"Better than easy to win" has a lot of performance in dealing with people. But nothing changes. Only by understanding each other deeply and putting yourself in an invincible position can you finally win. This is like fishing to first know the preferences of the fish you want to catch, and then bait it, as long as you use the method correctly, you will inevitably be able to catch a good rod.

There is a law in the world for □ to invest in what it benefits

For a long time, "do what you like" has been used as a derogatory term to be despised. If the purpose of doing what he likes is above board and reasonable, then it can be called a golden key in interacting with others. Its meaning often refers to starting from the "shining point" in the other party's joy and interest, so as to win people's favor, and then produce behavioral effects such as understanding, acceptance, and cooperation.

To take the simplest example, a fishing enthusiast said, "I go fishing every summer. I myself like strawberries and butterfat, while fish like bugs. Therefore, every time I fish, I don't think about what I want, but what the fish want. I put a little worm or grasshopper hanging down from the fish and said, 'Don't you want to eat this?' ’”

Why not use the same method when you're "fishing" someone else?

George was the leader of the American Civil War, who did just that. There are often people who say that some wartime leaders have been kicked out or forgotten, why can you still master the greatness? He said: If you have any reason to get ahead, it may be because you learned early on that if you want to fish, the bait must be suitable for the fish.

Of course, what you are interested in is what you want, and you will always be interested in what you want. But other people are not interested in what you want, they are only interested in their own. Therefore, the only way to influence someone is to talk about what he wants and teach him where to get it.

In other words, one has to gradually learn to think from other people's point of view and see things from other people's point of view. If you master this, it can easily become a milestone in your karma, and everything you do will pay off when the other person desperately needs it. One day, for example, Emerson and his son were about to drive a little head back to the cowshed, but they made the mistake that ordinary people tend to make—they only thought of what they wanted: Emerson pushed in the back, and his son pulled in the front. But what the calf thinks is exactly what it wants, so it kicks on all fours, stubbornly holding back. When the Irish maid saw something, she thought of what the calf wanted, and put her thumb into the calf's mouth, allowing the calf to suck its finger while gently leading it into the barn. From this example, it can be seen that although the maid could not write a book, she was able to solve this dilemma because she applied this side here.

This method is extremely effective for people who are bent on attracting each other when they first meet. Because once you understand the needs of the other party and consider the problem from the other person's point of view, it is easy to resonate, so it is easier to achieve the goal.

□ is based on trust, and Wang Yongqing's reputation is growing

When many successful people talk about their success, most of them think that there is no secret, just because of "integrity". "Integrity" is the foundation of living in the world, but the root of it is also "doing what it likes", and investing in the world's love of integrity.

The ancestral home of plastic king Wang Yongqing is Anxi County, Fujian Province. Wang Yongqing's great-grandfather left his hometown in his early years and crossed the sea to Taiwan to find a way to survive, and later settled in Zhitanli, Xindian Town, Chiayi County, Taiwan. The Wang family has been growing tea for a living for generations, and can only barely eat. On January 8, 1917, Wang Yongqing was born in such a poor tea farmer.

When Xiao Yongqing was 9 years old, his father was unfortunately bedridden, and the life of the whole family fell on the shoulders of his mother. The sensible Wang Yongqing saw his mother day and night, so he took the initiative to help carry water, raise chickens, geese, and cattle...... As long as he can, he does as much as he can. He barely finished primary school and left school because of his family's poverty.

Wang Yongqing's grandfather hoped that his grandson would change his fate, and he said to Wang Yongqing:

"It seems that it is difficult to make a living in the business of growing tea, even if you can't starve to death, you can't eat enough. You are a person who has read books, I hope you don't stay here anymore, or go out and break into the world! ”

Fifteen-year-old Wang Yongqing, after listening to his grandfather's words, decided to get out of the mountains and earn money to help his mother support the family. He came to Chiayi County in southern Taiwan alone and worked as a small worker in a rice shop. Wang Yongqing, who is smart and clever, in addition to finishing his own job of delivering rice, pays attention to the boss's methods of running a rice shop everywhere and learns the skills of doing business. The next year, he felt that he was sure to do a good job in the rice shop, so he asked his father to help him raise some money as capital and opened a small shop in Chiayi.

The rice shop was newly opened, and it encountered difficulties in business. It turned out that the residents of the city were accustomed to buying rice from familiar rice shops, and those rice shops were always trying to tie up these old owners. Wang Yongqing's rice shop was deserted all day long, and no one came to the door. Sixteen-year-old Wang Yong had no choice but to visit nearby residents one by one, and finally persuaded some of them to try his rice. In order to open up sales, Wang Yongqing worked hard to do a good job for his new customers. He took the initiative to deliver rice to the door, and also paid attention to the situation of collecting rice for people's homes: how much rice do several people in the family eat every day...... It is estimated that the rice bought by one family is about to be eaten, so he takes the initiative to deliver the rice to that family. He also provides free services to customers, such as making aged rice, cleaning rice jars, etc. His rice shop opens early and closes late, opening more than 4 hours more than other rice shops, and can be bought and delivered at any time.

