The Stardust Marketing Department uses such a means to "idealize" the life in the promotional video, although in reality there is no escape from overtime, trivialities, and exquisite apartments... But so what?

Idealized life does not exist, but the products of Stardust Technology really exist, from Stardust 3 to Stardust smart watches, each one makes people can't bear to look away, and each one can change the existing life.

Even if there is only one smartphone, it can allow people to find a trace of entertainment in their leisure time and get a short-term pleasure in the spirit~

The Stardust marketing department will not focus on promoting "how good our products are" when promoting, they will subtly influence people's cognition and let people form the concept that "Stardust Technology products can be bought with their eyes closed".

In fact, they have succeeded~

At the same time, the Stardust Marketing Department focuses more on the relationship between "products and people", and by creating a simple use scenario, it can arouse people's thoughts and make them can't help but think: If I had these things, I would...

But these are not enough, we also need to give people another "reason to buy" to convince themselves and their families, to give a simple example: Stardust 3+ has been upgraded to 4G, and 3G has also been popularized on a large scale~

I can't buy a 4G mobile phone Stardust 3+, so I have to buy a 3G mobile phone, right? Don't buy? If you don't buy it, it means that you can't keep up with the era of smartphone development, and you can't keep up with the mainstream of society, and the consequence is that you make less and less money...

As soon as this atmosphere is created, no matter how bad it is, it will choose a relatively cheap 3G mobile phone from other mobile phone manufacturers, of course, you can also insist on your own 2G+ifi until 4G popularization, but there are too few such people.

A simple promotional video made Xinghai Stadium and countless viewers who watched the "Internet of Everything" theme conference silent for a long time, and then sighed:

"Five years ago, I used a button-button phone with a black screen on a green background, and now... Even 4G mobile phones with such high technology content have come out! And so much more..."

"Technology is moving so fast! If it is only the development of high-end technology, it will not have any impact on our lives, but the products of Stardust Technology... As long as you work hard and earn enough money, you can afford it!"

"I thought I would just be able to replace my two-year-old Stardust1 today, but it's... Forget it, I'm still making good money! Let's save money for a good one!"

"What else to buy Stardust 3?" This must not work Stardust 3+? I just don't know what the price is!"

"It's not cheap anyway!"

Chen Zifan on the stage paused for a while after the promotional video before continuing: "These are the five new products brought by Stardust Technology today!"

The audience applauded again, and after the applause ended, Chen Zifan said again: "'The Internet of Everything, more than that, I believe everyone here has noticed this star in the audience from the beginning of my press conference.

If 2006's Stardust 1 redefined the phone and brought the world into the smartphone era, then I think... Xinghan NI will redefine the car and let the world enter the era of new energy vehicles."

As soon as Chen Zifan said this, there was an uproar at the scene, and countless viewers could no longer restrain their emotions, compared to the national cheers when Stardust 1 was released, Xinghan Ni suffered a one-sided attack: ....

"Arrogance! That's arrogant!"

"The automobile industry has a history of 100 years! It is the pinnacle product of mechanical products, how can it be compared with an electric vehicle? I really don't know what to fear!"

"Stardust 1 is indeed a product that changed the world, and even changed an era, as soon as it appeared, no one could stop it, even Nokia, which had ruled for many years, was defeated and retreated, but Xinghan ni... What does it have?"

"Xinghan NI is indeed the first electric car I have seen that can actually achieve mass production and release to the market, but it is too weak, and any luxury car brand can easily crush it!"

"Volkswagen, Audi, Mercedes-Benz, BMW, Hyundai, Honda, Suzuki, Toyota, Ford, Chevrolet... Xinghan Zhixing can't even compare to any of these brands, so why talk about redefining automobiles?"

"Huh! If you put the stars in your game

Han 01 opened, maybe a little convincing, but it's just a star Han ni... Forget it!"

"Domestic cars are garbage! Domestic brands are also borrowed from foreign technology! It's all rubbish, too! I'm really ashamed to drive their car down the street!"

"Stardust Technology, I approve! But I don't recognize Xinghan Zhixing! Anyway, as long as the traditional car is in the day! I'm not going to drive any electric cars!"

However, he didn't realize that he had labeled the gasoline car as a "traditional car".

Wang Jinli, who was sitting in the front row of the audience, was very excited and slapped his thigh: "Okay! That's how it should be!"

