Of course, there are also people who don't eat the appearance design of Xinghan 009, but whether they eat this design or not, they have to admit that Stardust Technology and Xinghan Zhixing definitely have a hand in creating product texture.

Whether it's a mobile phone, a new energy vehicle, or an electric motorcycle, even if you look closely with a magnifying glass, it is difficult to find the details of the problem.

Xinghan mini has been released so far, nearly 30,000 units have been sold across the country, and the sales volume is getting higher and higher every month, some complain about short battery life, want 300+ battery life, but few say that the texture is poor.

Xinghan 009 can be seen from the name,In fact, it is slightly higher than the positioning of Xinghanmini,It's just that due to the price problem,So it looks inferior to Xinghanmini,Actually, it's not。

Some cars look okay from a distance, such as Lifan v16 plus, Benda LFS700 Tang knife, Saikelong RE3, but a closer look... The workmanship and texture in the details are more persuasive, and Xinghan 009 has no problem at all.

It can even be said that it is full of 360° texture without dead ends, so Xinghan 009 killed the whole audience as soon as it appeared, and it directly exploded on the whole network, and even the customer service number of Xinghan Zhixing's official website was almost blown up every day.

It's all about how to book a car.

Even the details of the previous Xinghan 009 have been picked up again, such as vehicle weight, battery life, charging time... Due to the small battery capacity, the charging time of Xinghan 009 is also less than 30 minutes.

The female models who participated in the road test were chased and photographed every day, and even made into high-definition wallpapers, and they also attracted I don't know how many new traffic to Xinghai Driving School.

However, no matter how big Xinghai Driving School is, it can't withstand such a high demand for driver's licenses in Haicheng, and other driver's licenses that can only apply for C1 driver's licenses have also added projects, and the learning time is also very short, and it takes a day or two to get a license.

No matter how long it takes, consumers don't recognize it!

Electric vehicles have almost become a necessary means of transportation for travel, everyone has to ride every day, how to do it without a license? Who wants to go if the speed of getting the photo is slow?

However, safe driving common sense and road traffic regulations are everyone's must-pass, which is also a mandatory requirement of Haicheng official, don't ride if you hang up.

After Fengying Motorcycle took the lead in opening the electric motorcycle market, many manufacturers also wanted to come to Haicheng to get a piece of the pie and engage in new electric motorcycle brands, and the emergence of Xinghan 009 strengthened the confidence of these manufacturers and made a direct decision.

If Xinghan 009 is just an appetizer...

Then Xinghan 001 is the real killer move of Xinghan Zhixing, and this road test is not only carried out in Haicheng, even with Beijing, Jincheng two first-tier cities in each city has 30 road test vehicles.

Haicheng left 40 units, and when a total of 100 Xinghan 001 units appeared on the urban roads of the three cities... Countless consumers have only understood what is the real "new energy vehicle" and what is Xinghan Zhixing!

Xinghan 001 may not be as domineering as Xinghan 01 in appearance, so advanced in technology, so luxurious in interior, and so extreme in materials... But it is still the coupe with the highest originality, appearance, and configuration in China.

And the way of new energy vehicles is completely different from fuel vehicles, some people think that the design of Xinghan 001 is too high-profile, not as low-key and luxurious as many classic fuel vehicles, but some people think it is just right.

The appearance of Xinghan 001 once again guided the direction of public opinion in the Stardust community, and everyone who looked at it thought:

"I don't like it if it's not publicized!"

Don't say every day that buying a car is for the family, it's better to keep a low profile... Is that really the case? Ask yourself if that's really the case? There are so many people in the world who have read thousands of sails, and most of them are just ordinary people.

The needs of ordinary people are just that simple, Xinghan 001 can meet them all, and the main target users of Xinghan 001 are not consumers who only recognize the brand, and they will not be marketed.

Every brand has its own loyal users and fans, and everyone also has their own favorite brand, which is normal, and Xinghan Zhixing only needs to build a good product for its own target group.

Since the price of Xinghan 001 is as high as 185,800 yuan, the challenge is much higher than that of Xinghan mini, whose main competitors are a number of mini cars, such as Chery QQ and Suzuki Beidouxing.

And the main competitor of Xinghan 001 ... What Focus, Victory, Citroen Sega, 307, Accord, LaCrosse, Mazda 6... It's just too much.

