The place to eat is set at the famous restaurant in Jinghua.

Lu Zhou arrived first, and he didn't wait long for Chu Yao to come.

Hearing the movement and looking up, Lu Zhou couldn't help laughing.

Chu Yao wore a sunhat on his head that was so exaggerated that he could cover most of his face, and a white mask covered the lower half of his face.

Wrapped meticulously, if you hadn't received the information in advance, you wouldn't have recognized who it was.

"Can you see the road at night?" Lu Zhou got up to greet him and joked.

The door of the private room was closed, and Chu Yao took off her hat and mask, greatly relieved.

"Almost didn't kill me." She complained.

Lu Zhou pulled out the dining chair for her and answered: "Then you are still wrapped so tightly." ”

"I'm a big Internet celebrity anyway, aren't I afraid that being recognized by passers-by will have a bad impact on you? Lu Daxing is now popular, don't have a meal with me, and there will be unnecessary lace scandals when the time comes. ”

Chu Yao sat down and responded with a smile.

"Although celebrities are easy to be photographed when they go out, they won't have lace scandals after having dinner with girls, so don't worry too much."

Lu Zhou returned to his place and sat down.

Chu Yao raised his eyes to look at Lu Zhou, he looked more handsome than in the show before, and I don't know if it was her illusion.

Maybe it's because of the team, the image management is more in place.

"Tsk, I've become handsome again, it's terrible, no matter how handsome I am, I don't know how many girls will capture the hearts of others." Chu Yao quipped.

"You've become pretty, too." Lu Zhou chimed in.

Women love to be praised for being beautiful and young, whether it is true or not, they will be in a better mood when they listen to it.

"It's starting to blow each other, right?" Chu Yao responded with a smile.

Lu Zhou responded with a smile: "I see that you have lost a lot of weight, and you have been very busy with work recently?" ”

Chu Yao: "It's not particularly busy, but it's been a bit sad lately." Anxious ......"

Lu Zhou nodded knowingly.

I haven't seen each other for a long time, and the two will still have a slight sense of distance.

After a few short greetings, after getting acquainted, I gradually regained the sense of getting along with each other that I was familiar with in the show.

After the waiter finished serving the food, the two began to chat while eating.

"I went to see Jiajia in the afternoon, and I learned a lot of exciting news from her." Chu Yao said with a smile.

"What's the news?" Lu Zhou raised his eyes suspiciously.

Chu Yao said with a smile, "I heard that Jiajia's company is cooperating with you, and Xu Junze's new company is also working with you?" And then Jiayan also signed in your company? ”

When Lu Zhou heard this, there was nothing unusual on his face, but he smiled and replied without hesitation: "That's true." ”

Chu Yao: "What are you playing?" Are you going to bring all the guests from our previous show together into one boat? ”

Lu Zhou smiled: "There is a fate to meet, a friend, and a cake to share together." Everyone is either capable, talented or resourceful, and can work together to maximize the benefits, so why not? ”

It sounds like it makes sense, too.

But before Chu Yao came, she still felt incredible, especially when Li Jiayan joined the company that Lu Zhou and Xu Junze cooperated, she always felt strange.

Maybe it's because in the show, Xu Junze was very interested in Li Jiayan for a while, and now Li Jiayan has signed a contract with his company, looking at her recent traffic rise, it does have a momentum of popularity.

Chu Yao will make some mistakes in her heart.

Although she said in front of Qi Jiajia in the afternoon that Xu Junze's matter had nothing to do with her, in fact, her heart was not as calm and light as it seemed.

After all, she has experienced it, so Chu Yao will inevitably feel that Xu Junze's signing of Li Jiayan is somewhat similar to his behavior when he signed her.

He wants to create another industry classification of "Chu Yao" IP?

Is it that easy?

In fact, Rong Buyi has nothing to do with her.

She just felt that Lu Zhou, Xu Junze, and Li Jiayan were mixed together, which was so strange.

Doesn't it look like a triangle?

With a woman's intuition, Chu Yao felt that Li Jiayan had no heart for Xu Junze, she only had Lu Zhou in her eyes in the later stage of the show, and Lu Zhou is now developing rapidly in the entertainment industry, and it is even more impossible for her to easily forget this love.

