I have to say that under the leadership of "personalization" initiated by Xinghan Zhixing, the sales of the previous "mature and stable" cars are declining as a whole, and many new cars from major car companies have begun to have their own designs.

It's not that they didn't want to make their own designs before, but it's easier and cheaper to copy them directly, as is the case with cars, and the same is true for motorcycles.

This is also the most criticized point of many domestic cars, and at the same time, the sales of this are not bad.

Therefore, between word-of-mouth and sales, many manufacturers have chosen the latter, the original design is not so easy to do, once the market does not accept it, it is easy to overturn.

But now the situation is different, Xinghan Zhixing has created several successful precedents with very high market acceptance, Xinghan mini, Xinghan 001, Xinghan 002, Xinghan 004... There are also advanced models such as Xinghan 02.

Other car companies take a look——

Huh?

It seems that the market feedback is okay, huh?

So you have two options:

1. Copy homework and copy the design of Xinghan Zhixing.

2. Take this opportunity to engage in some original design, and then improve the product power a little, highlighting the "cost-effective".

The first one is simpler, but in the past, it was enough to copy imported cars, and now even domestic cars are copied, isn't that in a hurry to be sprayed by consumers? And they already have similar copying products, so for the sake of long-term development, they naturally have to come up with something of their own.

It's said to be your own thing, but in fact, you can still see some shadows of other cars, but at least it's much better than before, and it won't make people feel like a tape measure car.

According to the news obtained by Chen Zifan, as soon as the Spring Festival passes, several domestic "big manufacturers" will set their sights on the mini car market, and 1~3 small trams similar to Xinghan mini will be released, which are basically ready.

Regardless of whether these car companies choose to do it directly or set up a new energy vehicle brand to do it, there is no difference in Chen Zifan's eyes, and he has to complain that the progress is really slow enough.

It's so inefficient.

It's no wonder that after the Wuling Hongguang MINI EV in my memory came out, there were almost no competitors for two years, and it wasn't until later that Geely, Changan and other brands finally made a move.

Do you want to do it sooner?

What does it mean to engage now?

Xinghan mini is almost eaten and wiped clean...

So why not get out of the oil truck?

If you have learned about the domestic automobile market, you will know that the gradual demise of the oil-type mini-car is not a market factor, but... But there's no point in mentioning that.

Mini cars are gradually coming out of the mass market, which is essentially no different from banning motorcycles, how? Do you still want to spend 20,000 or 30,000 yuan to buy a car? How dangerous is that thin iron shell if you get hit on the road?

Such a small car, it is unstable when it runs fast~

The space is small and cannot be installed.

What? Fuel efficient? Flexible? Cheap?

For safety reasons, it is better to buy a larger car, at least if there is an accident, the safety is high, isn't it?

Of course, the most important thing is that everyone has bought a minicar, who wants to buy a bigger car with a higher price?

The automobile industry is very important, but sometimes it is really unfriendly to the bottom of the consumer, some more ruthless cities, not only the city bans motorcycles, but also vigorously cracks down on electric vehicles, detains cars at every turn, and fines at every turn.

Some people can't help it, and electric cars are not allowed to ride, so it's always okay for me to sit in an electric wheelchair, right?

This is also the reason why after 10 years, there are almost no family cars (new cars) below 50,000 on the market.

It is also possible to build a new energy small tram like Xinghan mini, because it will not impact the bulk of the fuel vehicle market, and there are many new energy vehicles on the platform, in fact, everyone has reservations.

The opposition is too fierce, and the contradictions are too great.

One is an energy problem, the other is an economic problem, new energy vehicles are always inferior to traditional fuel vehicles in terms of creating revenue, which is why the official has been trying to push an intermediate product.

Chen Zifan can already think of what Xinghan Zhixing will be busy with as soon as this year's Spring Festival passes.

Build new cars, engage in R&D, and invest in car companies, Xinghan Zhixing does not make hybrid vehicles, so it is no problem to cooperate with other car companies, right? It can also divide the cake to prevent Xinghan Zhixing from becoming the focus of major car companies.

In the next five years, the Huaxia automobile market may become a "three-way scuffle" situation, which has no impact on Xinghan Zhixing at all, it is nothing more than some technology, but imported car companies may be uncomfortable.

What do you say about the low efficiency of domestic car companies and the slow response...

Imported car companies are really slow.

Chen Zifan drove while thinking about it, and when he came back to his senses, the car had already driven downstairs to the Stardust Game Headquarters, from the perspective of the car, the Stardust Game Headquarters Building was quite magnificent, with the red lantern and the neon light strip that was more popular this year, it was quite chic...

"I don't know who did it."

Chen Zifan resisted the desire to complain, drove all the way downstairs unimpeded, and went upstairs directly without even looking for a parking space, joking, today is Chinese New Year's Eve, who is there? The car can be left at the door casually.

