"I see!"

"I'm not in Haicheng! I can't see it! ”

"Don't worry! Isn't the new announcement of Xinghan Zhixing coming out? There is a writing in it how you can see it! ”

"Really? I just bought a Xinghan mini online! Tip: I'm now done! ”

"The new announcement said that after April 15, the Xinghan Automobile Factory will be broadcast live on the Xinghan Zhixing APP for all day, and more than 30 drones will be dispatched at that time!"

"Not only that, but there is also a live broadcast in the factory! In other words, we can not only see the progress of our own car production, whether it has left the factory, but also the attitude of the workers of the Xinghan Automobile Factory at work..."

"The branch factory will also do an all-round live broadcast!"

"So what? Is it any use? ”

"That's a lot of use!"

Xinghan Zhixing: This is to open the head of "transparency".

It is also an absolute confidence in one's own strength!

I'm going to show you the unclassified production and assembly process of our car factory! Let you see what's going on? Can you learn it? Is there this capital?

At the same time, it is also providing confidence to consumers of Xinghan Zhixing, and in this process, they can see that although Xinghan Zhixing is an emerging automobile brand, it has the rigor of treating products with the same rigor as world-class car companies.

By the way, you can also supervise the staff...

It's just a lot of killings, how can it be useless?

Of course, in the case of this incident, the so-called "transparency" is more about diverting the public's attention.

And this is not Li Yuan's real backhand, his third wave of announcements not only announced the "split into two" plan of Xinghan Zhixing, the coverage progress of Xinghan MOTO's directly operated stores, but also revealed information about the new car!

This is the most important thing, all the foundations of making APP, opening factories for live broadcasts, and hyping up marketing and publicity are carried out under the super product strength of Xinghan Automobile.

The first is the "split into two" plan, which separates the functions of "pre-sales" and "after-sales", so that Xinghan Zhixing and Xinghan MOTO can share a set of after-sales system, and even undertake part of the work of the "repair shop".

It's just that the proportion will be relatively small.

It seems that Xinghan Zhixing is for consumers...

In fact, those who know how to understand it can understand it at a glance.

The senior management of other car companies saw that their scalps were even numb:

"What is split in two? What provides better service to consumers? Where is this for the consumer? This is clearly Li Yuan's desire to build a national chain of auto repair shops through the expansion of Xinghan's direct stores! ”

Once Li Yuan's plan is successful, the brand influence of Xinghan Zhixing will be raised to a very terrifying level, and no one will pay attention to whether it is a new brand, it is a super big brand!

At least in Huaxia, from pre-sales → after-sales → online → product power, coupled with terrifying efficiency, it is almost impossible for any car company to wrestle with Xinghan Zhixing, and there will be such a few situations at that time:

1. Car companies that want to follow their example can't withstand the huge financial pressure, and they want to implement it but have no way to implement it.

2. Xinghan Zhixing will become the best car company in China for pre-sales and after-sales services, highlighting the inaction of other 4S stores and further enhancing the brand image.

3. Xinghan Zhixing will have the most professional, luxurious and widest coverage of automobile and electric motorcycle repair shops in the country, and also receive some orders for other vehicles.

The third point is the most important!

It seems that Xinghan Zhixing is very stupid and lets his after-sales shop repair other brands of cars, but everything is afraid of comparison, Xinghan Zhixing treats its own vehicles and treats other brands of vehicles at all, and the charging standards are not the same.

Just imagine, when a consumer buys a car in a luxury brand's 4S store, but the car has a problem on the road, the 4S shop not only asks for a sky-high price, but also needs to consider the professionalism of the employees who repair the car.

It's hard to find a car repair shop with strong professionalism and high service quality, but the result is still Xinghan Zhixing?

Let's take a look at how Xinghan Zhixing treats its own brand of cars? How do you treat your car owners?

The stronger the contrast, the greater the influence of Xinghan Zhixing, and at the same time, more and more people can contact and understand how excellent Xinghanzhixing's products are.

Besides, who says that a person can only have one car? Many Xinghan car owners not only have one car in their hands, but they can also repair other cars if they break down~

What are you afraid of making money?

