Chapter 239: Split in Two
And that's exactly what happened.
In the old era of feature phones, many people could still use the mobile phone as a simple communication tool, just make calls, send text messages, and occasionally play a game or two of Tetris and Sokoban games.
Mobile phones have indeed shortened the distance between people, and if you want to send a text message for 0.1 yuan back then, you can't stop the desire to chat between people, and Chen Zifan's table mates even practiced the technique of blind typing.
You don't have to look at your phone, press the button to turn on, press the button to send a text message, blindly type the content you want to send, and then select the contact according to your memory, or directly collect the contact.
It's also more convenient to send it this way.
Later, as soon as the full-screen mobile phone came out, this skill was directly lost, no way, the touch screen did not have the feedback of the buttons, and I didn't know where it would be pressed.
If feature phones are not so closely related to people's lives, then the emergence of smart phones is to completely bundle people's lives with mobile phones.
Not to mention that mobile payment is now becoming popular at an unimaginable speed, and ordinary people have even felt it, and each store has already placed a collection code, and there is almost no need to bring cash with you when you go out.
As Chen Zifan said, in addition to the good aspects, when smartphones first appeared... Even now, he is still being "demonized" by many people, and he also understands that it takes a process to accept new things~
But sports cars aren't strictly new, they're just a bit out of the public eye.
In Chen Zifan's view, sports cars are just a model, indeed, the prices of sports cars on the market are expensive, and the top sports cars can crush Xinghan 004 to the point that they are complete regardless of brand power or product power.
But so what?
Xinghan 004 really lowers the entry threshold of sports cars, the price of less than 200,000 can be won, add a little money to the top configuration, you can experience the front and rear dual motor + four-wheel drive + 3.8 seconds 000 acceleration comparable to the experience of sports cars.
This is what consumers who really like sports cars and want to experience sports cars need, rather than as some people think, sports cars are a symbol of "money" and "status", so do they need a sports car, or do they need an item that can show their financial status?
Of course, in the eyes of some people, Xinghan 004 is just a sedan dressed in sports car skin, and the situation is a bit similar to the Ford Mustang in Chen Zifan's memory, which doesn't matter, because Xinghan Zhixing's positioning has been a "mass high-end brand" from the beginning, sold to ordinary consumers.
It's not to be a brand like Koenigsegg and Bugatti Veyron, Chen Zifan thinks he is very vulgar, and Xinghan Zhixing is more like the brand Lynk & Co under Geely in his memory, which is only a little more expensive.
Xinghan 004 has gone through the so-called "criticism" stage, with more and more people buying, its use experience, driving experience, and quality feedback are more clearly presented in front of mass consumers.
After people watched too much, they suddenly realized...
Huh?
Xinghan 004 is very handsome?
The car doesn't seem to be a problem?
It's handsome and easy to drive, and the price is cheap...
Even if tram charging is inconvenient in many places, it can't stand Xinghan Zhixing to install private charging piles at home, and the current highway service areas are also popularizing new energy charging stations, not to mention new or planned highways.
The provincial capitals of the provinces also have more or less new energy charging stations, which is the general trend, even if some of the people who have passed the cake want to go against the yang and the yin, they can't stop it.
There are still many traditional car companies are preparing to transform, anyway, even if the traditional fuel vehicles work hard for another ten years, they can't compare with imported car companies, so why not just change the track?
What kind of oil truck? What engine is reverse-developed? Why don't you hurry up and join the train?
However, there is another problem with the tram, that is, the residents in these years do not have enough electricity, and major cities will carry out zonal power outages every once in a while.
Therefore, it is unrealistic to ban oil vehicles with electric cars in a short period of time, even if Chen Zifan has such a thing as [Stardust Technology], it is conservatively estimated that it will take more than 15 years to make new energy vehicles become the real mainstream.
Li Yuan came to Chen Zifan this time to find nothing important, just briefly report the new situation after the Spring Festival, and by the way, talk about some questions about the original "options" and how to actually operate:
"My idea is: split the Xinghan direct store into two stores, one is responsible for display, sales, after-sales and other work, and the other store is responsible for technical work, such as repair, maintenance, and installation of optional parts..."
The so-called original "option" is actually a legal modification that can be recorded, but the optional parts of Xinghan Zhixing cars are placed on other brands of cars, and a check is illegal modification, how to say this kind of thing... The boundaries are blurred, and those who understand understand it.
The reason why I want to open another branch is because there are too many options for several cars currently on sale in Xinghan Zhixing, especially Xinghan mini and Xinghan 004 two cars, the main focus after the listing is "personality".
Even if it looks the most low-key Xinghan 002, there are many original options, the most important thing is that Xinghan Zhixing's car does not choose options when buying a car, it doesn't matter, as long as you want to in the later stage, you can install it at any time.