Does Xu Junze still have some interest in Li Jiayan now? I don't know. He is a very realistic person, and his mind is sober, and if he chooses between feelings and interests, he will choose interests.

In the show before, he found that Li Jiayan was boring to him, so he would just give up showing goodwill and not doing useless work.

I hope he doesn't make a fool of himself now, and can always keep his sanity.

And Lu Zhou ...... Li Jiayan I don't plan to get back together, and I know that others like me, why do you sign people into your own cooperative company?

Doesn't this give Li Jiayan hope?

If you don't have the will to get back together, why give people hope?

Just talking about this behavior, it feels like a scumbag......

But when it comes to emotional matters, except for the parties involved, no one knows what the real situation is, so they can only rely on a conjecture, and Chu Yao is not easy to draw conclusions.

As for what Lu Zhou was thinking, she didn't understand it even more.

However, listening to Qi Jiajia's evaluation of Lu Zhou, it seems to be quite good, and I didn't find anything wrong.

What a combination of contradictions.

What Chu Yao didn't know was that if he could, Lu Zhou didn't actually want to sign Li Jiayan into the company, but he was forced to do so.

"Then today's meal, you should also want to win me over to join you, right?" Chu Yao smiled and asked the doubts in her heart.

Lu Zhou swallowed the food in his mouth and said, "Since we have talked about this, why don't we talk about it straight to the point?" ”

"Yes, but it depends on what you're talking about." Chu Yao looked at him with a smile.

Speaking of career, Chu Yao is more vigilant.

"Would you like to talk about the bottlenecks you are currently experiencing in your career?" Lu Zhou put down his chopsticks, with a smile on the corner of his mouth, and he was kind and seductive.

Chu Yao's eyes were light, and he was a little surprised by what he said, and asked rhetorically: "Bottleneck...... How can you be sure that my career has hit a bottleneck? ”

"Didn't you just say it yourself? Recently, my work has been more sad, I think I should have encountered a bottleneck? ”

Lu Zhou pursed his lips and smiled.

"Your account is positioned to focus on high-quality content output with strong personal and cultural characteristics, and the quality is not the quantity, and the content release frequency is not high."

"In the past few years, with the accumulation of hard work and the dividend period of short video development, I stood at the peak of traffic and was promoted to the top Internet celebrity in China."

"Later, you broke away from MCN and went it alone, although the content ability is still as good as ever, but the advantage of your core team is only manifested in making content, and business monetization cannot be maximized."

"In the past, you relied on the traffic brought by high-quality content to eat, and occasionally brought brand goods, and the profits were also considerable."

"But once a person touches a peak height, he won't want to stop moving, I think that's what you're worried about, right? Commercial monetization is too single and passive, directly stuck in the upper limit you can touch, you want to break through, but you have never found a good way, and recently the wind direction of the short video platform has been changing, plus your IP has become popular, more and more accounts have imitated you in the past two years, it is simply dangerous, not to mention a breakthrough, it is already very difficult to stabilize the current position. ”

"Am I right?"

Lu Zhou exported his opinion and looked at Chu Yao with a smile, waiting for her reaction.

Chu Yao listened to Lu Zhou's call, and no longer had the heart to taste the delicious food in front of him.

Not without fright, Lu Zhou broke through her current predicament in one word.

Yes, she's not in a good position right now.

It stands to reason that with her current status in the Internet celebrity circle, it is very simple to eat a full meal.

But Lu Zhou is not wrong, people will be greedy.

When you can only earn 5,000 yuan a month, you will make 10,000 yuan a month as a goal and run hard, and you will feel that 10,000 yuan is a lot at that time.

But when you reach the level of earning 10,000 yuan a month, it won't take long for you to feel that 10,000 yuan is too little, and then you will have a new desire to touch 20,000, 50,000 or even 100,000.

Of course, Chu Yao is now at a higher level.

She has to think about going on for a long time, thinking about new peaks, thinking about sustainable development, thinking about bigger scale, higher fame.

