Chapter 153: The Trench
Not to mention Gree, even Chen Zifan is not very clear about the progress of Midea's smart home, of course, this is just that he doesn't pay attention to this aspect, if he does, he will definitely know Midea's next actions in advance.
But other companies are different, they don't have such a deep cooperation with Midea, and it all depends on the supply chain to get the news of competitors, but this time it's too sudden, and Midea's smart home seems to come out of nowhere.
I have to say that their secrecy work is really good, but Chen Zifan studied it carefully, only to find that Midea did not deliberately keep it secret, but used another method that can achieve the same effect:
"Reducing the sense of presence"!
It is to first reduce the sense of existence of their own research and development of smart homes, so that everyone mistakenly thinks that this is just a propaganda "pretense", and then hire a large number of water armies to distort the facts, and guide public opinion on the "sales war".
For example, compare the product list of a certain category with the products of competitors, and use the victory of single product sales to publicize and flaunt their success.
And how could Gree, who was at his prime, care about such lame means of beauty? Even many consumers are treating Midea as a joke, but these are all pretended to be Midea, and the purpose is to hold back a big move.
The development of things is also as they expected, even if a little news of smart home is occasionally revealed, it will not attract widespread attention, and Stardust Technology has been creating the focus of public opinion, which is another barrier.
After operating layer by layer, Chen Zifan was dumbfounded, no wonder Midea was able to kill Gree later and successfully ascend to the position, not that their products are really much stronger than Gree, but that the development strategy they chose was very fierce.
According to his understanding of Midea, the quality and workmanship of some small household appliances of Midea are not excellent, but there is no problem overall, and the price is dozens or hundreds of dollars cheaper than competing products, it's as simple as that.
But now it's different, with the atmosphere of smart phones, and then linked to StardustOS, as well as overwhelming advertising, the entire small household appliances before the Spring Festival, major appliances are almost monopolized by the United States.
Especially Gree, the sales of many of its electrical appliances directly collapsed, so angry that Miss Dong couldn't sleep for a few days, and held a high-level meeting overnight to discuss countermeasures.
However, after Ms. Dong studied Midea's new smart home products, she thought that Midea's products were just a façade, and Gree's products were better than them.
On the question of whether to build a smart home, Miss Dong was stunned and intercepted it by herself, and expressed a completely different opinion:
"Our products don't need to cooperate with those smartphone manufacturers, refrigerators, air conditioners, water heaters... No matter what kind of product it is, practicality is the most important thing."
Having said that, but...
No gimmicks, what about product sales?
Everyone is buying smart home, don't say anything practical or impractical, the function is in place! For example, through the Midea APP, you can see the remaining water and temperature in the water heater, and you can also set the holding time.
Another example is Midea's smart washing machine, after installation, you only need to throw the clothes in, close the cover, and set the mode, water level, and time directly from the mobile phone APP, and there will be a special prompt sound after washing.
Didn't add laundry detergent?
There is a box dedicated to storing laundry detergent, and you can see how much laundry detergent is left on your mobile phone, and present it with percentages, you only need to add it regularly, and you can really do one-click laundry.
Even if there is a fault inside the washing machine, there will be an error, and the way to make an appointment for after-sales is simpler, you can make an appointment from the mobile phone APP, and there will be a special after-sales personnel to repair it.
Of course, door-to-door maintenance is also charged, except for the warranty period, if you are worried about the breakage, you can buy the product in advance on a few insurance.
But this kind of household appliances with a long service life will not be broken under normal circumstances, unless you encounter the situation of buying a washing machine to wash sweet potatoes, it is normal for it to be broken, even if you encounter it, can't it be repaired?
The most important thing is that the price of such a bullish product is not much higher than Midea's previous products, and it is still in the same price range as the products of competitors such as Gree
, so it went crazy directly.
Even if the smart home is still limited to a relatively high price segment, like what 100 yuan washing machine can't afford to use, but it doesn't matter, you can't afford to buy a full set of smart homes, and you can't afford to buy one of the products?
Let's take a few more to take home, right?
What age is it that you still use a hot kettle that heats up fast and is hot? Can't you have an electric kettle? It only takes a few dozen dollars, add water, press it, and wait for a few minutes to boil, isn't it more convenient than filling a kettle?
