life or appearance, but the interaction with Stardust OS, which can be connected when the cover is opened, and there will be a simple connection animation.

Don't underestimate this connection animation, a considerable number of Bluetooth headset buyers are going to the connection animation, which belongs to part of the "sense of ceremony", and it just so happens that Chinese consumers eat this set~

So when the connection animation in the promotional advertisement appeared in front of everyone's eyes for the first time, the atmosphere of the scene ushered in a small climax again, they never thought that one day the Bluetooth headset would be so perfect.

Especially when Chen Zifan did a wave of hands-on operation, countless viewers had an illusion of entering reality from the future, which is really exaggerated!

"I really am! This Bluetooth is amazing! If only it could be stuffed into your phone like the sea! But then the phone can be thick..."

"Have you forgotten that the head of the 'sea' is so big because of the Bluetooth headset storage compartment? I'd say it's better to make a separate one! ”

"But someone has tested it, and the sound quality of Bluetooth headsets is not as good as that of wired headphones!"

"Whatever it sounds like! Handsome! All you want is the one that opens the lid and connects! ”

"It's a new way to pretend to be B! Stardust 1 and Bluetooth headset I'm going to order! ”

"There's only one color for this?"

"As if yes..."

“……”

The shape of Stardust's first-generation Bluetooth headset can only be considered decent if it is placed in fifteen years, with an oval charging compartment, a white compartment body, and a small light after opening the cover to display the power status of the earphones.

On the main page of Stardust OS, you can also check the current power of Bluetooth headsets, but due to the technical level, it is not 100% accurate, and there will be an error of about 3%, which basically does not affect normal use.

But now, Stardust's first-generation Bluetooth headset not only has no opponents at the same level, but even similar products have not been produced by other brands, let alone have a good interaction with the mobile phone system.

However, Bluetooth headsets are not important, Chen Zifan wants to convey a concept through Bluetooth headsets: "When we decided to develop the project of Bluetooth headsets, we had an idea about the Internet of Everything.

Just imagine, when one day, we can put not only Bluetooth headphones, but also TVs, computers, projectors... Even cars, all connected via the Internet!

Stardust's first generation bluetooth headset was the first attempt we made, and obviously, we succeeded! In terms of connection mode, compared with the previous Bluetooth headset, the connection is simpler and faster!

In the future, we will design more products with different characteristics to join the Stardust ecological chain! Of course, I believe that the price of Stardust's first-generation Bluetooth headset may be more important than this empty check!

So, its final price is - 599 yuan! After the Stardust press conference, Stardust 1 and Stardust's first-generation Bluetooth headsets will be synchronously put on our Stardust official website and Stardust Mall!

In addition, we also brought some Stardust 1 accessories products, they are: colorful silicone phone case, Stardust mobile power supply, Stardust tempered film... Their prices are:

99 yuan, 399 yuan, 49 yuan!

These accessories will also be on the shelves of the Stardust official website and Stardust Mall! We can also choose to go to the nearest Stardust direct store, Stardust after-sales center to buy, or use our after-sales rights..."

The Stardust press conference is carried out here, and it has finally entered the final stage, and after simply listing the accessories of Stardust 1, Chen Zifan does not care about the audience's reaction to these products.

Accessories products themselves are dispensable, all up to their own choice, but 99 a mobile phone case must be expensive, whether it is worth the price, it depends on everyone's budget and needs.

"All the products of this conference will be on sale tomorrow, June 11 at 8 a.m. on time! Finally, thank you for attending the press conference of Stardust Technology! Looking forward to our next meeting..."

Chen Zifan waved his hand simply, and the lights on the scene switched to the regular lights when entering, and at the same time, promotional videos of various products began to be played on the big screen, announcing the end of the Stardust press conference~

Some of the audience, who couldn't hold back for a long time, still cared about applauding and cheering, and rushed to the corridor with a single arrow step, and followed the crowd to the nearest Stardust direct store to buy a mobile phone first.