Wang Yongqing's hard work paid off. Over the past few years, the turnover of his rice shop has greatly exceeded that of his peers, and it has become more and more prosperous. Later, he bought equipment to set up a rice mill, and bought rice to mill rice and sell it, which not only made a high profit, but also guaranteed the amount of rice.

After the victory of the Anti-Japanese War, Taiwan's economy also began to recover, and the construction industry started the fastest. Wang Qing keenly discovered this, so he seized the opportunity to turn to timber business first, and made a fortune. The son of a farmer who had nothing turned out to be a well-known businessman in the local area.

Later, there were more and more businesses operating in the timber industry, and the competition became more and more fierce. Seeing this, Wang Qing resolutely decided to withdraw from the timber industry and prepared to choose another industry to do.

He chose the plastics industry.

In fact, Wang Yongqing made this bold decision not on a whim or on a whim. Although he is still good at the plastic industry, he has consulted many experts and scholars, visited many famous industrialists, made in-depth and detailed investigations on the market situation, and even crossed the sea to Japan to investigate! He believes that caustic soda is produced all over Taiwan, and 70% of the chlorine gas can be recycled to make PVC plastic powder every year. This is a major advantage in the development of the plastics industry.

In 1954, he teamed up with businessman Zhao Tingzhen to raise $500,000 to establish the first plastic company on the island of Taiwan. Three years later, it was completed and put into production, but immediately the problem of sales came to fruition. The first batch of 100 tons of products was only sold in Taiwan, and only 1/5 was sold, which was obviously in excess of demand. According to the convention, production should be reduced when there is an oversupply, but Wang Yongqing did the opposite and ordered to expand production! This time, even the people he won at the beginning were so scared that they didn't dare to take risks with him anymore, and they asked to quit one after another. Wang Yongqing, a shrewd man, was determined to fight against the odds, and resolutely sold all his property and bought all the property rights of the company, making Formosa Plastics Company his sole proprietorship. Wang Yongqing's own abacus. He studied the plastic production market in Japan, where the production of PVC plastic powder was 3,000 tons, and the population of Japan was only 10 times that of Taiwan.

Therefore, he believes that the inability of his products to sell is temporary, not because the supply is really too much, but because the price is too high. The only way to reduce prices is to increase production to reduce costs.

The following year, he invested in the establishment of his own plastic products processing factory, Nanya Rubber Factory, which directly produced a part of the plastic raw materials and put them on the market.

The development of events proved that Wang Yongqing's decision was correct. With the reduction of product prices, sales channels are naturally opened. Formosa Plastics and South Asia have both won big! Since then, Wang Yongqing's production of plastic powder has continued to increase, from an initial output of 1,200 tons per year to 1 million tons now, making his company the world's largest producer of PVC plastic powder.

When Taiwan's business community rushed to the timber industry, Wang Yongqing decisively turned to the rubber industry. However, when he gained a firm foothold in the plastics industry, he took a far-sighted view to pay attention to the timber industry from which he made his fortune in the first place.

Wang Yongqing saw that due to the good sales of timber in Taiwan, merchants cut down a large number of trees, but all he wanted was the trunk part, and there were a large number of branches and branches, all of which were abandoned in vain and wasted. Wang Yongqing thinks that Taiwan's cotton production is seriously insufficient, and it has been relying on imports to supplement, and if these waste branches are used to make man-made fibers to replace natural fibers, there will definitely be broad prospects! After investigation and demonstration, in 1964, Wang Yongqing began to establish Taihua Fiber Industry Company. Two and a half years later, a man-made fiber factory with the world's first coherent operation was erected at the foot of Bagua Mountain in Xinhua, Tainan. It turns a large amount of discarded wood waste into textile fibers, which not only saves foreign exchange, but also reduces costs, and writes a strong stroke for the development history of Taiwan's fiber industry! The three major enterprises of Formosa Plastics, South Asia and Taiwan Chemical made Wang Yongqing ranked third among the 50 major manufacturers in Taiwan at that time!

In the 90s of the 20th century, Wang Yongqing's industry has developed into a cross-industry conglomerate, including 16 large enterprise companies, with more than 40,000 employees, 100,000 shareholders, and an annual turnover of up to NT$16.5 million!

Wang Yongqing's reputation in the corporate world is growing, and even the entrepreneur who has always been proud of the world with his business performance also sincerely admires Wang Yongqing. Compare him with the founder of Matsushita Electric, which is known as Japan's "management", and call him Taiwan's "god of management".

In life, as a billionaire, Wang Yongqing is strict with himself and his family. Some people say that Wang Yongqing may be the most frugal billionaire in the world! An employee of his company spent $1,000 to replace a new carpet in Wang Yongqing's office, which provoked Wang Yongqing to criticize him severely! His principle for eating is "simple", and his favorite food is home-cooked braised pork rice; He is "neat" about the principle of wearing, every morning to wear a pair of sneakers, a pair of wear for several years, and a towel used for sports said to have been used for nearly 30 years!

However, for social welfare undertakings, Wang Yongqing has never been stingy. He once donated $250 million to a hospital.

In 1988, Forbes, an authoritative American magazine, reported that among the world's richest people with assets of more than 1 billion yuan, Wang Yongqing ranked 16th with 4 billion US dollars.

It is precisely because Wang Yongqing caters to the world's love of "integrity" that Wang Yongqing's reputation is growing.