This is indeed what she is most distressed about at the moment.

She had a feeling that her abilities were at the top.

Especially when her model has gone through, in the past two years, many MCN organizations have frantically followed her mold to cultivate Internet celebrities, although they can't learn the essence, but they can also be the same six or seven points.

Now there is more than one "Chu Yao" on the Internet, and many similar but not similar "Chu Yao" have sprung up like mushrooms after a rain.

The direct impact of these imitation IPs on her is that her value has decreased.

The super high price of endorsement she can get in front of the brand has fallen a lot, and what is even more outrageous is that the brand that used to cooperate well later turned to imitate her IP, just because the asking price of others is more affordable?

In search of a new way out, she began to be anxious, no, visibly thin.

"You know me pretty well." Chu Yao pretended not to be shocked, and replied with a smile: "You pay so much attention to me, I am a little embarrassed." ”

"Because of the company's business, I have been paying more attention to the trend of short videos recently." Lu Zhou replied with a smile.

"Do you have any good suggestions?" Chu Yao asked along with his words.

Lu Zhou moved his chopsticks again, and also signaled Chu Yao to chat while eating, don't waste a table of good dishes.

"Now the majority of the traffic of short videos is concentrated on Douyin, and the monetization ability of other platforms has been squeezed by Douyin." He said.

Chu Yao: "It's true that I didn't rely on Doule traffic, but then I had to shift my focus to this platform. ”

"But if your business model doesn't change, the monetization situation on this platform won't be much optimistic in the future."

Lu Zhou poked at the pain point.

Chu Yao didn't find the right way in her last life, under the impact of high-frequency content of similar IPs, her excessive demand for quality was like a turtle's speed of content output mode seemed difficult, and later the platform turned quickly, she did not catch up with the bonus period of transformation and realization, and finally went into decline step by step.

Lu Zhou's words made Chu Yao's face become a little unnatural, and he smiled, "Do you have any good suggestions?" ”

She still said that.

Lu Zhou: "To be a brand, take the e-commerce route." ”

Chu Yao raised her eyebrows, was stunned for a moment, and then smiled again.

"You're talking about using my IP to do OEM, and then taking the e-commerce route, right? This route, when I was still in Starlink MCN, I had already played with Xu Junze, but it didn't work. ”

"Make your own products, don't advertise it, there are not many orders, frequent publicity, it will inevitably impact my content fans, the most terrible thing is that there are a bunch of bad reviews on the product, this wave can brush away a lot of my loyal fans."

"It doesn't work."

Chu Yao felt that she was looking forward to it in vain, and thought that Lu Zhou could have any good suggestions, but in the end, it was all Xu Junze who played the leftovers?

Lu Zhou didn't feel that there was anything wrong with his suggestion because of her rebuttal.

He smiled and continued slowly:

"You had this situation at the beginning, because you have poor product selection ability, poor quality control, and no production capacity. In the final analysis, the platform did not explicitly support e-commerce at that time, and you did not have big capital to enter the market, so you didn't play around. ”

"The situation is different now, you should be able to feel it, right? Now Douyin is vigorously supporting e-commerce. ”

"If you don't seize the dividends now, ride the wind, and wait for all the big brands to enter the market in the future, it will only be more difficult for you to get on this train again."

"What I just said about branding is not just playing OEM. It is to do your IP brand seriously, so that there is content and traffic in the front-end, production capacity in the back-end, and more reliable goods and services. ”

"This is the core role that Douyin e-commerce will focus on supporting in the future. In the future, the big pool of Douyin traffic monetization will focus on stars and brands, if you still insist on playing the current head talent, then you can only play the stock market in the future. ”

"In the future, it will be difficult for you to simply sit and eat content traffic and monetize, if you are afraid of brushing off a wave of fans, then don't be eager to make the plate bigger, just eat the stock."

Lu Zhou got to the point.

After Chu Yao listened, her heart fluctuated.

Yes, not only Doule, all short video platforms are tending to support e-commerce, and require high-quality supply chains.

There have been many celebrities who have played well, but most of them are playing the set that brings goods to the brand, or like her, through the selection of OEM.

