Leaders are the organizers of various events. Leaders can't do everything themselves because of their time and professional requirements, and because the biggest responsibility of a leader is to organize effectively, leaders must "choose people". Only by effectively "choosing the right people and taking the situation to the next level" can leaders achieve their intentions to the greatest extent possible.

□ recruit talents, and the United States is the leader

In order to produce goods that are better and cheaper than others, we need the support of high-tech technology, which is the crystallization of human wisdom. Therefore, the possession of high-tech technology is the key to the success or failure of all economic activities.

In addition to its superior natural conditions, the United States has been able to become rich for a long time mainly because it is in a leading position in the world in science and technology, and this depends on having a large number of first-class talents. In addition to cultivating its own talents, the United States is also good at accommodating, introducing, and recruiting talented people from all over the world for its own use. There are two ways to attract talents: one is to give them high salaries, and the other is to provide them with good research conditions.

The United States is the most willing country to spend money on scientific research. According to statistics, its scientific research funding is more than that of the major developed countries in the West combined, and it is increasing year by year.

In order to bring in foreign talents, the immigration law has also been amended for the second time, and for accomplished scientists, regardless of nationality, qualifications and age, they will be allowed to enter the United States first. Therefore, talents from all over the world are more willing to go to the United States.

A Swiss graduate student has successfully developed an electronic pen and a set of auxiliary equipment, the performance of which can be used to correct infrared photographs taken by remote sensing satellites, and this major invention has attracted worldwide attention.

When a large American company heard the news, it immediately sent someone to find the graduate student and mobilized him to work in the United States on the condition that he would be given a favorable salary.

Some Swiss companies are also trying to keep him in every possible way, so all parties who want to get talent have launched a talent war.

Finally, the shrewd and bold Americans said, now we don't add it, and when you add it, we multiply it by five. In this way, the graduate student was brought to the United States with a pen.

At present, foreign scientists and engineers account for a significant proportion of the American education system and the scientific and technological system, especially in the field of high technology.

According to the results of a 1985 survey conducted by the National Science Foundation of the United States, more than 50 percent of the companies in the high-tech sector in the United States employ a large number of scientific and technological personnel of foreign descent in the United States, accounting for 90 percent of the total number of scientific and technological personnel in these companies.

More than 33% of the scientific and technological personnel working in the famous "Silicon Valley" of the United States are foreigners. Foreigners account for 66 percent of postdoctoral engineering students in the U.S. who are engaged in advanced scientific research. Thirty-three percent of the department chairs at prestigious universities in the United States are Chinese-American scholars. An important role in the American Star Wars program is also played by foreign scientific and technological personnel.

According to statistics, from 1952 to 1975, due to the large number of talented people imported by the United States, at least $15 billion to $20 billion was saved for the United States in training talents. More importantly, they have played an important role in the development of the US economy. In the 30s, the contribution of scientists from European countries who settled in the United States alone was equivalent to an increase of $30 billion in American production.

It is precisely because the United States is able to concentrate talented people from all over the world to engage in scientific research for it that the United States can walk in the forefront of science and technology in the world. After World War II, the United States introduced the most scientific and technological talents, and thus achieved the largest number of scientific and technological achievements, accounting for 60 to 80 percent of the world's total scientific and technological achievements, and half of the total number of Nobel Prizes awarded.

The high development of science and technology has promoted economic prosperity, and the United States has become the richest country in the world.

It is precisely because the United States has a group of world-class talents that it gives people the image of paradise. Of course, this is not to say that the United States is a generation of "royal paradise", it is correct to say that it is just a paradise for the rich. To this day, tens of millions of black people in the United States live in poverty.

□ cultivating talents, the coconut wind can't stop it

Why is Nanye Feng Food and Beverage Industry Co., Ltd., a small enterprise with an annual output value of only 1.5 million yuan, leap into a large enterprise with an annual output value of 3 billion yuan after 3 years? What is the magical force that has caused such a drastic change? Let's take a look at the development history of "Coconut Wind", it is not difficult to find that "Coconut Wind" has always been "people"-oriented, and has cultivated a "talent team".