Because there is no comparison of trams at the same price, Xinghan 001 is almost all fuel vehicles with a hard pick of about 180,000, but if you can accept that Xinghan 001 is a tram, accept the driving and charging of trams.

In order to facilitate Xinghan 001 to open the market, Chen Zifan directly stationed Xinghan direct stores in the capital cities of each province.

And further developed the express delivery business of Xingchen Express, and also officially announced a message that Xinghan 001 and Xinghan 009 can book cars online from the Xinghan Zhixing APP, and can even place orders directly from the Internet.

Of course, due to the high price of both products... Therefore, there will be some financial institutions that will intervene and directly handle the installment business from the Xinghan Zhixing APP.

After all the transactions are completed, Xinghan Zhixing will not only provide car delivery services, but also contact the local vehicle management office to apply for the license, including the brand charging pile of Xinghan Zhixing, and staff will also be sent to the door for installation.

If you encounter any after-sales problems...

Xinghan Zhixing will also send a commissioner to solve the problem as soon as possible, Chen Zifan chose this radical way to open the market is also a helpless move, he can't wait for every city to slowly build and popularize charging piles.

It is impossible for Xinghan Zhixing to be limited to Haicheng and its surrounding cities, so it is necessary to find a way to be more radical, and by the way, it can also promote a wave of Xinghan Zhixing's service level and improve the after-sales reputation.

However, this is just an ideal state, for this kind of large products, products that can almost change the living conditions of a family, many people still maintain a cautious attitude, want to wait and see, and choose a good choice.

Taking advantage of the popularity of the road test of Xinghan 001 and Xinghan 009, Stardust Express also made a wave of excitement and played a new propaganda slogan: "Only what you don't want to send, there is nothing we can't send!" The implication is obvious:

Even Xinghan 001 and Xinghan 009 can be delivered to the door, and we can also ensure the delivery efficiency, which other courier company can do it? Or are we reliable!

It's a pity that Stardust Express only accepts orders from a few channels such as Stardust Mall and Stardust official website, as well as personal delivery services, the price is a little higher, but the speed is absolutely not to say, it is the first choice for the pursuit of efficiency.

In the Xingchen community, the questions raised by some netizens are also answered, and they can think of everything Xinghan Zhixing has thought of, and also put forward practical solutions, and also upgraded the Xinghan Zhixing APP.

In the past, the Xinghan Zhixing APP could only view the car online, make an appointment for a test drive, inquire about the store, calculate the purchase of the car, and carry out vehicle interconnection, etc., but now Xinghan Zhixing can even place an order for the Xinghan mini directly from above.

You can also directly handle the installment business from the APP, and it only takes less than an hour to pass the information review at the earliest.

"With a down payment of only 5,800 yuan, you can drive Xinghan mini home!" And there should be official after-sales service, such as Xinghan mini modification and upgrading, door-to-door installation of charging piles, after-sales warranty of batteries, etc.

On the day of the update of the Xinghan Zhixing APP, a warrior directly placed an order for a "urban off-road version" Xinghan mini, equipped with fast charging, and after the order was successful, the estimated delivery time was directly displayed on the APP.

It only takes 15 days from the completion of the production of Xinghan Automobile Factory to the door, if you buy the standard version of Xinghan mini, the delivery speed will be faster, and there will be a commissioner to contact the buyer to sign the electronic contract for the purchase of the car after the order is placed.

Using Xinghan mini to test the water, the profit of a single car may be much lower, but it can further expand channels and open up the market, Chen Zifan thinks it is worth it.

Besides, there is the foundation of Stardust mobile phones, shouldn't it be done like this? What age are you still buying a car in the tradition? Let's take a look at how fierce Xinghanzhixing's one-stop service is! However, before buying a car, it is still recommended to look at the real car, and seeing the real car and looking at pictures and videos are two different things.

This is not enough, Chen Zifan added another fire, with the help of media channels to announce a news, from April 15, Xingchen Square will hold an auto show, models include: Xinghan 001, Xinghan 009, Xinghan 01.

