Li Xiaoping has been in the circle for many years, and her connections are still very strong, but in just one day's work, she persuaded Li Jinchao, the operation director of Yanjing Maoyan Entertainment.

Although Li Jinchao has not agreed to Lin Yuan's [extremely bold] ticket compensation plan, he personally came to the premiere of "No Man's Land" and planned to talk about cooperation with Lin Yuan.

In the rest room of the theater, Lin Yuan poured a cup of hot tea for Li Jinchao with a smile and took the lead in opening the conversation.

"Mr. Li, I don't brag either, the box office champion of the Spring Festival stalls must be "Mermaid", this is an undoubted thing."

"The results of our company's analysis are also the same, but the promotion of "Mermaid" chose the Weiying era and Dianping, so it has nothing to do with us."

As he spoke, Li Jinchao blew hot air, took a sip of tea, and looked at Lin Yuan and said:

"What I want to know is, what is the benefit of Maoyan to take out tens of millions of dollars to jointly make ticket compensation with you? After all, our money is not blown by the wind, and the money burned in the ticket supplement will eventually be converted into downloads. ”

After listening to Li Jinchao's words, Lin Yuan smiled.

When it comes to attracting new users and increasing the number of downloads, no company can operate much better than Pinduoduo!

Now that Pinduoduo has just come out, the operation of [Chopping a Knife] has not yet come out, so it is good for Lin Yuan to launch it.

"Mr. Li, this is the video I asked someone to do last night, take a look."

Lin Yuan pointed the screen of the notebook at Li Jinchao and pressed the play button.

An animated villain suddenly appeared on the screen, holding up his phone and opening the [Cat's Eye].

Immediately, the villain chose the movie "No Man's Land", and after choosing the theater, behind the 18:30 show, behind the price of [35 yuan], there is one more option - [Invite friends to cut a knife]

After clicking in, it will show: Invite friends to help you cut a knife, and you can randomly cut the price of the movie ticket by 5-10 yuan.

The villain clicks on the link, showing that the link can be shared to QQ, WeChat or Weibo.

After the link is shared with a friend through WeChat, the friend opens the link in the chat interface and automatically jumps to the H5 webpage of [Maoyan].

After H5 is opened, as long as the friend clicks [Help Friend Chop] on it, after a small animation, a random amount of help the friend will be displayed.

A movie ticket can be cut four times, up to 0 yuan, and at least 20 yuan.

After a friend helps [Chop], the friend will also automatically get a chance to chop himself, which will also be used to buy movie tickets for "No Man's Land".

However, you must download the APP of [Maoyan].

...

After watching the animation, Li Jinchao rubbed his eyes, silently took out a box of cigarettes from his pocket, lit it and re-watched the video, and slowly spit out four words:

"Viral Marketing!"

This kind of marketing method that relies on social networks to pass from person to person is not the first of Lin Yuan's creation, but for the time being, there are indeed no relevant marketing cases in China.

Whether it is Meituan's Ele.me food delivery war, Didi Kuaidi's travel war, or even the earlier group buying war, it is a simple and crude hard subsidy, relying on a steady stream of high subsidies to cultivate users' consumption habits, and then start making profits after seizing enough markets.

Meituan and Ele.me shared a link to open a red envelope after ordering takeout, which also appeared a year later.

For the current online ticketing market, [slashing] is a big killer!

And this method can not only be used for movie tickets, but also for Maoyan's parent company, Meituan!

"If this solution is to be implemented, it needs to go through a period of testing before it can be launched."

Li Jinchao said with a frown.

If you can get this plan earlier, you can definitely win the online publicity of "Mermaid"! You can even win the online publicity of all the movies in the Spring Festival file!

In this way, Maoyan's market share can definitely expand to more than 50%!

But now...

Because the dispute over the publicity and distribution of the Spring Festival file has come to an end, Maoyan only got the online publicity of "Macau Fengyun 3" and "No Man's Land", and "Macau Fengyun 3" is still promoted in cooperation with the Weiying era, so the policy of burning money to make up for tickets must be synchronized with the Weiying era.

This also means that such a good viral marketing technique as [Chopping a Knife] can only be used to make up for the tickets of "No Man's Land" during the Spring Festival.

Li Jinchao shook his head with a wry smile, hoping that the reputation of "No Man's Land" can hold up!

...

Coincidentally, of the five movies released during the Spring Festival, except for "The Year of the Beast", which did not premiere at all, "Mermaid", "No Man's Land", "Macau Fengyun 3", and "Journey to the West: Monkey King Three Fights the White Bone Spirit" all chose to hold their premieres on the same day.