Long before the beverage production line was put into operation, the company recruited a group of educated workers from the city for technical training. The company was built on the bank of the Nandu River, more than 30 kilometers away from Haikou City, where there is no bustling market, cultural life is relatively poor, and the company's strict discipline does not take long for these young people from the city to adapt to the environment here. They are late, leave early, and leave their posts without authorization; Smoking, drinking, gambling, fights and brawls occur from time to time, and the company's modern enterprise management system cannot be implemented. In the face of this situation, the company's decision-makers are soberly aware that in order to develop an enterprise, the quality of people is the first place, and with advanced technology and equipment, it is necessary to cultivate and create a group of high-quality modern enterprise management personnel and industrial workers. They decided to invest heavily in intensive training for their employees. With the strong support and assistance of the local government and the garrison troops, the "Coconut Wind Corporate Image Training Center" was established, and the best instructors were sent by the army as instructors, and experts and professors were hired from abroad to be stationed in the center for a three-month training for the trainees. The company adheres to the principle of "qualified one, recommended one, and accepted one", and gradually absorbs employees from here. Here, in addition to conducting completely closed military training, the cadets should also receive education in patriotism, outlook on life, morality, diligence, and dedication, so that the cadets can establish a market concept and a competitive concept, develop a style of enduring hardships and stand hard work, and carry forward the spirit of the enterprise group. Today, the Coconut Wind Corporate Image Training Center has become the cradle of the company's recruitment, training and assessment of talents. From 1992 to the present, the Coconut Wind Corporate Image Training Center has trained 20 batches of trainees, more than 1,500 people have received training, and nearly 1,000 people have been qualified.

Inspired by the establishment of the Coconut Wind Corporate Image Training Center, the leaders of the enterprise established the Beverage Technology School in June 1993 to provide systematic technical training to employees with secondary school education. The school offers professional courses such as food processing technology, beverages, food hygiene and food marketing, advertising, public relations, financial accounting, etc., and hires relevant experts and professors to give lectures. They also select outstanding staff and send them abroad to learn advanced management and production techniques. In October 1993, the company created the first militia reserve force in China's foreign-funded enterprises - Coconut Wind Company, and its members, as the backbone of the enterprise, were arranged to various management positions and important positions to play an exemplary and leading role. They take the factory as their home and take the initiative to stay on holidays to maintain the safety of the enterprise. During the peak beverage sales season, they take the lead and work overtime.

Hainan Coconut Wind Food and Beverage Industry Co., Ltd. not only attaches importance to the cultivation of people's quality through the unique education and exercise method of Coconut Wind Corporate Image Training Center - Beverage Technology School - Coconut Wind Company, but also mobilizes the enthusiasm of the majority of employees through respect, understanding and care for people. In the past three years, the company has invested more than 70 million yuan to solve the housing problem of employees, and installed air conditioning in each employee's dormitory. During the New Year's holidays, employees' weddings and funerals, and children's births, enterprises will give subsidies. The company's medical expenses for employees and all expenses for their children from kindergarten to high school are also fully covered by the company. The workers whose homes are in rural areas are rated as advanced, and the company sends a film team to bring drinks, certificates and bonuses, and beat gongs and drums to the hometowns of the workers to deliver good news. Wear a big red flower to the award-winning employee and his parents, and show a movie to the whole village at night, and broadcast the meritorious deeds of the award-winning employee to the whole village before the screening, which is really an honor for the whole village to receive the award.

Nowadays, you walk into Hainan Coconut Food and Beverage Industrial City, a young, energetic face, wearing a red, green and white corporate logo clothing, enthusiastic and generous, civilized and polite, disciplined, well-trained staff is the most eye-catching, has become a landscape of the enterprise. In them, you can feel a kind of high-spirited exuberance.

Hainan is a kingdom of tropical fruits, with unique resources and broad development prospects. Three years ago, at the beginning of the business, after careful investigation and analysis, the decision-makers of Coconut Wind believed that pure natural and healthy fruit juice is a popular trend in the world today, and the acidic beverage mango juice does not need to import raw materials, and has strong competitiveness among many drinks. So, they decisively chose mango juice as their main product. A large number of products quickly opened up the market and were favored by consumers, proving that they were right in their choice. Liu Yangwu, chairman of the company, recognized that a high starting point is the road to the development of China's modern industry. Within 3 years, 8 can-making production lines have been introduced and a can-making plant has been built; Introduced 7 cap-making production lines and built a cap-making factory; Introduced 5 beverage production lines and built a beverage factory. In addition, it has also introduced 3 of the most advanced color printing production lines in the United Kingdom and Germany, built a metal color printing factory, and realized its own printing and production of tinplate cans, ending the history of China's all imports, and meeting the order requirements of beverage manufacturers in the mainland and Hainan for color printing cans, forming an annual output of 500,000 tons of beverages and an output value of 3 billion yuan. It has developed 36 precious drinks such as coconut wind mango juice series, can't stop the three-in-one series, and green flower series. It has created a first-class development speed and work efficiency.

