Chapter 127: Xinghan 001
This also leads to the fact that the electricity consumption of Xinghan 001 is likely to exceed 10kWh per 100 kilometers, and the endurance level of comprehensive road conditions can be between 520~580 kilometers, which can also reach the category of normal A-class cars.
Of course, the problem of battery life discount for new energy vehicles cannot be completely solved by Stardust Technology.
As long as the raw material is still a lithium-based battery, the discount problem on Xinghan 001 can only be solved by some external insulation methods, such as the battery temperature control technology that has been used on Xinghan mini.
It will get a new embodiment on Xinghan 001, ensuring that the battery life level will not be reduced too much in extremely cold and hot weather, as long as it can reach more than 20% off battery life, it will not receive too many complaints.
Chen Zifan has the impression that there is an extremely cold weather test, and the highest battery life achievement rate in the new energy vehicle camp is only 6~7 folds, and even less than 7 folds.
But there is a peer comparison, coupled with the shortcomings of new energy vehicles, everyone has generally accepted that there is no such strong criticism, but for this reason there are many consumers who give up new energy vehicles.
Haicheng itself belongs to the northern region, and Xinghan Zhixing is the "pioneering brand" of Huaxia new energy vehicles.
Few people will be willing to spend hundreds of thousands of dollars to buy a new energy vehicle with a battery life and fractures, Xinghan mini has achieved some success, Xinghan 001 only needs to do what should be done, don't play word games.
False battery life? Then when it is released, it will be directly marked a little less, the battery will be larger, the temperature management system will be used, and then the kinetic energy recovery device will also be arranged, so that it can be used to generate electricity while it is turned on.
As for other configurations, Xinghan 001 is very similar to Changan Deep Blue SL03, with a single rear motor, frameless doors, hatchback design, suspended rear wing, hidden electric door handles, panoramic canopy, head-up display...
Or it is a smaller Xinghan 01, but it does not have the ultra-luxurious and technological configuration on the Xinghan 01, it is an all-round and comprehensive practical A-class car, and the comfort has reached a new height.
For example, front seat heating, front seat ventilation, 6-way power seats for the main and co-driver, 12 speakers exclusively for the Stardust ecological chain, on-board wifi, dual-zone air conditioning, in-car air purification, fragrance system, etc.
Large and small configurations are listed, Xinghan 001 not to mention sweeping this 200,000 or so family sedan chair, but also to press the vast majority of products at the same price, if you pursue the "brand", that's another thing.
The purpose of producing Xinghan 001 is the same as Xinghan mini, which is to continue to build new energy vehicles with a long life and continue to enter the market directly in a violent way.
Doesn't it mean that Xinghan mini is just a "toy car"? Then let everyone see what is the serious "new energy vehicle", use the idea of making mobile phones to build cars, and then use mobile phones to break the traditional inherent concepts.
Compared with mobile phones, the brand recognition and prejudice of cars are more difficult to eliminate, and the sales of a luxury car brand once said: "Other manufacturers have large central control screens? Oh~ Their brands are not good, so they use the central control screen. ”
What do you also say that "the more high-end models are designed for safety reasons, the simpler they are", and when their cars were also equipped with the central control screen, they began to blow all kinds of blows: "This is our self-developed XX system..."
Chen Zifan originally heard that the salesman said this, and he just wanted to be happy~ As a result, he later found out that many people really think so, and they are very double standard when treating domestic and imported brands.
Imported cars are equipped with large sofas and large color TVs in the car... Oh~ That's the configuration that a luxury brand should have! What? Watching TV in the car and getting motion sickness? That's my problem.
A domestic new energy vehicle installs a few more screens in the car and uses it as a promotional selling point... Are you cutting corners on the chassis? Don't have airbags? Can't take the shock absorption? That's why you advertise yourself with a lot of screens?
Watching TV in the car and getting motion sickness? What garbage truck? The screen must be used as a defective product! Flashy configuration, it's better to remove the screen, and then tens of thousands of dollars cheaper...
Xinghan 001 is not equipped with so many screens, but the size of the central control screen is not small, reaching 14.8 inches, which is equivalent to the screen size of a laptop, but the physical buttons should be retained.