What he is best at is to use the water army to manipulate public opinion, intensify the conflict and profit from it, compared to the mobile phone market, it is difficult to innovate the automobile market.

See?

They are afraid, they are afraid, they know how broad the prospects of new energy vehicles are, and they also know where the limitations of traditional fuel vehicles are, and they are also afraid of losing their cars and losing their goals.

How many people are trying their best to climb around in society just to drive a good car and live in a big house?

Although these were not the ideals of their youth, although they forgot that they had changed... It doesn't matter, they want to maintain their goals!

Now that some people tell them that traditional fuel vehicles will be replaced by new energy vehicles in the future, and those cars they have dreamed of driving will disappear from this world one day, how can they accept such a fact?

What? Future? Still far away?

That won't work either!

These people originally thought that everyone would be like them and defend the "traditional car" together, but they actually heard another voice, another voice from young people and ordinary people:

"I don't care if it's new or not! Whoever has a good product, I will use whom! What happened to Xinghan ni? Have you ever driven it? How do you know it's not good? How do you know Stardust Technology is bragging?"

"You say other brands of cars are good, what's so good about it? I've been studying it every day since Xinghan ni came out, not to mention anything else, a new car in the price range of 5~60,000 yuan, it's an invincible existence!"

"Yes! The configuration of Xinghan ni is really high! New brand? What's wrong with the new brand? The new brand may not be bad after sale, how many people are in the 4S store of the old brand, have you forgotten? Is it worth your desperate efforts to maintain?" ….

"Xinghan ni is beautiful, and it looks good from the outside to the inside! The price is not expensive, and Stardust Technology is the guarantee... There's nothing bad about it except that it's a train!"

"It's simple! Whoever has a good product will buy it! You're so poor that you can only buy a car for 50,000 yuan, what do you care about? What kind of face can you have?"

It's a pity that their voices are still very weak, and the difficulty of "new energy vehicles challenging traditional fuel vehicles" is not known to be many times more difficult than "smartphones challenging traditional feature phones", but it doesn't matter, whether they approve it or not, this is their right.

Chen Zifan also did not plan to let Xinghan Ni sweep the entire automobile market as soon as he appeared, which is impossible and unrealistic, so the development strategy of new energy vehicles is different from that of smart phones, and it can only be slowly figured out.

In his opinion, the most important thing is to break the old concept of "imported cars > everything" and "face > products", and he also knows that it is difficult to do in this era of face, and it is too difficult to change the traditional concept.

Even fifteen years later, when domestic cars developed in an all-round way, as soon as many ordinary people bought a car, the advice given by their families was still to buy Honda and Volkswagen, and spend 100,000 yuan to buy a domestic car? It's better to buy a Honda Fit...

But Chen Zifan was not unprepared, he was in the middle of the Xinghai Gymnasium, listening to the noisy sound of the audience, his heart was very calm, he knew that Mo Shaokun and the driver behind the passage were ready.

There are fifteen trial cars in the passage ready to go, five are Xinghan ni's original plain cars, ten are Xinghan ni's template modified cars, Xinghan ni's half-asleep headlights are also shining at this time.

That's their weapon—

Personality!

I can try to change the traditional concept and defeat the face

The only thing that is the child is the personality, or another kind of face.

Imported brands occupy quality, reputation and brand recognition, and Xinghan Zhixing is not ready to be tough with them, but chooses to develop directly to personalization.

Mo Shaokun sat in the cab of the first car, listening to soft music, and his heart was very calm, he remembered what Chen Zifan had said to him in the factory: "You have to understand that our products are for young people!

Let them realize that they are independent individuals, they have their own will, their own ideas, and their own personality, which is one of the main reasons why Xinghan NI makes modified cars!"

In addition to the ten template modified cars of Xinghan NI, consumers can choose to match and design any "modified version of Xinghan NI" in Xinghan direct stores, adding a variety of personal colors.

Of course, you have to add money~

It is not so much that Xinghan NI is a car, but it is a combination of countless cars, and any modified car is customized by the manufacturer and can be legally licensed on the road, which is very different from personal modification.

At the same time, this will also be one of the main ways to make profits for Xinghan direct stores, the original version of Xinghan NI only sells for 55,800, and the net profit is only about 5,000 yuan, but if it is modified, the profit will soar.

