Chapter 197: Luxury?

As soon as these tasks were arranged, the Xinghan Automobile Factory and Polestar Automobile Factory immediately entered a state of "high-intensity work", especially the Polestar S, which was released two months before the Xinghan 002.

The remaining two months will be used for product marketing and publicity, giving the new car some time to do market feedback, and finally building momentum for Xinghan 002.

This routine is simple and easy to use, Polestar X→ Xinghan 001 use a similar routine, coupled with Chen Zifan's "don't die" operation at the press conference, the sales of Xinghan 001 continue to rise every day.

Of course, the basis of all this is that the hard power of the Xinghan 001 car itself is sufficient, and the cost performance is high, and it can beat almost all opponents at the same price.

There are also people who are dismissive of this, and similar statements can often be seen in the Stardust community:

"Huh! Trams are garbage! Why does it cost so much less than a petrol truck? Have you ever thought about this? 180,000 to buy it? So why don't I buy a JV? It's better to drive it out than it has face!"

"It's cheap, it's not good!"

"There must have been a reduction somewhere..."

"I don't approve of Xinghan Zhixing, if Xinghan Zhixing's car with the same configuration is sold at the same price as imported cars, and the sales volume is higher, then it is awesome! What is this now? It's just a matter of piling up configurations."

"Yes, if they sell for a price, then 100% of Xinghan Zhixing will be slaughtered by imported cars!"

「……」

It is not difficult to see that there is still a lot of room for improvement in the popularization of basic education in China, and it is really hard to imagine how someone can say such outrageous remarks, but the reality is that this kind of remarks not only exist, but is also very sought after.

None of them have seen Xinghan Zhixing's car in reality, and they may not even have a car, but they can scold Xinghan 001 unscrupulously on the Internet, saying that new energy vehicles are garbage... Even the literate professional gunman in the Stardust Marketing Department couldn't help but explode after seeing it.

In their words, "Every day I am either in war or on my way to war!"

I can't really do the work of a gunman without a little psychological endurance, and I owe it to their strong combat effectiveness, and the employees who are responsible for manipulating the navy are even more than 100, and one person controls at least 500 or more navy accounts.

It's no wonder if the combat effectiveness is not strong...

This also provides a lot of heat for Stardust Technology and Xinghan Zhixing in disguise, as the so-called contradictions and controversies, it is the best time for capital to intervene~

Chen Zifan also knows that no matter how good his car is, it can't change the prejudices in some people's minds, and he doesn't want to change it.

As well as young people who are not easily affected by traditional brand concepts, including young people now and in the future, with the development of the times, some traditional brands that continue to eat old books and do not develop will inevitably become more and more weak.

The future is Xinghan Zhixing!

What is the current public opinion attack?

Even if Chen Zifan sees it, he will be a little disdainful, that's it? Any idea what the online environment will look like in 2022? However, regardless of that era, normal people must still be in the majority, and they prefer to pay attention silently, browse silently, and do not express any opinions.

Chen Zifan also knows that the current brand power of Xinghan Zhixing is still lacking, but this can not be helped, brand power takes time and word of mouth accumulation, how long has Xinghan Zhixing been established, and it is normal for the brand power to be weak.

So now is the time to fill in the brand power, and there is Polestar as a foil, Xinghan Zhixing has its own "high-end attributes", and there is no comparison of new energy vehicles, so create a sub-brand to force comparison.

I have to say that Chen Zifan's wishful thinking is very loud, and now everything is going according to the trajectory he expected, before he also guessed that some people may do things about the safety of new energy vehicles, such as engaging in a few spontaneous combustion, out of control, and then use it to hype.

But now everything is very normal, and his advance preparation has lost its usefulness, which is not because other car companies have found out their conscience and don't want to do this, but these aspects are a bit difficult to start!

Who dares to spray the battery of Stardust New Energy?

Xinghan Zhixing's cars are also equipped with something similar to a recorder, which is specially designed to record vehicle data, including how the driver operates, and can even call up the video.

It's just that Xinghan Zhixing hasn't advertised these things, and it can't be promoted, no consumer will want to have these things in their cars, just like taking out a loan to buy a car will install a positioning device in the car.