Chen Zifan is not afraid of being sprayed by some consumers, it doesn't matter, some people like the product when it is manufactured, and some people don't like it, people often say that they like the XX brand, just because its car is expensive enough.
So what do they really like is the wealth represented by the car, the face of the brand representative, or the car itself? I am afraid that even they do not know this.
There is another purpose of Xinghan 001 crazy pile configuration: if Xinghan mini focuses on "personality", then Xinghan 001, Xinghan 01, Xinghan 009 and other models focus on "technology" to make up for the shortcomings.
It's very simple, when Kaixinghan mini goes out, you can advertise yourself as a person with personality and the pursuit of difference, and when you go out with Xinghan 001, you can advertise yourself as a person who pursues cutting-edge technology products.
This is also another means for Chen Zifan to fight against the "face concept" of traditional brands, and it is also to make up for the shortcomings of Xinghan Zhixing's short establishment time and weak brand influence, and instill new concepts in users.
And if it's a mediocre new energy vehicle like Polestar X... It may only be a practical label, and it can only become an alternative model that can't reach Xinghan 001 and can't look down on Xinghan mini, or a taxi model.
After analyzing the Xinghan 001 document brought by Chen Zifan, Mo Shaokun and others raised a practical question: "... These configurations are definitely fine with the help of Stardust Technology, but with such rich configurations, the uncertainty of the launch time of Xinghan 001 will be greater..."
Chen Zifan nodded, this was also in his expectation, the era in which Chang'an Deep Blue was located could directly integrate resources, and the technologies that should be available were also available, and many configurations on Xinghan 001 had to be developed by Stardust Technology.
For example, the head-up display function is different from the head-up display used in the aircraft, and the technology used is stripped from the "projector" being developed by Stardust Technology, using the principle of optical reflection.
Projecting important information such as speed and navigation onto the transflective mirror on the windshield can be clearly seen even in some bright light scenes.
"Don't worry about technical problems, I will make special arrangements, there is no need to be too anxious about the listing time of Xinghan 001, just promote it normally, we must polish the details of Xinghan 001..."
No matter how high the configuration of the new energy vehicle is, it is also a car, and the driving experience is the most important, fortunately, Mo Shaokun and others also know this, and the materials on the frame alone do not know how much stronger than the Polestar X.
Regarding Polestar X and Polestar G, Chen Zifan did not forget to remind him before leaving: "The faster Polestar X and Polestar G ensure quality, the better, especially Polestar X, which is also very important for our future development!" ”
Don't look at Polestar X is going to the taxi industry in Haicheng, if the market feedback is good, maybe it will change the configuration and appearance slightly, and Polestar will release a new version of 8~100,000 yuan.
420 battery life + fast charging, the landing price of about 100,000 yuan, is still very marketable in Haicheng and surrounding cities, especially Haicheng, where the current charging stations and charging piles have achieved basic coverage in the urban area.
The fast charging power of the official charging pile can reach a maximum of 120kWh/h, and the fast charging power of the Xinghan brand charging pile is 30kWh/h.
Safety issues also have to be considered, but unfortunately there are charging piles now, and the car has not been available, and Polestar X has a chance to be launched at the end of the year, in addition to Xinghan mini's fast charging and installation service.
Now Haicheng can often see all kinds of Xinghan mini running on the road, there are not a few original plain cars, everyone thinks when they buy it:
"Hey, I'll just buy an original car~ How good is the original? Why all those bells and whistles? ”
After buying and picking up the car, looking at the same car running on the road, one by one is more than the other, more or less will change a little, and if you can't afford it, you can also go to Xinghan Zhixing and Xingchen Mall APP to buy some prints posted by yourself.
You can also go to the Xinghan direct store to find someone to help paste, and also provide the vehicle management office filing service, but the price will be more expensive, but it is also within the affordable range.
The price is second, the most important thing is to save trouble, Xinghan mini has a high probability of being checked on the road, it is good that it has been modified by Xinghan direct stores, it has been specially recorded, and you have to pay a fine if you modify it yourself.
After suffering a few losses, everyone has also learned to be smart, rather than carrying the risk of paying a fine to modify the car privately, it is better to let the Xinghan direct store make some money, after all, one of the main profits of Xinghan Zhixing is this.
