This is the real "urban utility vehicle".

It can resist, run, and pull!

Even some consumers who don't have the idea of buying a car are interested in this promotional video, but it's still the same sentence, safety is such a thing, before the accident, few consumers really care...

The reason why Chen Zifan added so many safety crash tests to this promotional video, and also gave close-up shots of airbag curtains, is because Xinghan Zhixing and several testing institutions invested by insurance companies are ready to take action.

It is a bit similar to the "Huabaoyan" in Chen Zifan's memory, some people say that its test data is not credible and cannot truly reflect the road situation, but it has to be admitted that its appearance makes "safety" visualized.

In the past, people didn't have a clear concept of car safety, and with this kind of relatively authoritative testing organization, at least when buying a car, you can compare several models within your budget.

Who's safer is at a glance.

Of course, the reason why Xinghan Zhixing established this institution is not only to have a relatively authoritative testing agency, but also his own selfishness, Chen Zifan needs to pull others into the water in this way.

Whether it is an import, a joint venture, or a domestic car brand, if there is one, no one wants to run!

Coupled with the terrifying marketing ability of Xinghan Zhixing, even if safety is not a more important choice factor in car purchase, it can also affect many consumers.

Some popular models are likely to be on the road in this case, becoming a stepping stone for Xinghan Zhixing, for Chen Zifan, he also has a certain amount of helplessness in it, new energy vehicles in the existing stage to quickly squeeze the market must use a variety of tricks.

First use high configuration and low price to attract consumers, and then continue to increase marketing efforts to create a safer, more economical, more environmentally friendly, more stable, and better driving experience image of new energy vehicles, and then create a little anxiety for consumers that "fuel vehicles are about to be eliminated".

After all, cars have been used for more than ten years, and no one wants their cars to be eliminated before they have been driven for a few years, even if it is still very early...

Since Xinghan 001, the safety of Xinghan Automobile has been obvious to all, and the safety of Xinghan 02 has reached a higher level after using new alloy steel.

But it's not enough to just promote Xinghan 02, Xinghan 002 is the key publicity object this time, this is the main model this time, compared to Xinghan 02, Xinghan 002 is the "youth reduced version", but its safety, passability, acceleration, functions, etc. are actually not bad.

The alloy steel of the same style as Xinghan 02 is used, and the rocker arms are also made of aluminum alloy, and the interior workmanship is not to be said, and the details and textures do not need to be picked.

The promotional advertisements also use a certain "tricky" way to create a sense of atmosphere, which is nothing, but the overall advertising of Xinghan Zhixing is still based on realism, which is too exaggerated and sometimes not good.

The advertisement was a must, but in the end, the motorcycle and automobile industries were in a mess, except for the trucks, which could be seen, nothing else really could be done...

Near the end of the promotional video, Chen Zifan also specially arranged a video of Xinghan 002 and Xinghan 004 (entry-level sports cars) passing by on the city highway, which made a group of netizens addicted, and this is just a promotional video prepared by Xinghan Zhixing.

In addition to the "Highway Tank" promotional video that focuses on safety introduction, there are also promotional videos that focus on function introduction, control driving, and daily experience, Xinghan 004 also has its own promotional video, even if a car broadcasts a promotional video a day, it will not be repeated for a week.

Xinghan 002 focuses more on safety and function introduction, while Xinghan 004 focuses more on handsome, yes, as a sports car model, even if it is only entry-level, it has lost 80% of its attractiveness if it is not handsome enough.

Obviously, Xinghan 004 does not belong to this list, it not only has the original appearance is very good, Xinghan Zhixing also provides a variety of original personalized parts, in order to meet the needs of some users, but also out of the original rear wing.

The visual effect after the installation is very explosive!

Or electrically adjustable ...

The only drawback is that a rear wing sells for 5000 yuan, but compared with the price of Xinghan 004, this 5000 yuan is really not a disadvantage, and few people who buy door-level new energy sports cars treat it as a family car, handsome is over, isn't it just 5000 yuan?

Buy!

There is also a disadvantage that is not a disadvantage, the new energy vehicle has no sound, even if the motor sound is turned up, the "buzz" is not good, which is too uncomfortable for people who want to drive a new energy vehicle or ride an electric motorcycle to bomb the street.

But it can't be helped...

It is impossible for Chen Zifan to change the product for a small part of the demand, and it is illegal to modify the exhaust, and it is very likely that he will be caught and solved by blowing up the street on the road.

In addition, there are also many people spraying the steering wheel of the opposite sex, and many people have sprayed since the release of Xinghan 001, what is unsafe and impractical... Later, under the overwhelming publicity of Xinghan Zhixing, many people also knew that the original factory of Xinghan Zhixing was equipped with two sets of steering wheels.

You can choose for yourself.

The extra steering wheel can also be taken home.

When there is a need to let the staff of the Xinghan direct store change, but the interesting thing is:

In the data report obtained by Chen Zifan, 95.6% of consumers chose the steering wheel of the opposite sex instead of the round steering wheel, so what is the pile of spraying on the Internet?

Sure enough, you can't just look at online opinions.

Xinghan OTO and Polestar are still playing steadily, and the date of the press conference has also been determined by the popularity of the promotional video, which is set for November 30 ~ December 2, grabbing the tail of winter.

New energy vehicles are okay, but it stands to reason that the sales of electric motorcycles in winter will definitely not be good, but Chen Zifan doesn't care at all, compared to choosing a more suitable release time, he cares more about expanding the product line in a short period of time, and talking about other things later.

The difference between early months and late months is not so big, and in the end, consumers' patience is worn out, and it is even more of a loss to turn around and buy other cars...

The next suspense is only the selling price, many people are still watching on the Internet, and the fast people have already gone to the Xinghan direct store in advance to consult the clerk to participate in the blind booking activity by the way, anyway, the blind booking can also refund the deposit, the price is not satisfied with the refund, and if you are satisfied, you can still rank in front.

It seems to be a good deal...

In the Stardust community, many people have also made an estimate of the price of this round of models, which is actually quite accurate, because it is impossible to be expensive with the consistent cost-effective pricing style of Stardust Technology and Xinghan Zhixing.

Of course, this is relatively expensive.

Many car companies like to raise the price of the water army before the press conference, and then create an illusion of "pricing conscience" when the press conference is held, but there is no need to use this fancy way for Xinghan Zhixing.

Just push it all the way through.

Li Yuan, Mo Shaokun, and Yang Zhirong were in charge of the press conference, and during the middle of the time, Chen Zifan took the employees of the Stardust PC project team and the Stardust Network to frantically "work overtime", and the completion of the Stardust notebook has exceeded 95%, which is almost a kick in the door.

It's not that Chen Zifan wants to work overtime, the overall involution is very powerful, new employees want to be promoted and want to share a room, and old employees want to be promoted, but they can't do it if they want to roll or not.

There is a very good thing in Stardust Technology, it is really a house, a little smaller is a little smaller, but it does give, and the building has been building, and the branch cities are building.

There are many chairmen who blow welfare benefits and guarantee to give each employee a suite, such as Miss Dong of Gree, but in reality, only Chen Zifan has done it.