The first stop of the "Li Shi Personal Calligraphy Exhibition" is in Shanghai, starting on May 1, for a period of 15 days, with ID cards to get a free ticket.

The publicity of this stop is closely related to the popularity of the auction that has just ended, one is to "exhibit the work "Sijun" that includes the 11.2 million transaction", and the second is "the first solo exhibition of the most expensive contemporary calligrapher".

After the announcement, the response was not small.

On the first day of May, the number of visitors reached more than 5,000!

The next day, it broke the 6,000 mark!

Don't think that there are five or six thousand people, this has greatly exceeded Li Shi's own expectations, so he can't help but sigh, our people are really real, and they are the most interested in money.

And on the weekend of the launch, Mango TV has been on the air for more than a month, and the variety show "Millennium Calligraphy Travel", which has aroused heated discussions, has broadcast two groups of competing guests, struggling to compete for the plot of calligrapher Li Shi's work "Linlan Pavilion Preface".

On the night of the broadcast and the next day, there were more than 20 hot searches related to variety shows!

Among them, there are six related to "calligraphy Li Shi".

Under He Yaru's arrangement, there was a hot search related to the Book Fair, which was in the top ten of several mainstream social platforms for a long time, which immediately attracted huge attention to the Shanghai Book Fair.

On Saturday, May 5th, the number of visitors directly exceeded 10,000!

At the same time, the online cloud exhibition started to increase the traffic!

In addition, the live video of his lecture posted online and the online introductory calligraphy course, which has been continuously updated, have also attracted more attention, and the number of views of each video has increased......

Before going to sleep that night, Li Shi "watched" the progress of accumulating to [25.1%], and everyone laughed stupidly.

……

The time came to May 21, and the date of this day is a special number, and it also coincides with the second solar term of summer, Xiaoman.

Folk proverb: small full and small, the rivers are gradually full.

What is it that the rivers are full? Nature is rainwater.

From this day on, it also rained lightly in Shanghai. Although the rain was not heavy, it also hindered the crowds, and when the book fair closed that day, the number of visitors dropped to more than 4,000.

However, on the same night, an internet celebrity with more than 30 million followers posted a video of himself visiting the book fair on Douyin. And he, mentioned in the video, this visit to his personal feeling, in addition to the security special glasses, there is also a "significant" discovery that will make many netizens very interested!

This discovery has to do with the layout of the book fair.

The whole book fair is divided into three parts, that is, it is divided into three exhibition halls according to the products, wonderful products, and divine products: sixteen of the works of the works are in the outermost exhibition hall, eight of the wonderful works are in the middle of the exhibition hall, and the only divine product "Watching the Sea" travelogue is in the innermost exhibition hall.

This Internet celebrity said in the video that he originally came for the "Sijun" with a transaction price of more than 11 million, but after arriving, he found out that this Sijun was only arranged by the organizer in the middle exhibition hall, and it was the penultimate position!

What does this mean?

This shows that in the eyes of the organizers, at least six of the eight works in the middle exhibition hall are more important than this one!

Then he also said in the video that after returning from the tour, he did a lot of homework, read many of Li Shi's works, and learned why the exhibition hall was named: Energetic products, wonderful products, and divine products......

Later in the video, after stacking a circle of buffs, he conservatively estimated the market value of Li Shi's 25 works in this personal book fair with reference to the transaction price of "Sijun" and the suggestion of a friend of one of his unnamed large collectors, and came to the conclusion that it was 196 million that made people gasp!

In the end, the whole video ended with his half-joking appeal: "The opportunity to see masterpieces worth nearly 200 million for free, and the last few days, friends who love calligraphy in Shanghai should not miss it!" ”

This Internet celebrity has more than 30 million followers on Douyin, and his account is naturally targeted by many marketing accounts.

As soon as this video was released, in addition to his side helping the book fair drainage, many marketing accounts also followed to help with "free publicity", and all of a sudden, the number of visitors to the book fair increased suddenly.

On May 30th, the exhibition in Shanghai ended.

The 30-day exhibition was very rewarding, with a total of more than 196,000 visitors!

After a five-day rest here, on June 6th, the second session of Li Shi's personal calligraphy exhibition was held at the Chengdong District Fashion Art Museum in Beijing!

On the day of the exhibition, in addition to many famous calligraphers, there were five stars who like calligraphy, such as Chen Zhiming, Pan Yueming, and Xia Yu, who came to the platform one after another, and more than 15,000 people came to visit.