There is also a rich woman in the Stardust community, it is said that her Xinghan mini has been changed no less than ten times before and after, and it costs more than 500,000 after becoming the current complete body, so you can imagine how high the upper limit is.
As the saying goes, a modification is as deep as the sea...
Xinghan Zhixing currently has 17% of the profits are contributed by the optional parts service, and there are more and more Xinghan car owners, if it is sent back to the factory in the past... To be honest, it's a bit too inefficient.
So it's better to split into two stores.
Just split the original maintenance, repair and other services, a higher degree of specialization can also improve the service level, but in this way, the overall operating cost of Xinghan Zhixing is much higher than before.
Chen Zifan naturally has no opinion on this matter, what is the cost problem... In his opinion, it is not a problem at all, there are too many profitable projects of Stardust Technology, even if Xinghan Zhixing is operating at a loss, it is no problem at all.
What's more, although the net profit of Xinghan Zhixing is not high, it is not a loss as a whole, and the cost of splitting one store into two stores will not take long to pay off.
"Yes... But I hope to add something more, isn't Xinghan Zhixing preparing for the 'car owner service' project recently? For example, roadside assistance, you can also keep the trailer in the new store of Xinghan Zhixing. ”
"That's what I thought too!"
As we all know, a "high-end" brand should not only have high brand power, strong product power, stable quality, and good service, but also service is also a very important part of the process of building brand image and improving sales, so many brands will provide a variety of car owner services.
Some of them are imaginary, some of them are real...
It depends on whether consumers will choose.
In this regard, Xinghan Zhixing definitely integrates the advantages of Stardust Technology, not only the surface engineering is in place (the store is luxurious, the staff quality is high, etc.), but the actual service is really good (mainly reflected in the efficiency).
Not to mention anything else, the trailer raised by Xinghan Zhixing was swung to the door of the store, and from time to time two more cars were dragged back for repair or maintenance, whether it was surface engineering or actual effect, it was absolutely in place in the eyes of passers-by.
Of course, the free ones in the process will definitely be free, and the items that should be charged will also be reasonably charged.
One of the purposes of Li Yuan's branch is to improve the overall profit of Xinghan Zhixing, and it is certainly impossible to be completely free, and those who claim to have a fully free car owner service have actually been added to the price of the car.
It's just that Xinghan Zhixing didn't do that.
Chen Zifan mentioned some suggestions about the new options in the later stage of Xinghan 04, and the two chatted for a while before going to their respective work.
The new options are simply too simple on an entry-level sports car like Xinghan 004, what "flashy" air kits, various styles of rear wings are casually on, and there is nothing you want except for no exhaust sound.
The exhaust sound is really unacceptable.
Chen Zifan can do simulated sound, but that's completely unnecessary! What kind of sound does a tram need?
You can't install a fake exhaust pipe, and then add a few hidden external magnifying horns, pig's nose plugged into onions, and pretend to be elephants, right?
And it's certainly not legal to change the exhaust.
This kind of obvious thing Xinghan direct store must not do, so the new options are mainly based on the exterior and interior, and then with some invisible configurations, such as the upgraded version of double-layer soundproof glass.
Another example is the sound insulation of the whole car, nitrogen shock absorption, etc.
The most commonly used tires Xinghan Zhixing has also cooperated with several international brands and domestic brands, as long as consumers want to choose, they can always find one that suits them.
And that's not the most powerful, the most powerful are:
Chen Zifan also asked the Stardust Network to develop a special APP for Xinghan Zhixing, which can directly generate the current vehicle information by scanning the car frame number, and all the options can also be selected through the APP.
And the APP will also provide a real-time preview screen like the game, as long as the consumer chooses, the effect can be seen from the 3D modeling, and the similarity with reality is more than 95%, which is very convenient.
It's still something out of the game.
It can be said that the game "Mirage of the Sea City" has long been more than just a game in Chen Zifan's heart, and many of the things in it can be used elsewhere when they are separated.
The Stardust Game Headquarters at this time-
Although there is no one in the company during the Spring Festival, there are still many employees who see the scene of Chen Zifan and An He staying together, Chen Zifan has never been secretive, and An He is the same, so it is inevitable that some "gossip" will come out, people, that's it.
There will be some discussion of men and women.
Even An He's best friend and "half colleague" Bai Xianning was a little suspicious after bumping into the two of them last time, but before she could say anything, she directly became a threesome.
So the deviation of the rumors is even greater...
But An He himself didn't pay much attention to these things, anyway, it was just a private discussion among employees, and it was impossible for rumors to circulate on the Internet.
(End of chapter)