You must know that all this money was originally earned by the after-sales of other car companies, but now it has gone into the pockets of Xinghan Zhixing, compared to pouring dung... Li Yuan's trick is really poisonous, and it directly makes them unable to accept it.

They think that as long as they rely on their own brands and reputations, they can not take over the domestic car companies that have no strength, and they do not have such a huge financial chain support.

In this way, Xinghan Zhixing is equivalent to staying in an "invincible realm", and he can't be defeated if he wants to.

But under the announcement, many people also thought of another question: "But... Where did Xinghan Zhixing get so many professional auto mechanics? Other repair shops are not stupid! ”

Hey, it's not too simple to solve this problem, just "co-opt" the repair shop, Huaxia people are very much in pursuit of a kind of stability, unless it is the kind of repair shop with relatively large influence, it is difficult for a repair shop to refuse to join such a large company as Xinghan Zhixing.

In other words, Xinghan Zhixing not only gave them a formal identity, but also gave them a relatively high basic salary and welfare benefits, which is more like an alternative "franchise" than "co-optation".

Therefore, Li Yuan has gathered a large number of excellent and professional auto maintenance workers in a short period of time, as well as many managers with capital and ability.

Xinghan MOTO is very easy to understand, it was originally a special branch of electric motorcycles to open a store, and after-sales must be an after-sales, and if the electric motorcycle is broken, the insurance company will not send a trailer, so only Xinghan Zhixing's after-sales service will be done well.

Chen Zifan can remember that he rode a motorcycle on the road in a certain year, not to mention the surrounding wilderness, there are more than 50 kilometers away from home, it can be said that the day is not working, the ground should not be called, I don't want to experience the second time in this life, and fortunately I met a kind driver...

Now that there are conditions, other brands of motorcycles and electric motorcycles are not concerned for the time being, and their own must be managed, at least the owners of people have spent tens of thousands of dollars to buy electric motorcycles, and they have to deal with it as soon as they are on the wrong road.

Compared with after-sales, the higher attention is naturally the new car breaking news, Xinghan MOTO will come out with a "future punk style" dual-drive imitation race, and it is divided into two versions of high and low configuration, even if it is a low-configuration version of the imitation race zero hundred acceleration can easily run to less than 4 seconds.

The dual-wheel drive version is even more unthinkable...

It is quite possible to reach the limit of its mechanical structure, which is the level of 0-100 acceleration of about 2.8 seconds.

However, zero hundred acceleration is not all of a car, as well as appearance, workmanship, comfort, and quality control are very important, and there is no need to worry about these points from the current situation, because Xinghan MOTO can be said to have completely inherited the advantages of Stardust Technology.

It is very "balanced" while having a high appearance.

No drawbacks are the biggest plus!

But there is a common concept among consumers these days:

I've bought a car, what else do I ride?

It is only after 18 years that the formal motorcycle industry will gradually re-emerge, compared to the new electric motorcycle of Xinghan MOTO, Xinghan Zhixing's new car is more concerning, as far as the known information in the announcement is concerned:

Xinghan 02 and Xinghan 03 are likely to be listed this year! And Xinghan 04 will be unveiled in June!

After Xinghan Zhixing brought the entry-level SUV Xinghan 002 into the automobile market, it took less than half a year to build it into a new popular model.

It can even be said that it has created a "new category".

As an upgrade of Xinghan 002, the size of the Xinghan 02 has also been concerned by countless consumers, not to mention the appearance, the key is from the perspective of the use scenario, it is simply too "all-round".

Daily commuting, holiday outings, off-roading, business... How many people don't love a big and all-powerful car?

Xinghan 03 also has a high degree of attention, people know that Chinese consumers have a good face, and Xinghan 03 This kind of medium and large luxury MPV can give face is definitely far more than its price, which belongs to the model of spending a small amount of money to install a big B, and you don't have to worry about others asking the price.

As long as someone asks, the answer is 80% yes:

"Hey~ You also know that although I am older, my mentality is still that of a young man, and I like to pursue things with a strong sense of science and technology, which is not to be seen - I also bought Stardust 3+ and Stardust smart watches..."

