Chapter 212: Attack on Pole Star!
Xinghan 004 (new energy sports car) and Xinghan OTO's new energy electric motorcycle are actually no different in nature, they are both fun models, and it has no advantages compared with sports cars of traditional car brands.
Chen Zifan is very clear about this, and Li Yuan, the current head of Xinghan Zhixing, is also very clear, so Xinghan 004 can only start from two points: one is attractive enough appearance, and the other is the price that is close to the people!
500,000 entry-level new energy sports cars are all bad, 50,000 entry-level new energy sports cars exude the brilliance of humanity all over the body, of course, Xinghan 004 is impossible to sell 50,000, but compared with the common entry-level sports cars on the market, its price is indeed low.
In order to seize the market, new energy vehicles can only take the road of cost performance, first dry up the fuel vehicles at the same price, and wait for the era of new energy vehicles to come, and then further enhance the product power.
Lu Dongchang, who was aroused by the interest, was killed all the way to the venue of the new energy auto show, and as soon as they entered the door, they were stunned by the scene in front of them, not because they saw Xinghan Zhixing's car, but because they saw something else.
When the Haishi Phantom game was first listed, many car companies were advertising that they would build cars in the game, and mass production and listing within five years, and now the five-year period is coming soon, many people have forgotten about this thing, are domestic car companies still less?
Can't do it? It's so normal~
You don't expect anything from them, do you?
However, as soon as I entered the hall this time, I was greeted by the new "concept cars" of several major car companies, which cannot be said to be 100% reproduced from the shape of the game, but there is not much difference, and it is not a domestic brand at all.
Some cars even have their logos redesigned, removing all the stereotypes from them as if they were brand new.
Lu Dongchang and the others were dumbfounded on the spot:
"! Play for real!?"
It is said to be a concept car, but the shape of the concept car has always been very exaggerated, just to make a design, and then look at the car on the booth, it is almost a production car with the appearance of a concept car, and it has all the functions it should have.
You can even sit in and experience it.
Although this is a new energy auto show, there are still a lot of gasoline vehicles on the booth, but driven by Xinghan Zhixing, it is obviously a gasoline car, but the appearance design is very close to the style of new energy vehicles.
There's no way, it's going to be "technological" now.
Major manufacturers can only pursue this, plus the previous game also took this design route, which happened to be used directly, and many bricks often complained, and the appearance of "technology style" was only temporary.
Classic designs like Santana and Passat are more in line with the needs of the public, but no one listens!
People who have seen the Xinghan 001 real car, after comparing the configuration, price, and driving experience of the two cars, how many people can say that the classic is the feeling?
Chery, Changan, BYD, Great Wall... These brands can be said to have done their best, not only fuel vehicles on the booth, but also new energy vehicles that will be launched in the next two years, and they also want to take advantage of the development stage of the new energy market to get a piece of the pie in advance.
It's just that the efficiency is a little too slow.
Xinghan Zhixing will not wait for them for that long.
In contrast, some of the "new power brands" that many people have never heard of shined at this auto show, and the appearance design is a bit better than that of Xinghan Zhixing, but the brand power is too poor.
Not to mention the power of the product.
Even the car has not been mass-produced, where is the product power?
Lu Dongchang and several people took pictures, videos + on-site commentary all the way, and almost every booth stayed for more than 5 minutes, but they did not forget the main purpose of this time, Xinghan Zhixing is the protagonist of the new energy auto show!
"There are nine cars..."
"I can't wait!"
It is said that there are nine models, but in fact, there are nine models of three brands combined, and there are only four new cars of Xinghan Zhixing, two of Polestar cars, and three of Xinghan OTO.
In addition, there are also some motorcycle brands that have joined the auto show, such as Fengying, which has always been very popular
Motorcycles, such as domestic veteran motorcycle factories Qianjiang, Lifan, Jialing, Zongshen and so on~
But their electric motorcycle products can't be compared with Xinghan OTO, even the Wind Shadow motorcycle can't be compared.
Design is not on one level.
Therefore, the situation created is that Xinghan OTO took his little brother all the way in the field of new energy electric motorcycles, leaving competitors behind and not knowing how many streets.
However, before Lu Dongchang and the others walked to the Xinghan OTO booth, they were attracted by the relatively peripheral Polestar booth, and the two cars above were very good under the illumination of the lights!
"It's—"
"Polestar's new sedan?"
"Polestar A?"
"Looks pretty good!"
Lu Dongchang was also a little surprised, as a Haicheng native, he also knew how terrifying the sales growth of Polestar X, Polestar X's first new energy car, was after its launch, and it was too cost-effective.
It's a pity that taxis and online car-hailing are in use, and many consumers who have the pursuit of a better life feel that they can't bear it, but it's a bit expensive to buy Xinghan 001.
It's hard to get caught in the middle!
Now Polestar has a completely different A-Class sedan with a completely different exterior design, and if you guess correctly, it should be about the same price as the Polestar X.
Give consumers a more diverse choice!
As for the Polestar S next to it...
This is not the first time that SUV models have been unveiled at auto shows, as early as five years ago, some manufacturers have made similar models, but the family car market still only recognizes sedans, and no car companies dare to test the water with SUVs.
Polestar is different, new energy vehicles are in the stage of exploring the market, and they need such a different product from sedans to differentiate.
「SUV? Urban utility vehicles?"
"Doesn't seem like so!"
"Would you like to go up and give it a try?"
In terms of exterior design alone, Polestar's two new cars can only be regarded as decent compared to the cars in the previous booths, but it can't stand up to Polestar's "brand", which is already a brand in new energy vehicles.
Ignoring the Polestar A, Lu Dongchang watched for a while and then sat directly in the car, and as soon as he sat in the cab, he could feel the difference of the SUV:
"Shhh~ It's a bit like an off-road vehicle perspective!"
"Don't say it yet! It's very comfortable!"
Wide field of view and large space!
The main thing is a comfort!
Even if it's just a compact SUV, it can still beat most sedans in terms of space.
I just don't know how it goes?
As we all know, Polestar is a sub-brand of Xinghan Zhixing, but the driving experience of the two brands is very different, and Polestar is still a lot inferior in comparison, so you can't expect too much.