Isn't this the charm of technological development?
Some people may say that many so-called electrical appliances are not high-tech... But they do change people's lives, and they are not high-tech products, and they are also more convenient and safer than before.
Except for the products of some unscrupulous manufacturers...
As the saying goes, if you don't succeed, you will become benevolent, and Midea's product promotion this time is more fierce than ever, either rushing to a new height directly with the wave of "intelligence", or losing a lot of money and continuing to survive.
In fact, the products they launched in order to seize the market profit are lower than before, but the success or failure is in this move, let go of part of the profits, suppress the price, and then gradually increase the overall profit after laying down the market.
At the same time as Midea's killing, many companies also discovered one point: Midea's APP was also developed by Stardust Network, that is... They can also find Stardust Network to develop an APP! As long as the funds are in place~
But not every company can afford to spend this money, who doesn't know that the APP developed by Stardust Network is beautiful, concise, smooth, highly adaptable, and includes post-maintenance, but the price of Stardust Network is also high!
Many people don't know why Stardust 3+ is so smooth, and why the practical experience of Changhe 3 is much stronger than Dimensity 300, whether it is chip performance problems, but also related to chip structure and APP.
In the current Stardust application, 80% of the APP is made of web shell, and the requirements for single-core performance are relatively high for opening web pages, and multiple web pages are opened at the same time... What is needed is a lot of high-performance single cores.
The tri-core structure of the Changhe 3 chip happens to be three cores with the same frequency and scale, which is one of the reasons why the background limit of Stardust 3+ is often limited to three, and the number of cores is not enough.
The APP developed by Stardust Network is equivalent to the native application of Stardust OS, and the adaptability... That is the original, and the requirements for power consumption and performance are ridiculously low, so it is not limited by the number of chip cores.
To sum up, if you use a stardust application, it doesn't matter how many you want to open, if you use a web shell application, the background will often be automatically cleaned up, and the experience between the two is very different during use.
Chen Zifan also took a look at some of Midea's product advertisements by the way, well... How to say it, in the words of netizens: a smell of Stardust Technology advertising, so he called to inquire about the situation.
Wang Jinli's answer was also very simple: "Oh~ Their person in charge came here last time, saying that he wanted to learn the shooting mode of the advertisement, and the price was quite high, so I just introduced a few people over."
"Okay, I see."
It's not a bad thing, but everyone is the same, and there is no distinctiveness, so Stardust Technology will have to shoot some more innovative advertisements in the future.
Chen Zifan originally thought that Midea's smart home was the last wave of hot spots before the Spring Festival, but this is not over, and the long-standing Fengying motorcycle directly announced their second electric motorcycle: Tianji.
This is the second electric imitation race after the Wind Shadow - War Fire, the overall specifications are a grade higher than the Wind Shadow - War Fire, and it is also equipped with the same high-power fast charging of new energy vehicles, and the charging speed is very fast.
According to Chen Zifan's understanding, if a new energy vehicle, or a new energy motorcycle, from 0~100% of the charging time exceeds 30 minutes, the competitiveness is much worse, and it is not enough to be full in one hour.
He has the impression that some new energy vehicles are not charged in an hour due to problems such as battery and power, but when major automobile manufacturers advertise their new energy vehicles, they advertise how much they charge in 0.5 and 0.6 hours.
In fact, that's charging from 20% to 80% at maximum power.
Or from 30% to 80% only, the real charging time is much longer, compared with fuel vehicles to save money, but how to calculate the time cost?
Some consumers have a very high demand for the use of cars, and on average they have to spare at least an hour to charge them every two days, which is simply too torturous.
But if you can suppress the charging time to less than 30 minutes, and really charge from 0 to 100%, then the use experience will be much better, if it can be paired with Godspeed air charging, as well as solar charging, etc.
Then the pain is the fuel vehicle, so Chen Zifan has been trying to improve the power of new energy vehicle charging, traditional lithium battery charging and discharging is not good, it doesn't matter, he also has sodium lithium battery technology.
The new battery technology really needs to be applied, the first thing to use is Xinghan 001, and the rest of the products have to wait, including Xinghan 009, not to mention the wind shadow motorcycle, the technology is still a step behind.