But you must usually abide by some rules, so that others can facilitate yourself, and there is another advantage in Xingchen Technology or its subsidiaries, that is, if the registered regular employees buy the car of Xinghan Zhixing, they can go to the Xinghan direct store to upgrade a set of special "employee version" car machine.

This car machine system is based on the commercial version of the addition of some new functions, including but not limited to access control, view parking spaces, vacant charging piles, etc., and as long as this system is installed, the employees of Stardust Games can also drive to the Stardust Technology headquarters unimpeded.

In addition to the restricted area, you can also go to the rest of the room, so if an employee is transferred from a subsidiary to the headquarters, it can also save a lot of work, and some models can even be fully automated.

That is to say-

As long as you can drive the car to the parking space of Stardust Technology, just get out of the car and leave, and the car machine system will automatically control the car to drive into the parking space.

It seems to be a big deal, but it can actually save a lot of things, but the current Xinghan Zhixing car machine can only do this, and it is really not good to use a little more advanced assisted driving, and automatic driving is even more far away.

And consumers won't accept it in the short term.

Chen Zifan remembers the cars that vigorously promoted autonomous driving and high-end assisted driving as selling points, and none of them had good market feedback, but he had never been a car owner after all, and he had only test-driven a few cars, so it was not easy to evaluate.

In short, this kind of thing that involves a wide range and has a huge impact Xinghan Zhixing either doesn't take it out, or it is very mature when it comes out, at least what is promoted, what is actually opened, and it is not to play those word games.

Chen Zifan took the elevator directly to the ninth floor with a stack of documents prepared for An He, he had already called An He before coming, and only went up after confirming that he was in the office, and this time he knocked on the door directly.

An He didn't close the door at all in order to save trouble, and as soon as Chen Zifan entered, he saw that she was wearing a headset that flashed with a silver metallic luster and looked very valuable, staring at the monitor meticulously, and the fingers of both hands kept tapping on the keyboard, and there was almost an afterimage...

Of course, this is just an illusion.

But this headphone... Sounds familiar?

Chen Zifan took a closer look, isn't this headset a product that Stardust Technology is still developing?

The last time he went to the finished product workshop with Kitano Menglin, this headset was placed on the cabinet, and due to the limited time, he didn't experience it last time.

He has not paid much attention to headphone products, because he likes to use small speakers with high sound quality to listen to music, but he also knows that the sales of Stardust Technology's headphones are quite good, and there is almost no fault in noise reduction, sound quality, battery life, appearance, comfort and other aspects.

The most important thing is the interconnection between the earphone and the mobile phone, many people buy the Bluetooth headset of Stardust Technology for the interconnection, especially the connection animation that appears on the screen when the earphone cover is opened, which is really pleasant.

Now the connection animation can even be customized, so it has become a tool for many people to show their "personality", because the technical difficulty of headphone products is relatively not so high, and Chen Zifan has enough technical reserves from [Stardust Technology].

So this headset is actually infinitely close to mass production, and if you have to say the difference, it may only be a box away from the final production version.

An He is second only to the high-level existence in Stardust Technology, and it is normal to experience it.

But no matter how high-level the product is, it may not be able to get it, such as Stardust 4+, and at present, all the high-level Stardust Technology executives who have seen engineering machines do not exceed double digits.

An He had actually noticed that Chen Zifan was coming, but she was in a more excited state of work, and she knew that Chen Zifan was not here to talk about work, so she chose to finish the work in hand first.

To be honest, if Chen Zifan didn't call her today, she thought that Chen Zifan would not come, and last time she said something about "working by the way", "wanting to play games", and "celebrating the New Year together", hehe~ Don't think she doesn't know, Chen Zifan will become a workaholic as soon as he goes back.

She has "eyeliner" at the headquarters!

However, she didn't let Chen Zifan wait long, she stopped what she was doing after about 10 minutes, and only then asked after taking off the headphones: "Shouldn't our Mr. Chen be busy with work again this time?" Ay... Stop, stop! You spare me, I don't want to read the documents now. ”

“… Yes! ”

It's going to be the New Year, and it doesn't seem appropriate to talk about work as soon as you come, Chen Zifan put the things in his hand on the desk, and after organizing the language slightly, he said:

"I'm sorry before, but the new plan... If you don't mention this, is your work over? It's over, take me to play the game, I see that the equipment over there is quite complete! ”

An He: ......

What did you think of me?

Ruthless tool man?

But she didn't refuse, not that she wanted to play with Chen Zifan, but she felt that if she refused, Chen Zifan might become a workaholic again, compared to playing games, it would definitely be much easier than continuing to work, and it just so happened that she also wanted to try the new version of several mobile games updated by the company.

(End of chapter)