Chapter 125: Heavenly Chips
It depends on the development of Stardust Technology during that time period, with the current state of 4G just starting, Stardust 3+ Even if there is no limited edition, it will still not reduce the heat, and sales will not decline.
As long as 4G begins to popularize coverage in other cities, Stardust 3+ is definitely the first choice for well-deserved 4G mobile phones, but other mobile phone manufacturers are not vegetarians, how can it be possible to just look at Stardust Technology longduan?
The official will not give up such a large profit margin, while promoting 4G construction, Haihua chip is also already developing conventional 4G chips, the so-called conventional refers to the development model of 2→4→8→16.
Stardust Technology's 3→6→9→12 model is obviously not suitable for Haihua chips, they are oriented to a more popular and broader market, which is completely different from the road of Changhe chips' specialized high-end and dedicated Stardust.
The headquarters of Haihua Chip was originally planned to be set up on the Bund in Haicheng, but later the official approved a piece of land for a high-tech development zone in Beijing, so the headquarters was moved to Beijing, after all, they were the ones who came out of the land.
Chen Zifan has no opinion on such an arrangement, anyway, it is close, it doesn't take much trouble to go back and forth, and it can also expand the influence of Stardust Technology by the way.
Because whether it is Changhe chip project or Haihua chip, it is essentially Stardust Technology, but it has changed to a different development model, and all the preparations in the early stage of Haihua chip have been completed-
They also began to develop a new series of 4G chips with a new set of dual-core infrastructure, and codenamed it "Tiangong Chip", and the first chip ready for mass production was codenamed "Tiangong Generation".
Although the Tiangong generation chip uses a dual-core infrastructure, in fact, its design diagram is a quad-core chip with one large and three small, and the theoretical level is equivalent to Changhe3, but it is inferior to Changhe3 in terms of power consumption and ultimate performance.
However, the Tiangong generation chip also has its own advantages, and if it can successfully achieve mass production according to the design drawings, it will be more advantageous when dealing with multi-threaded tasks.
All in all, the Tiangong generation chip is a mid-range chip for the mass market, and when it develops to the second and third generations of Tiangong chips, they will also try to further launch 4G chips with wider coverage.
In their opinion, only by compressing the price of entry-level 3G and 4G smartphones to less than 1,000 yuan, so that the lowest people can afford to use smartphones, the era of smartphones in China may have just begun.
Taking this opportunity, the "second largest shareholder" of Haihua chip also put forward a new plan, which can be summed up as: Stardust Technology wants resources to resources, channels to channels, and must promote smart phones!
Heh~ Is Chen Zifan the kind of person who is ready to build a low-end mobile phone for a little resource and channel? Of course... Yes, there will definitely be no low-priced 4G mobile phones in the short term, but low-priced 3G mobile phones can be tried.
Since the positioning of Xingchen mobile phones has been established, it is naturally impossible to make low-cost mobile phones, so they either set up or acquire a subsidiary to do it themselves, or support a new brand to do it.
This is also something that Chen Zifan is currently considering, in his opinion, low-priced mobile phones are sometimes more difficult to do than high-priced mobile phones, Stardust 3, Stardust 3+, Stardust 4... All you need is a variety of piles.
Stardust 3In addition to the absence of 4G, it is already a flagship mobile phone with no dead ends in all directions, and Stardust 3+ has been upgraded in an all-round way on this basis, and the ultra-high price segment is not for mass consumers.
Low-priced mobile phones are different, to grasp the most important needs of users, Chen Zifan is really not very good at this, he is better at creating Stardust 2, Stardust 3 such an all-round and comprehensive jack-of-all-purpose model.
And low-priced phones must have some focus, screen? Just look at it; But does the screen have to be bigger? Charge? Why do you want to do it so fast? If you can charge it, you can do it; But does the battery have to be bigger? Loudspeaker? Quality?
"Forget it, shake someone to do it!"
Chen Zifan tried it, but finally gave up, and was ready to let Wang Jinli first send someone from the marketing department out to investigate, and then pay attention to the current domestic mobile phone market situation by the way to see if there is a suitable target:
"Recently, I have paid attention to Gionee, LeTV, Coolpad, Big Cola,
Nokia's latest status, if the opportunity is right... You can find one of them, maybe we will have a new sub-brand~"
It is naturally best to be able to take over the ready-made mobile phone brand directly without trouble, and the advantage compared with setting up your own sub-brands is that you will not label them with Stardust Technology, and you don't need Chen Zifan to worry about it.