There are two major differences between the Beijing Exhibition and the previous Shanghai Exhibition: the first is that the Nengpin Hall has put on display 30 more temporary works of famous artists in history; The second point is to add an exhibition and sales area for seven calligraphy monographs at the outside entrance, as well as online tutorial displays and promotional posters that can be viewed by scanning the QR code.

……

On the morning of June 7th, the 180-class "Advanced Course on Calligraphy" was updated on all major platforms.

In the afternoon, Li Shi began to officially upload the "Beauty Book Copying Tutorial".

This tutorial has 50 lessons, and he updates five lessons a day, and by June 17th, all the lessons have been updated.

On the same day, the books compiled according to the two tutorial lesson plans were also officially published and listed, and in addition to being sold on major online business platforms and offline bookstores, they were also added to the inbound entrance area.

In addition, the publicity of online video tutorials in the early stage is enough to be in place.

Only three days later, on June 20th, Li Shi felt the touch in his mind, and called out the learning panel to "look", the task of "calligraphy basic educator" has been completed, and the promotion progress has skyrocketed by 30%, jumping directly from the previous [29.2%] to [59.2%]!

The skyrocketing mission is exciting.

But what makes him even happier is that the daily passive income is increasing under the superposition of efforts in all directions.

……

On June 29, Mango TV's popular variety show "Millennium Calligraphy Travel Season" broadcast the last episode.

At the charity auction that gathered many celebrities, business representatives, and collectors, Li Shi's "Linlan Pavilion Preface" finally beat many old-school well-known calligraphers and raised the most public welfare funds at a price of 10.24 million.

And the ratings and topicality of this episode of the show also exploded directly on the spot.

Of course, the mainstream discussion is about the calligraphy program itself and the more eye-catching celebrity guests, but the symbols and meanings represented by the term "calligrapher Li Shi" are also unavoidable in most discussions.

That night, when Li Shi checked the study panel, he found that the progress had risen to [63.9%], and the corners of his mouth suddenly went to the sky!

Moreover, the increase in passive income in the next two days is more and more gratifying.

【64.4%】！

【65.1%】！

The snowball is getting bigger and bigger!

……

On July 16, the second stop of the calligraphy solo exhibition, which lasted for 40 days, ended successfully in Beijing, with a total of 229,000 visitors.

Three days later, the Yangcheng Station exhibition was launched.

On the same day, the well-known Noon Film and Television Company announced the start of filming the calligraphy-themed TV series "Mo Yuan".

The actor is Jin Dong, an old cadre-type popular actor who was complained by netizens about his poor math scores.

The next day, he came to Yangcheng to stand for the personal calligraphy exhibition of "Teacher Li Shi", the calligraphy director of this play. Not to mention, although this person has been complained about by netizens, his popularity is not to be said, especially among middle-aged and elderly women.

When he came to the exhibition, the number of visitors skyrocketed, and after he copied a work of Li Shi on the spot, he smiled at the camera with emotion and said: "Teacher Li Shi's beautiful book is beautiful and atmospheric, I have been studying recently, I bought books and calligraphy and watched the teacher's tutorials copy every day, and I feel that I have made rapid progress...... If there is a beautiful calligraphy copying contest of Mr. Li Shi one day, maybe I can win a prize! ”

His half-joking remark immediately attracted a response from the "Li Shi Calligraphy Fund": the foundation will spend 50 million yuan as a bonus to hold the first "Beauty Calligraphy" Learning and Copying Competition, and hire Jin Dong as the publicity ambassador of this competition!

And the judging system will be announced soon:

1. For one year, Mr. Li Shi will finally select two special prizes (1 million bonuses per person); 20 first prizes (500,000 yuan each); 100 second prizes (200,000 prizes each).

2. Every month, netizens will vote for 50 monthly favorite works on the official website of the Calligraphy Foundation, with a bonus of 10,000 yuan per person (the candidates cannot be repeated); Ten favorite works of netizens in the season (ten people) will be selected, and each (person) will be awarded 200,000 yuan.

Third, the best progress award and the best potential award will be selected by age group. (Bonus number)

……

With such a rich reward, as soon as the announcement of this competition came out, it immediately attracted most of the people who like calligraphy and have learned calligraphy in the country!

Li Shi is a calligrapher who has only risen to prominence in the past year.

Although he has rushed to the top of the pyramid of calligraphy at a rapid pace, his "beautiful calligraphy" is still very "new" in the eyes of everyone.

If it is the "Two Kings", or the "Willow Style", "European Style", and "Yan Style" competitions, most people will be weak-hearted, because there are too many people in these books, and they will subconsciously feel that it is difficult for them to compare.