Fengying-Tianqian This time the main market is still Haicheng, no way, Haicheng's new energy industry is developed, and the road conditions are good, and the management of electric bicycles and electric motorcycles is very in place.
These are things that other cities do not have, and some netizens who can't understand often lash out at how motorcycles are on the Internet, saying that motorcycles are a sunset industry, is it really a sunset industry?
Motorcycles are a sunset industry, so is the car even more a sunset industry? Besides, if the sunset is not sunset, what does it have to do with Xinghan 009? It's an electric motorcycle! Do you understand what electric products are?
There are too many non-compliant electric motorcycles on the market, and the annual sales are so high, and I haven't seen the sunset?
Even if it is a traditional fuel motorcycle, it has ushered in a wave of recovery since 2018, there is no way, driving in a traffic jam, and the battery car cannot meet the needs of long battery life, so you can only choose the product of motorcycle.
There is also a problem of cost, Chen Zifan believes that aside from a few enthusiasts, most people will definitely choose a car if they have money, but how high is the cost of using a car? Have you carefully calculated?
Wind Shadow - War Fire, Wind Shadow - Trench, or Xinghan 009, their essence is an upgraded high-end model of electric bicycles, but due to the characteristics of the product itself, it can only be divided into motor vehicles.
The main reason for the ban on motorcycles in various places is not because motorcycles are unsafe and prone to accidents, but because motorcycles are not easy to control, and there is nothing to do in the face of oil resources, motorcycles can only be abandoned.
If China is full of oil, not to mention that motorcycles will not be banned, even new energy vehicles will not be developed at all, and not many people will buy products like Xinghan ni and Polestar X, and they will be widely criticized.
In short, the specific situation is such a situation, is the ban on motorcycles really because motorcycles are not safe? It's just a pretense, some cities ban motorcycles for ease of control, and some cities ban motorcycles for the sake of the city's image.
There are also cities that do not ban motorcycles at all, such as mountain cities, while Haicheng bans motorcycles, and bans fuel motorcycles, because they want to destroy the old transportation industry first and shape new rules on the basis of new energy.
The purpose is different, the choice is naturally different, and the question of traffic accidents has always been a hot issue, but in the final analysis, the vehicle is just a means of transportation, and it depends on how the user uses it.
The pursuit of speed and passion on the road can only harm others and themselves, and it happens that Haicheng officials are very concerned about the popularization of traffic knowledge, which also directly contributes to the new situation that almost everyone in Haicheng has a driver's license.
Learning those few rigid operations is not the point, the point is to make everyone able to learn the traffic laws.
As soon as Fengying-Tianqian was exposed, it attracted another wave of heat, and by the way, it also evoked many people's memories of Xinghan 009, no way, or because of poverty, the price of Xinghan 009 is less than 40,000 is really attractive.
There is no problem with all aspects of configuration,The cruising range is press400K,It's also more than Xinghanni can run,The disadvantage may be that it's windy, sunny, and rainy,There is no air-conditioning speaker,No XinghanniStrong comfort。
For young people, the lethality of the imitation racing model of Fengying-Tianqian will be greater, but Xinghan 009 has the blessing of the brand, how to choose... It also depends on the price and configuration of the two products next year
。
Seeing that all major companies were attacking hard, Zhao Wuxian couldn't sit still a little and found Chen Zifan:
"Dong Chen, our new product?"
"It's okay, wait a little longer, when the heat of the Spring Festival is over, I will arrange for the Stardust Marketing Department to start exposing it step by step, so that we and consumers can celebrate the New Year, right? And you, you should rest first."
"Hey~ I'm not tired!"
"No, I think you're tired. You look at what the employee cadres give you? Everyone else sent Wang Jinli purple clay pots, antique walnuts, famous cigarettes and wine, what about you? It's all ginseng, deer antler velvet, and big tonic pills!"
「… I don't need to."
"Really?"
「……」
Zhao Wuxian had nothing to say on the spot.
After sending Zhao Wushu away, Chen Zifan suddenly realized a problem: "It's not right! Why didn't anyone send me something? Also, we're a pure tech company! The culture of gift-giving is unwanted~"