It's not that Chen Zifan is addicted to cruising, but the generally low-sitting cruising car is indeed better promoted than the imitation race, and the imitation race electric motorcycle is already doing the wind shadow motorcycle, and now is not a good time.

Its body size is similar to that of Chinchilla 300 and Honda C300, and it may be more affordable in terms of price, killing the price of less than 30,000 yuan, which is also more acceptable for a group of novices.

However, Chinchilla and C are all retro routes, and although they are of the same type as the new models planned by Chen Zifan, they are not a style of product at all.

Compared with Xinghan 009, as well as the larger size of Xinghan 09 in the same planning, it is more suitable for riding in the city, and the flexibility is stronger, but it has less storage space in comparison, and it is mainly used for commuting and playing.

The third one is more fierce, it is a "four-wheeled electric motorcycle", a bit like a quad motorcycle that often appears in the off-road field, if you have to describe it... You can compare Xinghan's urban off-road version.

It is equivalent to the smaller Xinghan urban off-road version, and by the way, the top was removed, and the seat was cut into two people, but the battery life has been strengthened, after all, the car is light and the battery is large enough.

It is expected to be sold at 4~50,000 yuan.

It can be said that it has neither the portability of an electric motorcycle, nor the shelter of a car... It's simply a combination of the shortcomings of the two products, so why does Chen Zifan still want to come out? Because this product has enough "personality".

Chen Zifan is not afraid that Xinghan Zhixing has no products, but he is afraid that Xinghan Zhixing's products are not distinctive enough.

Zhao Wuxian was also a little puzzled when he first heard it, but when he saw the product plan and part of the design draft that Chen Zifan came up with... Immediately there was no opinion.

I even look forward to this product coming out as soon as possible, which is a product that even a middle-aged uncle of his finds interested in and can't help but have a desire to buy!

Cheap enough, personality enough, practical enough, and it also continues the personalized characteristics of Xinghan, and there are a lot of customized parts for the official match, which is equivalent to the open-air two-seater version of Xinghan, and the rest depends on the sales volume.

"If it does..."

"It won't be long!"

Chen Zifan also recognized this four-wheeled electric motorcycle very much, the most difficult process from 0→1 has been solved by Xinghan 009, and even the direct sales of electric motorcycles have begun to be built, and the next products will be faster.

In this way, the three new electric motorcycles + Xinghan 009 will cover the price range of 2~60,000 yuan, which will be a firepower blow to the traditional fuel motorcycles, especially small and medium-sized imported cars, as well as the rampant water truck market.

In order to quickly seize the domestic high-end electric motorcycle market, according to Chen Zifan's plan, the highest price of Xinghan Zhixing's electric motorcycle products cannot exceed 100,000 yuan.

Unless there is a special style like Xingchen-Chenji, or a certain generation of products uses very advanced cutting-edge technology, 100,000 yuan will be the sky.

Some brands known as domestic high-end electric motorcycles, such as Dafen Ride, have also launched a heavy-duty electric motorcycle with Dafen Ride DC100, priced at more than 150,000 yuan...

It's a bit outrageous.

Of course, this is also related to the development background of electric motorcycles in that year, and there is also a lack of a large factory like Stardust Technology with technology, channels and strong capital to do it, otherwise the outcome may not be the same.

In short, before the brand power and product power of Xinghan Zhixing really rise, Chen Zifan will not rashly increase the price of electric motorcycles to more than 100,000 yuan, first hit the 2~60,000 market, and then support several brands to do it together.

This is the safer choice.

At present, more than 10 motorcycle brands have contacted Xinghan Zhixing, including some veteran manufacturers of domestic motorcycles, but the products do not know when they will be released.

These manufacturers are also still in a wait-and-see state, waiting for Xinghan 009 to first hit the high-end electric motorcycle market to ensure that there are enough benefits before quickly entering the market, and also save a huge amount of concept output fees.

Of course, if you choose a conservative model, the progress in all aspects will definitely lag behind Xinghan Zhixing, and the gap will become bigger and bigger in the end.

If nothing else, all three new electric motorcycle products will be released within a year

Cloth and listing, there is no need to wait for next year's Stardust press conference, there are many products, and adding a few more is a bit too redundant.

