060 Large-value endorsement contracts
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When I arrived at Doha airport, it was already 10 p.m. local time on August 28.
The staff of the national team had already picked up the airport here, and after picking up Zheng Yaxin, he didn't say a word and went straight to the Doha Marriott Hotel.
Previously, the Football Association had rented a separate living area for the whole team on the highest 6 floors of the hotel.
According to Qatar's epidemic prevention requirements, the team will stay in the hotel directly and quarantine, and wait for the nucleic acid test results to come out before they can move around at will.
The national football team departed from Pudong Airport for Doha in the early morning of August 26. There are a total of 31 players from China with the team, only Wu Lei in Spain and Zheng Yaxin in England are directly with the team in Doha.
Not long after Zheng Yaxin arrived at the hotel, Wu Lei also arrived with a trolley suitcase.
The interim coach of the national football team, Dapeng, led all the staff to warmly welcome the arrival of the two young men, and arranged the latest arrivals, Wu Lei and Zheng Yaxin, in the adjacent room.
Doha hosted the final stage of the AFC Champions League in 2020, when four Chinese Super League teams came in with their main squads. At present, many players from BJ, Guangzhou and Shanghai have been here and are familiar with the environment.
According to the schedule, on September 2 and 7, local time, the national football team will play against Australia and Japan at the Khalifa International Stadium in Doha.
After a short introduction to each other, everyone quickly became familiar with each other, and the big brothers of the national football team came over one by one, patted Zheng Yaxin's shoulder enthusiastically, and each of them said "Little Zheng is awesome".
Zheng Yaxin hurriedly smiled humbly.
He is the youngest in the team, only 17 years old, and Hao Junmin is the oldest, born in 1987, and is 34 years old.
Even Wu Lei is 30 years old this year.
The rest of the players are also in their late 30s or early 30s, and there are almost no players under the age of 26.
It can be clearly seen that the fault line in the national football team is very serious, and there are almost no players from the younger generation.
In China, a player of Zheng Yaxin's age will have to play in the Chinese Super League for another six or seven years.
Looking at the older lineup of the national football team, Zheng Yaxin didn't feel a good feeling.
Before coming to join the national team, he also deliberately checked the number of registered professional players in China and found that there were not even 10,000.
Then I checked the number of registered players in Japan, 1 million professional players!
I checked South Korea again, 350,000 professional players!
So, there is a reason why the national team is weak.
There are 10,000 professional players in China, and the selection of materials is so narrow that it is shocking.
I can only hope that this round of 12 will get a place in the top 12 and enter the World Cup, and then use this to drive young people to play football.
Otherwise, I don't know how many years the national football team will have to go.
After the meeting, the players returned to their rooms.
We didn't have many friends in Doha, and we couldn't walk around during the pandemic, so the rest of the time we were out of the room and had to be the gym and training ground.
After Zheng Yaxin returned to the room, he received a strange phone call, and only after connecting did he know that it was Mendes calling.
Mendez invited him to sit down at the Red Dragon Bar and discuss some business.
Zheng Yaxin told him that he had arrived in Qatar and was not in London.
Then Mendez said "Wait for me" and hung up.
Early the next morning.
Mendes was in the lobby of the Qatar Marriott Hotel.
Zheng Yaxin saw that he was in such a hurry, so he received him in the bar in the hotel lobby.
"Zheng!"
As soon as he sat down, Mendes couldn't wait to say: "There are now four brands of sneaker endorsements. ”
"Nike of the United States has bid $5 million per year for a three-year contract, and I want to ask you to endorse..."
“PS! Next. Zheng Yaxin directly vetoed Nike, although he was not in the country, but until the cotton incident, boycotting Nike is what every Chinese should do.
Mendes didn't know this, just looked at him with a question mark, "Zheng, Nike's bid is very sincere, and the price and contract length can be negotiable." ”
"Next!" Zheng Yaxin's tone was unquestionable.
"Uh... Well, German Puma, 4.5 million euros, 4-year contract. ”
"Adidas, Germany, 4.2 million euros, 4-year contract."
"China Anta, 2.8 million, 5-year contract."
Zheng Yaxin raised his eyebrows: "2.8 million euros? ”
Mendez shook his head, "No, it's RMB." I thought their price was too low, so I offered 4 million euros... That is, the price of 30 million RMB a year, they are considering. ”
"30 million? It's not good, is it going to be too expensive? Zheng Yaxin felt that his head was a little buzzing.
Just endorse a sneaker, 30 million RMB a year.
Do footballers make so much money?
In this comparison, the salary given by Arsenal is really not enough for two endorsement fees.