The premiere of "Mermaid" was held at the Mercedes-Benz Arena in Shanghai, and with the 1.8 billion guaranteed release that was hotly discussed on the Internet some time ago, it naturally received the most attention.

"Journey to the West: Monkey King Three Fights White Bone Spirit" has also gained a lot of attention with the starring lineup of Aaron Kwok, Gong Li, Feng Shaofeng and the super IP of "Journey to the West".

Although the predecessor of "Three Dozen White Bone Spirits" "Havoc in Heaven" has a huge reputation, the luxurious cast and the blessing of the big production and big IP still got a box office of 1 billion.

Therefore, this time "Three Dozen White Bone Spirits", it is expected that the box office will not be bad.

That is, the premiere of "Macau Fengyun 3" is on Hong Kong Island, otherwise the premiere of "No Man's Land" may be the least concerned among the four films!

...

Before, Lin Yuan went to attend other people's premieres, so his mentality has always been very relaxed.

Now it's his turn to attend the premiere of his movie, and after a long absence, he saw fans holding [Lin Yuan] lanterns in the audience, and Lin Yuan understood why Deng Chao took a deep breath before he came on stage, and why he sometimes trembled inexplicably.

Although the questions to be asked by the reporter later, I have already answered them in advance, but I will still be inexplicably nervous after taking the stage.

In the seventh row of the audience, Li Qiuyu and Han Jie were holding a light sign, and they couldn't help shaking the light sign and cheering after seeing Lin Yuan on stage.

"Autumn rain autumn rain! Look, is Brother Yuan trembling? ”

"Huh?"

Li Qiuyu's eyes narrowed into slits, and after a moment, he sneered.

"Haha, I didn't expect Brother Yuan to be so nervous that he trembled!"

Li Qiuyu smiled and captured a small video and posted it to the [Yanjing Yuan Brother Fan Sister Team (2)] group.

[Haha, it's funny that Brother Yuan is nervous! ] 】

As the only two people in the group who have grabbed the qualification for the premiere of "No Man's Land", hundreds of little sisters in the group are waiting for Li Qiuyu and Han Jie to broadcast the latest news!

Most of the interviews between reporters and hosts are boring questions, Lin Yuan has participated in so many programs recently, and most of the questions can be answered basically the same in the programs that have been broadcast.

Therefore, Li Qiuyu and Han Jie did not broadcast live to the sisters, but focused on appreciating the beauty of Brother Yuan.

[Brother Yuan's real person is indeed much better looking than in the camera! ] 】

[Three-dimensional and flat are definitely different, I took the machine twice for Brother Yuan, it's too clear! ] 】

[But don't you worry, what if Brother Yuan's movie is really not good...]

[What can I do, if it's not good-looking, let's go home and watch "Star You"! ] 】

[I think "Langya Bang" is better than "Star You"...]

[You two have a fight, haha! 】

...

Li Qiuyu and Han Jie watched Lin Yuanshui for a while, and suddenly heard the host ask:

"I heard that Sissi has a pole dancing scene in the film, may I ask Director Lin, how does Sissi dance in the film? Did it live up to your expectations? ”

Lin Yuan glanced at Qianqian, raised the microphone and smiled:

"You'll see how you danced later. Personally, Sissi exceeded my expectations. ”

"Oh?"

The host looked at Sissi and said with a smile:

"Director Lin's evaluation is very high, then may I ask Qianqian, what is the secret of being so praised by Director Lin?"

"There's no secret."

Qian Qian saw that Lin Yuan next to her had been laughing, and couldn't help but roll his eyes.

"He gave me the script, and after I saw this scene, I went to a dance teacher to learn for a while. As a result, when he was acting on the set, he kept saying that I can't do it here, it's not right there. ”

"And how did you solve it?"

"Later... Then he changed into my clothes and came here himself! ”

After Sissi finished speaking, the lights in the theater suddenly dimmed, and the image recorded when Lin Yuan demonstrated pole dancing to Sissi appeared on the big screen.

"Poof!"

"Hahaha!"

"Brother Yuan, good S... Enchanting! ”

The audience in the audience and the reporters on the scene were all laughed at the picture of Lin Yuan naked and covered in fur, grabbing a steel pipe and twisting his buttocks!

"It's over!"

After the lights in the theater turned on, Li Qiuyu suddenly slapped his thigh in annoyance.

"What's wrong?"

"Woo... I forgot to record that part just now..."

"Uh..."

...

bowl