For anything, there are pros and cons. Only by carefully analyzing the pros and cons, making trade-offs, and pursuing the advantages and avoiding the disadvantages, can a person succeed. This is the way to behave in the world.

Sometimes the pros and cons are entangled, which makes people cut and sort out the mess, which requires careful analysis, foresight of the direction of development, and make the most advantageous choice.

□ "Little Profit" Joe Girard cleverly marketed

There are a lot of "small profits" in life, even if it is just a small card, a greeting, as long as it is used properly, there will be unexpected gains.

Joe Girard is known as the world's greatest salesman, selling 13,001 cars in 15 years and a record 1,425 in a year (an average of 4 per day), a result that is included in the Guinness Book of World Records. So do you want to know the secret of his pin? He told this story:

I remember one time a middle-aged woman walked into my showroom and said she wanted to pass the time while looking at the car. During the casual conversation, she told me that she wanted to buy a white Ford, like the one her cousin drives, but the salesman at the Ford dealership across the street told her to come back in an hour, so she came here first. She also said that it was her birthday present to herself: "Today is my 55th birthday. ”

"Happy Birthday! Madam. As I spoke, I invited her in to take a look at it, and took it out to explain. Then he came back and said to her, "Madame, you like white cars, and now that you have time, I will introduce you to our coupés, which are also colored." ”

While we were talking, the female secretary walked in and handed me a dozen roses. I gave the flower to the woman: "I wish you a long life, dear lady." ”

Apparently she was so touched that her eyes were wet. "It's been a long time since anyone has given me a gift." She said, "The Ford salesman must have seen that I was driving an old car, and I couldn't afford to buy a new one, and I was about to see the car and he said he was going to collect a payment, so I went up and waited for him." Actually, I just wanted a white car, but my cousin's was a Ford, so I wanted to buy a Ford too. Now that I think about it, it's okay not to buy a Ford. ”

She ended up buying a Chevrolet from me and writing a check for the full amount, but there was no word in my words to persuade her to give up the Ford and buy the Chevrolet. It was only because she felt valued here that she gave up her original plan and chose my product instead.

Giving "small profits" is a good way to behave in the world. But "small profits" must be full of sincerity.

□ change everywhere is not shocked, Zhang Xueliang is wise, and the Japanese are defeated

Everyone in life needs to be magnanimous.

In 1728, Zhang Zuolin lost the battle in the Zhifeng War and retreated from Beijing to Shenyang in the northeast by train. Since Zhang Zuolin failed to meet all the demands of the Japanese invasion of Manchuria, the Japanese imperialists were extremely dissatisfied with Zhang Zuolin and were determined to get rid of him. In the early morning of the 4th, when Zhang Zuo passed through the Huanggutun Station at the intersection of Jingfeng Road and Nanman Road by special train, he was killed by a bomb planted by the Japanese Eastern Army.

June 4 happened to be Zhang Xueliang's birthday. On this day, he was gathering with Yang Yuting, Sun Chuan, and the senior staff of the Legion Department in Wanyu Gallery, his apartment in Beijing. After receiving the news of Fengtianmi's bombing of his father, Zhang Xueliang was grief-stricken. He knew that the stakes were high and he must not panic, so he acted very calmly. In the following ten days, he took a series of measures, which fully demonstrated Zhang Xueliang's unfazed personality.

First of all, Zhang Xueliang consulted with Yang Yuting and others, made proper arrangements for the retreat of the troops under his jurisdiction, and safely retreated his corps headquarters to Luan County. However, he handed over the command of the legion to Yang Yuting, and he secretly took a car from Luan County and set off to return to Mukden. In order to cover people's eyes and ears and prevent the Japanese from conspiring to harm him again, he specially shaved his hair, changed into gray soldiers' clothes, disguised himself as a gangster, and rode in Pu's stuffy tank military vehicle to return safely to the Fengtian Marshal's Mansion.