"Not much!" Mendes shook his head, "Do you know how much Neymar endorses sneakers a year?" 23 million euros! ”
"Messi is 19 million euros!"
"Cristiano Ronaldo is £15 million!"
"You don't even have a fraction of what you do!!"
Hearing Mendes say this, Zheng Yaxin finally understood why he came to Qatar in a hurry, if this negotiation is completed, he can at least earn a small signing fee of one million.
Zheng Yaxin thought about it for a while, and he wasn't sure who to choose.
Out of emotion, he should choose Anta and support domestic products. However, Anta gives a lot of money, 2.8 million yuan = 370,000 euros, and the endorsement fee is equal to 30,000 euros per month, 1,000 yuan per day.
It's a bit little, indeed!
He looked at Mendes, "Which do you think I should choose?" ”
Mendes took a sip of red wine and muttered, "Anta gives too little, just choose Puma or Adidas." ”
Zheng Yaxin nodded, "Okay, you can talk to them, the price should be higher." ”
Mendez was about to speak when his phone rang.
He deliberately waited for the phone to vibrate a few more times, then picked it up, listened to two sentences and hung up the phone.
"Anta refused to raise the price."
Zheng Yaxin just wanted to say, "Then forget it,"
Mendes' phone rang again.
"Hello, Waller, I have good news for you, Zheng has a very good impression of your brand, but the price of this endorsement is ......"
"Up to 5 million in the first year? No, no, Waller, I forgot to remind you that Zheng Ke is a Chinese player, and that's a big market of 1.4 billion people. ”
"If he endorses your sneakers, you can completely beat Nike in the APAC region and crush Nike to death."
"If you miss this opportunity, you won't be able to overtake Nike for a long time... Yes, that's right, the cotton incident cost Nike a lot of money in the Asia-Pacific region, with sales cut in half by 70%, but even so, their sales are still ahead of yours. ”
"By the way, there is one more thing, a Chinese brand Anta has given an endorsement fee of 6 million a year... Hahaha, euros, of course, my friend. ”
"So, I think, you're getting a little bit of a low endorsement fee."
Sure enough, the person named Waller on the other end of the phone immediately became anxious when he heard the news.
"Hey, man, 6.5 million! Without increments, a four-year contract, this is already the highest offer Adidas has made for a player who has only played three professional games. ”
Mendes pinched his phone and looked at Zheng Yaxin.
He deliberately turned on the hands-free just now, so Zheng Yaxin also heard Waller's words.
Of course, Zheng Yaxin's words can also be heard on the other side.
"Four years is a bit long, three years." Zheng Yaxin said into the microphone in the air.
If it were possible, he would even just want to sign for two years.
He can be sure that his endorsement fee in two years will definitely be more than this price.
"OK, three years! I'll fly over in the afternoon to sign the contract! ”
"OK, nice cooperation."
Mendes hung up the phone, and then gestured to Zheng Yaxin, "That's it, 6.5 million, three years, we will sign a sneaker endorsement contract with Adi." ”
Five hours later, Zheng Yaxin, accompanied by Mendes, signed a three-year endorsement agreement with Waller, Adi's advertising minister, in the luxurious reception room of the Marriott Hotel.
Waller was in his forties, with the rare sleek appearance of a European man, and a cleanly shaved beard.
He took out the checkbook from the black briefcase, tore out two of them, filled in the numbers with a brush, put them on the table, pressed them with one finger each, and pushed them in front of Zheng Yaxin and Mendes respectively.
"Happy cooperation, come, cheers!"
Mendez raised his glass, "Yes, nice to work with. ”
Waller looked at Zheng Yaxin.
Zheng Yaxin put away the check, replaced the wine with tea, and touched him.
Then the three of them had dinner together, and the deal was negotiated.
After eating, Waller left, and Mendes took his leave.
This time he got a signing fee of 1 million, and even if he gave Charlie 100,000, he would still have 900,000 left.
And it only took a few phone calls.
"Zheng, I have more than 100 players under my banner, including you, and things are very busy, so I have to go first."
Saying that, he gave Zheng Yaxin a hug, and hurriedly left with his briefcase.
Zheng Yaxin sent Mendes away and came to the training ground to participate in the team's joint practice.
There are four days left before the first match of the top 12 match Australia VS China.
No matter whether the coach lets you play or not, you must hurry up and get in touch with the team.
But then again, it's really easy for a player to make money, and after only two months of playing professionally, he's already earned 650 + 10 + 20 + 50 + 20 (two months of basic salary) = 7.5 million euros.
Equivalent to RMB 55.6 million!
I can't spend it in a lifetime.
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