It's a pity that there are too many people who have the same idea as them, it's okay to watch the live broadcast on the big screen outside, and the audience at the scene really can't figure it out!

"Squeeze what? Hurry up in front and follow in the back! We're right in front of the Stardust Technology headquarters, are you still afraid that you won't be able to buy it? There's something for everyone! ”

"We know we can buy it! But the problem is that it's almost time for the Stardust direct store! Where do you go to buy a mobile phone when people get off work later? ”

"TM's! I knew I wouldn't be attending the live conference! The group of guys outside watched the press conference directly in the Stardust direct store! Buy it after watching the press conference! I might as well not sign up..."

"I'm also spicy! There is no place to sell mobile phones at the press conference! Stardust Technology executives! Will you make money at all? ”

Chen Zifan: ......

I'm not gone yet! What is this for?

Still set up a place to sell mobile phones at the conference venue? Dude, are you afraid you're not kidding me? It's good that Stardust Technology can release some goods to sell in advance! And it's really getting to work.

However, although the Stardust direct store is off work, the mobile phone dealer is not off work! And there are quite a few Stardust authorized stores whose commuting time is not under the control of Stardust Technology, and they will definitely work overtime today!

As for what time the overtime is ... It's hard to say, there are also some individual dealers, such as the mobile phone counter in Digital City, or those who open their own comprehensive mobile phone stores, and this part of the people also has a batch of Stardust 1 in their hands.

But their Stardust 1 is not from Stardust Technology, but from the hands of superior dealers layer by layer, don't look at the starting price of Stardust 1 is only 3999, but the profit is not low at all.

Chen Zifan made it clear at the high-level meeting held by Stardust Technology that no matter what channel Stardust 1 is sold, at least it is necessary to ensure that each Stardust 1 has a net profit of more than 1,000 yuan.

As long as he can ensure that the goods of Stardust 1 are genuine, he can't care about these dealers even if they get up at three o'clock in the morning to sell mobile phones, in fact, these dealers do similar things, and they are directly ready to sell mobile phones all night.

There are also some who got the goods in advance, and the Stardust conference was already on sale at the beginning, thanks to the statement that Stardust OS has not been activated in advance and needs to be compensated, otherwise there will be some problems.

Tonight is destined to be a sleepless night, not only consumers, dealers can't sleep, but the major mobile phone manufacturers may not be able to sleep, who would have thought that it would be fine before coming, but the mobile phone industry suddenly changed?

The chairman of a brand has turned on the roaring mode: "What do you sleep on?" Can you sleep at your age? Something happened! Meeting! ”

“……”

Backstage at the Stardust Conference Center, Chen Zifan was cleaning up, and bumped into Mo Shaokun head-on:

"Hey, how does the launch feel? You're in the limelight, and you're going to have to rely on me next! ”

As soon as he heard Mo Shaokun's words, Chen Zifan was very helpless, but Mo Shaokun took tens of millions of Stardust 1 orders, he only needed to lie down and collect money, and he couldn't say anything with such an easy deal.

"Let's talk about it! Stardust 1 is done! I have to set up a special department to develop and design new energy vehicles! Do you hear that? ”

"Okay, okay, got it!"

Chen Zifan didn't understand why Mo Shaokun was in such a hurry, new energy vehicles could be in a hurry? Before he could ask a question, Mo Shaokun gave an explanation: "I'd rather be a chicken head than a phoenix tail, do you understand?" ”

At the level of Mo Shaokun, people who go to the so-called automobile factories and century-old brands can't look down on them at all, and the capital dumping of domestic cars is very serious, so it is better to find another way to do the new energy industry.

He has already figured it out, if this ticket is done well, maybe he can mix a name like "new energy vehicle pioneer", even if he thinks about it in the worst way and loses money, he can go back and continue to be the second generation.

So in his opinion, following Stardust Technology is almost a risk-free thing.