On the 18th, Chen Zifan came to the Magpie Pagoda Square in Haicheng as agreed, which is a small landmark building in Haicheng, and there is a small pagoda in the center of the square, which is said to have a history of 100 years.

At that time, when the city was planning, the planning team didn't bother to find out what the tower was called in the past, and after renovating and rebuilding, it was simply called the Magpie Tower, which was also an auspicious sign.

With the Magpie Tower as the center, there is an oval square extending outward, which covers an area of about 1/3 smaller than Stardust Square, but the Magpie Tower Square is located in the center of the city.

This is incomparable to Stardust Square, taking the single-day flow of people as an example, the single flow of Stardust Square is only about 20,000 people, and the Magpie Tower Square has at least 80,000 people even on non-holidays.

The flow of people during holidays can at least double, and Guanxia's choice of the largest milk tea store in this place can be said to have made a lot of money.

Putting aside whether it can be profitable for the time being, the decoration of Guanxia from the outside is very good, exquisite but not too luxurious, it will be very tireless.

Their choice of overall decoration style is not the kind of retro Chinese style, but the Chinese style that incorporates a lot of modern elements.

The so-called "ribbon-cutting ceremony" is not actually in the store, but in the office building behind the Magpie Tower Square, where the Jirun Food Processing Factory handles paperwork, financial statements and other work.

But since they came, Chen Zifan still wanted to see what they had done, and after pushing the door and walking in, he could clearly notice the difference between the internal and external temperatures, but he would not feel uncomfortable.

The temperature of the air conditioner is well controlled, and he didn't find where the air conditioning outlet is hidden when he looks around, and he briefly looks at the milk tea list with fluorescent treatment next to him, he was stunned and couldn't help but burst into a foul mouth:

"Holy!"

"Kunlun boiled snow... $38"

"Yihe Jin Gui... $26"

"Snow melt white tea... $28"

Good guy, Chen Zifan called him a good guy, and it was really the Guanxia in his memory, but is it really appropriate to give this kind of name to milk tea? Will it be a little ungrounded, and what should be done in publicity when the time comes?

In his impression, there seem to be few brands specializing in high-end milk tea drinks in China, or that milk tea is not high-end at all.

Drinking a cup of milk tea in more than 20 is a very normal thing in quasi-first-tier cities in 2022, but in Haicheng in 06, the price is still a bit high, and ordinary people can't eat 20 yuan for three meals a day.

Of course, Guanxia's milk tea still has a slight advantage in price compared with Starbucks' coffee, as for the product... Chen Zifan can only say that everyone's needs are different, and he doesn't make comments.

The head office manager recognized Chen Zifan at a glance, and hurriedly took the initiative to come over to say hello, after all, Chen Zifan is one of the major shareholders of Jirun Food, which is equivalent to their boss, so he naturally has to entertain him well.

Chen Zifan felt a little uncomfortable with the head office manager's nodding attitude: "Hey, no, there's no need, I'm just here to take a spin."

As soon as he heard this, the head office manager understood what it meant and began to take the initiative to introduce:

"We have borrowed the design concept of Stardust 1, from the packaging to the product are in pursuit of refinement, Chen Dong, please see, this is our custom tea cup, according to the different characteristics of each tea choose different materials.......

Not only can the aroma of different tea leaves be stimulated, but also the mellow aroma of milk can be retained, the two are combined into one, and every bite can have a strong taste... Mr. Chen, do you have anything you want to taste?"

"Ah, wait a minute~"

Chen Zifan is still in a very confused state, he originally wanted to build a milk tea shop similar to Chabaidao and Yihetang, but Guanxia came up with something completely different.

In addition to milk tea cups, straws, bags and other items have been customized, even some other things have been customized, such as seats, tables, etc.

Another example is the cashier checkout system similar to the Stardust direct store, and the supporting computer is also customized, in order to be with the surroundings

The overall style is more consistent, and the disadvantage is that there is no mobile payment yet~

"Let's have a drink, try to hurry, I'll have something to do later, I'm in a hurry!"

"Okay, Chen Dong, please take a rest first, I'll send it to you right away~"

「……」

Chen Zifan casually found a position by the window to sit down, in fact, it is quite comfortable to sit like this, blowing a cool breeze in the hot summer, looking at the scenery outside, there is soundproof glass and it will not be very noisy.

With refreshing drinks, free IFIs, and special futons at each location, it's no wonder that so many people like to go to Starbucks and don't care about the taste of coffee.

Rather, it was for a relatively quiet and relaxing environment, and he also observed that many people walked into the store with curiosity, some people left as soon as they saw the price, and some people gritted their teeth to buy.

The waiter has also undergone obvious training, relaxed and moderate, enthusiastic and thoughtful in the introduction, and the customer will also give enough private space after placing an order.