After eating a wave of advertising benefits for the Beijing Olympics, not only did Xingchen mobile phones take off, but the attention of Xinghan mini is also increasing day by day, and at the same time, Xinghan Zhixing is also preparing to build Xinghan direct stores in more cities.
It still starts from the five big cities around Haicheng, and then gradually marches to relatively smaller cities, but it is impossible for other cities to build so many charging stations and charging piles like Haicheng.
On August 9th, the Beijing Olympic Games were fully opened, and major TV stations and news were constantly reporting on the Olympic Games.
Xinghan mini hanging mascots, the five rings running east and west, the shot has attracted the attention of countless consumers, for a while, the number of orders in Xinghan direct stores has skyrocketed, and there are users who have specially gone to Haicheng to order cars.
As long as the money is in place, a semi-trailer will be specially opened to send the Xinghan mini to the doorstep, and in two days on August 9th and 10th, the orders for the Xinghan mini will exceed 2000 units.
Thanks to the fact that the number of Xinghan stores has now increased to 30, if there were only 5 stores like two months ago, it would not be able to cope with so many orders.
There are also many cities that have taken the initiative to send invitations to settle in, and there are many who want to join Xinghan Zhixing 4S authorized stores, but Xinghan Zhixing will not follow the development model of Xingchen Technology, they only take the road of direct stores.
This is also to ensure the service quality of Xinghan direct stores, continue to promote Xinghan mini modification services, the development speed may be slower, but once developed, Xinghan Zhixing's reputation will be very good.
The development model of Xinghan Zhixing has also made many people smell business opportunities and feel the future of new energy vehicles.
New energy vehicles?
Others are not interested, LeTV's boss Jia is quite interested, while building mobile phones, making TVs, and playing the Internet, he also plans an ultra-luxury new energy vehicle brand called "Faraday Future".
Come up against Ferrari, Maybach, Rolls-Royce... I have to say that Boss Jia is quite confident.
Some niche car manufacturers have also paid attention to the cake of new energy vehicles and want to come in to test the water.
This is also exactly what Chen Zifan meant, Xingchen New Energy is responsible for the production of lithium batteries and motors for new energy vehicles, and there are no orders, so these niche car manufacturers take the initiative to send them to the door and want to try to cooperate.
"Traditional cars can't get those car manufacturers, and new energy vehicles are now one of Xinghan Zhixing, at most plus a newly established Polestar car, isn't this an opportunity for us manufacturers!"
Some well-known brands may have a history of nearly 100 years or even hundreds of years, and engine technology has achieved a monopoly position, and the patents have been carved up.
Joining the new energy vehicle camp is also a working man, but the new energy vehicle camp has a little benefit, everyone is on the same running line, the probability of brand development is much greater, and as long as it can develop...
When the time comes, I'll develop my own battery... Forget about the battery, at least so far they can't see the possibility of surpassing Stardust New Energy, but the motor technology can, and there is not only one type of motor.
Xinghan mini's 2196 motor, Fengying-Zhanhuo's 1084 motor they have studied, the level is still in a very shallow stage, on the basis of this motor, more high-end motors can be derived.
As long as you have your own motor technology, it doesn't matter if you have battery technology or not, just buy ready-made, even if you can't develop it, you can also specialize in brands and services, and be a happy assembly plant.
You can also not enter the automotive field, specializing in some niche products, such as new energy forklifts, weeding trucks, minivans, etc., and at present, Haicheng has the best environment for the development of new energy products, and it is naturally the first choice.
As a result, Haicheng successfully ushered in the peak period of automobile manufacturers during the period of the Beijing Olympic Games.
Meanwhile~
The news that Xinghan mini is about to be able to install fast charging is also under the revelations of some gunners, and the news about Xinghan mini can be equipped with fast charging has been popular all over the Stardust Forum for a while, and the most important thing is the price of the installation:
"It only costs 4,000 yuan! You can upgrade Xinghan mini fast charging! According to the data leaked by the laboratory, after installing fast charging, it only takes 30~50 minutes to charge the power from 0 to 100! ”
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(End of chapter)