Chapter Eighty-Four: Love the New and Hate the Old?
Ye Luo's premiere was undoubtedly a success, not only did the ratings far exceed expectations, but even the topic on the Internet was quite hot.
This first shot is loud enough, and the later programs are much simpler.
When the second episode was recorded, the show was on the right track.
did not invite any more guests, but completely focused on Ye Luo, the host.
The audience was not as outrageous as the first issue, full of professors, but returned to the original model, selecting outstanding students who were willing to come to the universities in the imperial capital as guests.
It can be said that everything is going in the best direction.
Director Tang and other leaders in the station also gave Ye Luo the greatest support.
In Director Tang's expectation, he wanted to take advantage of Ye Luo's recent popularity in the literary circle to make this "Literature Club" one of the signature programs of the literary channel. And Ye Luo did not disappoint him, and the premiere directly refreshed the ratings of this column!
This is the first issue!
Such a brilliant result has been achieved!
The program team and leaders, including Ye Luo himself, are all full of confidence in the follow-up of "Literary Club"!
Soon, the second episode aired.
The rating is 1.75%.
The ratings of the third and fourth episodes have risen a bit again. Although the amplitude is relatively small, it is also up!
This made the entire column group very excited, and everyone was full of enthusiasm, and even shouted the slogan of hitting the top three!
Director Tang is also quite satisfied with such results, if this momentum is maintained, it is really possible to make it to the top three!
You must know that the literary channel is not like a sports channel, and the top programs of the literary and artistic channel can also be ranked within the entire China Television. If the program "Classical Literature Club" can really make it to the top three, then the Literature and Art Channel will really add another signature column!
……
Literature and Art Channel, in the office of the program team.
Director Zhang Lei hurriedly came back from the statistics team.
"Brother Zhang, are today's ratings out?"
Everyone looked at Director Zhang expectantly.
Director Zhang Lei took a sip of water, and only after taking a breath of relief did he shake the form in his hand, "It's good that leaders pay attention to it." I went over just now, and the people in the statistics team didn't say a word, didn't even ask, and just gave me the ratings. If this was before, I wanted to see the ratings in advance, heh, people wouldn't give it to us. ”
Everyone laughed.
"It's thanks to Brother Ye."
"Yes, we're just messing with Brother Ye."
"Before, our group was almost at the bottom, can it be the same now? Director Zhang, what are our ratings like today? ”
"Yes, Brother Zhang, don't say anything else, read it to us."
"It's more than nine yesterday, I guess I can break two today!"
Everyone is in a very relaxed state, don't look at the urging on the lips, but you have the bottom in your heart.
Can the ratings be poor?
That's impossible!
Everyone is anxious to know how much the ratings have risen today!
This is so different from the previous feeling of being afraid that the ratings would be a little lower!
"Ha, I didn't have time to look at it."
Director Zhang smiled, glanced down at the data on the table, and read it out loud to everyone, "Today's "Classical Literature Club" column has a rating of 1 percent...... Seventy-two? ”
Director Zhang's voice became smaller and smaller, and even began to question in the end, "No, is this rating wrong?" We were all nine yesterday, why did it fall today? ”
"One hundred and seventy-two? Lao Zhang, you're not mistaken, right? Was it that the overall channel ratings were not good yesterday? ”
Director Zhao took the ratings table in Director Zhang's hand in disbelief, and glanced at the ranking behind him, "The ranking has also dropped?" This ......"
Director Zhao was directly stunned.
The original smiles on the faces of the other colleagues were all frozen.
"What's going on?"
"Absolutely mistaken!"
"Yes, what Brother Ye said yesterday was very good, why is it still down today?"
"Brother Zhang, why don't you ask the statistics?"
Director Zhang didn't have any ink, so he took out his mobile phone directly and called his colleagues in the statistics department, but they said that the data was absolutely not wrong!
Now, the office is completely fried.
"How so?"
"I think the recent online reviews are very good."
"Yes, the messages are all praise, how can it go down?"
"Is there a new show on the air today? Traffic is split? ”
"What's the matter, there is no program change today."
Everyone discussed and discussed, but they didn't understand what the problem was. Even after looking at the audience's feedback, I didn't feel what the problem was.
Ye Luo also frowned, thinking about whether there was a mistake in yesterday's issue. But he thought about it, and he didn't realize that he had made a mistake.
"Maybe we're thinking too much, I feel like this should be a ratings fluctuation."
Director Zhao didn't understand it, so he could only attribute the reason to this, "After all, it's normal for the ratings of the show to fluctuate a little, and we haven't lost much." ”
Director Zhang also responded: "Well, I feel the same." ”
"Indeed, thinking that there is nothing wrong with our show, then it can only be this reason."
"Brother Ye, don't think about it, this is definitely not a problem you presided."
"Yes, Brother Ye, the ratings will definitely come back next time."
Ye Luo nodded, and now he can only think so.
