Chapter 142: Propaganda Road Test

"Polestar will definitely arrange the production capacity of taxis and buses first, and there are about 28,000 taxis in Haicheng City, with a total of 276 bus routes and 5,000 operating vehicles..."

"In other words, we have to wait for Polestar to produce 40,000 cars before it's our turn? Does Polestar have such a high production capacity? Look at Xinghan, the orders are all scheduled for the New Year!"

"I still prefer Xinghan 001 from the Michi Phantom game... The configuration exposed by that car is really exciting, and the exterior design is so handsome that it explodes, but I looked at the price and looked at my pocket..."

"There is still no money to cause trouble, if you have money, wait a little longer, wait for Xinghan 001 to be launched next year, Xinghan Zhixing has already increased production capacity, and the price of Xinghan 001 is high, there will not be so many orders, waiting for the car will definitely be fast!"

"Afraid of what? I don't have the money to buy it! I have 50,000 yuan in my hand, and I originally planned to earn two more months to buy Xinghan, but then I saw Xinghan 001, what else is Xinghan to buy? Isn't it good to buy a good sedan car directly?"

"I think so too, save 6~80,000 yuan as a down payment, and the rest of the direct loan for five years, 60 installments for five years, and an interest-free activity, you only need to repay about 2,000 a month, the key is that the cost of using the tram is low!"

"It's great, my monthly salary is less than 2000, Xinghan is already my luxury..."

"Aren't you afraid to be the first guinea pig?"

"Many people thought the same thing when Xinghan first came out, but now they are still waiting for the car..."

"It's okay, when Polestar X comes out, I can deduce up what level Xinghan 001 is, eh? You can book an appointment for the press conference on October 28 on the Polestar app! It's right in Stardust Square!"

"! Haicheng again? I'm convinced!"

"Why didn't you go to Xinghai Gymnasium this time, but went to Stardust Square to hold an open-air press conference?"

"I don't know..."

"Why do you care so much?"

At present, the road conditions of Xinghai Highway in the urban area of Haicheng City are relatively good, not in the construction area, the road is wide, and the five-kilometer straight road is the most suitable for test drive.

It just so happens that Polestar has an official store next to the Xinghan store on Xinghai Highway, and by the way, it can also advertise Xinghan and Xinghai Driving School, after all, Xinghan is 30,000 yuan cheaper than Polestar X.

But overall, the Polestar X is more in line with the positioning of a "family car", with large space and low car cost.

There are some other configurations of Polestar cars that have not been announced, and Chen Zifan is already preparing to get Polestar cars into the mirage game, so that Polestar cars can also break the news in advance if they have new models in the future.

The car manufacturers who joined the Haishi Phantom can also choose not to reveal their own products, it all depends on their own wishes, but the concept cars of several domestic car manufacturers that participated in the investment at the beginning will definitely not have to run.

Chen Zifan needs to use their power to turn over domestic cars first, disrupt the market, and at the same time strive for more development opportunities for Xinghan Zhixing and Polestar Auto.

As soon as the announcement of Polestar came out, Chen Zifan also sent the Stardust marketing department to divide a part of the channels for them to promote, and in less than an hour, the number of people who booked the Polestar press conference exceeded 100,000.

Due to the open-air launch event, the Polestar press conference did not have a fixed audience seat to limit the number of people like the Stardust press conference.

Or this is not a "press conference", but a "test drive meeting", the area of Stardust Plaza is also large enough, and the passenger flow is also large, and how many talents can come to Haicheng or surrounding cities to participate?

More users who make appointments only pay attention to the online press conference, as well as the follow-up evaluation, Chen Zifan, Mo Shaokun, Yang Zhirong and others are ready, and Yang Zhirong also recorded a promotional video by himself.

This is also the publicity method of the Stardust press conference, Chen Zifan personally went to the test drive, and he usually really drove it, which strengthened the purchase confidence of countless consumers.

Even the chairman is using Xingchen mobile phones, Kaixinghan, and even dares to do some "dangerous experiments" at the press conference to show his product power, which is not worrying? In fact, Chen Zifan still has a fierce material that has not been released.

When Xinghan 001 is released,

He will also come to two more "fierce" experiments to demonstrate the product strength of Xinghan Zhixing and the confidence in his own products.

