"The second is that there is a difference in their user targeting."

Shen Tiandong continued: "Film and television dramas are still the mainstream of the public circle, no matter men, women and children, what class they are, or what kind of work they do, there will be people who like it.

The online drama and the Internet University are working at the level of genre subdivisions, and they are especially attractive to some people who like short episodes, precise search by category, and casual on-demand!

Therefore, it is necessary to find the target accurately. ”

"As for the last point, of course, it is a matter of investment."

Without waiting for Li Yiping and Jiang Yunsheng to ask the last point, Shen Tiandong said directly:

"Compared with TV series and movies, it is often two or three hundred million shooting funds, and at the same time, those big-name stars are invited to help.

Online dramas and online universities are much more casual, it doesn't care whether the main supporting actor is a traffic star or not, what it cares about is acting skills, and how to save costs. ”

"But in this way, doesn't it mean that there is no exposure?"

Jiang Yunsheng wondered, "If there is no exposure, no one will pay attention to it, isn't this not good for the work?" ”

"Different from the publicity method of film and television dramas, whether it is an online drama or an Internet university, the final broadcast method will definitely be restricted to the Internet."

Shen Tiandong smiled, "If you can set a publicity plan with the video platform where you buy the work, as well as an exclusive recommendation position, then it is difficult for this work not to be seen by netizens."

As long as netizens see it, the number of clicks and playbacks will naturally go up, as long as the quality and plot can withstand the test, isn't it easy to make money? ”

Quality and plot?

Li Yiping and Jiang Yunsheng glanced at each other, and they both saw the longing and ...... on each other's faces Worry.

These two things are exactly what they lack the most!

"Forget it, let's try it according to the first live broadcast method."

After thinking about it for a long time, Li Yiping finally shook her head and said: "We don't have the channel to get a good script, so we ......"

"Actually, you can try to start with online novels."

Ran Jinxi, who had been listening silently, suddenly said at this time: "Now the online novel is adapted from TV series, movies, and animation...... It's already common.

Those online literature gods and popular novels can't get their hands on them, so you can choose those works that have slightly better grades and are gods in online literature. ”

"That's right."

Song Xinya also said: "And now that online literary works have gradually entered a stage of vigorous development, the major literary creation platforms are secretly working with each other.

So there will be a lot of good online literature, and you can try to buy the copyright. ”

"According to my understanding, the works of those great gods or popular novels are often millions large, and they still get a single film and television drama adaptation copyright."

Ran Jinxi thought for a moment and said, "But the works of those middle gods and minor gods are much cheaper, less than hundreds of thousands, and more than two or three million." ”

"There are a lot of fans for such works, and when the TV series or movie is produced, those original parties will definitely support it."

Hundreds of thousands of royalties, which is acceptable.

"Actually, if you think about it, there are many other ways to make money."

Shen Tiandong smiled, "It's just that there are only these two kinds of money that are the easiest to come by, and they are still effective in the short term."

How is it, Mr. Li, what do you think? ”

"We're going to buy the copyright, and other people's websites can sell it to me?"

Li Yiping raised her doubts, "Besides, we don't know which works are good and which are not.

When the time comes, other people's online literature websites sell me a few high-priced books, but they are not the works of God, so don't we lose money? ”

"You can look at the literature they offer on your own, or simply find a professional intermediary to conduct market research."

Shen Tiandong proposed: "It's really not possible, ask the staff of the website, in fact, they also hope that the copyright of the novel on their platform can be sold." ”

"That's a great piece of advice."

Jiang Yunsheng nodded, "And according to the results I just calculated, there is a high probability that they will push the works of some of the top authors, followed by the central authors."

If the work of the head author can be cheaper, we can buy it. ”

"Good!"

Li Yiping slapped the table and directly set the main tone: "Then do it, and when I go back in a while, I will arrange for someone to investigate this matter." ”

Speaking of this, Li Yiping made a color towards Jiang Yun, and the two of them raised their wine glasses at the same time, and said to Shen Tiandong and the others:

"Sister Xinya, Mr. Shen, and Ms. Ran, thank you so much this time.

If it weren't for your suggestions, I'm afraid our company wouldn't know where to go until now.

This glass of wine is dry for the two of us, you are free! ”

When the words landed, the translucent liquor had already fallen into the stomach.

"Yiping, Yunsheng, you are too polite."

Song Xinya and the others also picked up their wine glasses, "You helped us today, and we should thank you."

Tiandong, are you right? ”

"Xinya is right."

Shen Tiandong also said with a smile: "Let's not talk about anything else, just Mr. Jiang's unique skill, it's not someone else who can learn it."

If there is any such thing in the future, I am afraid that I will have to trouble Mr. Jiang, and please don't trouble Mr. Jiang. ”

Jiang Yunsheng waved his hand again and again, and said, "No, no, they are all friends, you can just say a word when the time comes." ”

"Since we're already friends, let's not be so angry."

Shen Tiandong smiled, "In this way, if I am older, I will call you Brother Jiang, you can call me Old Shen, or Brother Dong." ”

"That's a good feeling!" Jiang Yunsheng's eyes lit up, "Brother Dong, and everyone, for the sake of our friendship, a toast!" ”

Everyone around the table raised their glasses: "Dry! ”

……

Shen Tiandong ate with relish in Quanjude, but some people were not comfortable.

At the moment, in the private room on the third floor of the Yanjing Hotel.

Several high-level executives of Kugou Music sat around the table, and although there was delicious food in front of them, they had no appetite at all.

"Mr. Cai, did you lose such a good opportunity?"

Vice President Chang Yusheng said unwillingly: "That's Sequoia Capital, it's rare for us to be taken by the other party, it's a pity to waste it like this." ”

"What can I do if I don't give up?"

Cai Heqing said expressionlessly: "People only value whether Shen Tiandong has released songs on our platform.

We went to talk to Shen Tiandong about the conditions several times, but we didn't succeed in negotiating with the other party once, is it too late to say these things now? ”

"Mr. Cai, I don't understand."

Fang Qingyou, who had participated in several negotiations with Shen Tiandong throughout the whole process, frowned tightly, "It's just a singer, why does the other party value it so much?" ”

"That's right, there are more singers who are better than Shen Tiandong, why did you designate Shen Tiandong?"

Wang Zimo, the director of the data department, also didn't understand this matter, "Obviously there is a better choice, but I just hold on to Shen Tiandong, isn't this a fool?" ”

"Well, don't say that."

Chang Yusheng corrected: "Maybe Sequoia Capital has taken a fancy to Shen Tiandong's shining point, or Shen Tiandong has relatives or friends in the senior management of Sequoia Capital......

When he said the back, Chang Yusheng's voice became lower and lower.

An incredible expression appeared on his face, and his eyes widened and widened: "Wouldn't it?" In the top management of Sequoia Capital, there won't really be Shen Tiandong's relatives or friends, right? ”

"It's impossible for relatives, Shen Tiandong is an orphan and grew up in an orphanage."

Fang Qingyou once investigated Shen Tiandong's background, "And every month he will send money to the orphanage, sometimes it is 18,000 yuan, and when it is less, it is only 1,000 yuan." ”

"Then that's just the latter explanation."

Cai Heqing's eyes lit up, "This Shen Tiandong has a friend who is a senior executive of Sequoia Capital, and the relationship between the two is extraordinary!" ”