The film "The Tuner" was finally completed in mid-January, but fortunately this year's Spring Festival came late, on February 16, but there was only one month of publicity time.

The time is quite tight, this matter is mainly in charge of Li Wan, the concept poster has long been warmed up, the release of movie trailers, premieres, and city roadshows.

But as a director, he couldn't be idle, Yu Dongqing took the starring team to follow Li Wan to the magic capital and go to Xi'an, and he was very busy.

Of course, I haven't forgotten my huge fan base.

The popularity has finally stirred up, and it has become one of the more popular movies among the seven movies released during the Spring Festival this year.

This, of course, attracts the attention of competitors.

Modu Jiachuang Media Group.

In the office of Zhang Bende, the director of distribution in the 53-story building of the headquarters on Weihai Road, he was chatting with another middle-aged man, Xu Zhizheng, the head of the distribution department.

Zhang Bende's brows were tightly knit, and his face was worried.

"This year's Spring Festival prime time, the competition is fierce." Zhang Bende said.

The Spring Festival has always been the "battleground" for the most powerful films, and various blockbusters are aiming to be released during this prime time, and the competition is particularly fierce this year.

Among the seven films, there is a large-scale costume fantasy film "Demon War" invested and filmed by Jia Chuang Media Group.

This is a film created by Jiachuang with all its might, and the film starring top domestic traffic stars is hired to star, and the salary alone reaches 200 million!

If you count the shooting cost, the entire film will invest 300 million! If you don't want to lose money, at least the box office must reach 900 million!

put it in the Spring Festival stalls in order to get a higher box office, but what I didn't expect was that there were two big-budget movies landing in the Spring Festival stalls at the same time.

One is the American Hollywood sci-fi blockbuster "Silver Star Empire 3" introduced by Huangdu Film and Television, and the other is the Xiangjiang police film "Urban Storm" introduced by Uniasia Media Group.

The first two works of the former have achieved impressive results in the mainland and have a huge fan base, and this sequel is even more menacing, with more than 200 million pre-sale tickets on Maoyan and other platforms!

and "Urban Storm" is co-starring the two major actors in Xiangjiang, which has been released in Xiangjiang and has been rated as the best police film made by Xiangjiang in recent years.

In the online voting of "The Spring Festival Films You Want to Watch the Most" launched by Maoyan not long ago, these two films ranked first, and "Demon Wars" could only be ranked third.

This put Zhang Bende feeling pressured.

What he didn't expect was that there was still half a month before the Spring Festival, and another originally inconspicuous movie "Tuner" suddenly sprung up, and was copied by the media market.

This?

Zhang Bende couldn't believe his eyes, so he discussed this matter with Xu Zhi.

"Mr. Zhang, you don't have to worry at all." Xu Zhi looked relaxed:

"Even if our "Demon Wars" can't compare to "Silver Star Empire 3" and "Urban Storm", how can it not even compare to "Tuner"? It is said that their investment is less than 20 million, not even a fraction of ours, are you still worried that their box office will surpass ours? ”

"Of course not." Zhang Bende shook his head: "But, Lao Xu, have you thought about it, if "Tuner" suddenly rises and is hyped by the market, it will affect the scheduling rate of the theater!" If there are more of them, we may have less! ”

Xu Zhi immediately understood what Zhang Bende meant.

The most fundamental reason is that the investment cost of this "Demon Wars" greatly exceeded expectations, the original investment was less than 200 million, but because of the starring salary, it was forcibly increased to 300 million.

This requires a higher box office, 900 million capital protection, and 18 billion if you want to get the expected income.

It's okay to say if there are no American blockbusters and Xiangjiang films, but they are like two mountains that overwhelm Jiachuang Chuan, and the film scheduling rate has become a place for them to compete for every inch of land.

"Lao Xu, let me tell you an inside news, I heard that the Huangdu Cinema Line, a subsidiary of Huangdu Media, has asked its theaters around the country to have begun to increase the schedule of "Tuner". Zhang Bende said again.

Xu Zhi was taken aback.

Huangdu Cinema Line is the largest cinema group in China, with about 800 cinemas and more than 6,000 screens in operation, and its cinemas (including franchises) have a cumulative market share of 15%.

It far exceeds the share of Jiachuang Media's cinema chains.

If the Imperial Capital Cinema Line increases the scheduling rate of this movie, will other theaters do it?

"Mr. Zhang, what do you mean?"

Xu Cheng knew that Zhang Bende said so much, it was definitely not untargeted, he just sighed, he had his own ideas

"The investors behind "Silver Star Wars" and "Urban Storm" are all large group companies, so let's start with this "Tuner"! It is said that they are only two small studios. ”

After Zhang Bende finished speaking, there was a trace of fierceness on his face.

Take action?

Of course, Xu Zhi understands what Zhang Bende means, that is, to smear the other party, launch a water army to spread rumors, belittle the quality of the movie, deliberately give low scores on Douban, etc., so as to affect the audience's viewing of movies and the scheduling of films in theaters.

This is a common method in the film and television industry, and it has almost become an open secret.

"Mr. Zhang, where to start?" Xu Zhi asked again.

Zhang Bende thought for a moment and replied: "Isn't this movie made by Yu Dongqing a remake of that micro-film?" It turned out that the movie of more than ten minutes was suddenly stretched into two hours, do you say is it water injection? This is clearly to cheat money. ”

"Mr. Zhang, you're right!" Xu Zhi immediately echoed: "After your reminder, I suddenly remembered that two months ago, a self-media big V named Ma Kai was a professional film critic, and he once wrote an article questioning this question, but Yu Dongqing didn't answer, and finally gave up." ”

"Contact him, hype it up, and don't be afraid to spend money!" Zhang Bende admonished.

"Okay, I'll do it right away." Xu Zhi said a word, and was about to leave when he suddenly thought of something.

"Mr. Zhang, I heard that Yu Dongqing and Jin Yunfeng in the imperial capital have a good personal relationship, and Jin Yunfeng will not strive to ensure the scheduling rate of Yu Dongqing's films?"

"Good personal relationship? How good can it be? Zhang Bende snorted coldly: "Do you think Jinyun Summit interfered with the filming rate of theaters because of this relationship?" You're wrong! In front of interests, don't talk about friends, sometimes even parents can be disowned! ”

Time flies quickly, and in a blink of an eye, it is already the 23rd day of the lunar month, and the Spring Festival is only a week away.

Today is the Lunar New Year, Yu Dongqing finally finished all the publicity and distribution work of the movie, stayed at home quietly, sat on the sofa and drank tea comfortably.

Yu Tongtong played the piano in the living room.

Ay.

Drinking misty tea and listening to the beautiful sound of her daughter's piano, this is life.

Thinking of being busy like a dog some time ago, Yu Dongqing couldn't help but sigh.

At this moment, the mobile phone rang, and when he saw that it was Li Wan calling, he took it easily.

"Holly, no! Someone on the Internet is smearing the movie we made! ”

Thank you to the book friend 20190318164243794, book friend 20181108210514481, ghxs, and readers 1661550644301701120 vote for the monthly ticket

(End of chapter)