In the eyes of many people, Chen Zifan has no need to do this, whether the product is good or not, the market will verify it by itself, why put himself in a dangerous situation? What if something happens to one of the products and it messes up?

But Chen Zifan feels that it doesn't matter at all, nothing in this world can be guaranteed 100%, he will only do his best to use his own way to make the development of electronic products to a new height.

The so-called danger is not a matter at all~

Polestar Headquarters –

The current headquarters of Polestar Motors has moved directly to the Haicheng Bund, which is relatively close to the Xinghai Driving School, and the original Pegasus Automobile Factory is also located on the Haicheng Bund.

Yang Zhirong is very satisfied with the increasing number of reservations on Polestar's official website and APP background:

"Hahaha! It's really cool! That's what labor and management should do! Dealing with those car manufacturers every day for a few broken cars, labor and management can't stand it for a long time! We can build cars too! We can sell cars too!"

What Jetta, what Santana, Passat, all go aside, now Haicheng is the world of new energy vehicles! However, the strength of the public is too strong, and Xinghan Zhixing can't afford it for the time being.

It doesn't matter, there is always a development process in everything, and it can't be compared to the public, so why do you have to compare with them? Isn't it over if you do your own?

After they officially announced the date of the press conference, the number of downloads of Polestar's app directly exceeded 1 million in one day, and before that, it was just over 100,000 downloads, which can be imagined the influence of the Stardust community.

After all, the offer of Polestar X is too attractive, 85,800 yuan, 40k super large battery, the supplier is still Stardust New Energy, and there is no need to worry about after-sales protection.

There is no problem with battery life, exterior design, space, and configuration, it is a real family car sold to ordinary people, and the most important thing is that Polestar X is free of purchase tax, free of first-year insurance, and has a cheap landing price.

Of course, the main market for Polestar X is Haicheng and several surrounding cities that are building charging stations, and other regions are not arranged for the time being.

1 million downloads doesn't mean anything, the current Stardust users are conservatively estimated to have exceeded 60 million, and the daily active users are about 18 million, and this is only the number of downloads, not the number of registered users.

Yang Zhirong is more concerned about the number of reservations for the Double Star press conference, after all, in addition to the scene, the Stardust official website, the Stardust community, and the Polestar app will broadcast the press conference live, but unfortunately there is no barrage function.

Otherwise, the online atmosphere will be even hotter~

Three days later, Yang Zhirong looked at the data on the screen and made a special call to Chen Zifan: "Hey? Chairman Chen, the number of reservations for our double-star press conference has reached nearly 2 million, you see this..."

"It's okay, don't worry."

"That'll do..."

Worried about wool, look at Stardust Technology's "Internet of Everything" theme conference in June this year, the number of appointments on the official website of Stardust Technology alone exceeded 10 million, not to mention the Stardust Community and Stardust Mall.

After all, the attention of new energy vehicles is much lower than that of smartphones, and Chen Zifan is not easy to ask for anything, and at the same time he also heard Yang Zhirong's words, asking for the number of appointments is just an introduction, Yang Zhirong is old, so he will not ask him everything.

Sure enough, Yang Zhirong continued: "When will Mr. Chen and Mr. Mo come to Polestar? We've got everything we need to prepare, and we've come up with a few cars from the production cars for test drives..."

"Okay, I'll be over at five o'clock in the afternoon."

"Gotcha!"

It doesn't matter if you test drive or not, the important thing is to get Chen Zifan to approve the product and pour more resources into Polestar, Yang Zhirong has great ambitions, and he will not be satisfied with just producing taxis and buses.

Is the product positioning of Xinghan Zhixing higher? So what? Xinghan Zhixing always has a market segment of products that cannot be taken care of? Polestar cars can be a star

Chi Heng's "supplement" makes up for the shortcomings of the model.

Moreover, the new energy vehicle market is so big, and there are still many development directions, which cannot be swallowed by Xinghan Zhixing, and more sub-brands or cooperative manufacturers are needed to create products together and eliminate fuel vehicles as soon as possible.

At five o'clock in the afternoon, Chen Zifan and Mo Shaokun drove their own modified Xinghan all the way to the Polestar car factory, and attracted many people and cars on the road, and some even followed and took pictures.

There are also Xinghan who are more distinctive than the two of them, but everyone is a person who surfs the Internet every day and knows who these two cars represent.

