The official mobile payment project has also been doing it according to the schedule, according to the meaning of the side, they hope that the price of Stardust 3 and Stardust 3+ can be lower, or a series with a lower price.

Chen Zifan refused to stay without thinking about it, supported Meizu Blue and Redmi to play low prices, and gave up the middle price segment to other brands, and the price of Stardust Technology rose again, and it has been controlled below 6999.

That's what he's been aiming for.

Out of the low-priced series?

That doesn't fit the positioning of Stardust phones.

Take domestic cars as an example, in fact, the price of domestic cars has always been very expensive, in the rise of domestic brands, imports, joint venture brands are outdated, they are more ruthless than the other, can not be controlled.

It's the same with mobile phones, Samsung has been rotten for several years in a row, and the products launched are expensive and stretched, not to mention Apple, and it is still immersed in the pleasure of harvesting leeks, Huawei... The remaining few mobile phone manufacturers.

Prices are rising every year,Xiaomi has risen the hardest,OPPO、vivo's pricing has been very confident,OPPO's flagship is more than 6000,vivo is a relatively cost-effective brand。

Everyone wants to become the second Huawei, they also want to sell 4G mobile phones for 9000 yuan, and even imitate Huawei in design, and the integrated molding process developed by oppo for several years is directly cut off.

Changed to a drum washing machine design...

It can't be said that their choice is wrong, but such a product seems to be almost something, maybe a few manufacturers are holding back their big moves.

It's a pity that Chen Zifan can't wait for that time, there are only so many experiences he can learn from, and the current Stardust Technology is different from any manufacturer in his memory, and the business scope is also very wide.

Stardust Technology's mobile phone is just a basic product, the focus is to derive new technologies from mobile phones, and continue to expand the product line with mobile phones as the core.

Drones, e-paper books, and new energy vehicles are all expanded, including some services provided on software, as well as cloud storage, and the software is specifically for enterprises, and the overall income is very high.

When mobile payment is truly popularized, it will be the real APP development boom, but the market is cruel, and there can only be 1~2 left in one field, such as short video, takeaway and other fields.

Another example is the live broadcast platform...

Or an online video playback platform.

In the end, there are only a few who are carving up the market, and the rest have long been gone, and Chen Zifan doesn't want to meddle in this area, but he will also engage in some things, such as Tuohai Travel, and he has to ask for an online car-hailing platform.

It is too helpful to promote smartphones and new energy vehicles, Chen Zifan also checked the online sales data of Xinghan Zhixing from the background, this is more than 1 o'clock in the morning, and the sales volume is actually not bad?

Xinghan NI's online orders have increased by 669 units, and according to this trend, it is very easy to add more than 1,000 units in a single day, and it is not impossible to add 2,000 units, and this is only the online order data.

What is the equivalent of a concept?

If you add the sales of Xinghan direct stores, the monthly sales of Xinghan ni can easily exceed 50,000 units, which is comparable to Wuling Hongguang MINIEV at its peak, and even more fierce.

After all, the starting price of Wuling NI is still low, and the starting price of Xinghan NI has exceeded 50,000 yuan.

Of course, the configuration of Xinghan NI must be stronger than Wuling NI, product power, brand power is also OK, at least when it comes to Xinghan Zhixing, the first thing people think of is new energy vehicles.

There are also all sorts of bells and whistles.

(full of science and technology)

And it's not just a van.

Wuling's problem has always been here, they want to enhance the brand power, but they can't mention it at all, is Wuling Xingchen's product power really poor? The top hybrid configuration has been done to less than 110,000 yuan, but not many people have bought it.

Without the restriction of brand power, there is also publicity from various channels, and before the start of the Stardust press conference, a certain hit TV series on Xinghan NI exploded again

became popular, and Xinghan NI's sales naturally took off all the way.

Don't underestimate the TV series, Land Rover has become a high-end brand because of a successful film and television marketing.

Xinghan ni's sales are not the point, Chen Zifan also knows that its sales have been very good since last year, and he is more concerned about the online sales of Xinghan 001 and Xinghan 009, which is a lot of purchases.

The sales of the Xinghan 009 electric motorcycle so far have also reached about 500 units, and in the final analysis, it is cheap enough.