"Chen Dong, this is a special Kunlun boiled snow for you! Just open the cup like this..."

"Alright, you go get busy."

Chen Zifan picked up the bag and left, sure enough, it was a customized bag, it felt good, and the delicacy of the cup was also very high, and it was a very thick food-grade material.

The so-called Kunlun boiled snow is actually snow-topped flower tea, according to Chen Zifan's understanding, the flower tea is mainly fragrant, not sweet, but this cup of tea has a taste that he doesn't know how to describe.

"Hmm... Not bad."

I don't know how they did it, and this cup of milk tea is real with both milk and tea, and the taste is also very primary, but unfortunately such a product will be more attractive to female customers.

Adult males either pure tea, coffee, or alcohol, milk tea is not a conventional choice, so Chen Zifan has a conservative opinion on the future development of Guanxia, and it is too difficult to promote them.

Neither with a more affordable price nor the ability to expand rapidly, free IFI is a good point of publicity, but as time goes by, the publicity effect of free IFI will get worse and worse.

When he went out, Chen Zifan had already seen a lot of people rubbing IFI at the door, which was the same as the situation in the Stardust direct store, among the people who came and went, the appearance rate of Stardust 1 and Bluetooth headsets was very high.

After arriving at the location, Chen Zifan realized that this was not so much a ribbon-cutting ceremony for Guanxia, but rather a special welcome to him, just to find a reason for him to come forward and report the specific situation by the way. ….

Chen Zifan was not interested in these, as soon as the documents were collected, he was ready to turn them back to Wang Jinli, and he was already disappointed in this ribbon-cutting ceremony, and there was nothing interesting from beginning to end.

It's a pity that Peng Wen, the person in charge of Jirun Food, didn't seem to realize this, and pulled a strong man who looked honest next to him and said, "Chen Dong, let me introduce you, he is Li Bei of Haili Electric...

Their company mainly produces some household appliances, such as electric fans, vacuum cleaners, induction cookers... After Stardust 1 was launched, we have also been in Stardust Mall, and we have not been able to find a channel to cooperate with you..."

Li Bei said very firmly:

"Chen Dong, we all like you very much! Young! Stardust 1 is truly the most amazing phone we've ever seen! Also, this is a little seafood, and if I give it to you, it should be our little care..."

Chen Zifan: ......

Oh yes, isn't this a bank card?

Chen Zifan looked at the small box containing the bank card handed over by Li Bei, the whole person was not good, isn't it, is this gift so open?

"Don't, I eat seafood and stuff my teeth, you take this back, it's very simple to make your electrical appliances on Stardust Mall, as long as it's a good product~"

Peng Wen on the side looked at Li Bei's sassy operation, and almost didn't scold, why can't he teach him if he steps on a horse? If you die, you can still give a gift like this, Chen Zifan definitely can't accept it, find a time to give it in private!

Chen Zifan called the two of them () in his heart, and briefly talked about the cooperation method with Stardust Mall.

He left the office building directly and called Wang Jinli on the way back.

Wang Jinli was also stunned, he was in the office, the pot came from the sky, and he was preached for no reason, he didn't see where there was anything wrong with Peng Wen before, why was he so careless this time?

"Forget it, this wave should be invested at a loss, and then it depends on their own level~"

Chen Zifan will not refuse the cooperation of Haili Electric Appliances because he does not like Peng Wen and Li Bei, and Wang Jinli will not do this, but Haili Electric... He had only heard of Haier and Gree, but not of Haili.

If their products are good enough, they can naturally be put on the shelves of Stardust Mall, if the products are not good, it is useless for Li Bei to send more seafood.

After returning to Stardust Technology, Chen Zifan secretly made up his mind that in the future, this kind of work will not be good for fun, and he will always think of relying on other things to promote, which is a manifestation of unconfidence, in fact, there is no need for this.

Including some mobile phone co-branding, co-branded various high-end cameras, co-branded luxury car brands, co-branded tuning studios... Trying to increase the value of the product in this way, trying to prove that it is already a high-end machine.

Really?

Chen Zifan has no prejudice against co-branding, co-branding can indeed bring different effects, such as some very successful animation co-branded custom models, which can indeed increase product sales and expand brand influence.

Huawei and Laika have achieved each other, which is also a good story in the machine circle, but for Stardust Technology, they don't need such a way of development at all!

Co-branded high-end camera, must it be good to take pictures? Co-branded with a world-renowned tuning studio, does the sound quality have to be good? There may be some improvements, but in the end, it depends on the hard power of the product itself.

"Stardust Technology doesn't need to rely on milk tea to promote, nor does it need a co-branding to prove its value..."

"I want people to know that Stardust Technology's products are the best as soon as they are taken out!"

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