In terms of product sales, the decision-makers of Coconut Wind have changed the traditional model and used 10% of sales to establish six major markets in the country: Northeast, Northwest, North China, East China, Central South and Southwest. There are 18 branches and 13 offices in various provinces and cities in China, and more than 1,000 direct sales stores in China, Hong Kong, Macao and Taiwan. The huge marketing network is a unique coconut wind marketing system, which reduces the circulation links and reduces the cost of sales.

The advertisement of "coconut wind can't be stopped" is well-known to the world. In 1992, they invested 25 million yuan in advertising; In 1993, 35 million yuan was invested; In 1994 and 1995, the advertising expenses invested by Coconut Wind were as high as 43 million yuan and 52 million yuan respectively. In November 1994, at a high price of 21.8 million yuan, Coconut Wind won the bid in the first public bidding for the prime section of the advertisement held by CCTV, becoming the first enterprise in Hainan to advertise in the prime time of CCTV in decades.

It is precisely because of the unique vision of "Coconut Wind" that it has a group of high-quality talents, so that "Coconut Wind cannot be stopped".

□ skillful use of talents, "jaguar" is majestic

Talent is very important for the survival and development of an enterprise, and sometimes even an excellent talent can save an enterprise.

The "Jaguar" is a famous brand car loved by the British, and in the 50 years of the 20th century, it enjoyed a good reputation. But by the end of the '70s, there was a common joke: if you had a Jaguar, you had to have another one of these cars so that you could get the parts to make one of them run. It can be seen how bad the shape of the jaguar car is.

After six successive general managers, a shrewd and capable general manager finally arrived, this man named John Egan, who saved the dying "jaguar" and made it stand again and compete in the international market. Egan himself became a monopoly as a result.

John Egan graduated from the Royal Institute of Geology with a degree in Petroleum Engineering. He chose this major because he learned that the house was a good game of rugby, and he loved it.

After graduating, he worked for the Bahrain Oil Company, where he was responsible for an oil extraction team made up of Arabs. He stayed there for 5 years and accumulated a lot of management experience. He found out that the engineers he worked with were a bunch of stupid people, and he was worried that he would not be able to do anything there, so he left the company and went to study for a master's degree at London Business School.

In 1968, after obtaining his master's certificate, he took up a position under the head of finance at General Motors of Great Britain.

Egan was extremely impressed with General Motors' financial system.

As the head of the production department for the manufacture of Ddelco automatic control parts, Egan effectively built the department into an independent organization with its own sales system; And do everything you can to make it a highly profitable sector. It was a rare experience for him.

This led him to learn about the production and the market.

Egan was caught up in John Barber, head of finance at a division of Langley Automotive in the UK, who invited him to work at Langley. Egan didn't refuse, he had long wanted to work for a company in the UK as a way to test his ability.

Soon after he arrived at Langley Motors, he discovered that the company had a number of loopholes in its strategy. He took every opportunity to apply the knowledge he had learned at General Motors to management practice, and finally made it a profitable department of the entire company and a trump card of the company. As a result, he was promoted to the director of the parts service department of the head office, with about 10,000 people in his subordinate departments.

In 1966, the British government implemented the "Ryder Plan" to create a large, unified automobile production group that was internationally competitive. But the plan was a disaster for Langley Automotive. It was at this time that Jaguar Motors merged with Langley Automotive. After the merger, it became a subsidiary of Langley Motor Company.

However, the company's upper management was chaotic, the quality of the product was significantly reduced, and the profits generated by the department in charge of Egan were consumed by other departments.

In 1976, Egan left Langley in frustration and went to work for an American company as director of sales and European business coordinator.

In the first half of 1980, just as Jaguar was on the verge of bankruptcy, the new chairman of Langley, Michael Edwards, approached Egan and asked if he would like to become general manager of Jaguar. He knew that if he agreed, he would become the seventh general manager of Jaguar.

Egan came to Jaguar as the seventh general manager with a strong sympathy for the Jaguar workers, and his first impression was that there was a gray negativity everywhere. His arrival was like a catalyst for change, and the first thing to do was to start increasing productivity and improving the reliable performance of cars.

The first step in Egan's reform was to verify that the products of Jaguar's subsidiaries were up to the company's standards. He was surprised by the results: there were 150 defects in the auto parts, and 60 percent of the quality problems of the 700 products were in the manufacturers who supplied the parts.

