On this day, Rena Fujiwara came to Kagurazaka in Shinjuku Ward alone. Naturally, she didn't come here specifically to shop, she came with a purpose.

Reina Fujiwara walked into her sister and brother-in-law's residence. She didn't see anything out of sight, first took the initiative to play with the pineapple, and then sat down on the couch in the living room.

Reina Fujiwara sat cross-legged on it and said, "Sister, brother-in-law, at noon today, I will invite you to dinner." ”

Fujiwara Miki "fluttered" and laughed directly and said, "The sun is coming out in the west?" ”

Kentaro Miyamoto also laughed and said, "Reina has a treat, I'll pay for it." I know. ”

Seeing that they didn't believe it, Fujiwara Reina said with a serious face: "I will pay, I will ask you." Okay, I'm sure I can't afford it. Still, in general, I still have no problem. ”

Fujiwara Miki smiled and said, "By the way, today is Thursday." KFC has Crazy Thursdays. If I hadn't been pregnant, I'd definitely eat it. Now, no. ”

Kentaro Miyamoto said bluntly: "Is KFC's Crazy Thursday similar to the all-you-can-eat and all-you-can-drink buffet in the United States for $9.9, with one day a week dedicated to caring for the poor in the United States?" ”

Fujiwara Reina hesitated for a moment, and said thoughtfully: "Listening to what you say, brother-in-law, it seems that it is really such a thing."

However, the poor in the United States are happier, after all, they only need to spend $9.9 to eat the seaweed with their bellies open. Not in Japan.

9.9 US dollars is converted into Japanese yen, which is about 1450 yen. For this amount of money, you can only eat a high-end version of Japanese ramen. ”

Kentaro Miyamoto suddenly remembered something and said, "KFC coffee is really not cheap for ordinary students.

I can't understand how that kind of coffee-flavored water can still be sold for money. The Starbucks here in Kagurazaka often goes door-to-door to give away free coffee tickets. ”

Fujiwara Miki answered: "Don't mention Starbucks, even I have to forget." Just two days ago, I received a free coffee coupon from Starbucks. By the way, let me think about it, where did I put it? ”

Reina Fujiwara was surprised and said, "You can't be lying to me, are you?" Even Starbucks will send someone to deliver free coffee coupons? ”

Fujiwara Miki said bluntly: "What am I lying to you for? I'll find it for you. ”

As soon as the words fell, she really went to look for it. Not only yourself, but also anyone who habitually throws away things they don't need.

Fujiwara Miki suddenly sighed with emotion: "The rich area is different, even Starbucks will deliberately please you." I've lived in Banqiao for so many years, and I haven't even met it once.

If Starbucks were to hold a free coffee delivery coupon in our Banqiao District, there would definitely be a long queue that could not be seen at a glance. ”

Kentaro Miyamoto explained with a smile: "Starbucks is not stupid. It's not just advertising, it's soliciting business. Who lives here will go to Starbucks for a free cup of coffee!

People who are particular about coffee will not go specifically to Starbucks. They all have a few coffee shops that they love. First, hand-grinding, hand-poured coffee is a must.

Second, coffee beans are either produced in South America, especially Brazil, or from certain regions of Southeast Asia. For example, muscat coffee.

If people here really go to Starbucks, in addition to coffee, they will inevitably go with some cakes, macarons, or other desserts.

Those things are much more expensive than a free cup of coffee! Even if you don't eat a bite, you can still order it. At least not alone.

As for the residents in Banqiao District, when they go to Starbucks, they often only order a cup of coffee. Even if you drink it all, it's not easy to order another glass. ”

Fujiwara Reina suddenly realized: "I see! ”

Kentaro Miyamoto said calmly: "It's not like this, can it still be like that?" Is there a free lunch in the world? Starbucks also needs to make money.

In business terms, Starbucks' spending power per customer in Kagurazaka in Shinjuku Ward is much higher than that in Itabashi Ward.

That's why it decided to take this kind of targeted marketing. It's like those luxury brands that mainly advertise and choose TV media?

No. What they love most is to advertise in fashion magazines and publications. Some of the magazines that appear in the business class of the aircraft, especially the first class, are one of the key targets of advertising.

Who makes a lot of elites, high-net-worth individuals like to read those magazines and publications? They are the main consumers of luxury goods, and the consumption power of a single customer is definitely much higher than that of ordinary small white-collar workers. ”

Reina Fujiwara winked at him twice and said, "Brother-in-law, I really think you should study business, not sociology." You're wasting your talent on the wrong major. ”

Kentaro Miyamoto doesn't think so, "I don't think I've chosen the wrong major. I just love sociology. ”

Fujiwara Miki is going and returning. She reached out and handed over several free coffee coupons from Starbucks to her sister.

Reina Fujiwara took it in his hand and glanced at it, the boss with his eyes open, muttered to himself, "I originally thought there would be certain restrictions.

For example, how much to spend to be able to use free coffee coupons or what to buy as a premise. This is no threshold, and you can exchange it for a free cup of coffee if you take it directly.

Coffee is also optional, and it is not a specific commodity at all. It's just so unfair. Wrong...... It's discrimination, it's naked discrimination. ”

Fujiwara Miki said disapprerovingly: "Just a free coffee coupon, as for it?" ”

Fujiwara Reina said with a heart: "As for it, how can it not be." You rich people already have so many resources, but they continue to increase. We ordinary people only have so few resources, but they are still decreasing. ”

Kentaro Miyamoto points out, "This is the Matthew effect. ”

Reina Fujiwara nodded in agreement and said, "So, in order for my personal future not to be too miserable, then you must sponsor me to finish college." ”

Fujiwara Miki blurted out: "What is this? ”

Kentaro Miyamoto said with a smile: "Reina has said so much to us before, all for the sake of this one thing. She invited us to dinner, and it was definitely for this one thing. ”

Fujiwara Miki reacted and said, "I think she is a little strange and unusual today. really answered that words, and went to the Three Treasures Hall for nothing. She is specifically trying to get sponsorship for herself. ”

(End of chapter)