The downside... It seems that there is really none, and most of the technology of the Stardust Factory is distributed to the subsidiary, so the production capacity will usher in an explosive period in a short period of time, and the supply capacity will increase sharply, so there is no need to worry about distraction.
If you have watched the recent news of major media, you will find that there are many similar contents, such as:
"Stardust New Energy has completed the acquisition of XX Power and XXX Battery... Star Vision Technology has completed the acquisition of XX screen and XX network technology... Stardust Technology has achieved leadership in many technology fields..."
Xingchen New Energy, which has made the fastest progress, has begun to receive orders to produce various types of lithium batteries and various types of motors, and a large Stardust electronic recycling station has been built next to Xingchen New Energy.
Unfortunately, as the industry becomes more and more standardized, the ultra-low-cost imported e-waste in the early days cannot be recycled, and the exporters are not fools.
Hey, I'm not going to export to you, can I go to Ah Sanxing? Anyway, Ah San's poison resistance is relatively strong...
Therefore, if the Stardust Electronic Recycling Station around the country still wants to recycle imported e-waste, there will be at least 1~3 middlemen to make the difference, so that the cost advantage is gone, so what else is there to import e-waste?
Domestic e-waste is still waiting to be fed!
Some of the more "industrious" electronic recycling stations send people to the countryside every day to recycle waste batteries and electronic products, and even the farmer uncle who stays in the countryside all year round now knows that batteries should not be thrown away when they are used.
At the beginning, the Stardust Electronic Recycling Station was just trying to obtain cheap raw materials and reduce the cost of mobile phones, but now it has actually raised the environmental awareness of ordinary people and made great contributions to environmental protection...
And then enhance the overall reputation of Stardust Technology~
Is this what the extralegal fanatic Zhang San said, "The process is good, the result is likely to be good, and it has the accompanying fame and profit"? In short, there is no harm to the development of Stardust Technology.
After hearing Chen Zifan's words, Wang Jinli immediately understood what to do, and by the way, he also put forward a new opinion: "Do you want to add Meizu and Xiaomi?"
Meizu is currently in a rising period of business, with few models launched and average cost performance, but it has attracted a large number of mobile phone users by imitating the appearance design and system UI of Stardust mobile phones at the pixel level.
And the reputation is also very good, although it is inevitable to be labeled as a "copycat", but compared with the starting price of Stardust 2 and Stardust 3 at every turn of 3000+, Meizu's price is more affordable, but it is a practical experience~
It can only be said that there is still a lot of room for improvement.
Meizu Boss Huang's development strategy is also very simple: "I first use the method of "borrowing" + "cost-effective" to strive to occupy more mobile phone markets, and then add a little innovative elements to each generation of products, and slowly develop..."
On the issue of cost performance, he is ready to set up a sub-brand called Meizu, covering mobile phones, tablets, watches, routers and TVs and other products, completely unaware that Meizu has been targeted by Wang Jinli.
Not to mention Xiaomi, the current hype on the Internet is very fierce, many users of other mobile phones have brushed their UI system, and the mobile phone news that breaks the news from time to time is even more itchy.
What "extreme performance surpasses Stardust 3", "5.2 million pixel front and rear cameras", "skin-like silicone back cover"... All kinds of revelations are going to Stardust 3, and it seems that every aspect is stronger than Stardust 3.
Countless nets began to fantasize: "As long as it's cheaper than Stardust 3, then I'll buy it!"
Xiaomi is also afraid that the water army of the Stardust Marketing Department will rush them, so they are very careful in the choice of words, but as long as the thinking logic is normal, it will definitely be able to see that the Xiaomi Mi 1 is the model that is the benchmark Stardust 3.
5.2 million pixels > 5 million pixels? Not really
It can be seen that pixels are not everything, otherwise Motorola's 200 million pixels would have been far ahead.
But netizens don't know this, all they can see are the parameters visible to the naked eye, take some cost-effective game books, the same 25601560 resolution, the same 165HZ refresh rate screen...
Who knows if it's a high or low color gamut until they get their hands on it? Some novice users who have never used other laptops have really been fooled, and users who have seen a good screen can easily notice the difference.
In order to save costs at the beginning, Xiaomi will definitely not go through offline channels, while Stardust Technology is both online and offline, and offline shipments are more than 5 times that of online shipments, and there are many people who have been to direct stores.
Chen Zifan is really looking forward to a wave of benchmarking between Xiaomi and Stardust 3, but then again, they are all benchmarking Stardust 3, why not benchmark Stardust 3+? It's more fierce than it's, what's the deal with the benchmarking half?