After Zhang Xueliang returned to Fengtian, he was extremely sad when he saw the tragic situation of his father being bombed. However, since he had just arrived in Tohoku, everything was not properly arranged, and if the news did not go out, it might cause turmoil and confusion, and the Japanese would take the opportunity to fish in troubled waters. Zhang Xueliang lived in grief and decided not to mourn, but only lied to the outside world that although Zhang Zuolin was injured by the bombing, his life was not in danger. He strictly forbade idle people to enter Zhang Zuolin's bedroom, and still ordered the room to "open meals" for Zhang Zuolin every day, and asked the doctor to "change the dressing" for Zhang Zuolin, etc., without revealing a little damage. Although the Japanese sent people to try to inquire many times, they were all skillfully dealt with. After Zhang Xue made precise arrangements for all aspects of things, he officially mourned his relatives on June 21. On July 4, Zhang Xueliang's son succeeded his father and served as the commander of the Northeast Security Guard.

The Japanese originally wanted to get rid of Zuolin, who was no longer of great use to them, by creating the Huanggutun incident, and to seize greater rights and interests by taking advantage of the chaos caused by Zhang Zuolin's death. They calculated that the young and vigorous Zhang Xueliang might be eager to avenge his father, and if the northeast fell into chaos, Japan could take advantage of the fire to rob and send troops to the northeast to completely solve the problem by force. How did he know that Xueliang was able to change so calmly and calmly deal with this sudden incident and stabilize the situation in the north. Zhang Xueliang used his wisdom to thwart the conspiracy of the Japanese army and get out of danger.

□ was angry and attacked Liu Bei and misled the country

When a person is angry, it is easy to lose his mind.

During the Three Kingdoms period, Sun Quan planned to seize Jingzhou, and Guan Yu was defeated and took Maicheng. After Guan Yu's death, Sun Quan Guan Yu's head was dedicated to Cao Cao in an attempt to blame Cao Cao. Cao Cao saw through Sun Quan's trick and buried Guan Yu with heavy gifts. After the people of Shu found out, they all hated Sun Quan to the core.

In order to avenge Guan Yu, Liu Bei did not listen to the hard persuasion of Zhuge Liang and the general Zhao Yun, and led more than 40,000 troops and horses to expedition to Wu. Liu Bei penetrated hundreds of miles deep into the realm of Wu and surrounded Sun Huan, the pioneer of Eastern Wu, at Yidao (present-day Yidu, Hubei). The generals of Eastern Wu asked the main general Xun to send troops to reinforce Sun Huan, but Lu Xun thought that Sun Heng could hold Yidao, so he refused; Zhu also asked to meet Liu Bei, but Lu Xun thought that Liu Bei Lian defeated the Wu army, the morale was booming, and the Wu army should go to war, so he also rejected the generals' suggestions.

In this way, the Shu army and the Wu army confronted each other from February to June 222 AD, and the Wu army did not retreat half a step, and the Shu army failed to advance half a step.

It was the height of summer, the scorching sun was in the sky, and the sailors of the Shu army could not withstand the scorching heat on the ship, so they had to leave the shore of the ship and set up camp in the Yiling area according to the ditch and river to escape the scorching heat. Lu Xun saw that Liu Bei's camp stretched for hundreds of miles and was in a densely wooded place, so he formulated a plan to attack Shu by fire. He ordered the soldiers of the waterway to carry the grass wrapped in sulfur, saltpeter and other ignitions to the designated place by ship; He also ordered thousands of land soldiers to carry thatch to the designated place and set fire. In the evening of this day, dozens of military camps connected to the Shu army caught fire from east to northwest, the Shu army was defenseless, chaotic, dozens of military camps were all burned down, Lu Xun took advantage of the cover to kill, and the Shu soldiers were killed and wounded innumerable.

Liu Bei finally escaped to Yiling Ma'anshan (northwest of Chang, Hubei) under the desperate protection of the generals, and Lu Xun then chased after him, surrounded Ma'anshan, and set fire around the mountain. Liu Bei was helpless, so he had to flee from Ma'anshan overnight, cut a bloody road, and fled westward for his life. The Wu army was reluctant, and the Shu general Fu Tong was seriously injured and still fought desperately, and Liu Bei was spared death.

Liu Bei sent troops out of anger and returned defeated, and the vitality of Shu was greatly injured. Liu Bei fled to the White Emperor City, angry and remorseful, and soon fell ill and died.