The price of more than 30,000 yuan, the appearance design and momentum are completely worthy of the Honda Golden Wing, Harley Avenue Glide and other large trade models that are often hundreds of thousands, although the brand power, product power and these products are still a little worse...

But there is another way to put it:

"We're buying a sense of technology! We don't like fuel motorcycles, it's too noisy and disturbing! The new energy motorcycle is very suitable for our needs! If it weren't for Xinghan 009, we wouldn't have bought motorcycles..."

What does that mean?

Really don't like fuel motorcycles?

Do you really not like the Big Golden Wing?

Chen Zifan hopes that people can try to see more about whether the product itself is worth it when buying products, and don't think about face when they come up, but he also has to admit that face itself is also a kind of "product value".

The reason for choosing Xinghan 009 is also very simple, its product power is strong enough, the after-sales service is good, the brand is OK, and the price is not a problem, and others can also say "I like electric motorcycles" when asked.

So what else is there to say?

No matter how fierce your Suzuki Hayabusa, Kawasaki Bull, and Harley Fat Boy are, it's not an electric motorcycle!

Since they are not a type of product, what is there to compare? At least in the field of electric motorcycles, Xinghan Zhixing is the current industry ceiling.

It's the same as the way Xinghan ni used "personality" to defeat "brand face" when it was released, and when I saw the real flagship product Xinghan 001... Chen Zifan found that its online sales were not as bad as he imagined.

In his estimates, Xinghan 001's online sales can exceed 100 units in a single day, which is already a very good achievement, after all, this is a car of 185,800 yuan, and there are really not many consumers who can afford to buy it in full.

And at this price, you must go to the offline test drive before making a decision, how can you test drive and buy a car directly online without a test drive? Moreover, Xinghan 001 does not accept returns with non-quality problems...

What Chen Zifan didn't expect was that in the background data of Xinghan Zhixing, the online sales of Xinghan 001 have reached 189 units, which may not be a big deal if it is placed nationwide.

But I bought it online!

Buying hundreds of thousands of things online?

Or in '09?

Chen Zifan was also once again aware of the changes in the historical development process of Stardust Technology, and when he was sighing, he saw the backstage orders of Xinghan 001, which were all "combination payment".

He was stunned.

Then he scolded:

「MD！ Don't sleep at night? Working all night? It's a bit hard to make money..."

It stands to reason that the sales volume of Xinghan 001 should not be so high, it all depends on the banks and financial institutions that Xinghan Zhixing cooperates with to inject capital into it, and as long as the procedures are complete and there is certification in the middle of the night, the loan will be given immediately.

The annual interest rate of the installment is also within a relatively reasonable range, which leads some consumers to choose to place an order directly after seeing it, and only need to repay the loan on time from the Xinghan Zhixing APP every month.

Can I not pay it back?

Chen Zifan said that you can try...

It is not a dispute between consumers and Xinghan Zhixing, but a dispute between consumers and banks.

In short, he still does not advocate taking out a loan to buy anything in installments, including cars and houses, but sometimes cars and houses in China are really unaffordable without loans, not to mention these, but mobile phones must not be bought in installments.

If you really make your own installment platform on the official website and mall of Stardust, your online sales will increase by at least 20%, Chen

Zifan is fully capable of doing it, but he won't do it.

At least as a technology company, it is also a good thing that it cannot take the lead in promoting the concept of advanced consumption, and at the same time give up this part of the benefits, so that Stardust Technology can have more partners.

Chen Zifan stayed up for a while, looked at other data, and then found a place to sleep, not to mention anything else, he has three bedrooms in the Stardust Technology Headquarters, and even two inside the Stardust Factory.

In the real sense, he will not live in the real property under his name for a few days all year round, all of which are managed by his parents, and at first his mother ran around every day to save money, specializing in cleaning.

Only later did I find out...

Oh yes! Too much! Can't sweep it away!

It's better to hire someone to do it.

It's pretty cool after getting used to it~

It's just that occasionally I feel a little uncomfortable.

It's as if many years of life have been disrupted all at once, and wealth is growing too fast.

It is also thanks to Chen Jianjun's good learning, as well as a number of [Xingchen employees] with strong comprehensive ability sent by Chen Zifan to Xinghua Zhixing, otherwise Xinghua Zhixing is really not necessarily the opponent of other electric vehicle brands.