Or:

"You know I can't get used to the smell of gasoline, I get motion sickness when I smell it, a tram like Xinghan 03 really fits my needs perfectly! It's that other brands of trams are too bad, I'm just waiting for Xinghan Zhixing to come out with an upgraded version of Xinghan 03, and I'll buy it as soon as it comes out! ”

You can also start with feelings:

"I buy Xinghan 03 not only because of its car itself, but also because the brand of Xinghan Zhixing dares to innovate and has embarked on a different development path from fuel vehicles. Why shouldn't I buy one and support it? ”

Why do you want to find such a reason?

It's nothing more than that the price of Xinghan 03 is not "high" enough, some consumers who buy business MPVs are very paranoid, and they are the ones who say that they don't buy expensive or not, they would rather buy a simple upprice van than take a good look at a few car companies that are serious about MPV.

Therefore, the pricing of Xinghan 03 will not be cheap from the beginning, this kind of car is not for domestic use, there is no need to engage in any cost performance, but the price is low, and it may be felt that it is "faceless", and it will affect sales.

Li Yuan is not a brain c, naturally it will not get along with money, consumers want to buy expensive then sell their expensive ones, anyway, the product power of Xinghan 03 is enough to support its price, I feel that it is not enough, and they still have a real top MPV that has not been listed.

As for the Xinghan 04, because it is only a concept car, and consumers are not keen on sports cars, the attention is lower than these two cars, and many people have found that the Xinghan 01, which should have been launched earlier, has no news.

They immediately sat still and asked:

"What a situation! What about Xinghan 01? ”

"I had a test drive last year, and this year there is no news, so I won't be stillborn, right!?"

"I've had a test drive, and I feel that the degree of completion is not low, it's been so long, Xinghan 02 is ready to go on the market, what is Xinghan 01 still grinding?"

"Is it really not going to be this year?"

"I just love this car! Nothing else! ”

"What about breaking the news? That's it? ”

For similar questions, Xinghan Zhixing did not respond at all, since Xinghan 01 had an accident and could not be listed as expected, it would be delayed for a while.

Wait for the completion to meet the standard before listing.

Li Yuan's wave of three consecutive blows, no one paid attention to the previous "fecal incident" anymore, but made many consumers hesitate between fuel vehicles and trams, and the product power must be stronger for trams.

But...

Fuel vehicles can run long distances!

There are still many gas stations, and it is still convenient.

Many of the breaking news sections of the Stardust community have instead become their discussion forums, constantly discussing around oil trucks and trams, and it is difficult to decide which one to choose:

"I fell in love with Xinghan 001, it's really handsome! It's no problem to go to the shop for a test drive! The sales told me that the charging pile pack is installed, and the battery life is also a real 500+, the problem is... I want to take my family on a road trip when I have time. ”

"Why are you driving Xinghan 001 on a road trip?"

"It's not a lot of space, is it?"

"So I'm thinking about whether to buy a fuel car of about 100,000 yuan and buy a Xinghan mini to drive every day?"

"That's how I chose!"

"Uh... I would like to ask a question, do you really have time to travel by car after you have a car? When I bought my first car in 04, I wanted to run a road trip, and now six years have passed, let alone self-driving tours, and there are very few opportunities to even travel abroad, so what are you worried about? ”

"Xinghan 001 is very good, let me ask you: which car do you like? Which of these cars do you want the most? ”

"This..."

"Hesitating? So you know the answer! ”

Buying a car is more correct than buying a car based on demand, because at least in the future, you will not be annoyed by today's choice, and it will not become an obsession of "asking but not getting".

At this point, Xinghan Zhixing and consumers are all happy, only the main messenger behind this incident is roaring wildly and smashing things in his office:

"NM's Xinghan Zhixing! Li Yuan of the dog day! Chen Zifan! Wait for me! ”

Not to mention that Chen Zifan couldn't hear it, even if he heard it, he wouldn't care, what was worthy of his attention to a competitor who could use such a low-level method of throwing feces to attack.

Compared with this, it is better to take advantage of the wind blowing by Xinghan Zhixing, so that the marketing department of Stardust Technology is also ready to take action, and first break the news of a wave of new products this year.

Stardust 4, Stardust 4+, Stardust - Dawn...

There is also the new Stardust-Shake series of laptops, these are the biggest new products of the year!

(End of chapter)