Wang Jinli's proposal is good, but there is a key problem: several mobile phone manufacturers mentioned by Chen Zifan, including Big Coke and Coolpad mobile phones, are declining, and their market share has been declining.
Meizu and Xiaomi are still in the rising stage of their careers, and they forcibly acquired these two manufacturers, how could Boss Huang and Rebus agree? In this regard, Wang Jinli explained:
"Afraid of what? Use a little means to make them yellow, let's take the opportunity to make a move and turn the tide? Maybe they'll have to thank us!"
Chen Zifan: ......
Well, or I'm too young!
Sure enough, it was the right choice to hand over the marketing department and marketing department to Wang Jinli, and he couldn't do it to Wang Jinli's level with his current mentality, because one of his dreams was to see what the "future world" would look like.
The future is difficult to achieve by one person or one company, and many people need to participate, whether it is for money, for the market, for fame, or for ideals, as long as they can participate.
Chen Zifan doesn't care what their purpose is, he only cares if his goal can be achieved, and he will naturally be relatively tolerant in this process, if it is not necessary, he will not take the initiative to attack.
Wang Jinli just made a suggestion, the final decision is still in the hands of Chen Zifan, the Huaxia mobile phone market does not need so many mobile phone brands, there are 2~5 mainstream brands, and a few niche brands are completely sufficient.
And now there are hundreds of miscellaneous mobile phone brands in the Chinese mobile phone market, and the high EQ point is "a hundred schools of thought", and the low EQ is "copycat rampant", and only a few brands can be recognized.
Stardust Technology is naturally one of them, in addition to Nokia, Motorola, which have a declining market share, as well as Huawei, ZTE, Lenovo and several powerful domestic manufacturers, the rest are not very good.
Including Meizu, not to mention Xiaomi, there was a period of time in history that it was called the Diaosi brand, and it was against each other with major mobile phone manufacturers every day.
Luo Fatzi, the founder of Hammer Mobile Phone, is the most ruthless, and the end is the worst, Hammer Mobile Phone is gone, not to mention, in order to repay debts, he went to sell mobile phones to Xiaomi...
It's really shrimp and pork heart!
Of course, it is not excluded that it is hot ~
Chen Zifan doesn't care, no matter whether the low-priced mobile phone brand that was finally supported is Xiaomi, Meizu, or other brands such as Nokia, the things used are the products of manufacturers on the Stardust Ecological Chain Plan.
Even now, in addition to the peripheral hardware configuration, what about the chip? Either choose MediaTek's Dimensity and Helio, or choose the Tiangong series of Haihua chips, and the rest? Is it Qualcomm, Nvidia? Still is?
MediaTek's Dimensity and Helio chips have a share of Stardust Technology for every one sold, not to mention Haihua chips, which is one of the subsidiaries of Stardust Technology, although Tiangong chips have not yet achieved mass production...
But with the experience of Changhe 3 chips, the progress of the Tiangong generation will be very fast, and the Changhe 3 chip only took half a year from research and development to mass production, and the Tiangong generation, which has obtained more human and material resources, will only be faster.
In fact, when Stardust 3+ was first launched, Stardust 3+ did not have many units in stock, because at that time, Changhe 3 had just achieved mass production
After the commissioning is completed, the machine will be installed and ready for mass production immediately.
Fortunately, it finally caught up, because the shipment volume of Stardust 3+ in the early stage was not large, and when the shipment volume was large, the supply of Stardust 3+ was already very sufficient, and this matter still gave Chen Zifan a wake-up call.
At the same time as the preparation of the Tiangong generation of chips, the Changhe chip project in the core area of the Stardust Factory is also preparing for the Changhe 4, in the eyes of many people, 4 is not an auspicious number, and the product will be directly jumped when naming.
However, Chen Zifan doesn't believe in evil at all, because he also holds his breath in his heart, what? Apple 4 and 4S can be named with 4, and in the crazy harvest market in China, Stardust Technology can't be named with 4, which is unlucky?
He not only wants to do it, but he wants to be more perfect!
Next year's special model, the next year's Stardust 4 series, the future exploration series... He wants to make every Stardust mobile phone a well-deserved flagship!
Meanwhile~
There is less than a day before the opening time of the Beijing Olympic Games, and many foreign and foreign spectators have arrived in Beijing in advance, ready to watch the games they want to watch and cheer for the sports stars they support.
As a result, when I came to the capital, I didn't see a few athletes, there were a lot of spectators and tourists, and volunteers also gathered in groups.
According to Chen Zifan, this is called "multiple advertising effect", how can you just advertise in the media? It has to be seen by everyone in reality!