To be honest, this kind of thing like ratings fluctuations has been encountered by Ye Luo when he hosted "Tianyuan Go" before, in fact, this is inevitable in all programs.
Even, Director Tang, they think so, although it has dropped a little today, it will rise back tomorrow, isn't this the case with fluctuations? Ups and downs are normal, as long as the general trend is up.
But the ratings of the next few episodes directly made everyone confused.
1.70%。
1.67%。
1.65%。
One phase is lower than the other!
At this moment, whether it is Ye Luo himself, or his colleagues in the program team, or Director Tang, Deputy Director Lu and others, they are all in a hurry!
Be!
It's normal for a show to fluctuate a little, and it's normal for ratings to go up and down. But the problem is, it's not up and down in the ratings now!
It's ups and downs!
He can't keep falling!
Although there are not many falls, this is also a fall!
Director Tang couldn't sit still, this was a program he had high hopes for!
I was in the top three, but why did I suddenly start to fall?
Meeting!
Study!
Of course, Director Tang will definitely not do these things in person, and Deputy Director Lu will come forward.
Not to mention, Deputy Director Lu's business level is really good, and he soon found the problem.
In a conference room, Deputy Director Lu sat in the first place, and everyone in the program team of "Literature Club" was there.
Deputy Director Lu analyzed the problem for everyone, "The ratings of our program have dropped recently, and I feel that there is still a problem with the content of the program." ”
As soon as Deputy Director Lu finished speaking, a burst of doubts sounded in the conference room.
"Won't it?"
"Something wrong with the content of the show? Impossible! This is explained by Brother Ye, can he still have problems with his book? ”
"yes, is there a mistake?"
Deputy Director Lu pressed his hand and continued: "Everyone misunderstood, the content explained by Mr. Ye must be fine, what I said is that there is a problem with the content of the program." ”
Deputy Director Lu paused for a moment, glanced at Ye Luo, and then continued: "Originally, the popularity of the book "The Biography of the Tang Poets" was very high, and what Mr. Ye said was really exciting, so our ratings were very strong a few days ago. But the problem is that now the audience is too familiar with Liu Yuxi, and what Mr. Ye talks about is some serious things, one or two issues are fine, but if there are more audiences, it will be boring. ”
Then, Deputy Director Lu put the messages of netizens on the big screen, "Let's take a look at the messages of these audiences." ”
On the big screen in the conference room, one netizen comment after another appeared.
"It's Liu Yuxi again?"
"Is it still Liu Yuxi today? What about Su Shi in the first issue? Appear and disappear? ”
"Didn't you mention Bai Juyi yesterday? Why don't you talk about it? ”
"Seriously, Mr. Ye is thorough, but a lot of the content has actually appeared on the Internet and analyzed, which is a bit repetitive."
"I'll tell you the truth, I've been listening to experts talk about Liu Yuxi every day recently, can't Mr. Ye be changed? For example, Liu Zongyuan and Han Yu are not also good supporting roles? ”
"Liu Yuxi's analysis on the Internet has long been rotten, who still reads the commentary on Lao Liu! Now there are a lot of people on the Internet who say Bai Juyi and Han Yu. ”
"Kneel down and beg Teacher Ye to talk about Su Shi!"
"Forget Su Shi, let's talk about Bai Juyi!"
"Han Yu!"
"Liu Zongyuan!"
……
Although these comments were selected by Deputy Director Lu, they can at least represent the thoughts of some netizens.
In fact, the ratings of "Literature and Art Club" are not low now.
But Director Tang's leaders' expectations for this show are far from the current results!
Ye Luo's ratings have dropped a bit in the past few days, although the decline is not much, but this also shows that the audience has a little bit of equipment.
After all, there are too many videos about Liu Yuxi and "The Biography of Tang Poets" during this time. This is also Ye Luo, the original author, who stood up and attracted so much attention, if it were to be replaced by individual professors and scholars, it is estimated that no one would read the two issues. After all, everything that should be analyzed has long been left to be explained.
There is nothing new, and the natural ratings will not go up.
"Teacher Ye, do you want to ...... Tell us about your new book? ”
Deputy Director Lu asked tentatively, "The Su Shi you talked about last time, the audience's response was very good. You also saw it just now, and netizens are looking forward to it. ”
"Or Bai Juyi, Liu Zongyuan, Han Yu and other popular supporting roles can also be."
Deputy Director Lu's meaning is clear enough, and now the situation is that if they want the ratings to continue to rise, then they have to come up with something new.
It's a bit unrealistic to think about relying on the already old Liu Yuxi to attract the audience.
Listening to Deputy Director Lu's words, Ye Luo tugged at the corners of his mouth.
He will also understand what is going on, it has been a long time because these audiences are too fond of the new and tired of the old!
Han yu?
Liu Zongyuan?
Bai Juyi?
Or even Su Shi?