Starting from today, the three-year development period of Stardust Technology is also a high stage, and then it is only necessary to continue marketing and publicity, ensure product sales while developing new products and expanding product lines.

Early the next morning, Zhao Wuxian sent Chen Zifan the latest intelligence progress, on the one hand, about Xingchen direct stores, authorized stores, Xinghan direct stores (new energy vehicles, motorcycles), and on the other hand, about WeChat, mobile payment and other specific progress.

Chen Zifan took a brief look, at present, there are 1,526 Stardust direct stores, and there are currently 660 cities in China, ensuring that each city has a larger Stardust direct store, and some large cities have more Stardust direct stores, and the scale is relatively larger.

For example, Haicheng...

There are 6 Stardust direct stores in Guanghai City, not to mention Stardust authorized stores, and the number of Stardust direct stores is basically maintained at about 8:1, which means that the current Stardust authorized stores are the mainstream.

There are more than 10,000 Stardust authorized stores across the country, but the single scale of Stardust authorized stores is definitely not that large, and the area of Stardust authorized stores in the mall is only ten or twenty square meters, and it is normal for the number to be large.

Sandwiched in the middle is the Stardust After-sales Center, with a ratio of about 6:1 to Stardust direct stores, and there are currently 8,000 of them in the country, which are specifically responsible for solving the after-sales problems that Stardust direct stores cannot handle.

Zhao Wuxian said on the side:

"The single area of the Stardust After-sales Center has been expanded, and the number has been reduced by 40% compared to before, so far it seems that our choice is correct, with the Stardust After-sales Center, the efficiency of the directly operated stores can be much higher."

Chen Zifan nodded and didn't say anything, he was confident in the quality of Xingchen's mobile phone, but this quality refers to the fact that there will be no sudden crash or burning of the motherboard in normal use, and it does not include some unexpected situations.

For example, the screen is broken...

There is no way, you can only go to the after-sales service.

It's okay to go to the Xingchen direct store, but you have to pay some service fees to go to the Xingchen direct store, because the clerk of the Xingchen direct store has to send the mobile phone that needs to be sold to the Xingchen after-sales center, and over time, not many people are willing to let the middleman make the difference.

It's better to go directly to the Stardust after-sales center.

However, Chen Zifan believes that the Stardust after-sales center mainly solves a problem of "off-site after-sales", consumers take mobile phones and tablets to a new city, and there is a special place to repair it!

In short, it is definitely much more convenient than going to the Xingchen direct store, the Xingchen direct store is just a bunch of salespeople, where do they know what mobile phone repair?

By the way, it can also solve part of the employment problem, the maintenance masters of the Stardust after-sales center are also dug from the society, and they used to only repair mobile phones, but now they will not only repair mobile phones, but also repair drones or something.

There are also online customer service personnel, who are responsible for handling online after-sales problems, communicating with consumers, answering questions online, arranging returns and exchanges, etc.

On the other side, the development of Xinghan direct stores is also roughly the same, and some places also set up special after-sales points, maintenance, film, repair... In short, what can be solved at the after-sales point is not as good as a directly operated store.

This is still very different from the traditional 4S store, but in the number of directly operated stores...

At present, there are only more than 400 stores, and they are still working towards the goal of one Xinghan direct store in each city, and at the same time, Xinghan direct stores (electric motorcycles) are also under rapid construction, ready to absorb a wave of new employees.

According to the existing Xinghan direct store layout, the development speed of the electric motorcycle store will not be slow, but in this way, there is a new problem, that is, is it not enough to rely on Xinghan 009 to support the façade?

Zhao Wushu took the opportunity to ask:

"Our next batch of electric motorcycles?"

"Don't worry, I'll arrange it..."

Chen Zifan is not in a hurry at all, the big deal is to build a little less first, let the Xinghan direct store sell for a period of time, and then continue to open the store when the product line is expanded, covering the whole country as soon as possible.

Regarding the new electric motorcycle products, there are three products in his plan that will be relatively high, one is the upgraded Xinghan 09 of Xinghan 009, the real "technology cruiser", which is stronger in configuration and power.

The price will also be placed at 5~60,000 yuan.

The second is more suitable for daily commuting, small players "small cruise", its appearance design is completely different from Xinghan 009, it will adopt a new design language, but the sense of technology is still very sufficient.