Chen Zifan doesn't care, it's the same whether there is anyone watching or not, unless it is something confidential, and he doesn't care if the rest of the action will be exposed.

On the contrary, Mo Shaokun was very excited, kept waving his hand to the people around him, and pretended to be calm on the surface, but he also knew that the business was important, so he followed Chen Zifan into the Polestar car factory first.

The layout and structure of the factory also refer to the Xinghan Automobile Factory, but Chen Zifan and Mo Shaokun went not to the production area, but to the inventory area.

"Here's our stock car..."

Chen Zifan: ???

What a stock car, this is a new car!

The inventory area is full of taxi versions of the Polestar X, with rows of navy blue paint that stand out, while the bus version of the Polestar G on the other side uses green paint, which represents "green energy".

The color scheme of public transport vehicles in each city is also different, for example, some city taxis are green and yellow, and buses are white, and some city taxis are blue and white, red and white, and buses are yellow and green.

Chen Zifan didn't say much, he and Mo Shaokun drove a car from the garage and went out, and they could talk about work later, but now they just want to drive a cool car first, which is equivalent to a road test by the way.

Polestar X also inherits Xinghan's keyless start, but you need to carry something similar to an NFC key with you, and after starting, the LCD instrument of Polestar X looks very clear and bright.

And the light is also softer, very good for the eyes, the seat comfort is not bad, there is no peculiar smell in the car, only a faint plastic smell, which is still done well by Xinghan, and there is no peculiar smell when it leaves the factory.

It can only be said that in order to save costs, Polestar X has also discarded some good materials, and in other aspects... It's all decent, and you can think of the Polestar X as an enlarged version of the Xinghan, but it has been reduced in some configurations.

There are many problems that can't be felt in a static experience, and you have to experience it dynamically, as soon as Polestar X moved, Chen Zifan immediately felt the difference:

"This chassis... It's okay."

Chen Zifan usually doesn't drive a good car much, most of the time he drives a star, but he can still tell the quality of the chassis, like the Polestar X, as soon as you get in the car, you can feel that the chassis is very neat.

It's a natural feeling, and it makes people feel grounded and safe with Polestar X.

Thanks to the use of a higher specification motor than Xinghan, the Polestar X also performs very well in acceleration, and the sound feedback when stepping on the electric gate is also very good, without the sharp and sharp current sound.

You can hear that this is a specially tuned electric door sound, which makes people feel the feedback and is very comfortable at the same time, and by the way, it also covers up the problem of sound insulation.

The ride experience is almost identical, and the convenience is that the main and passenger seats of the Polestar X have electric four-way seat adjustment, but in taxis, comfort in the rear is more important than comfort in the front.

Chen Zifan can't experience the riding experience in the back row for the time being, but he can also see that the rear seat space of the Polestar X is very large, the seat materials are relatively solid, and the sitting angle seems to be more comfortable.

The brakes are also very linear, which is also in line with the intuition of normal driving, and the Polestar X belongs to the kind of car that is enough to use anywhere and not stand out anywhere, but it is a little stronger than a fuel car in the same price range, and the cost performance is relatively high.

The car was fine, but Chen Zifan drove very uncomfortable, because not long after he drove out, there were many people waving at him on the road.

"So I'm a taxi driver now? Shall I go over and get some customers, try out the charging features of the Polestar X Taxi, and make some money along the way?"

Shaking his head, Chen Zifan hurriedly shook this idea out of his mind, and was just about to call Mo Shaokun to go to the venue of Xinghai Driving School to run around, but when he turned around, yes, this guy has already started soliciting customers.

I also pulled three young girls at one time!

"Damn! I despise you!"

Chen Zifan was speechless, he knew that it was better not to bring this guy here, out of sight is clean, he found an angle and directly turned around and killed back to the Polestar car factory, let this guy play by himself.

As for Polestar X, he originally provided kinetic energy recovery solutions and technologies in his plan, but in the end he did not adopt them, because kinetic energy recovery is too affecting the operating experience, and it cannot recover several kilometers of electricity.

After seeing Yang Zhirong, Chen Zifan said directly: "The road test can be arranged, it will be arranged within three days, and there will be a week of publicity, but this road test is different, let the driver go directly."

It is said that it is a road test, in fact, the road test on the product has been carried out, and the test of some extreme car environments is still in progress.