Chen Zifan is ready to re-elect a product manager within Xinghan Zhixing, and then Li Yuan, Mo Shaokun, and the product manager will arrange the press conference according to the product development progress and market feedback.

However, it is now the middle of the year, and it also takes time for the product to be prepared, and the end of the year is the off-season for electric motorcycle sales, and it is impossible to release it at that time, so Chen Zifan expects that the release time will be arranged after the Spring Festival next year.

The main difference between the three products is the appearance design, motor power, and the battery life is all on 300k, after all, they are tens of thousands of yuan, and it is a bit unreasonable to only run a hundred kilometers.

After reading the plan, Zhao Wuxian asked again:

"And what about our new car?"

No matter how good the high-end electric motorcycle is, it is still mostly fun attributes, if you really want practicality... The 3,000 yuan Xinghua electric car can be completely solved.

The car is completely different, under the influence of the domestic environment, the car will gradually become the product that national consumers just need, what? Don't buy a car?

In the years when major car companies and consumerism were prevalent, capitalists focused on women's consumption concept output, they knew that most men were more rational, and they also knew that men's spending power was generally weak.

In fact, from the perspective of recent decades of history, whether it is a bride price or a garage, it is not a very common phenomenon at the beginning.

But then it was completely different.

Don't listen to any young man who says, I don't get married, I don't buy a house, I don't take out a mortgage, and when I really reach that age, family, society, friends... All kinds of circumstances will force ordinary men to stick to their original ideas.

And the industrial chain driven by automobiles is much larger than that of electric motorcycles, many people don't understand, new energy vehicles don't burn oil, and tax cuts... What industrial chain can it drive? This involves the problem of oil~

Do you really think that with new energy vehicles, imported oil will decrease? Definitely not, but the fuel saved by the car can be used in other fields.

Chen Zifan doesn't care about this, he only cares about the product, and the official pushed Stardust Technology and Xinghan Zhixing to the front, and the resources that should be given have also been given.

With such good conditions, it is naturally impossible for him not to pay attention to it, whether it is an electric motorcycle or a motorcycle, there are only a few types, a motor, an engine back and forth, and there are many categories of cars.

Just a sedan has a distinction between mini cars, classes, levels, and executive levels, and the shapes are even more varied, but Chen Zifan is not aiming at a sedan this time, Xinghan 001 is currently strong enough.

But if you want to become a real "national god car", Xinghan 001 is still a little bit of something, not that it is low cost performance and poor configuration... On the contrary, Xinghan 001 can hit 200,000 sedan cars and grab 150,000 sedan cars.

Only the style of the exterior design is a little radical, and the space is not large enough, and the real family car is certainly not as comfortable as SV, and the current domestic SV is almost still in a blank state, and the market share is very low.

The first-generation god car Haval H6 has not yet been launched, and SV accounts for less than 1% of sales in the domestic market... If you launch two practical-oriented home SVs at this time, and then do strong concept marketing...

The probability of success is very high!

Why are there two and not one?

Don't forget that Xinghan Zhixing also has a sub-brand "Polestar Auto", according to Chen Zifan's plan, Polestar Auto will be the first to launch a compact SV with multiple configurations to choose from and the price is between 8~120,000 yuan.

Xinghan Zhixing will follow closely behind, with a price of 15~160,000 yuan, and the final price is likely to be 155,800 yuan.

It's about the same size as some medium-sized SVs.

And the configuration will be richer, but in order to ensure the quality of the product, and at the same time ensure that the price of 155,800 yuan can have enough profits, Xinghan Zhixing's SV (tentative Xinghan 002) configuration is not as good as Xinghan 001.

In matching

It is equivalent to about 70% of Xinghan 001, and the overall appearance style is also mature and stable, and the most eye-catching part is that the space is large enough.

SV with a higher positioning than it also has, the price of that car is between 25~300,000 yuan, 100,000 yuan more expensive, it belongs to the real medium and large seven-seat (six-seat optional) SV, and the materials are also very fierce.

The car will be on the market very early, at least after the SV market opens.

Zhao Wuxian took Chen Zifan's plan, and after reading it carefully, he still felt that it was almost a little unexpected:

"Is there any other car besides SV?"

"Other cars? Of course there is!"

Since it is necessary to attack the new energy market with fierce firepower, how can it be possible to just let SV play?