Egan told the suppliers: "If there are blessings to be shared, then difficulties must be shared together, and no one wants to sign a supply contract with us to do this." He returned all the products that didn't meet the standards. This lasted for a year, and the quality problem was solved.

In the second step, he launched a campaign similar to the evangelical Protestant church reform to inspire the company's employees to regain the confidence they had lost in the previous 10 years in their quest for quality levels.

Egan continued to work hard for two years, and by June 1983, sales had miraculously recovered, and the demand for Jaguar cars had soared. Egan boasted that the "Americas" had beaten the picks of the country's Mercedes and Germany's Bayer car manufacturers. The company began to recover and rehired tens of thousands of workers.

In order to improve the skills of workers, Egan established the "Open Learning Center", which allows workers to participate in various technical studies in their spare time. The re-established Jaguar became an independent company on the stock market. Its shares tripled less than two years after they went public, making it one of Wall Street's most bullish British stocks.

By the time Egan took over the Jaguar Company, the Jaguar sales network had been largely paralyzed. He got all the senior managers out there and re-established a strong sales network. Egan has finally regained its former glory, and its sales in Europe and the United States have skyrocketed.

John Egan is like a banner to defend the dignity of the British people. At present, Jaguar is the leader of its British counterparts in terms of equipment and product quality, and it has the strength to compete with the best cars produced in Japan, Germany and the United States.

The appearance of John Egan is undoubtedly like injecting the "jaguar" with a shot in the arm, making this once fearful "jaguar" glow with its former majesty.

□ unbelievable, Cao Mo uses wisdom

Extraordinary methods, extraordinary means, is the magic weapon to defeat the enemy.

Duke Huan of Qi was the first overlord to dominate in the Spring and Autumn Period. Due to his considerable strength, Duke Huan of Qi constantly launched wars against foreign countries to expand his territory. In 681 B.C., Qi and Lu fought many wars, and Lu was defeated repeatedly, so Lu Zhuang Gong had no choice but to cede land and sue for peace, and the two sides agreed to hold a signing ceremony in (now Yanggudong, Shandong).

There is a general in the country of Lu whose surname is Cao, and his name is Mo. Cao Mo was extremely powerful and resourceful, and he was very indignant at Qi Gong's practice of bullying the weak, but he couldn't help Qi Huangong, thought about it, and decided to take the opportunity of Lu Qi's alliance in Kedi to teach Qi Huan Gong a lesson.

Duke Qi Huan arrived at Kedi with heavy troops, and Cao Mo also participated in the alliance ceremony as Lu Zhuanggong's bodyguard. After the ceremony began, Duke Lu Zhuang and Duke Qi Huan boarded the "altar" of the alliance ceremony at the same time, and at this moment, Cao Mo suddenly jumped onto the altar, grabbed Duke Qi Huan with one hand, and pulled out the dagger under the robe with the other, aiming at Duke Qi Huan. Qi Huan Gong was so frightened by this sudden attack that his face was colorless, and he struggled a few times, Cao Mo was so strong that Qi Huan Gong couldn't break free, so he had to ask tremblingly: "...... you What do you want? ”

Cao Mo said: "You Qi country is strong and self-assured, bullying our small country everywhere, we don't have much land in Lu Guojing, you still don't let it go, I only ask you to return the land taken by Qi to Lu State, otherwise, I will die here with you!" ”

Qi Huan Gong looked at the cold and shining blade and said, "This ...... Easy to do, I answer...... A: Yes. ”

Cao Mo said: "This promise is not good, you have to be in front of the guests and all the people under the altar, and the country of Qi will return the land of the country of Lu!" ”

At this time, the soldiers of Qi under the altar wanted to come forward to rescue Qi Huangong, but they were afraid that Cao Mo would assassinate Qi Huangong, and they were helpless one by one. Duke Qi Huan was forced to be helpless, so he had to announce the return of the land of Lu in public according to Mo's words.

After the alliance ceremony, Duke Qi Huan returned to Qi in a gloomy manner, and the more he thought about it, the more he felt decent, not only was he not ready to return the land to Lu State, but he also wanted to destroy Lu State by army. Xiang Guozhong persuaded: "The gentleman must believe his words and deeds, since the king has already promised Lu in public, and then raise troops to attack Lu, wouldn't he lose his trust in the princes?" It's a big mistake to do this! ”

Duke Qi Huan obeyed Guan Zhongyan, and returned all the land he had won by war to the state of Lu.

Cao Mo used his great wisdom and courage to make great contributions to the country of Lu.