Consumers can also choose to buy the original version of Xinghan NI, and then modify it themselves when they go back, which may save money, but the problem to consider is that other modification shops may not be able to use good materials, and follow-up filing is also a problem.

Chen Zifan was not in a hurry, nor would he refute anything, and only when the audience had enough of arguing at the scene did he slowly say: "Since it is a new energy vehicle, the venue is still so empty... How can just one Xinghan ni be enough! Let's welcome today's final protagonist together!" ….

The projection equipment of Xinghai Stadium finally played their role, and when projected onto the gray field, they formed "roads", and in the center of these roads were mixed with all kinds of simple characters.

For example, Stardust Technology, Xinghan Zhixing, Stardust Network, Stardust OS, and various logos~

At the same time, the spotlight also hit the exit of the aisle, and the first thing to appear was a never-before-seen "Xinghan NI off-road version", driven by Mo Shaokun, followed by nine modified cars.

They are: Track Edition, City Travel Edition, Outdoor Camping Edition, Single and Double Small RV, City Business Car, Red Mecha Wind, Cyberpunk Edition, Doomsday War Damage Edition... and a two-seater convertible in Memphis tones.

The last five cars are five original plain cars: fog white, magpie gray, cherry pink, wheat yellow, and dew green, in fact, the original plain car itself is already very good-looking, but the ten template modified cars in front are too amazing.

At this time, whether it is a staunch supporter of traditional fuel vehicles, or a young person standing in new energy vehicles... Seeing this scene in front of them, they all cheered, what kind of fuel car electric car... Who cares about this!

Do you know what it's like when games become reality, when fantasy comes to life? That's how it is!

Fifteen Xinghan NI drove along the projection road of Xinghai Stadium, and Chen Zifan also drove his advertising logo car to join in.

Sixteen Xinghan NIs drove slowly around the runway, so that every audience could watch longer, and at the same time, it was also so that the camera could record every template modified car and every color scheme for a longer time.

It is clearly displayed in front of the people of the whole country, although it is not at the press conference site of Xinghai Stadium, but there are already many people who have selected Xinghan Ni across the screen, and if you can't buy it, you can't choose it in the air?

In the dormitory of a university of science and technology, four college students were gathering in front of a stardust tablet and shouting:

"! This big tire buggy! Taste real! Do you think it can really go off-road?"

"What do you think? It's just going off-road style! But handsome is really handsome! What a cow!"

"I love this track version!"

"What's that big thing on the camper for? What's inside? Tent?"

"Who knows... Oops I'm rubbing! This doomsday war-damaged version is like a scrap center pulled back!"

"It's too stumbling... Stumbling again

Handsome..."

"It's amazing! Stardust... Xinghan Zhixing is really ruthless! This is the rhythm of changing one's life!"

"What's wrong with new energy vehicles? If other car manufacturers can do this, I will buy it!"

"Who's to say it isn't..."

After displaying all the sixteen Xinghan NI, the projection equipment of Xinghai Stadium projected 16 parking spaces, and finally the 16 Xinghan NI were neatly parked in the parking spaces, and the scene was very shocking.

The door of the Xinghan NI version of the first place opened, Mo Shaokun stepped down from the car, rushed to the stage of the press conference in two or three steps and trot, took the microphone handed by the staff and said, "Good evening everyone, I am Mo Shaokun, the technical director of Xinghan Zhixing..."

At the same time, he was already roaring madly in his heart: MD! What's the deal with a little shaky calf? I'm going to lose my ground! No, the heartbeat is a bit fast... Calm down! How did Chen Zifan manage to be so calm?

In terms of technology, Mo Shaokun is definitely not ranked among the experienced automotive engineers, but in terms of capital... He helped him to get more than half of the automobile workers, technicians, machinery and equipment of the Xinghan Automobile Factory.

Of course, Chen Zifan's follow-up contribution through [Analysis of Copycats] and [Synthesis Creation] was greater, but he still gave Mo Shaokun a chance to appear, and he was a little struggling just after finishing the five new products of Stardust Technology...

Just after a slight adjustment in Xinghan NI, after Mo Shaokun introduced the basic parameters and after-sales policies of Xinghan NI, he also had two simple test drives, one was an original car, and the other was a template modified car.

Star··· dust