But the "beauty book style" is different, for this kind of book style, everyone is a newcomer, who is afraid of whom?!

Just after the announcement of the award system, the number of views of the beauty book video tutorials uploaded by Li Shi on various platforms immediately attracted explosive growth-

After Li Shi became famous in the calligraphy industry before, in fact, many people in the circle of calligraphy lovers sneered at him, thinking that he was nothing more than an art star brought out by ziben. As for the high price of his works, it goes without saying that they must be washing!

But now...... They may continue to be sour when they brag and fart in the circle, but in private, they have searched for Li Shi's tutorials on the Internet, watched and learned carefully.

As soon as the competition was launched, in addition to bringing an explosive increase in the data of tutorials and teaching materials, the book fair, where you can see Li Shi's authentic works with your own eyes, has also become a must-see place for those who are interested in winning awards......

On July 22, the just-concluded "Millennium Calligraphy" program team of Mango TV also came to join in the fun, and they released the news that they would immediately start filming "Millennium Calligraphy Learning Season".

Of course, the core theme of this season's show was also secretly formulated by Li Shi.

As a result, the daily progress on the learning board is getting bigger and bigger!

Some days the increase even broke 1%!

July 22, [73.2%]

July 29, [78.9%]

……

On the day of the beginning of autumn on August 7, although the promotion progress has slowed down again, it has already reached [83.2%]!

On August 16, the calligraphy exhibition of Yangcheng Station ended, and after the cumulative number of visitors to a single station was counted, it was found that there were more than the previous two stations, as high as 289,000 people.

In this way, the total number of visitors has accumulated to 715,000.

It's not too far from the 1 million target.

In order to achieve this goal as soon as possible, two days later, on August 19, the fourth station was held in Xijing!

The Xijing station lasted for one month, and until September 20, the cumulative number of visitors was the lowest among the four stations, only 189,000.

However, it also accumulated a total of 903,000 visitors.

At the fifth stop, Li Shi chose Yancheng between Tanzhou and Yancheng.

The Mid-Autumn Festival was launched on September 24, and after the launch, several main actors of the "Moyuan" crew filmed in Yancheng came to the platform to promote.

Especially Jin Dong, as the publicity ambassador of the Beauty Calligraphy Learning and Copying Competition, has been there three times, and each time he has to copy the work on the spot and pour out his learning experience to the camera.

……

"Director Kong, here are some of the things I wrote that may need attention in calligraphy during the filming process."

Li Shi looked at the bearded director in front of him and handed over a few printed materials.

"Teacher Li, thank you for your hard work."

Kong Sheng hurriedly took it and cautiously expressed his gratitude.

The man in front of him, who looked in his thirties and had dark skin, although he was much younger than him, was a famous calligrapher, and as the director of this drama, he had seen one of the main investors of this drama, Mr. Lu of Shanghai, when facing Li Shi, he was respectful.

That's the big boss!

"Where, as the instructor of calligraphy in this drama, I received your consulting fee, of course I have to work. But starting tomorrow, I won't come to disturb your shooting for the time being, and if you have any calligraphy-related questions in the future, please feel free to contact us. ”

"Okay, thank you, Mr. Li."

When Li Shi got up, Kong Sheng also hurriedly got up to see him off.

Jin Dong, who had been paying attention over there, also immediately trotted over and accompanied him to the parking place.

Li Shi smiled and waved his hand to the two of them and got into the black nanny car.

As early as February this year, after He Yaru knew that Li Shi was going to run all over the country next, she specially arranged this Mercedes-Benz Spin private customized version of the RV, and it was also equipped with a reliable driver.

After getting on the bus, as soon as the door closed, Zhang Huijing immediately reported the number of visitors to the book fair that her boss was particularly concerned about in recent days.

"Boss, the number of visitors in the morning has been sent, it is 3210, plus the 31899 people accumulated in the previous four days, the total is 35109 people."

Li Shi sat on a comfortable leather chair and did a quick mental arithmetic: 97102-35109 = 61993 people.

It's getting closer and closer to the requirements of the touring mission!

With a thought in his mind, he summoned the learning panel and "aimed" at the progress of the promotion-

【91.6%】！

As long as the tour task is completed, it will be ......

"Hoo ......"

Li Shi secretly let out a long breath.

Every time he looks at the panel lately, he can't help but get emotional.

He "stared" at it for a long time, smiled, and then "looked" at the nebula in the background, and was about to retract the panel, when suddenly a strange feeling rose to his heart.

This?!

(End of chapter)