566 Product placement
This time, Yu Dongqing did not just say a word on Weibo, but briefly introduced the synopsis of the TV series called "Late Night Canteen" that he was going to film.
"This is a film set in a barbecue restaurant that everyone is familiar with, and it tells the story of ordinary people."
"The fireworks in the world are the most soothing to the hearts of mortals"
In just a few words, it rushed to the hot search again.
Yu Dongqing was silent for a year, not to shoot the sequel to "The Wandering Earth", nor to make the so-called literary films, but to shoot a TV series!
And it's a very alternative TV series.
Is it like CCTV, filming those bitter love scenes between mother-in-law and daughter-in-law? Theory drama?
Some netizens are very skeptical, but they are more welcome and expectant.
Accustomed to seeing the ancient costume fairies who don't eat the fireworks on the screen, and the urban idiot men and women who are dressed brightly and beautifully and only know love and love for a day, how about changing their tastes?
Yu Dongqing didn't pay much attention to the reaction on the Internet, but entered the tense stage of preparation.
The first is to choose the right role, but this is not difficult for Yu Dongqing.
Liu Yi, Ye Xiaomin, Cao Helin, Feng Jingyu and Shu Wenrong of Xiangjiang heard that there was a need for a Hong Kong-style Mandarin tourist in the show, and they also called and said that they were willing to come and make a cameo.
"Wen Hui, this TV series I am filming is a low-cost TV series, I am afraid I can't afford your high salary." Said half-jokingly and half-seriously on the phone.
"Hehe, Director Yu." Shu Wenrong said in his Cantonese Mandarin: "What kind of salary? I'm very happy to work with you. ”
Shu Wenrong made a start, Huang Jiahui and Liang Xiyan also wanted to make cameos, and even Wu Jingqi, who had joined the wealthy family and was already in a semi-retired state in the music world, actually called.
Of course, she doesn't want to play a role, but wants to sing an episode in a TV series or something.
"Brother Yu, it's been a long time since I've sung the song you wrote."
In the end, Yu Dongqing agreed.
Don't look at Wu Jingqi's seemingly retired from the music scene, but after revealing on her Weibo and Twitter that she was going to sing an episode of the "Late Night Canteen" TV series filmed in the mainland, it immediately attracted the attention of netizens, and fans were even more excited, and it suddenly became a big news in the music scene in Xiangjiang and the mainland.
The actors were quickly found, the script had been distributed to their respective hands, and the next step was to prepare the crew and choose the right filming location.
This time, Yu Dongqing decided not to choose any film and television bases and studios, and directly carried out real shooting, and Li Wan arranged for the crew to look for them separately.
finally found a suitable location near an urban village called Fossil Camp in Chaoyang, and there happened to be a barbecue restaurant ready to be transferred, and the crew simply took him over.
Yu Dongqing and Li Wan personally drove to this place.
"It's a nice place." Yu Dongqing was very satisfied.
Standing at the crossroads, surrounded by low-rise bungalows and cobweb-like power lines, a typical urban village, but looking up at skyscrapers not far away!
It's less than a kilometre from CBD! It has been reported by the media many times as the "urban village" behind the prosperity.
Yu Dongqing went into the barbecue restaurant again and took a look, the tables, chairs and stoves inside were all complete, and there was no need to buy new props when they were ready to use.
Everything is in full swing, and of course there is an important job - advertising sponsorship.
In recent years, with the prohibition of interstitial advertising in TV dramas, and product placement in TV dramas, it has become a high-quality choice for brands.
As long as you often watch TV series, all kinds of brand implantation must not be avoided, it is so wide, the offensive is fierce, and it never lets go of any theme story.
Yu Dongqing's "Late Night Canteen" will naturally not let go of advertisers.
Since Yu Dongqing's studio and Li Wan's company revealed on the official website that they were going to shoot "Late Night Canteen"
After that, I received calls from various brands, and some even came to the door in person.
It's a gold mine.
Don't look at the TV series filmed, it is not a popular costume fairy or urban romance, but Yu Dongqing's golden signboard is there.
What's more, this not very long TV series has found a lot of big-name movie stars!
The huge fan base of light and movie stars makes brands salivate.
Early this morning, Yu Dongqing drove to Li Wan's company to discuss with him about advertising placement in TV dramas.
"Take a look. So much. ”
In Li Wan's office, he took out a large pile of materials from a drawer and handed them to Yu Dongqing.
Yu Dongqing took a look and was startled.
it!
So much!
There are food, clothing, housing and transportation, and there is even a new energy car sponsor!
Looking at Yu Dongqing's surprised gaze, Li Wan explained: "Isn't there a unit in the play that writes about white-collar love? She's good at driving this car. ”
Yu Dongqing nodded.
"However, it's only a short exposure, and I don't broadcast all the brand sponsorships." Yu Dongqing reminded.
"Don't worry, I've already made it clear in advance."
Yu Dongqing listened and nodded.
The current advertising placement is too powerful, and the actors can't come to the next sentence at every turn, and they will play when they look at it.
Yu Dongqing and Li Wan carefully selected a condiment endorsement - this is very simple, just wear an apron printed with the brand's words.
There was also a cooking oil, a beer, a drink and mineral water, plus the flashing car, a total of five.
Not much.
Not to mention this time and space, it is far from the original time and space that implanted more than a dozen kinds of advertisements at every turn.
It turns out that Huang Lei's "Late Night Canteen" in that time and space has also implanted as many as 19 kinds of homes!
Even the kettle and garbage bags are not spared: Pepsi, Jiang Xiaobai, Anjuke, Arowana Cooking Oil, and Miaojie frequently appear, and there are also Budweiser InBev, Miss, Joyoung, and Permanent Bicycle in the end credits
After picking a sponsorship brand, the rest is for Li Wan to negotiate the sponsorship fee on behalf of the producers and advertising sponsors, and Yu Dongqing naturally doesn't worry about this.
To be honest, the budget of this TV series is about 30 million, with an average of about 1.5 million per episode, and Yu Dongqing can shoot it out of his own pocket.
However, if you can make some money, you can earn some money
At this moment, Li Wan's mobile phone rang, he took the phone and chatted for a few words, then hung up the phone and said to Yu Dongqing.
"Holly, an internationally renowned instant noodle manufacturer, was willing to pay a high price for sponsorship, hoping that we could implant their sauerkraut instant noodles in the show."
"No, no!" Yu Dongqing didn't think about refusing.
it!
Sauerkraut instant noodles?!
Thinking of the "Three Sisters of Instant Noodles" in "Late Night Canteen" in the original time and space, Yu Dongqing lost his appetite.
Peaty.
Who ran to the store in the middle of the night to make noodles.
Isn't it fragrant to cook it at home?!
Seeing Yu Dongqing's reaction so big, Li Wan was a little confused.
"What the other party means is that as long as they make a barbecue instant noodle in each episode and show their brand, they can sponsor 10 million!"
it, it's really rich.
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(End of chapter)