The pre-sale on the first day of the Lunar New Year opened on February 1, and the major theaters took out 10% of the scheduled films on that day to open for pre-sale.

Among them, "Mermaid" accounted for 4.3%, "Macau Fengyun 3" accounted for 2.7%, "Journey to the West: Monkey King Three Fights White Bone Spirit" accounted for 1.7%, and "No Man's Land" accounted for only a pitiful 1.2%.

In terms of the proportion of films, the disadvantages of "No Man's Land" are obvious.

However, these are temporary arrangements before the appearance of [Slash], after the first day of pre-sale, each theater will adjust the pre-sale schedule on the second day according to the actual pre-sale situation of its own theater.

"The Mermaid" united the Weiying era and Dianping, and carried out pre-sales of 9.9 yuan, 19.9 yuan, and 29.9 yuan in theaters in some areas of Weipiao and Taopiao, and the pre-sale box office on the first day has reached 9.73 million.

Although "Macau Fengyun 3" and "Three Dozen White Bone Spirits" also have different degrees of ticket compensation, because there is no special publicity, the pre-sale box office on the first day is relatively average, and they have not exceeded 3 million.

On the contrary, "No Man's Land", which has the least number of films, because of the marketing of "Chopping a Knife", only 1.2% of the films are scheduled, and it got a pre-sale box office of 8.69 million!

Looking at the data on the Maoyan app, Lin Yuan smiled so much that he couldn't close his mouth.

The movies that are still being released now, except for "Kung Fu Panda 3", the box office growth is not bad, and the other movies have been dumbfounded.

And don't look at the current daily box office of "Kung Fu Panda 3" has exceeded 100 million for three consecutive days, but by the first day of the Lunar New Year, the film schedule will definitely be pulled below 10%.

In other words, the four movies released on the first day of the Lunar New Year can share about 85% of the film schedule.

If the pre-sale box office of "No Man's Land" can grow steadily, on the first day of the Lunar New Year, the film schedule of "No Man's Land" may be able to win 30% of the film schedule!

...

This kind of marketing with social attributes is spreading faster and faster, and the pre-sale box office of "No Man's Land" is growing faster and faster.

By the time Lin Yuan watched it again on the evening of February 6, "No Man's Land" had already pre-sold a box office of 123 million! even left behind the 97 million pre-sale box office of "The Mermaid"!

That's the importance of publicity!

However, although pre-sale is an important indicator, it does not represent everything. Although the pre-sale box office of "No Man's Land" is higher than that of "The Mermaid", among the 60% of the films that have been released, "No Man's Land" is still only 18%, which is still lower than the 21% of "The Mermaid".

February 7, the 30th day of the Lunar New Year.

At three o'clock in the afternoon, Lin Yuan and Qian Qian came to the CCTV compound on Fuxing Road, after Qian Qian got out of the car first, Lin Yuan helped Chen Xue and Fang Yao carry down a few large bags of fruit boxes from the car, and Ah Wei drove the car away.

CCTV stipulates that each artist can only bring one staff member to the venue, and the nanny car cannot be parked in the compound, so Ah Wei can only find an Internet café nearby to spend time.

After entering the Spring Festival holiday, the lively and prosperous Yanjing City was instantly empty, and the pedestrians on the street were at least sixty percent, except for a few road sections, most of the roads were already unimpeded.

Originally, Lin Yuan thought that there would be no entertainment shooting nearby today, after all, the Spring Festival Gala program list had been announced as early as after Sancai, and it seemed useless to shoot a person who entered CCTV at this time.

However, after getting out of the car, he looked across the street, and Lin Yuan found that there were still four Yu Ji holding anti-aircraft guns and filming themselves.

Hey, I can't take a holiday for the New Year...

Lin Yuan suddenly felt a little sympathetic to the four entertainment notes, after all, not many people would go to see the photos they took here when they stayed here.

CCTV will start the countdown to the Spring Festival Gala live in the background at five o'clock, isn't it better to watch the CCTV lens than to look at the photos they took from afar?

With sympathy for the workers, Lin Yuan took out four boxes of fruit from the bag and handed them to Fang Yao.

"Go and divide it up with those four buddies, it's so cold that it looks weird and uncomfortable."

...

I had a toothache for a day, and finally I couldn't bear it anymore, so I had to come to the hospital to hang water...... The update will be added tomorrow, sorry!