There are gains and losses.

She's still waiting.

However, what Lu Zhou mentioned today was that he suggested that they should be a real brand, and his categorical affirmative tone made her feel that he seemed to be able to see the future development trend, and it just so happened that this trend was also faintly perceived by her.

"To really make a brand, you need big capital, and I thought about bringing in investment to do it, but in the end it didn't come to fruition." Chu Yao finally confessed.

Lu Zhou: "Why didn't it work out?" ”

Chu Yao: "The entry of big capital will inevitably require us to make great concessions. But I have some bottom lines that I want to keep, such as absolute control of content, etc., so the talk collapsed. ”

Lu Zhou: "Then if we can let you keep your bottom line, are you willing to cooperate with us?" ”

"Huh?" Chu Yao was stunned, then frowned slightly, "Who are you referring to?" It can't be Xu Junze, right? That's still ......"

She will no longer cooperate with Xu Junze in her career.

"It's not him." Before Lu Zhou picked up the chopsticks and stuffed a piece of meat into his mouth, he said, "It's Zhang Chen." ”

Chu Yao's pupils gradually dilated, "? ”

Seeing her expression, Lu Zhou swallowed the meat in his mouth and smiled slightly:

"If you want to build your own brand quickly, you must have big capital to come in, Junze is not big enough, and I don't think you can cooperate with him? If you don't mind cooperating with me and Zhang Chen, you can go back and consider my suggestion, and when you think about it clearly and are willing to talk in detail, we will make an appointment. ”

Chu Yao was still a little confused, "Why did Zhang Chen suddenly want to invest in me?" ”

Lu Zhou: "Oh, I analyzed the huge potential of your IP for him before, and he was moved by me, so he had the intention to invest." ”

The corners of Chu Yao's mouth trembled, "It is rumored that you have a good relationship with Zhang Chen, it seems to be true?" ”

Lu Zhou: "It's okay, it's friendly and cooperative." ”

Chu Yao: "......"

You can mix up friendly and cooperative relations with so many people with delicate relationships, and you are also very good......

After eating this meal, after going back, Chu Yao had insomnia.

Qi Jiajia finished her busy work and sent a message to Chu Yao in a row:

[Why is there no movement at all]

[So what did you talk about with Lu Zhou at dinner, aren't you going to reveal it to me?] ]

Chu Yao heard the movement of the mobile phone, and couldn't sleep anyway, so she simply got up.

She replied to Qi Jiajia's message: [Talking about cooperation......]

Qi Jiajia:[......]

Qi Jiajia: [The terrible Mr. Lu, I really don't let go of any of them]

Chu Yao: [I can ask curiously, what made you decide to cooperate with him in the first place? ]

Qi Jiajia: [At the beginning?] Haha, who would refuse! ]

Qi Jiajia: [Mom, I didn't even have a reliable entrepreneurial idea before, he said that he could invest in me, and gave me a more detailed project direction, and I felt that he was very reasonable, so I cooperated]

Qi Jiajia: [But I think he is quite right in many directions]

Qi Jiajia: [Xu Junze's new film culture also listened to Lu Zhou's suggestion before trying it, and I didn't have much confidence to get up at the beginning, but now I think the momentum is quite good]

Qi Jiajia: [Lu Zhou said he wants to invest in you?] ]

Chu Yao: [Yes, oh no, it should be said that he and Zhang Chen want to invest in me]

Qi Jiajia: [Zhang Chen?] How can there be Zhang Chen? ]

Chu Yao: [I haven't talked about it yet, he just mentioned it]

Chu Yao: [I'm hesitating]

Qi Jiajia: [Oh, then you think about it slowly, I'm sleeping]

Chu Yao: [......]

Chu Yao: [Damn, if you don't give me some advice, how can you sleep?] ]

Qi Jiajia: [Huh?] One is my partner, the other is my good sister, what advice can I give in the middle]

Chu Yao: [......]

Chu Yao: [Yes]

Chu Yao: [Bye-bye]

Thanks to the Blood Patriarch for the 100 starting coins!

(End of chapter)