Other car companies have dismantled Xinghan Zhixing's cars, and they must know that even if they are black, it is still unknown whether they can win against the many water armies of Xingchen Technology and Xinghan Zhixing, and it is obvious that the risk of doing so is too great.

So now there are only two choices in front of them: watch Xinghan Zhixing continue to expand, improve the product line, and squeeze their living space.

Or come up with a better product~

But Chen Zifan can guarantee that the speed at which they release new cars is definitely not as fast as Polestar and Xinghan Zhixing, and the original product line will always drag these car companies, and this is a good opportunity for Xinghan Zhixing!

According to the existing conditions, Polestar S can be released and mass-produced before the Spring Festival at the earliest, and if the supporting equipment and production lines are complete, it can even be faster, and 4~6 months is completely sufficient.

The same is true for Xinghan 002, the chassis is the same chassis as Xinghan 001, the main accessories are from their own subsidiaries, and the rest of the accessories are also provided by suppliers, and the most time-consuming is only testing. z.br>

Chen Zifan's requirements are relatively high, each car is tested, not 1~2 months really can't get down, if there is something wrong with the car in the middle, it takes time to adjust, but even if there is an accident, it doesn't matter.

It doesn't have to be in such a hurry to go public.

If the product is polished, it will definitely be fast.

But the products are still semi-finished products, so they definitely can't be sold! Look at Xinghan 01 is still in the stage of research and development, testing, and adjustment, and it is still very early to be listed.

After arranging the work of the new car, Chen Zifan's eyes were once again on the [Stardust Drawings], which will bring a lot of benefits to Stardust Technology after the Stardust Conference every year, and it is just with the improvement of the [Stardust Drawings] that he can continue to "build a large number of buildings".

However, this time the construction team has changed a group of people, the team in Shacheng is a little busy, and the local construction team in Haicheng also has tasks, but this is not a problem, Stardust Technology is still very famous in the industry.

Notoriously fast to make money!

It's all cash flow, and the batch of fast settlement speed is just the high quality of the requirements.

Definitely a good deal overall!

There are also a lot of volunteer construction teams, and finally Chen Zifan chose a team that can take into account efficiency and price, from another "new first-tier" city Lancheng, which is also interesting, Lancheng and Haicheng have completely different development strategies, and Lancheng officials are much more stable.

After getting the quota of the "new first-tier" city, Haicheng came up and began to build, and by the way, it was still very radical to build a larger-scale economic circle with Shacheng, while Lancheng was completely different, and it seemed that the so-called "new first-tier" city had nothing to do with them.

The only thing to see is that Lancheng is building a high-speed rail station, and several subway lines are also planned, but it is unknown when the construction will start.

Chen Zifan doesn't care about going over there, as long as the construction team is hard enough, wait for the person in charge of the construction team to come to Haicheng, come to the site of Stardust Technology, and then look at the modified drawings provided by Chen Zifan...

"What is this?"

"Oh~ it's just a building."

"That's it!? Also, is this a building?"

They were dumbfounded, only to see that in addition to the foundation, there were two buildings rising from the ground in the shape of the English letter "H", with a height of more than 300 meters, and in the center of the building, there was a horizontal "building" connecting the two buildings together.

According to Chan, he wanted to build a "highway" in the middle of the two buildings that would be wide enough to connect to the Xinghai Highway on the other side to the east and to the most prosperous commercial area in the city to the west.

As for why you chose this one

buildings...

For no other reason, want to have a luxury?

Show the strength of Stardust Technology, add another "landmark" building to Haicheng, continue to enhance the image of Stardust Technology, and replace a better working environment for the employees of the headquarters, in short, there are many benefits.

People, as long as they want to do something, they will always find all kinds of reasons to make it "reasonable", in fact, where there are so many reasons, it is enough to want to do it.

However, this building will definitely not be completed in a few months, and the construction team of Lancheng will mainly lay the foundation this time, and when the foundation work is over, Chen Zifan will consider the follow-up construction of the "H" building.

The annual construction work seems to have become a habit of Stardust Technology, and the employees of Stardust Technology have long been accustomed to this kind of life, and have long been familiar with these things, and they have occasionally discussed them.