Chen Zifan pulled out another product plan: "In the next three years, we will also try to launch a lower-priced entry-level new energy sedan at Polestar, as well as a van specifically designed to pull goods.

At the same time, Xinghan Zhixing will make a new attempt in the field of V and entry-level new energy sports cars, the main market of V is the commercial vehicle market, and the entry-level new energy sports car is an expanded model..."

The so-called expansion models, to put it bluntly, are used to show muscles, and the sales of sports cars in China have always been very average, and it is a bit too difficult to make profits by this.

V is relatively better, but it is still a model out of the mass market, and Chen Zifan cannot spend a lot of money to build a civilian V, his purpose is very simple, to kill the bull head mark Alpha.

Isn't it a reduction in domestic allocation and a price increase?

Millions of dollars still have to wait for a car?

Who gave the courage?

Of course, there are many factors for Alpha to become a tool for showing off wealth and a "luxury" van in China, including some complex consumer psychology and product hype, etc., and the price increase is also 18 years later.

But this does not prevent Chen Zifan from wanting to kill it, in his impression, there is a new energy vehicle brand pure electric V made very well.

That's ZEEKR 009.

Chen Zifan had seen a real car at that time, and he had also gone up to experience it, and he was still impressed by the luxury and refinement of the interior, and the pure electric V of Xinghan Zhixing also referred to the template of Extreme Krypton 009.

There will be a big difference between the two in terms of exterior design, but in terms of interior and configuration, Xinghan Zhixing's V is only stronger than ZEEKR 009.

In terms of selling price, the two are very similar, Chen Zifan initially set its price at 525,800 yuan, this price looks like it will be in direct competition with Xinghan 01, but in fact, the audience groups of the two are completely different...

The vast majority of consumers who consider V cannot only have one car, usually they already have a car, but it is not enough, they will consider the V, which has a huge space, and it is also for better comfort.

There are too many choices at a price of more than 500,000 yuan, and there are a lot of imported and joint venture brands, so it is required that Xinghan Zhixing's V must be very strong in appearance design and comprehensive configuration.

The entry-level sports car of Xinghan Zhixing is to fill the vacancy in the price segment of 30~500,000 yuan. It will definitely not be bad in terms of appearance design and configuration.

This car is essentially a fun model, and it has nothing to do with mass consumers, Chen Zifan will let it create a new wave of popularity for Xinghan Zhixing when necessary, and then kill the sharpness of fuel vehicles.

At present, there are so many product plans for Xinghan Zhixing, even more than 500,000 product plans, and there is also a Xinghan 01 that has been released, but it can really hit the market, and there are only a few cars:

The mini sedan Xinghan, the class coupe Xinghan 001, and the compact SV Xinghan 002 (tentative).

On the Polestar side:

Rental (online booking) god car Polestar X, class car Polestar, compact SV Polestar S.

The names are tentative, but the follow-up will basically follow this name, but Xinghan Zhixing's electric motorcycle products will abandon the original numbers (except for Xinghan 009 and Xinghan 09) and adopt a new naming method.

Briefly discussed

After a follow-up plan, Chen Zifan sorted out all the planning plans and handed them to Zhao Wuxian, and when he went back, he handed them over to Li Yuan, and Li Yuan, Mo Shaokun and others would be responsible for the rest.

After all, Stardust Technology recruited (grabbed) a large number of designers at the beginning of the year, and now there is a lot of work for them to do.

Don't worry about their professional ability, there is a real new energy vehicle research specialist in charge of Xinghan Zhixing, but if there is any unreasonable design, it will be dropped by SS halfway and cannot be produced at all.

The same is true for the next batch of products including Stardust Technology, but the progress of Stardust Technology will be relatively slow for a few days, and Chen Zifan still needs to collect feedback on new products before fully determining next year's products.

Before that, he didn't forget another thing that Zhao Wuxian came, about "mobile payment", which is a key project, and it is also one of the main driving factors for Huaxia to truly enter the era of national smartphones.

Zhao Wuxian was not ambiguous, and said directly:

"Mobile payment will be piloted in the first batch of cities in September, including Haicheng, Beijing, Jincheng, Shacheng, Shancheng... There are a total of 16 cities, and the officials need us to cooperate with them."

"How?"

"Here's the document they provided."