As soon as the news came out, many car companies collapsed on the spot and began to scold angrily: "Chen Zifan who went to NMLGB!" Is there an end? TM is endless!? ”

"The smartphone market is not enough for you to play, so you have to come to the car market? What else do you do to buy a car online... I think you're trying to kill our 4S shop! ”

"It's so poisonous! It's really poisonous! Stardust Technology is a cancer in the industry! I sincerely suggest that everyone stop fighting first, spare some energy first, and join forces to kill Xinghan Zhixing, otherwise you won't be able to bear it! ”

"Now it's an online car purchase, what's next? Do you want to force us to develop apps? Forcing us to reduce the size of our 4S stores? Forcing us to join the new energy vehicle camp again? Tmall's! Wait for me! ”

"Auto show? There are only three cars, and it's embarrassing to call it an auto show!? Wait a minute... it! Xinghan 01? This kind of thing has been created by Xinghan Zhixing? I don't believe it! ”

"Fake! It must be fake! ”

"I have studied the configuration of Xinghan 01, and it is not at all capable of mass production at the current industrial level! It's impossible! If Xinghan 01 really comes out, no car manufacturer can withstand this kind of impact! ”

"Stardust Technology doesn't have that much ability, but Xinghan 001 is real, I have seen their road test car, the degree of completion is very high, the design, texture, configuration of the real car... Not like a new car company at all! ”

"What do we do next?"

"I said a long time ago, I can't wait any longer! Give Stardust Technology another time, maybe they'll come up with something, now it's okay... The best time has been missed, and we can only take one step at a time. ”

"Hehe, what are you afraid of? We have a long brand history, hundreds of years of brand accumulation..."

How similar are the histories?

Chen Zifan has experienced the development of new energy vehicles, some traditional fuel vehicle brands have been going downhill, in the automobile market, almost all domestic brands 4S stores are placed in the new energy vehicles.

And these brands can only play the slogan "We also have new energy vehicles" and hang it above the 4S store to attract customers, but can those cars that are converted from oil to electricity, with constant problems and high prices, really retain customers?

The most terrible thing is that Xinghan Zhixing even released the monster of Xinghan 01, and made it clear that he would participate in the auto show on April 15, whether Xinghan 01 was mass-produced... Even they don't have a bottom in their hearts, and it's okay that it's not mass-produced.

But what if?

In case the Xinghan 01 is mass-produced...

And it can reach the level of the mirage game, with a cruising range of more than 750km, the fastest 000 acceleration in only 3.2 seconds, as well as a variable canopy, solar charging, automatic parking, night vision system...

How else to play?

Fortunately, Xinghan 01 is still just a model product, and the most critical configurations, such as tires, suspension, variable glass, environmental simulation air conditioning, kinetic energy recovery motor and other technologies have not yet been solved, and it is still very early to be practical.

In fact, the technology [Stardust Technology] has, the main limitation at present is not technology, but materials, the higher the development, the more high-end materials are needed.

However, it is also soon, Chen Zifan estimates that when this year's Stardust conference is over, several products will be mass-produced and listed, and soon [Stardust Technology] will be able to gather enough copycat points needed for upgrading and unlock the material analysis function.

Xinghan Zhixing's current development strategy is also very simple: "use personality to fight face, use technology to fight brand", you promote the history of the brand, we promote the level of science and technology, and everyone promotes their own is also good.

However, just a few days after Chen Zifan officially announced the information of the auto show, several cars of Xinghan Zhixing were subjected to a lot of unrealistic smears, such as lack of safety, battery explosion, and flashy configuration.

Do you need a reason to smear?

All you need to do is just snap a hat!

The Stardust Marketing Department is responsible for this, don't you like black? Come on! Everyone hacks each other! Xinghan Zhixing's car has not yet been listed, and your car has been listed, and there are more places that can be hacked!

Do you dare to provoke others when you are in a commotion?

Who gives courage?

They are also really scared, they didn't think how strong Xinghan Zhixing and Stardust Technology were, didn't they just sell mobile phones, engage in express delivery, and build a few old man Le trams? Now combined, the power that is called a big!

The most terrible thing is that Xinghan Zhixing is just a subsidiary of Stardust Technology, and the marketing of Stardust Technology's new products has just begun.

didn't engage in any bells and whistles marketing, and even the makeup photos came out, especially the Stardust 3-Liquid Cooling Version, which showed a product effect that was even stronger than the Stardust 2-Electrochromic Version.

The new material on the backplate of the Stardust 3+ is also eye-catching, and although many people feel that it may seem less distinctive, take a closer look at the details:

"Holy! High-strength materials!? ”

"Can it be used to make body armor and bulletproof helmets?"

PS: Two more and two more!

(End of chapter)