However, some media workers also posted the news that Stardust Technology was preparing to build a building on social platforms, and it attracted a lot of repercussions, not a bad impact, most of them were ridiculous:

"Tung Chan's three hobbies:

Build buildings, build cars, and do experiments!"

"Finally, the press conference is over, and you can't enjoy it yet, and it's a luxury to build a building?"

"There's nothing wrong with it~"

Some netizens expressed dissatisfaction on the spot:

"What about making mobile phones?"

"Cell phone? It's so easy to use a phone."

"Many domestic manufacturers claim that they have the strength to build smartphones, but they are too lazy to do it..."

"For example?"

"Gree?"

"Poof... Are you sure!?"

"To be honest, it's not difficult to build a smartphone, many manufacturers can also make it, it's just a matter of spending some money, it's simpler, you can directly find a foundry to produce, and finally put a trademark of your own, and it is indeed made, but is that kind of product good?"

"Not to mention anything else, the crazy mobile phones that you spray every day to kill Matt are already the strongest brands in the cross-field production of smartphones, but the sales volume of crazy mobile phones is not even a fraction of the Stardust mobile phone!"

"That's about 6% of Stardust Technology."

"That's the exaggeration."

"For Chen Dong, it seems that the mobile phone is really a bit simple, not as difficult as building a car, and what I am looking forward to now is that Stardust 4 can have a big surprise."

"It should be fine."

"It's still difficult to build a car, Xinghan 001 has been sprayed recently, but the sales seem to be quite good?"

"That's for sure! Our Chen Dong is a ruthless person who plays with experiments! As soon as the press conference was launched, the sales of Xinghan 001 could not be bad based on safety alone!"

"Yes!"

"I'm thinking, the air charge is out, what experiment is Chen Zifan going to do to attract attention?"

"What is this called eyeballs? It's called sound marketing! Show the product in the most direct way!"

"But isn't that a 60k/h impact? Looks like you can do anything with a normal car, right?"

"Are you sure!?"

"60 k/h isn't fast, but if you really hit it at that angle... I don't dare anyway, and I don't have faith in my broken car at home."

"It would be nice to have a professional organization, I heard that several insurance companies cooperated with Xinghan Zhixing are recently planning to invest in an automobile testing institute together, and they will test all the models on the market at that time!"

"It's a mule, it's a horse, it's a horse that comes out for a walk."

"I'm afraid someone can't sit still now, right?"

This thing is really not fake, the original Huabao Research Institute is invested by insurance companies, of course, it is not only invested by insurance companies, some cars with good sales are directly exposed as soon as they are tested.

For example, the "headshot" Passat.

Not only did the A-pillar break, but the airbag also drifted, and the test dummy's head didn't hit the airbag at all.

It is precisely because of this, under the pressure of public opinion, that the Passat

Security was finally strengthened in subsequent revisions, but the cost of the province was still not unsaved.

It's a commercial company after all...

Making money comes first.

Building a good product for the sake of making money is not the same thing as making money because of creating a good product, and the subsequent chain reaction is completely different.

At least Stardust Technology has developed until now, and the profit margin of the product has been maintained in the original range, and it will not be too ruthless to cut leeks like some brands, but this does not mean that Stardust Technology does not make money, and the profits in software that can be earned through various channels are very large.

Even a subsidiary of Stardust Network, which focuses on free-to-play games, can be profitable, which can be imagined~

After the testing agency comes out, with the comparison of different brands and different models of products, consumers will have a more intuitive concept of the safety of Xinghan 001, but it is still the same sentence, there are really not too many people who care about safety before the accident.

Fortunately, Xinghan 001 is not only safe~

Raised some time ago,Market research on Xinghan 001 personalized options is still ongoing,During this period,Chen Zifan also received a message from Li Yuan,Obviously the market research is Xinghan 001,But in the process they found another new demand:

"The long-lasting version of Xinghan ni..."

Chen Zifan: ???

A small car has a long battery life?

As far as the design structure of Xinghan NI is concerned, I am afraid that the maximum can withstand the battery of 315K aviation, which increases the battery life, and the price has to rise accordingly.